What is Pardot?

Pardot Marketing automation software helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success. Pardot software provides a full suite of tools that help marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

Pricing

Pardot Starting Price

$ 1250/Per Month

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Key Features of Pardot

Here are the powerful features that make Pardot stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Lead Management
  • Email Marketing
  • Lead Nurturing
  • Lead Scoring And Grading
  • Roi Reporting
  • Salesforce Integration
  • Landing Pages
  • Forms And Form Handlers
  • Dynamic Content
  • Social Media Marketing
  • Campaign Management
  • Engagement Studio
  • A/b Testing
  • Visitor Tracking
  • Custom Redirects
  • Progressive Profiling
  • Drip Campaigns
  • Webinar Integration
  • Api Access
  • Third Party Integrations
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Pardot Screenshots

Pardot Pricing

Here are the pricing plans for Pardot. Choose the plan that best fits your requirements and budget. Get Detailed Pardot pricing as per your requirements.

Standard
$ 1250
Per Month
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration
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Pro
$ 2500
Per Month
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K calls/day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles
  • Chat Support
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Ultimate
$ 4000
Per Month
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K calls/day
  • Dedicated IP Address
  • Phone Support
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The pricing information for Pardot is sourced either directly from the software provider or publicly available materials. To get the most accurate and up-to-date costs, we advise reaching out to the vendor.

The pricing information was last updated on 8th June 2025.

Free Trial is available

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Pardot Specifications

Get a closer look at the technical specifications and system requirements for Pardot. Find out if it's compatible with your operating system and other software.

Company Details :
Company Name : Pardot
Headquarter : San Francisco
Full Address : Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
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Pardot Categories on SoftwareSuggest :
Language Support :
English
Business :
StartUps
SMBs
Enterprises
Available Support :
Email
Phone
Live Support
Training
Tickets

Pardot Description

Here's the comprehensive description of Pardot. Gain a brief understanding of its unique features and exceptional benefits.

pardot software Leveraging marketing automation, your sales and marketing teams can work as a single, cohesive team to automate and optimize your leads as they move from the top of the funnel, down to the bottom, where sales are made.

Marketing Automation helps to you:

  • Generate more leads
  • Qualify and prioritize your leads
  • Nurture those leads to a sales-ready state
  • Manage all of your email marketing campaigns
  • Report on the success of your campaigns

Pardot Resources

Overall Pardot Reviews

Thinking about using Pardot? Check out verified user reviews & ratings based on Pardot's features, user-friendliness, customer support, and other factors that contribute to its overall appeal.

4.8/5

Based on 4 Reviews

Write a Review Or
Ask a Question
Feature 5

Feature

Out of 5

Ease of use 4.8

Ease of use

Out of 5

Value for money 5

Value for money

Out of 5

Customer support 4.7

Customer support

Out of 5

Likelihood to recommend 90%

Likelihood to recommend

Out of 100%

Pardot Pros and Cons Based on Customer Reviews

"Pardot helps in generating quality leads and increasing sales pipelines."

"The software provides excellent support, with a responsive technical team ready to assist."

"Pardot is user-friendly and easy to navigate, making it accessible for beginners."

"It offers comprehensive tools for managing marketing and sales engagement effectively."

"The platform is well-suited for startups and agencies looking for a robust marketing solution."

"Integration with other tools can sometimes be challenging."

"Customization options might be limited for certain business needs."

SoftwareSuggest reviews are authentic and verified. Here's how.

Showing 4 out of 4 Reviews

Badal

4.0

Dec 23, 2017

Used the software for : More than 1 year

Company Size :1001-5000 employees

Verified via Business email.

Verified Reviewer

This review is written without any compensation or invitation from SoftwareSuggest, vendor, or affiliate.

Review Source: Organic

A trustworthy software to achieve lead generation and closure.

I was looking for reliable software to manage all the information for my business. I came across Pardot Marketing Automation software and started with the trial version. I am totally impressed by the tool as it is extremely easy to understand, and navigation is also easy. I could generate more pipeline and eventually increase sales. I am looking forward to buying the full version. I would definitely recommend it to everyone.

Feature 5

Feature

Out of 5

Ease of use 4

Ease of use

Out of 5

Value for money 5

Value for money

Out of 5

Customer support 4

Customer support

Out of 5

What do you like best about Pardot?

Easy to understand and does not require any training. The technical team is very supportive.

What do you dislike about Pardot?

Very helpful software to generate effective leads not even a single negative factor to point out

Sanjiv

5.0

Dec 23, 2017

Used the software for : Less than 6 months

Company Size :51-200 employees

Verified via Business email.

Verified Reviewer

This review is written without any compensation or invitation from SoftwareSuggest, vendor, or affiliate.

Review Source: Organic

A must have software for marketing and sales engagement.

I started using Pardot Marketing Automation software a year ago after a recommendation from a friend. It provides complete control to manage marketing and sales engagement. You can establish a good connection with your users with features like email interaction. Additionally, you can track performance and analyze sales. It is a well-suited web-based application for all startups and agencies.

Feature 5

Feature

Out of 5

Ease of use 5

Ease of use

Out of 5

Value for money 5

Value for money

Out of 5

Customer support 0

Customer support

Out of 5

What do you like best about Pardot?

One-stop solution to generate good leads and establish a good connection with customers.

What do you dislike about Pardot?

I feel the software is brilliantly designed and without any flaws.

Bhadresh

5.0

Mar 22, 2017

Used the software for : 2+ years

Company Size :51-200 employee

Verified via Business email.

Verified Reviewer

This review is written without any compensation or invitation from SoftwareSuggest, vendor, or affiliate.

Review Source: Organic

Awesome software!!

Working in the communications team of a digital agency, I was faced with the challenge of streamlining the sales and marketing procedures of my organization. Pardot has been the best solution to this challenge. Having used it for a year now, I am simply awestruck by its benefits. The marketing automation software manages leads, integrates with emails, and generates real-time website analytics. Its marketing automation tools efficiently segment campaigns, generate campaign reports, and allow me to analyze the campaign results.

Feature 5

Feature

Out of 5

Ease of use 5

Ease of use

Out of 5

Value for money 5

Value for money

Out of 5

Customer support 5

Customer support

Out of 5

Faruk

5.0

Mar 21, 2017

Used the software for : 2+ years

Company Size :51-200 employee

Verified via Business email.

Verified Reviewer

This review is written without any compensation or invitation from SoftwareSuggest, vendor, or affiliate.

Review Source: Organic

A highly efficient and cost-effective marketing automation system

Achieving sales targets was becoming quite difficult for my team, and then I installed Pardot. A highly efficient and cost-effective marketing automation system, it has skyrocketed sales to an unexpected level. My sales team has enhanced customer engagement and today they close deals faster than they ever have. With the help of its marketing automation tools, the sales personnel create more meaningful connections and thus get a good handle on our targets.

Feature 5

Feature

Out of 5

Ease of use 5

Ease of use

Out of 5

Value for money 5

Value for money

Out of 5

Customer support 5

Customer support

Out of 5

Alternatives of Pardot

Explore alternative software options that can fulfill similar requirements as Pardot. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Pardot FAQs

How much does Pardot cost?

The starting price of Pardot is $ 1250/Per Month. It has different pricing plans:

  1. Standard : $ 1250/Per Month
  2. Pro : $ 2500/Per Month
  3. Ultimate : $ 4000/Per Month

Pardot also provides a free trial to users.

What are the top 5 features for Pardot?

The top 5 features for Pardot are:

  • Email Integration
  • Marketing Automation
  • Lead Management
  • Channel Management
  • Collaboration

What type of customer support is available from Pardot?

The available support which Pardot provides is:

  • Phone
  • Email
  • Live support
  • Tickets
  • Training

What platforms does Pardot support?

Pardot supports a variety of platforms including Android and IOS.

What types of businesses does Pardot serve?

Pardot serves a wide range of businesses, including but not limited to Startups, Enterprises & SMEs.

How is Pardot commonly used?

Pardot is commonly used for various purposes, such as Lead Management, Lead Scoring and more.

Who are the primary competitors of Pardot?

The three major competitors of Pardot are Autopilot, Splitter and OpenBack. Compare and evaluate their features, advantages, disadvantages, and other aspects to find the best option for your business.

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