Best Sales Productivity Tools

Best sales productivity tools are Freshsales, iCRM, DeltaSalesApp, SalesDiary, and Trail Pharma CRM. Sales productivity solutions optimize the entire selling process and help to Improve Sales.

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List of 20 Best Sales Productivity Tools

Showing 1 - 20 of 80 products

Category Champions | 2024

All-in-one marketing platform for less than $1

Product Description

This information is provided by vendor.

EngageBay is a marketing method that includes lead generation, email marketing, marketing automation, CRM, and social media engagement in a single platform. The sales productivity software is a lead acquisition, engagement, nurturing, and closing platform that allows users to construct marketing emails and automate operations. It is a cloud-based platform that assists client relationships via the in-built CRM. Learn more about EngageBay

Category Champions | 2024

Product Description

This information is provided by vendor.

Freshsales is a comprehensive automated sales productivity tool for sales teams. It gives a sales team everything they need to acquire lead generation, engage in relevant discussions, close deals with AI-powered ideas, and manage client relationships. It is among the sales productivity solutions with built-in mail, telephone, chat, and telephony. Learn more about Freshsales

Category Champions | 2024

Cost effective enterprise CRM software

Product Description

This information is provided by vendor.

iCRM software is a growth partner among the known sales productivity solutions. The platform is a  quick-thinking, results-oriented firm focusing on intent and concrete, actionable outcomes. The sales productivity software offers a range of capabilities that help businesses boost productivity and perform basic operations correctly. You can choose the optimal pricing plan based on your organization's size and needs. Learn more about iCRM

Contenders | 2024

All in one sales CRM for small business

Product Description

This information is provided by vendor.

Salesmate CRM is a unified platform that enables you to create personalized experiences across marketing, sales, and service channels. Among the sales productivity tools, it has an extensive feature set enabling you to close more deals, create more leads, and establish long-term customer relationships. It replaces multiple disconnected systems, reducing your costs and time. Learn more about Salesmate CRM

Tools by InsideView

Product Description

InsideView is a sales productivity tool that tracks the ever-growing private, executive, and business data from social networking sites, internet sites, and subscription-based sources. It is among the sales productivity tools that maximize the unique smart incorporation and insight assessment technology to ensure that the team never misses a chance to participate and win. Learn more about InsideView

Visualize your team's email activity

Product Description

This information is provided by vendor.

EmailAnalytics is one of the finest sales productivity software. Individuals and teams can use the platform's simple, web-based email activity dashboard to monitor your team's email activity in interactive charts, tables, and graphs. It is among the top sales productivity solutions that keep track of email response times, activity by day, and much more! Learn more about EmailAnalytics

Tools by FirstRain

Product Description

This information is provided by vendor.

FirstRain is a sales productivity software with artificial intelligence-powered sales, marketing, and competitive intelligence tool that gives precise, actionable insights on companies, markets, and prospects. It collects is among the sales productivity tools that gather data from multiple global sources and use tailored machine learning algorithms to categorize, filter, and distill the data into unique high-value insights. Learn more about FirstRain

Tools by Zoom Information, Inc

Product Description

ZoomInfo is a cutting-edge sales productivity software. It is among the most comprehensive and up-to-date databases of insights, information, and buying intent data about businesses and contacts. The sales productivity solutions help businesses engage with customers and prospects. By incorporating these technologies with the other critical systems, the market teams will be ready to meet their targets. Learn more about ZoomInfo

Contenders | 2024

Product Description

LinkedIn Sales Navigator is among the best sales productivity software that helps businesses locate the best individuals and companies as their most important prospects. Businesses can use LinkedIn to find recommended prospects and get real-time customer and lead sales updates. It saves and tracks all prospects and accounts among the sales productivity tools. Learn more about LinkedIn Sales Navigator

Category Champions | 2024

Product Description

This information is provided by vendor.

Pipedrive is a customer relationship management application for sales teams of all sizes. It is a sales productivity software with numerous paying clients in 179 countries. The CRM's innovative design promotes usability and attracts sales teams.  Pipedrive allows teams to spend less time reporting and much more time pitching with a powerful CRM platform. Learn more about Pipedrive

Category Champions | 2024

#1 CRM & support solution for growing businesses

Product Description

This information is provided by vendor.

Salesforce is among the best sales productivity software. The platform includes marketing automation, contact, and lead management. It assists firms in monitoring customer accounts, tracking lead generation, conducting and monitoring marketing efforts, and providing post-sale care. Salesforce CRM is only available as a software-as-a-service (SaaS) solution. It also includes a technical stack, database, security, and user interfaces. Learn more about Salesforce

Most Reviewed

Contenders | 2024

Product Description

This information is provided by vendor.

Zendesk Sell is a modern marketing CRM that is simple to set up and easy to use to help businesses generate revenue. It is a sales productivity software that gives everything your salespeople need in one unified application, including productivity tools, powerful analytics, and a complete customer perspective from sales to service. Learn more about Zendesk Sell

Category Champions | 2024

Product Description

HubSpot CRM is among the sales productivity solutions that assist businesses in tracking, nurturing leads, and analyzing company KPIs. HubSpot is appropriate for any B2B or B2C firm in various industries, including accountancy, construction, retail, sales, real estate, marketing, etc. The sales productivity software includes a visual dashboard that presents the complete sales funnel in real-time. Learn more about Hubspot CRM

Contenders | 2024

Product Description

UpLead is a B2B data supplier and technology firm that provides accessibility to certified B2B connections with direct email accounts. It is a sales productivity software to identify clients, locations, filter by sector, the volume of sales, staff size, job function, level management, technologies used, and more. It is among the sales software tools that offer API and CRM integrations. Learn more about UpLead

File sharing and Analytics tool

Product Description

Dropbox DocSend is a sales productivity tool that enables business professionals to securely exchange and govern the content that propels the company ahead. The robust link-based system makes it simple to specify security parameters for each partner, receive notifications when someone accesses your file, assess quality metrics on a page-by-page level, and create modern online deal rooms. Learn more about Docsend

Contenders | 2024

Product Description

This information is provided by vendor.

Keap is among the sales productivity tools and marketing automation solutions that businesses thrive. The sales productivity software makes it simple to capture, manage, monitor, and foster all of your prospects to maximize sales and revenue. It also provides expert mentoring, in-depth training, exceptional assistance, and a dedicated network of entrepreneurs to assure success. Learn more about Keap CRM

The Modern Revenue Workspace™

Product Description

This information is provided by vendor.

Salesloft is the leading provider of a sales engagement platform that assists sellers and sales teams in increasing revenue. This sales productivity software is a one-stop shop for sellers to complete their online selling duties, engage with clients, know the next step, and receive the training and insights they require to win. Learn more about Salesloft

Filed Force Management Made Easy

Product Description

This information is provided by vendor.

Scout is sales productivity software that enables organizations to automate the work of their field force, evaluate sales, track locations, and gain real-time insights. It is a GPS-enabled tool that assists sales managers in managing their field representatives. It is among the sales productivity tools with features like geofencing, digital forms, geo-tagged selfie attendance, real-time task management, and more. Learn more about Basecamp Scout

Tools by Copper, Inc

Product Description

Copper is a simple sales productivity software for companies who need to manage more sales leads and improve customer connections. It is among the sales productivity tools that work with Google Workspace. The tools allow viewing sales and relationship essentials in one spot, from email threads to files and projects. Learn more about Copper

Motivate your sales teams to accomplish key tasks!

Product Description

This information is provided by vendor.

Performance management beyond revenue KPIs - Sales gamification beyond points and badges. Learn more about EngageSales


Sales productivity tools are available to assist salespeople in becoming more productive. But in fact, 66% of sales reps are drowning in too many sales tools  – which distracts them from connecting with prospects and customers.

Many organizations across the world are relying on sales productivity tools to automate operations and increase efficiency. This underscores the need for businesses to choose the right sales productivity software. This guide will walk you through the top sales productivity tools available in the market and how to choose the right fit for your business.

What Are Sales Productivity Tools?

Sales productivity tools are software designed to enhance the efficiency of sales teams in completing tasks proficiently.

There are a lot of tasks involved in the sales process – from composing emails and scheduling appointments to composing proposals and other administrative tasks. While these tasks are essential for business processes, they can distract them from their main job.

Sales productivity tools are designed to automate the process so that your team can focus on doing what matters most: closing deals.

Since many different tasks are involved in the sales process, many different sales productivity software are specifically designed to address each part. There is also software that offers bundled solutions for all the different parts.

Sales Productivity Formula

Sales Productivity = Sales Efficiency + Sales Effectiveness

Before discussing the benefits of sales productivity tools, we must understand what sales productivity even means.

Sales productivity is a method of evaluation of sales teams' efficiency and effectiveness in terms of revenue generation. 

Productivity is the ultimate goal of any sales improvement effort — when you improve the efficiency or effectiveness of your salespeople, their productivity unavoidably goes up.


  1. Efficiency

    Being efficient means that your sales team can get more things done in less time. If you manage to increase the number of phone calls your sales reps have from 1 sales call per day to 5 sales calls per day, then you have improved the team’s efficiency. Hence, it is important to track sales activities to maximize efficiency.

  2. Effectiveness

    Being effective means your sales team can generate more output with less effort. A salesperson who generates 10 qualified opportunities from 20 calls is more effective than a salesperson who generates 5 qualified opportunities from 50 calls.

    Improving sales efficiency and sales effectiveness will increase sales productivity. Sales productivity software can help you achieve this goal. Features like lead management can reduce the manual work that your team has to do, which leads to higher efficiency. In contrast, data and analytics features can help your team improve their effectiveness by knowing which approach worked and which didn’t.

    In the following section, we will dive deeper into how sales tools can benefit your organization in multiple ways

What Are the Different Types of Sales Productivity Tools?

It is essential to understand several kinds of sales tools. Here are a few examples of sales tools you could come across; continue reading to discover more about each software usage and how beneficial they are to your business:


  1. Customer relationship management

    Customer Relationship Management (CRM) software is an effective tool to assist sales teams in managing customer data, interactions, and connections. It captures client information, monitors sales engagement, and offers insights into customer behavior and forecasting.

    CRM software can assist sales reps in prioritizing leads, automating sales processes and follow-up chores, identifying cross-selling and upsell opportunities, and automating workflows. 

    CRM is also well-known for its collaborative approach toward other teams, such as marketing or customer success.

  2. Communication & collaboration

    Your sales team needs to be aligned to work on a common goal. Communication and collaboration tools assist teams in staying on track. Teams may use these technologies to communicate and cooperate by exchanging documents, data, and other up-to-date information in real time. Emails, wikis, and video conferencing software are some examples of communication & collaboration tools.

  3. Sales force automation

    SFA software automates repetitive sales operations such as data input, lead prioritization, and follow-up emails. SFA software allows sales representatives to concentrate on completing deals rather than administrative responsibilities, which shortens the average sales cycle. SFA software can also provide insights into the sales funnel, allowing managers to spot possible bottlenecks and adapt sales methods accordingly.

  4. Lead generation

    Lead generation software enables sales teams to identify and nurture new clients into leads. Examples include lead collection forms, social media monitoring tools, and email marketing software. These solutions can assist sales representatives in identifying quality prospects, filling their sales pipeline, and automating follow-up chores, allowing them to concentrate on completing agreements.

  5. Meeting scheduler

    Meeting scheduling software enables sales representatives to swiftly book appointments with potential customers. Calendar integration, automatic reminders, and time zone awareness are some examples. By eliminating the back-and-forth of scheduling, these solutions can help sales professionals save time and improve the client experience.

  6. Sales project management tools

    Sales project management software assists sales teams in managing complicated transactions and projects. Task lists, schedules, and project templates are examples of what they can contain. These tools can assist sales representatives in staying organized and completing tasks on time and under budget.

  7. Sales intelligence tools

    Sales intelligence tools reveal information about consumer behavior, market trends, and competition activities. Examples include data analytics software, social media monitoring tools, and sales forecasting software. These tools can assist sales representatives in identifying new prospects and making educated judgments regarding sales methods.

Benefits of Sales Productivity Tools

Sales productivity tools are crucial to improve the sales teams’ efficiency and effectiveness. Here is how these tools can help you boost your sales productivity:


  1. Increase in overall efficiency

    Sales productivity tools can help with your sales reps' time management. They lead to an overall increase in productivity and enable organizations to gain a competitive edge over rivals.

    Sales productivity solutions help automate time-consuming chores like data entry and lead nurturing. Less time spent on repetitive tasks helps your team to focus on their primary competency: selling.

  2. Seamless communication

    Sales productivity solutions enable your team to interact and work in a seamless manner.

    It is very important to keep in touch with the team as well as other departments. Sales tools are helping sales teams to collaborate seamlessly with other teams, such as marketing, customer support, etc.

    Sales teams may communicate more efficiently with other departments by offering a consolidated platform for communication and collaboration, such as tracking leads from marketing and getting context from their existing campaigns, communicating with customer success and gaining insight related to products and client updates, taking internal notes for active leads, active client, to churn leads for better learning processes.

    These can thereby effectively improve sales efficiency and the organization's overall performance.

  3. Data-driven insights

    Ever find a bottleneck, but you are unsure how to solve it?

    Without sales, a productivity tool, you may have all the data, but it gets scattered across different platforms or files. There's a chance that a document is accidentally deleted, which means you don’t even know where to begin improving.

    Sales productivity software collects important data that allows you to measure your sales team's progress, identify bottlenecks in your sales process, and evaluate sales performance.

    These actionable insights can help you make data-driven decisions to improve your sales strategy and increase conversions.

  4. Improved email outreach

    Utilizing sales productivity tools to improve email outreach by providing templates and automation features can reduce time consumption and ensure consistency across all communications channels.

    Additionally, sales productivity software can provide the sales team with contextual information about the prospects. Such insights can help sales reps personalize their email outreach, making it more effective.

    Some tools provide email tracking and analytics, allowing sales teams to understand the most effective emails and adjust their approach accordingly.

  5. Enhanced  customer experience

    Sales tools empower teams to give prospects and customers a more personalized and engaging experience.

    Ever received that awkward email or chat from sales? Well, say no more. Sales productivity software assists your sales team in having a better-personalized approach through data and insight, as well as customized emails, calls, etc. Resulting in a better overall customer experience.

    Tools such as CRM can also help you track and monitor customer touchpoints, including the conversations and other activities already happening. This will help you gather more insights into their feedback, preferences, persona, and the challenges they are facing.

    With all this data, you have more concrete knowledge of your customer behavior, thus giving you more insightful interactions with all the prospects in your sales pipeline.

Factors to Consider While Selecting Sales Productivity Tools

Before we jump into the tools, it is also crucial to understand what your business needs. We break it down into several points below for your consideration to ensure that you choose only the best tools to support your sales productivity.


  1. Ease of use

    The simplicity of use is an important feature to consider when choosing sales productivity software or tools. The tool should be user-friendly and simple to use. If the instrument is overly complicated or difficult to use, it might reduce productivity and waste important time.

  2. Consider team feedback

    Before deciding on any sales productivity platform, it is critical to have feedback from your team. Because your sales team will be using the tool on a regular basis, their feedback is critical. You may ask your marketing, customer success, or other involved team.

    When you ask your sales team - to inquire about the features they want to see in a sales productivity solution and the pain areas in their present sales procedures.

    When it comes to marketing, you may inquire about what kind of touchpoint and platform they would like to optimize, what kind of reporting they will consider useful, and what their expected collaboration between sales and marketing is.

    Receiving input from your team will allow you to make a better decision that will benefit the whole team.

  3. Look at your budget

    Sales productivity solutions have varying pricing plans, and it is critical to evaluate your budget before picking a tool. Establish your budget and the maximum amount you will spend on a sales productivity tool.

    It is crucial to realize that the most costly tool is not necessarily the best alternative. Look for a product that provides capabilities critical to your business's demands while staying within your budget.

  4. Sign up for a free trial or product demo

    Many sales productivity software provide free trial periods or product demonstrations. Take advantage of these possibilities to try out the tool before purchasing it. Pay attention to how the product operates, how user-friendly it is, and if it matches your company’s needs during the trial or demo. This will give you a better idea of if the tool is a good match for your company.

  5. Integrations

    You must consider compatibility with your current software and systems when selecting a sales productivity solution. The technology should effortlessly interact with your existing CRM, marketing, sales automation, and other critical technologies. The integration will aid in the streamlining of your sales operations and the enhancement of productivity.

  6. Adaptation

    After deciding on the tools, you might also need an onboarding or training session. It could be with your respective team leads, or you might want to invite a whole team for a session.

    Ask for a day or some time to understand the usage and the basic function, or you can even get specific to your most needed feature to save time.

    The adaptation might take longer, especially if it is your team's first time familiarizing it. So, ensure you can always get back to the person in charge for another training or troubleshooting.

  7. Customer support

    You may encounter some issues in the future, and having solid customer support from the chosen products will also save your productivity. It's always good to know if the product you choose has either 24/7 AI chat support, a fast response, or a dedicated person in charge to solve whatever issues you have in the future.


It is critical for businesses to take the aspects mentioned above into account to choose the right tool for their business.

By implementing the right sales productivity tools and strategies, sales teams can improve their efficiency and productivity, increase their customer base, and ultimately drive revenue growth.

Nikunj Dudhat
By Nikunj Dudhat | Last Updated: March 13, 2024