Best PPC Software for Your Business

Best PPC software includes ClickCease, Clixtell, Sellics, AdNabu, and Optmyzr. This software lets users set up campaigns based on bidding amounts and budgets and places PPC links on various channels like Google Ads, Bing, and Facebook ads.

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Jainy Patel
Reviewed and Edited by Jainy Patel
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Most Popular PPC Software

This listing showcases software based on user recommendations and popularity. It also highlights products from our valued client partnerships.

SoftwareSuggest offers verified & unbiased user reviews based on user ratings and feedback. Our ratings and reports do not contain any paid placements. Learn more about our ranking methodology.

List of 20 Best PPC Software

Showing 1 - 20 of 44 products
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Emergents | 2025

YouTube tracking and market intelligence software

Product Description

This information is provided by vendor.

AdPlify is a cloud-based SAAS & a 7-in-1 toolset for Facebook advertisers. Run profitable ads & find hidden audiences, track competitors & target super customers. Get better profit from every dollar you spend on Facebook. Read More About AdPlify

AdPlify Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • A/b Testing
  • Quality Score Optimization
  • Conversion Tracking
  • Audience Segmentation
  • Budget Management
  • Ad Scheduling
  • Performance Analytics
  • Competitor Analysis
  • View all Features

Elite Monthly

$ 17

Per Month

Elite Yearly

$ 67

Per Year

AdPlify Features and Usability-Based User Satisfaction Score

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Category Champions | 2025

Product Description

This information is provided by vendor.

RapBooster Basic simplifies marketing by utilizing the popularity of WhatsApp. With it, businesses can send messages, images, videos, and audio to their potential customers. Read More About Rap Booster

Rap Booster Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Message Tracking
  • Group Messaging
  • Contact Management
  • Blacklist Management
  • Multi Language Support
  • Campaign Management
  • Bulk Messaging
  • Message Personalization
  • View all Features
4.4
out of 5 (16 Reviews)
Features
4.2
Ease of Use
4.4
Value for Money
4.4
Customer Support
4.4
sharlyn
Digital Marketing Manager

Rap Booster simplifies the entire process, making it easier to stay connected with our audience. The platform is user-friendly, and it has the best customer support. It offers many features and easy functionality that boost our communication.

Read all 16 Reviews

Rap Booster Features and Usability-Based User Satisfaction Score

Rating Score 8.8

Rating Score

Out of 10

Review Score 4.0

Review Score

Out of 10

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 9.5

Social Score

Out of 10

Visitor Score 8.0

Visitor Score

Out of 10

Emergents | 2025

One of the Best PPC Software for Fraud Detection

Product Description

ClickCease is a sophisticated AdWords management software designed for advertisers and PPC managers. The software helps optimize your ad campaigns by eliminating click fraud. The software offers factual evidence and also comes with a competitor tracking feature. Read More About ClickCease

ClickCease Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Integration With Bing Ads
  • Bot Detection
  • 24/7 Support
  • Click Fraud Detection
  • Real Time Monitoring
  • Device Blocking
  • Conversion Tracking
  • Automatic Alerts
  • View all Features

Basic

$ 15

month

Get Pricing

Standard

$ 50

month

Get Pricing

ClickCease Features and Usability-Based User Satisfaction Score

Freshness Score 8.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Contenders | 2025

Comprehensive PPC Campaign Management Software

Product Description

This information is provided by vendor.

Clixtell is a reliable PPC bid management software with automated click protection features. Clixtell is highly preferred by digital marketing agencies and data-driven companies for boosting sales, optimizing ad campaigns, and tracking calls and conversions. Read More About Clixtell

Clixtell Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Call Recording
  • CRM Integration
  • Customizable Call Flows
  • Conversion Tracking
  • Keyword Tracking
  • Call Whisper
  • Api Integration
  • Call Tracking
  • View all Features

Basic | Static Call Tracking

$ 10

Per Month

Get Offer

Standard | Dynamic Phone Insertion

$ 30

Per Month

Get Offer

Advanced | Combine Our Products

$ 80

Per Month

Get Offer
5.0
out of 5 (2 Reviews)
Features
5.0
Ease of Use
5.0
Value for Money
5.0
Customer Support
5.0
Cesar

I believe in trying at least three services before deciding which one offers the complete package for your business. Clixtell offers a powerful and accurate tool for protecting your ad campaigns without any doubt. The dashboard is professionally laid out and clearly marked to help you set up the rules required to suit your business and protect your all-important budget. Furthermore, it efficiently protects against invalid activity that eats up your daily allocated ad spend originating from competitors, bots, VPNs, and proxies. We have peace of mind knowing that Clixtell is working behind the scenes to safeguard our online marketing by filtering our traffic into genuine customers.

Read all 2 Reviews

Clixtell Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 9.0

Freshness Score

Out of 10

Social Score 10.0

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Emergents | 2025

Impressive Software for Analyzing PPC Campaigns

Product Description

Sellics is an all-in-one PPC Bid Management Software built for automating PPC Campaigns, tracking profits, and boosting organic traffic. This easy-to-use Adwords software offers training via webinars, documentation, live online, and in person sessions. Read More About Sellics

Sellics Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Market Insights
  • Performance Analytics
  • Competitor Analysis
  • Bid Optimization
  • Ad Scheduling
  • Campaign Management
  • Automated Rules
  • Keyword Research
  • View all Features

Sellics Features and Usability-Based User Satisfaction Score

Freshness Score 5.5

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Emergents | 2025

PPC Management Software for Google AD Campaigns

Product Description

This information is provided by vendor.

AdNabu is the best AdWords management software known for its amazing automation capabilities. This intuitive AdWords software is highly preferred by e-commerce companies for boosting sales via Google Ad campaigns. It also has a helpful customer support team. Read More About AdNabu

AdNabu Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Dynamic Ad Creation
  • Performance Analytics
  • Roi Tracking
  • Remarketing Campaigns
  • Ad Copy Suggestions
  • Automated Google Ads Campaigns
  • Conversion Tracking
  • A/b Testing
  • View all Features

STARTER

$ 0

Per Month

Get Offer

BASIC

$ 30

Per Month

Get Offer

ADVANCED

$ 80

Per Month

Get Offer

PLUS

$ 250

Per Month

Get Offer

AdNabu Features and Usability-Based User Satisfaction Score

Freshness Score 8.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Visitor Score 2.0

Visitor Score

Out of 10

Emergents | 2025

Robust PPC Solution for Search Marketing Experts

Product Description

Optmyzr is an award-winning PPC bid management software that builds campaigns automatically from your inventory. It features useful tools such as pre-built AdWords scripts, one-click optimization, and much more. Sign in now for a full-featured trial. Read More About Optmyzr

Optmyzr Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Shopping Campaigns
  • Bid Management
  • Custom Reports
  • Conversion Tracking
  • Performance Monitoring
  • Landing Page Analysis
  • Budget Management
  • Quality Score Tracker
  • View all Features

Pro

$ 499

Per Month

Get Pricing

Pro+

$ 799

Per Month

Get Pricing

Optmyzr Features and Usability-Based User Satisfaction Score

Freshness Score 7.5

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Emergents | 2025

Sophisticated PPC Solution for Digital Marketers

Product Description

This information is provided by vendor.

Reportz is a groundbreaking PPC management software built for the digital service industry. This PPC management system has a highly intuitive interface. This automated software also offers integrated marketing tools to help you create reports quickly and with ease. Read More About Reportz

Reportz Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Historical Data
  • Social Media Metrics
  • Data Export
  • Custom Branding
  • Scheduled Reports
  • Kpi Tracking
  • Custom Widgets
  • Automated Reporting
  • View all Features

Agency Plan

$ 192

20 Dashboards

Get Offer

Consultant

$ 49

5 Dashboards

Get Offer

Enterprise

$ 602

70 Dashboards

Get Offer

Reportz Features and Usability-Based User Satisfaction Score

Freshness Score 8.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Visitor Score 2.0

Visitor Score

Out of 10

Contenders | 2025

Feature-packed Bid Management Software

Product Description

SpyFu is one of the best bid management software that enables you to evaluate your competitors’ marketing strategy. This all-in-one PPC software helps you identify relevant keywords, plan and launch AdWords campaigns, and use keyword tools in your research. Read More About SpyFu

SpyFu Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Adwords Templates
  • Competitor Analysis
  • Organic Search Analysis
  • Keyword Difficulty
  • Adwords Advisor
  • Serp Analysis
  • Domain Overview
  • Keyword Grouping
  • View all Features

Basic

$ 33

month billed annually

Get Pricing

Professional

$ 58

month billed annually

Get Pricing

Team

$ 199

month billed annually

Get Pricing
4.0
out of 5 (2 Reviews)
Features
4.0
Ease of Use
4.0
Value for Money
4.0
Customer Support
4.0
Samuel David

Spyfu has now reached the next level. They have added many more features to every aspect of digital marketing, including SEO, PPC, and Social Media. The best feature of these tools is that they help us track keywords.

Read all 2 Reviews

SpyFu Features and Usability-Based User Satisfaction Score

Rating Score 8.0

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 9.5

Freshness Score

Out of 10

Social Score 9.0

Social Score

Out of 10

Visitor Score 4.0

Visitor Score

Out of 10

Emergents | 2025

Versatile PPC Solution for Innovative Companies

Product Description

Omnia is the most sought-after PPC management software among renowned companies across industries. This software redefines every aspect of your business. It monitors all business processes and can be easily integrated with your existing platforms. Read More About Omnia

Omnia Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Rule Based Pricing
  • Price Elasticity Analysis
  • Real Time Data Updates
  • Reporting And Analytics
  • Profit Margin Optimization
  • Automated Price Adjustments
  • Customer Segmentation
  • Price Recommendations
  • View all Features

Omnia Features and Usability-Based User Satisfaction Score

Freshness Score 6.5

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Emergents | 2025

Fully Automated PPC Management Solution

Product Description

This information is provided by vendor.

PPC Protect is one of the best PPC software programs designed for protecting your PPC campaigns. Apart from blocking fraudsters, this award-winning AdWords software allows you to add multiple domains to your admin dashboard. Sign up now to start your free 30-day trial. Read More About PPC Protect

PPC Protect Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • User Behavior Analysis
  • Traffic Quality Analysis
  • Integration With Google Ads
  • Bot Detection
  • Device Fingerprinting
  • Geo Blocking
  • Custom Dashboards
  • Conversion Tracking
  • View all Features

Basic

$ 29

Per Month

Get Offer
5.0
out of 5 (1 Review)
Features
4.0
Ease of Use
5.0
Value for Money
4.0
Customer Support
5.0
Sam Johnson
Owner

Very happy with PPC Protect. It saves us a lot of money with very little outlay and blocks all our competitors from clicking on our ads.

Read Review

PPC Protect Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 8.5

Freshness Score

Out of 10

Social Score 8.0

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Emergents | 2025

Product Description

Outbrain is a performance-driven AdWords management software that enables you to track, analyze, and optimize your ad campaigns with ease. This simple yet versatile PPC software offers advanced conversion tools and also helps you target your ideal customers. Read More About Outbrain

Outbrain Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Customizable Campaigns
  • Content Amplification
  • Retargeting
  • Cross Platform Integration
  • Fraud Detection
  • Budget Management
  • Dynamic Content Optimization
  • Conversion Tracking
  • View all Features

Outbrain Features and Usability-Based User Satisfaction Score

Freshness Score 6.5

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Category Champions | 2025

Product Description

This information is provided by vendor.

SEMrush is a PPC campaign management software used by data-driven companies to keep an eye on their competitors. It integrates real-time data from your favorite platforms and generates useful analytics to help you prepare the right strategy for your business. Read More About Semrush

Semrush Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Organic Research
  • Advertising Research
  • Traffic Analytics
  • Ppc Keyword Tool
  • Seo Writing Assistant
  • Keyword Magic Tool
  • On Page Seo Checker
  • Content Analyzer
  • View all Features

Pro

$ 140

Per Month

Get Offer

Guru

$ 250

Per Month

Get Offer

Business

$ 500

Per Month

Get Offer
4.8
out of 5 (124 Reviews)
Features
4.7
Ease of Use
4.3
Value for Money
4.4
Customer Support
4.5
Karan Raval
Manager

Semrush is a powerhouse for SEO and digital marketing. It delivers comprehensive insights into keyword performance, competitor strategies, site health, and beyond. The dashboard is intuitive, making it simple to explore, and the analytics are highly reliable. It’s been a game-changer for how I approach SEO, helping me make well-informed, strategic choices. It's an indispensable tool in our digital marketing toolkit.

Read all 124 Reviews

Semrush Features and Usability-Based User Satisfaction Score

Rating Score 9.6

Rating Score

Out of 10

Review Score 10.0

Review Score

Out of 10

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 9.1

Social Score

Out of 10

Visitor Score 8.0

Visitor Score

Out of 10

Most Reviewed

Emergents | 2025

An innovative PPC Software for Digital Agencies

Product Description

BlueWinston is a popular PPC management software specially designed for automatically creating your product campaigns. The software’s user-friendly interface makes the administration of your Google Ad campaigns easier. It also offers a competent support team. Read More About BlueWinston

BlueWinston Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Campaign Management
  • Product Feed Management
  • Keyword Management
  • Dynamic Search Ads
  • Custom Labels
  • Automated Product Ads
  • Budget Management
  • Ad Extensions
  • View all Features

BlueWinston Features and Usability-Based User Satisfaction Score

Freshness Score 6.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Best PPC Software for Digital Marketing Campaigns

Product Description

Kenshoo Search is one of the leading PPC bid management software programs that helps you manage your ad campaigns in a smart manner. This powerful software not only saves your precious time but also enables you to gain actionable insights for better decision-making. Read More About Kenshoo Search

Kenshoo Search Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Negative Keyword Management
  • Automated Campaign Management
  • Budget Management
  • A/b Testing
  • Bid Optimization
  • Fraud Detection
  • Customizable Dashboards
  • Audience Targeting
  • View all Features

Product Description

This information is provided by vendor.

NinjaSEM is PPC management software for creating, launching, and optimizing Google Shopping and search ads. NinjaSEM helps produce a bunch of new keywords. Get access to 50+ applications for $14.99 per user. Read More About NinjaSEM by 500apps

NinjaSEM by 500apps Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Landing Page Optimization
  • Bid Management
  • Conversion Tracking
  • Integration With Google Ads
  • A/b Testing
  • Geo Targeting
  • Ad Creation
  • Custom Alerts
  • View all Features

All-in-One Price

$ 15

User/Month

Get Offer
5.0
out of 5 (10 Reviews)
Features
5.0
Ease of Use
4.8
Value for Money
5.0
Customer Support
4.9
Ogletree Marcaksd
Product Marketing Specialist

Personally, I find NinjaSEM's keyword research capabilities to be incredibly robust and effective. They enable me to discover relevant keywords, analyze their search volume and trends, and assess the difficulty associated with each keyword. This feature plays a vital role in refining my content and boosting my visibility in organic search rankings. Moreover, NinjaSEM offers a competitor analysis feature that I consider highly advantageous. This feature empowers me to gain comprehensive insights into the digital marketing strategies adopted by my competitors. Through a thorough examination of their performance in both organic and paid searches, identification of high-performing keywords, and discovery of untapped possibilities for my own campaigns, I can strategically enhance my marketing approaches.

Read all 10 Reviews

NinjaSEM by 500apps Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

Review Score 2.0

Review Score

Out of 10

Freshness Score 9.5

Freshness Score

Out of 10

Social Score 10.0

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Contenders | 2025

Product Description

The ClickMeter System was initially a web tool created to address the needs of its agency to precisely count and track the web-marketing actions it performed for its customers. The system evolved rapidly and emerged as one of the most widely used software solutions in... Read More About ClickMeter

ClickMeter Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • A/b Testing
  • Device Targeting
  • Referral Tracking
  • Click Fraud Detection
  • Bulk Link Creation
  • Link Tracking
  • Api Access
  • Real Time Analytics
  • View all Features

Medium

$ 19

Per Month

Get Pricing

Large

$ 99

Per Month

Get Pricing

X-Large

$ 349

Per Month

Get Pricing
4.7
out of 5 (3 Reviews)
Features
5.0
Ease of Use
5.0
Value for Money
4.3
Customer Support
5.0
Aneela Iram
CEO

ClickMeter is a decent application that is very easy to use and helpful for anyone interested. I am totally satisfied. ClickMeter is a link-tracking software designed to help businesses and professionals create tracking links, use them in advertisements, and generate reports in real-time. Key features include affiliate tracking, IP geo-targeting, URL shortener, branded link management, tracking pixel, and affiliate networks.

Read all 3 Reviews

ClickMeter Features and Usability-Based User Satisfaction Score

Rating Score 9.4

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 9.5

Freshness Score

Out of 10

Social Score 8.5

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Emergents | 2025

Product Description

Taboola is a powerful tool that helps you connect with your audience on trusted websites, creating engaging ad experiences. Leverage user behavior data and flexible formats to meet your marketing goals and drive meaningful business results. Read More About Taboola

Taboola Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Customizable Reporting
  • Device Targeting
  • Interest Targeting
  • Dynamic Content
  • Lookalike Audiences
  • Api Access
  • Fraud Detection
  • Contextual Targeting
  • View all Features
3.0
out of 5 (2 Reviews)
Features
3.5
Ease of Use
3.0
Value for Money
2.0
Customer Support
1.5
Harshit Gupta
Sr. Digital Marketing Manager

I have been using Taboola recently, and to me, the first-time setup was kind of a nightmare. The amount added to the platform took more than 72 hours to be processed.

Read all 2 Reviews

Taboola Features and Usability-Based User Satisfaction Score

Rating Score 6.0

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 9.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Visitor Score 4.0

Visitor Score

Out of 10

Contenders | 2025

Product Description

LinkTrackrs main objective is to help you track every sale and every lead in your funnel to the origin click. Its system helps you avoid duplicate conversions with intelligent conversion tracking. You can easily modify the conversion tracking rules to suit your promotions. Read More About LinkTrackr

LinkTrackr Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Geo Targeting
  • Device Targeting
  • Affiliate Link Tracking
  • Campaign Management
  • Qr Code Generation
  • Detailed Analytics
  • Link Cloaking
  • Api Access
  • View all Features

Basic

$ 7

Per Month

Get Pricing

Pro

$ 17

Per Month

Get Pricing

Hyper

$ 27

Per Month

Get Pricing
5.0
out of 5 (2 Reviews)
Features
4.5
Ease of Use
5.0
Value for Money
3.5
Customer Support
4.0
islam. Pakistan
Manager

LinkTrack is a great tool that offers many features, including unlimited clicks, unlimited links, brandable domain names, essential graphs, detailed traffic information, and complete control of all your data in one place. LinkTrack helps you organize all your essential traffic data by tracking, monitoring, and optimizing all your variables on one platform, allowing you to increase your conversion rate and revenues.

Read all 2 Reviews

LinkTrackr Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 9.0

Freshness Score

Out of 10

Social Score 10.0

Social Score

Out of 10

Visitor Score 6.0

Visitor Score

Out of 10

Product Description

This information is provided by vendor.

We work with you, not for you. We understand the necessity of having a digital-friendly website, and hence we are committed to building, growing, and maintaining loyal communities with our hard work, creative, and innovative work environment. Read More About Sticky First

Sticky First Is Tailored For

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Serp Analysis
  • Rank Tracking
  • Api Access
  • Ppc Analysis
  • Site Audit
  • Seo Alerts
  • Link Building
  • Competitor Analysis
  • View all Features
5.0
out of 5 (1 Review)
Features
5.0
Ease of Use
5.0
Value for Money
5.0
Customer Support
5.0
Narendra Jha
Owner

What I really like about them is that they provide a dedicated account manager who was responsible for addressing all my queries and answers. They reported weekly and monthly on the work done. I now have more web presence for my product. I started seeing results at a very early stage. They also promoted my product on social media with their innovative and creative posts. I am really satisfied with their work. Thank you so much, Dunes Factory. I hope to work with you soon on new projects.

Read Review

Sticky First Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

Review Score 1.0

Review Score

Out of 10

Freshness Score 8.5

Freshness Score

Out of 10

Social Score 10.0

Social Score

Out of 10

Visitor Score 8.0

Visitor Score

Out of 10

FAQs

What is PPC Software?

Pay-per-click software (PPC) software help companies set up, operate, alter, and track PPC campaigns.

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Last Updated: August 14, 2025