Find the Best PPC Software

Best PPC software includes ClickCease, Clixtell, Sellics, AdNabu, and Optmyzr. This software lets users set up campaigns based on bidding amounts and budgets and places PPC links on various channels like Google Ads, Bing, and Facebook ads.

Supriya Bajaj
Researched and Written by Supriya Bajaj
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List of 20 Best PPC Software

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Software by Diginius

Starting Price

Essential

$ 20

Per Month

Free Trial

Product Description

Diginius Insight is your all-in-one tool for managing and improving your online marketing performance. It pulls data from platforms like Google, Facebook, and LinkedIn into one easy-to-use dashboard, so you can track everything in one place. With powerful features like SEO tools, lead tracking, and... Read More About Diginius Insight

Diginius Insight Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Competitor Analysis
  • Data Export Options
  • Traffic Source Analysis
  • Customizable Dashboards
  • Api Integration
  • Audience Segmentation
  • Goal Tracking
  • Campaign Performance Metrics
  • View all Features

Category Champions | 2024

Starting Price

Available on Request

Product Description

This information is provided by vendor.

RapBooster Basic simplifies marketing by utilizing the popularity of WhatsApp. With it, businesses can send messages, images, videos, and audio to their potential customers. Read More About Rap Booster

Rap Booster Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Message Personalization
  • Template Messages
  • Auto Reply
  • Group Messaging
  • Campaign Management
  • Api Integration
  • Multi Account Management
  • Analytics And Reporting
  • View all Features
4.3
out of 5 (15 Reviews)
Features
4.1
Ease of Use
4.3
Value for Money
4.4
Customer Support
4.3
Ntipl Power
Marketing TL

The software is easy to use and has good customer support. The rates are affordable and offer good value for money. It is user-friendly and helps me manage the database and marketing in bulk.

Read all 15 Reviews

Rap Booster Features and Usability-Based User Satisfaction Score

Rating Score 8.6

Rating Score

Out of 10

No. of reviews Score 3.0

No. of reviews Score

Out of 10

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 9.4

Social Score

Out of 10

Monthly website visitor Score 8.0

Monthly website visitor Score

Out of 10

Emergents | 2024

One of the Best PPC Software for Fraud Detection

Starting Price

Basic

$ 15

month

Product Description

ClickCease is a sophisticated AdWords management software designed for advertisers and PPC managers. The software helps optimize your ad campaigns by eliminating click fraud. The software offers factual evidence and also comes with a competitor tracking feature. Read More About ClickCease

ClickCease Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Conversion Tracking
  • Detailed Reporting
  • Geolocation Blocking
  • Device Blocking
  • User Friendly Dashboard
  • Whitelist Management
  • Customizable Rules
  • 24/7 Support
  • View all Features

ClickCease Features and Usability-Based User Satisfaction Score

Freshness Score 8.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Contenders | 2024

Comprehensive PPC Campaign Management Software

Starting Price

Basic | Static Call Tracking

$ 10

Per Month

Free Trial

Product Description

This information is provided by vendor.

Clixtell is a reliable PPC bid management software with automated click protection features. Clixtell is highly preferred by digital marketing agencies and data-driven companies for boosting sales, optimizing ad campaigns, and tracking calls and conversions. Read More About Clixtell

Clixtell Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Call Analytics
  • Conversion Tracking
  • Call Tagging
  • Dynamic Number Insertion
  • Call Tracking
  • CRM Integration
  • Call Notifications
  • Multi Channel Attribution
  • View all Features
5.0
out of 5 (2 Reviews)
Features
5.0
Ease of Use
5.0
Value for Money
5.0
Customer Support
5.0
Cesar

I believe in trying at least three services before deciding which one offers the complete package for your business. Clixtell offers a powerful and accurate tool for protecting your ad campaigns without any doubt. The dashboard is professionally laid out and clearly marked to help you set up the rules required to suit your business and protect your all-important budget. Furthermore, it efficiently protects against invalid activity that eats up your daily allocated ad spend originating from competitors, bots, VPNs, and proxies. We have peace of mind knowing that Clixtell is working behind the scenes to safeguard our online marketing by filtering our traffic into genuine customers.

Read all 2 Reviews

Clixtell Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 9.5

Freshness Score

Out of 10

Social Score 10.0

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Emergents | 2024

Impressive Software for Analyzing PPC Campaigns

Starting Price

Available on Request

Product Description

Sellics is an all-in-one PPC Bid Management Software built for automating PPC Campaigns, tracking profits, and boosting organic traffic. This easy-to-use Adwords software offers training via webinars, documentation, live online, and in person sessions. Read More About Sellics

Sellics Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Performance Analytics
  • Keyword Research
  • Ppc Audit
  • Negative Keyword Management
  • Ad Group Management
  • Roi Tracking
  • Budget Management
  • Custom Reporting
  • View all Features

Sellics Features and Usability-Based User Satisfaction Score

Freshness Score 6.5

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Emergents | 2024

PPC Management Software for Google AD Campaigns

Starting Price

STARTER

$ 0

Per Month

Free Trial

Product Description

This information is provided by vendor.

AdNabu is the best AdWords management software known for its amazing automation capabilities. This intuitive AdWords software is highly preferred by e-commerce companies for boosting sales via Google Ad campaigns. It also has a helpful customer support team. Read More About AdNabu

AdNabu Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • A/b Testing
  • Conversion Tracking
  • Remarketing Campaigns
  • Performance Analytics
  • Negative Keyword Management
  • Bid Management
  • Audience Targeting
  • Budget Management
  • View all Features

AdNabu Features and Usability-Based User Satisfaction Score

Freshness Score 8.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Monthly website visitor Score 2.0

Monthly website visitor Score

Out of 10

Emergents | 2024

Robust PPC Solution for Search Marketing Experts

Starting Price

Pro

$ 499

Per Month

Product Description

Optmyzr is an award-winning PPC bid management software that builds campaigns automatically from your inventory. It features useful tools such as pre-built AdWords scripts, one-click optimization, and much more. Sign in now for a full-featured trial. Read More About Optmyzr

Optmyzr Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Quality Score Tracker
  • Ad Scheduling
  • Custom Reports
  • Rule Engine
  • Geo Heatmap
  • Landing Page Analysis
  • Automated Alerts
  • Keyword Lasso
  • View all Features

Optmyzr Features and Usability-Based User Satisfaction Score

Freshness Score 7.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Emergents | 2024

Sophisticated PPC Solution for Digital Marketers

Starting Price

Agency Plan

$ 192

20 Dashboards

Free Trial

Product Description

This information is provided by vendor.

Reportz is a groundbreaking PPC management software built for the digital service industry. This PPC management system has a highly intuitive interface. This automated software also offers integrated marketing tools to help you create reports quickly and with ease. Read More About Reportz

Reportz Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Custom Widgets
  • Ppc Metrics
  • Data Export
  • Email Marketing Metrics
  • Automated Reporting
  • Scheduled Reports
  • Social Media Metrics
  • E Commerce Metrics
  • View all Features

Reportz Features and Usability-Based User Satisfaction Score

Freshness Score 8.5

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Monthly website visitor Score 2.0

Monthly website visitor Score

Out of 10

Contenders | 2024

Feature-packed Bid Management Software

Starting Price

Basic

$ 33

month billed annually

Product Description

SpyFu is one of the best bid management software that enables you to evaluate your competitors’ marketing strategy. This all-in-one PPC software helps you identify relevant keywords, plan and launch AdWords campaigns, and use keyword tools in your research. Read More About SpyFu

SpyFu Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Adwords Advisor
  • Top Pages
  • Competitor Analysis
  • Domain Overview
  • Rank Tracking
  • Api Access
  • Serp Analysis
  • Keyword Suggestions
  • View all Features
4.0
out of 5 (2 Reviews)
Features
4.0
Ease of Use
4.0
Value for Money
4.0
Customer Support
4.0
Samuel David

Spyfu has now reached the next level. They have added many more features to every aspect of digital marketing, including SEO, PPC, and Social Media. The best feature of these tools is that they help us track keywords.

Read all 2 Reviews

SpyFu Features and Usability-Based User Satisfaction Score

Rating Score 8.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 9.0

Freshness Score

Out of 10

Social Score 9.0

Social Score

Out of 10

Monthly website visitor Score 4.0

Monthly website visitor Score

Out of 10

Emergents | 2024

Versatile PPC Solution for Innovative Companies

Starting Price

Available on Request

Free Trial

Product Description

Omnia is the most sought-after PPC management software among renowned companies across industries. This software redefines every aspect of your business. It monitors all business processes and can be easily integrated with your existing platforms. Read More About Omnia

Omnia Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Inventory Management Integration
  • Historical Data Analysis
  • Automated Price Adjustments
  • Price Elasticity Analysis
  • Market Trend Analysis
  • Rule Based Pricing
  • Competitor Price Monitoring
  • Real Time Data Updates
  • View all Features

Omnia Features and Usability-Based User Satisfaction Score

Freshness Score 6.5

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Emergents | 2024

Fully Automated PPC Management Solution

Starting Price

Basic

$ 29

Per Month

Free Trial

Product Description

This information is provided by vendor.

PPC Protect is one of the best PPC software programs designed for protecting your PPC campaigns. Apart from blocking fraudsters, this award-winning AdWords software allows you to add multiple domains to your admin dashboard. Sign up now to start your free 30-day trial. Read More About PPC Protect

PPC Protect Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Conversion Tracking
  • Automated Reporting
  • Customizable Rules
  • Budget Protection
  • 24/7 Support
  • Multi Account Management
  • Device Fingerprinting
  • Geo Blocking
  • View all Features
5.0
out of 5 (1 Review)
Features
4.0
Ease of Use
5.0
Value for Money
4.0
Customer Support
5.0
Sam Johnson
Owner

Very happy with PPC Protect. It saves us a lot of money with very little outlay and blocks all our competitors from clicking on our ads.

Read Review

PPC Protect Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 9.0

Freshness Score

Out of 10

Social Score 8.0

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Emergents | 2024

Starting Price

Available on Request

Product Description

Outbrain is a performance-driven AdWords management software that enables you to track, analyze, and optimize your ad campaigns with ease. This simple yet versatile PPC software offers advanced conversion tools and also helps you target your ideal customers. Read More About Outbrain

Outbrain Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Creative Management
  • Audience Targeting
  • User Segmentation
  • Customizable Campaigns
  • Content Amplification
  • Geo Targeting
  • Ad Scheduling
  • A/b Testing
  • View all Features

Outbrain Features and Usability-Based User Satisfaction Score

Freshness Score 6.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Category Champions | 2024

Starting Price

Pro

$ 140

Per Month

Free Trial

Product Description

This information is provided by vendor.

SEMrush is a PPC campaign management software used by data-driven companies to keep an eye on their competitors. It integrates real-time data from your favorite platforms and generates useful analytics to help you prepare the right strategy for your business. Read More About Semrush

Semrush Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Advertising Research
  • Seo Writing Assistant
  • Traffic Analytics
  • Ppc Keyword Tool
  • Brand Monitoring
  • Keyword Magic Tool
  • Market Explorer
  • Content Analyzer
  • View all Features
4.7
out of 5 (118 Reviews)
Features
4.7
Ease of Use
4.3
Value for Money
4.4
Customer Support
4.5
Alex Jones
Digital Marketing Manager

Semrush is intuitively easy to use and lets me keep an eye on a few projects at the same time. I cannot perform my campaigns without the keyword research and backlink analysis tools.

Read all 118 Reviews

Semrush Features and Usability-Based User Satisfaction Score

Rating Score 9.4

Rating Score

Out of 10

No. of reviews Score 10.0

No. of reviews Score

Out of 10

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 9.0

Social Score

Out of 10

Monthly website visitor Score 8.0

Monthly website visitor Score

Out of 10

Most Reviewed

Emergents | 2024

An innovative PPC Software for Digital Agencies

Starting Price

Available on Request

Product Description

BlueWinston is a popular PPC management software specially designed for automatically creating your product campaigns. The software’s user-friendly interface makes the administration of your Google Ad campaigns easier. It also offers a competent support team. Read More About BlueWinston

BlueWinston Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Multi Channel Support
  • A/b Testing
  • Ad Customizers
  • Real Time Data Sync
  • Budget Management
  • Negative Keywords
  • Ad Extensions
  • Product Feed Management
  • View all Features

BlueWinston Features and Usability-Based User Satisfaction Score

Freshness Score 6.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Best PPC Software for Digital Marketing Campaigns

Starting Price

Available on Request

Product Description

Kenshoo Search is one of the leading PPC bid management software programs that helps you manage your ad campaigns in a smart manner. This powerful software not only saves your precious time but also enables you to gain actionable insights for better decision-making. Read More About Kenshoo Search

Kenshoo Search Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Fraud Detection
  • Automated Campaign Management
  • Dynamic Creative Optimization
  • Audience Targeting
  • Geotargeting
  • Competitor Analysis
  • Ad Copy Testing
  • Api Integration
  • View all Features

Category Champions | 2024

Starting Price

All-in-One Price

$ 15

User/Month

Free Trial

Product Description

This information is provided by vendor.

NinjaSEM is PPC management software for creating, launching, and optimizing Google Shopping and search ads. NinjaSEM helps produce a bunch of new keywords. Get access to 50+ applications for $14.99 per user. Read More About NinjaSEM by 500apps

NinjaSEM by 500apps Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Negative Keywords
  • Ad Extensions
  • Integration With Bing Ads
  • Device Targeting
  • Keyword Research
  • Audience Targeting
  • Landing Page Optimization
  • A/b Testing
  • View all Features
5.0
out of 5 (10 Reviews)
Features
5.0
Ease of Use
4.8
Value for Money
5.0
Customer Support
4.9
Ogletree Marcaksd
Product Marketing Specialist

Personally, I find NinjaSEM's keyword research capabilities to be incredibly robust and effective. They enable me to discover relevant keywords, analyze their search volume and trends, and assess the difficulty associated with each keyword. This feature plays a vital role in refining my content and boosting my visibility in organic search rankings. Moreover, NinjaSEM offers a competitor analysis feature that I consider highly advantageous. This feature empowers me to gain comprehensive insights into the digital marketing strategies adopted by my competitors. Through a thorough examination of their performance in both organic and paid searches, identification of high-performing keywords, and discovery of untapped possibilities for my own campaigns, I can strategically enhance my marketing approaches.

Read all 10 Reviews

NinjaSEM by 500apps Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

No. of reviews Score 2.0

No. of reviews Score

Out of 10

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 10.0

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Contenders | 2024

Starting Price

Medium

$ 19

Per Month

Free Trial

Product Description

The ClickMeter System was initially a web tool created to address the needs of its agency to precisely count and track the web-marketing actions it performed for its customers. The system evolved rapidly and emerged as one of the most widely used software solutions in... Read More About ClickMeter

ClickMeter Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Password Protection
  • Referral Tracking
  • Email Notifications
  • Campaign Management
  • Link Rotator
  • Branded Tracking Links
  • Bulk Link Creation
  • Device Targeting
  • View all Features
4.7
out of 5 (3 Reviews)
Features
5.0
Ease of Use
5.0
Value for Money
4.3
Customer Support
5.0
Aneela Iram
CEO

ClickMeter is a decent application that is very easy to use and helpful for anyone interested. I am totally satisfied. ClickMeter is a link-tracking software designed to help businesses and professionals create tracking links, use them in advertisements, and generate reports in real-time. Key features include affiliate tracking, IP geo-targeting, URL shortener, branded link management, tracking pixel, and affiliate networks.

Read all 3 Reviews

ClickMeter Features and Usability-Based User Satisfaction Score

Rating Score 9.4

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 9.5

Freshness Score

Out of 10

Social Score 8.5

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Emergents | 2024

Starting Price

Available on Request

Product Description

Taboola is a powerful tool that helps you connect with your audience on trusted websites, creating engaging ad experiences. Leverage user behavior data and flexible formats to meet your marketing goals and drive meaningful business results. Read More About Taboola

Taboola Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Api Access
  • A/b Testing
  • Dynamic Content
  • Conversion Tracking
  • Ad Creation Tools
  • Contextual Targeting
  • Retargeting
  • Device Targeting
  • View all Features
3.0
out of 5 (2 Reviews)
Features
3.5
Ease of Use
3.0
Value for Money
2.0
Customer Support
1.5
Harshit Gupta
Sr. Digital Marketing Manager

I have been using Taboola recently, and to me, the first-time setup was kind of a nightmare. The amount added to the platform took more than 72 hours to be processed.

Read all 2 Reviews

Taboola Features and Usability-Based User Satisfaction Score

Rating Score 6.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 9.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Monthly website visitor Score 4.0

Monthly website visitor Score

Out of 10

Contenders | 2024

Starting Price

Basic

$ 7

Per Month

Free Trial

Product Description

LinkTrackrs main objective is to help you track every sale and every lead in your funnel to the origin click. Its system helps you avoid duplicate conversions with intelligent conversion tracking. You can easily modify the conversion tracking rules to suit your promotions. Read More About LinkTrackr

LinkTrackr Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Custom Domains
  • Split Testing
  • Link Rotators
  • Password Protection
  • Real Time Reporting
  • Api Access
  • Bot Filtering
  • Utm Parameter Support
  • View all Features
5.0
out of 5 (2 Reviews)
Features
4.5
Ease of Use
5.0
Value for Money
3.5
Customer Support
4.0
islam. Pakistan
Manager

LinkTrack is a great tool that offers many features, including unlimited clicks, unlimited links, brandable domain names, essential graphs, detailed traffic information, and complete control of all your data in one place. LinkTrack helps you organize all your essential traffic data by tracking, monitoring, and optimizing all your variables on one platform, allowing you to increase your conversion rate and revenues.

Read all 2 Reviews

LinkTrackr Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 9.5

Freshness Score

Out of 10

Social Score 10.0

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Starting Price

Available on Request

Product Description

This information is provided by vendor.

We work with you, not for you. We understand the necessity of having a digital-friendly website, and hence we are committed to building, growing, and maintaining loyal communities with our hard work, creative, and innovative work environment. Read More About Sticky First

Sticky First Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Keyword Research
  • Technical Seo
  • Rank Tracking
  • Seo Reporting
  • Serp Analysis
  • Link Building
  • Seo Dashboard
  • Content Optimization
  • View all Features
5.0
out of 5 (1 Review)
Features
5.0
Ease of Use
5.0
Value for Money
5.0
Customer Support
5.0
Narendra Jha
Owner

What I really like about them is that they provide a dedicated account manager who was responsible for addressing all my queries and answers. They reported weekly and monthly on the work done. I now have more web presence for my product. I started seeing results at a very early stage. They also promoted my product on social media with their innovative and creative posts. I am really satisfied with their work. Thank you so much, Dunes Factory. I hope to work with you soon on new projects.

Read Review

Sticky First Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 8.5

Freshness Score

Out of 10

Social Score 10.0

Social Score

Out of 10

Monthly website visitor Score 8.0

Monthly website visitor Score

Out of 10

FAQs

Pay-per-click software (PPC) software help companies set up, operate, alter, and track PPC campaigns.

PPC Software Reviews

Taboola

3

I have been using Taboola recently, and to me, the first-time setup was kind of a nightmare. The amount added to the platform took more than 72 hours to be processed.

Harshit Gupta
Sr. Digital Marketing Manager

NinjaSEM by 500apps

5

Personally, I find NinjaSEM's keyword research capabilities to be incredibly robust and effective. They enable me to discover relevant keywords, analyze their search volume and trends, and assess the difficulty associated with each keyword. This feature plays a vital role in refining my content and boosting my visibility in organic search rankings. Moreover, NinjaSEM offers a competitor analysis feature that I consider highly advantageous. This feature empowers me to gain comprehensive insights into the digital marketing strategies adopted by my competitors. Through a thorough examination of their performance in both organic and paid searches, identification of high-performing keywords, and discovery of untapped possibilities for my own campaigns, I can strategically enhance my marketing approaches.

Ogletree Marcaksd
Product Marketing Specialist

PPC Ad Lab

5

As an AI language model, I don't have any personal experience using PPC ads. Still, I can give you general information and insights based on my topic knowledge. PPC Ad Lab is a digital marketing agency specializing in pay-per-click (PPC) advertising. They offer various services, including PPC campaign setup and management, Google Ads account audit, landing page optimization, and conversion rate optimization. Based on online reviews and customer feedback, PPC Ad Lab has a strong reputation for delivering high-quality work and excellent customer service. They have a team of experienced and knowledgeable professionals skilled in using various PPC platforms, such as Google Ads, Bing Ads, and Facebook Ads. PPC Ad Lab also offers transparent reporting and analytics to help clients understand their campaign performance and make informed decisions about their digital marketing strategies.

muhammad zubair
owner

PPC Protect

5

Very happy with PPC Protect. It saves us a lot of money with very little outlay and blocks all our competitors from clicking on our ads.

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Last Updated: August 20, 2024