Pardot Pricing Insights

  • The typical starting price for a basic Marketing Automation Software plan is around $47.

  • With a starting price of $1250, Pardot is about 38% more affordable than similar tools.

  • 79% of Marketing Automation Software tools offer a free trial.

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$47 is the starting price for Marketing Automation Software.

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38% more affordable than similar Marketing Automation Software tools.

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79% of Marketing Automation Software tools offer a free trial.

Pardot Pricing Plans Overview

Whether you’re a startup scaling up or an established enterprise optimizing operations, Pardot provides the best you need. Choose from different pricing plans to full-feature suites, which include integration, automation, and compliance, allowing you to scale smoothly.

Standard
$1,250
Per Month
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration
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Pro
$2,500
Per Month
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K calls/day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles
  • Chat Support
Get Pricing
Ultimate
$4,000
Per Month
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K calls/day
  • Dedicated IP Address
  • Phone Support
Get Pricing

Pardot Pricing Comparison

Compare Pardot pricing options to select the right fit for your team.

Plan Name Base Price Ideal For Key Features
Standard
$1,250 Per Month
Medium-Size Companies
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
Pro
$2,500 Per Month
Growing Businesses and SMBs
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
Ultimate
$4,000 Per Month
Lean Startups
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K calls/day
  • Dedicated IP Address

Pardot Alternatives

Compare Pardot with other popular Marketing Automation Software solutions to find the best fit for your needs.

Select products using the checkboxes to compare them side-by-side

Product Name Starting Price Billed Free Trial Learn More
$20 Per Month No Free Trial Visit Website
$45 Per Month Free Trial Available Visit Website
$25 User/Month Free Trial Available Visit Website
$7 Per Month Free Trial Available Visit Website
$14 Per Month Free Trial Available Visit Website
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Reviews

Thinking about using Pardot? Check out verified user reviews & ratings based on Pardot's features, user-friendliness, customer support, and other factors that contribute to its overall appeal.

4.8/5

Based on 4 Reviews

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Ask a Question
Feature 5

Feature

Out of 5

Ease of use 4.8

Ease of use

Out of 5

Value for money 5

Value for money

Out of 5

Customer support 4.7

Customer support

Out of 5

Likelihood to recommend 90%

Likelihood to recommend

Out of 100%

Pardot Pros and Cons Based on Customer Reviews

"Pardot helps in generating quality leads and increasing sales pipelines."

"The software provides excellent support, with a responsive technical team ready to assist."

"Pardot is user-friendly and easy to navigate, making it accessible for beginners."

"It offers comprehensive tools for managing marketing and sales engagement effectively."

"The platform is well-suited for startups and agencies looking for a robust marketing solution."

"Integration with other tools can sometimes be challenging."

"Customization options might be limited for certain business needs."

SoftwareSuggest reviews are authentic and verified. Here's how.

Pardot FAQs

Are add-ons or customizations charged separately?

Yes, depending on vendor policy.

Does Pardot provide any offers on its pricing?

No, Pardot does not provide special offers on its pricing plans.

Does SoftwareSuggest influence pricing or plan recommendations?

No, SoftwareSuggest does not influence pricing or plan recommendations. All pricing information is provided directly by the vendors and is solely determined by them.

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