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What is Pardot?

Pardot Marketing automation software helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success. Pardot software provides a full suite of tools that useful marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

Pricing

Pardot Starting Price

$ 1250/Per Month

Awards
Pardot Award

Our Awards and Recognition

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Key Features of Pardot

Here are the powerful features that make Pardot stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • A/B Testing
  • Analytics
  • Analytics / ROI Tracking
  • Approval Process Control
  • Auto-Responders
  • Campaign Management
  • Campaign Segmentation
  • Channel Management
  • Collaboration
  • Contact Database
  • Drip Campaigns
  • Dynamic content
  • Email Integration
  • Email Marketing
  • Event Triggered Actions
  • Event Triggered Email
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Pardot Screenshots

Pardot Pricing

Here are the pricing plans for Pardot. Choose the plan that best fits your requirements and budget. Get Detailed Pardot pricing as per your requirements.

Standard
$ 1250
Per Month
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration
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Pro
$ 2500
Per Month
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K calls/day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles
  • Chat Support
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Ultimate
$ 4000
Per Month
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K calls/day
  • Dedicated IP Address
  • Phone Support
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The pricing information for Pardot is sourced either directly from the software provider or publicly available materials. To get the most accurate and up-to-date costs, we advise reaching out to the vendor.

The pricing information was last updated on 16th June 2024.

Free Trial is available

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Pardot Specifications

Get a closer look at the technical specifications and system requirements for Pardot. Find out if it's compatible with your operating system and other software.

Company Details :
Company Name : Pardot
Headquarter : San Francisco
Full Address : Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States
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Language Support :
English
Business :
StartUps
SMBs
Enterprises
Available Support :
Email
Phone
Live Support
Training
Tickets
Pardot Categories on SoftwareSuggest :

Pardot Description

Here's the comprehensive description of Pardot. Gain a brief understanding of its unique features and exceptional benefits.

pardot software Leveraging marketing automation, your sales and marketing teams can work as a single, cohesive team to automate and optimize your leads as they move from the top of the funnel, down to the bottom, where sales are made.

Marketing Automation helps to you:

  • Generate more leads
  • Qualify and prioritize your leads
  • Nurture those leads to a sales-ready state
  • Manage all of your email marketing campaigns
  • Report on the success of your campaigns

Pardot Resources

Overall Pardot Reviews

Thinking about using Pardot? Check out verified user reviews & ratings based on Pardot's features, user-friendliness, customer support, and other factors that contribute to its overall appeal.

4.8/5

Based on 4 Reviews

Write a Review Or
Ask a question
Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 4.8

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 4.7

Customer support

Out of 5

Likelihood to recommend Likelihood to recommend 90%

Likelihood to recommend

Out of 100%

Pardot Pros and Cons

"Easy to understand and does not require any training. The technical team is very supportive."

"One stop solution to generate good leads and establish a good connection with customers."

"Very helpful software to generate effective leads not even a single negative factor to point out"

"I feel the software is brilliantly designed and is without any flaws."

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Showing 4 out of 4 Reviews

Badal

Used the software for : More than 1 year

Company Size :1001-5000 employees

4.0

Dec 23, 2017

Verified via Business email.

Verified Reviewer

This review is written without any compensation or invitation from SoftwareSuggest, vendor, or affiliate.

Review Source: Organic

A trustworthy software to achieve lead generation and closure.

I was looking for a reliable software to manage all the information of my business, I came across  Pardot Marketing automation software and started with the trial version. I am totally impressed by the tool as it is extremely easy to understand and navigation is also easy. I could generate more pipeline and eventually increase the sales. Looking forward to buying the original version. I would definitely recommend it to all.  

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 4

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 4

Customer support

Out of 5

What do you like best about Pardot?

Easy to understand and does not require any training. The technical team is very supportive.

What do you dislike about Pardot?

Very helpful software to generate effective leads not even a single negative factor to point out

Sanjiv

Used the software for : Less than 6 months

Company Size :51-200 employees

5.0

Dec 23, 2017

Verified via Business email.

Verified Reviewer

This review is written without any compensation or invitation from SoftwareSuggest, vendor, or affiliate.

Review Source: Organic

A must have software for marketing and sales engagement.

I started using Pardot Marketing automation software a year back after a recommendation from a friend of mine. It provides entire control to manage the marketing and sales engagement. you can establish a good connection with your user with features like email interaction. Additionally, you can track the performance and analyze the sales. it is a best-suited web-based application for all startups and agencies.  

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 0

Customer support

Out of 5

What do you like best about Pardot?

One stop solution to generate good leads and establish a good connection with customers.

What do you dislike about Pardot?

I feel the software is brilliantly designed and is without any flaws.

Bhadresh

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Mar 22, 2017

Verified via Business email.

Verified Reviewer

This review is written without any compensation or invitation from SoftwareSuggest, vendor, or affiliate.

Review Source: Organic

Awesome software!!

Working in the communications team of a digital agency, I was faced with a challenge to streamline sales and marketing procedures of my organization. And Pardot has been the best solution to this challenge. Using it for a year now, I simply stand awestruck at its benefits. The marketing automation software manages leads, integrates with emails, and generates real-time website analytics. Its marketing automation tools efficiently segments campaigns generates campaign reports, and allows me to analyze the campaign results.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Faruk

Used the software for : 2+ years

Company Size :51-200 employee

5.0

Mar 21, 2017

Verified via Business email.

Verified Reviewer

This review is written without any compensation or invitation from SoftwareSuggest, vendor, or affiliate.

Review Source: Organic

A highly efficient and cost-effective marketing automation system

Achieving sales target was becoming quite difficult for my team, and then I installed Pardot. A highly efficient and cost-effective marketing automation system, it has skyrocketed sales to an unexpected level. My sales team has enhanced customer engagement and today they close deals faster than they have ever done. With the help of its marketing automation tools, the sales personnel create more meaningful connections and thus get a good hang on our targets.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Alternatives of Pardot

Explore alternative software options that can fulfill similar requirements as Pardot. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Pardot FAQs

How much does Pardot cost?

The starting price of Pardot is ₹ 90000/Per Month. It has different pricing plans:

  1. Standard : ₹ 90000/Per Month
  2. Pro : ₹ 180000/Per Month
  3. Ultimate : ₹ 288000/Per Month

Pardot also provides a free trial to users.

What are the top 5 features for Pardot?

The top 5 features for Pardot are:

  • Email Integration
  • Marketing Automation
  • Lead Management
  • Channel Management
  • Collaboration

What type of customer support is available from Pardot?

The available support which Pardot provides is:

  • Phone
  • Email
  • Live support
  • Tickets
  • Training

What platforms does Pardot support?

Pardot supports a variety of platforms including Android and IOS.

What types of businesses does Pardot serve?

Pardot serves a wide range of businesses, including but not limited to Startups, Enterprises & SMEs.

How is Pardot commonly used?

Pardot is commonly used for various purposes, such as Lead Management, Lead Scoring and more.

Who are the primary competitors of Pardot?

The three major competitors of Pardot are Autopilot, Splitter and OpenBack. Compare and evaluate their features, advantages, disadvantages, and other aspects to find the best option for your business.

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