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seo service guide

Table of Contents

What is SEO?

Search Engine Optimization (SEO) is the process of elevating your website to maximize your visibility on various SERPs. Ranking higher on search engines means more visitors and better opportunities.

Benefits of SEO to Your Business

Benefits of SEO

Optimizing your search engine presence can be highly rewarding. It can help you increase your traffic, boost sales, build trust, and much more. Let's quickly look through the top 10 benefits of SEO.

1. Site's User Experience

One of the most prominent ways to improve your site's user experience is by providing your audience with relevant information. This means strategizing your web content for SEO will not only improve your visibility but also contribute to your site's UX.

2. Organic Search

Search engines are the starting point of every prospect's buying journey. And SEO will help you boost your organic search results. Ultimately, higher search engine rankings mean more prospects and better business.

3. Largest Source of Site Traffic

For any business, organic search is often the primary source of getting traffic. Thus, if you optimize your search engine rankings, you're likely to get more traffic from organic searches.

4. Builds Trust 

People trust their own searches. Meaning, if your website ranks higher on your prospects' search queries, they're more likely to trust you. The best SEO company will help you boost your visibility across various search engines.

5. SEO Affects the Buying process

By harnessing the SEO tactics, you focus on your ideal customers right from the initial stage of their buying cycle. For instance, if you're a smartphone manufacturer, you can create content around your niche. This way, you can maximize your conversions via SEO.

6. SEO is Cost-Effective

SEO is a relatively cheaper means of marketing than other alternatives. With just a little investment, it can bring you amazing results. Consider SEO as a business investment rather than marketing expenses.

7. Long Term Strategy

Search Engine Optimization can start bringing results in about 12 months from its implementation. These results typically last for several years, influencing your business positively.

8. SEO Pulls-in Quality Traffic

Traffic gained from search engines works best. That's because people are already looking for the solution to the problem you can help them with. Here, you don't have to pay for ads or persuade people to check your website or invest in your products. They land on your site voluntarily because they are interested in your offerings.

9. Increases Sales and Leads

SEO service company can help you boost your revenues significantly. There are businesses that have seen their revenue grow by $103,510.98 in a mere five months by optimizing their search engine rankings. You can be the next in the queue. If done right, SEO can help you maximize sales and the number of leads.

10. Decrease your Cost Per Acquisition

SEO is just a one-time investment that will bring recurring revenue to your business. Meaning, you don't have to consistently invest in bringing in new customers. Ultimately, this will help you minimize the overall cost per acquisition.

9 Important SEO Tracking Metrics

SEO Tracking Metrics

There are several metrics that can help you determine if your SEO efforts are going in the right direction or not. Let's look at the nine most important metrics you should consider while monitoring your SEO campaigns

1. Organic Traffic

Organic traffic is nothing but the number of visitors you earn through search engine result pages. After all, you want your website to show up under all the keywords related to your niche. Thus, monitoring your organic traffic will give you a clear idea of whether your SEO strategy is working or not.

2. CTR or Click-through Rate

The Click-through Rate (also called CTR) is simply the percentage of visitors who land on your website upon viewing one of your pages in search results. For instance, if ten unique viewers saw your page in search results but only one of them clicked, your CTR would be 10%. This metric clearly indicates the effectiveness of your page when it comes to attracting your user's attention in search results. Higher the click-through rate, the better.

3. Bounce Rate

When a visitor lands on your website and leaves it without continuing further, it's called a "bounce". And the percentage of such visitors indicates your website's bounce rate. This metric will help you determine whether your site's content resonates with the users' expectations. If you see a large percentage of visitors leaving your web page without interacting with it — that means your page needs some work. You can perform A/B testing to minimize the bounce rate. Lesser the bounce rate, the better.

4. Keyword Rankings

This is pretty straightforward. Monitoring keywords related to your business niche will help you gain a clear idea of where you stand on various search engines. You should consistently keep an eye on a few of your most important keywords. Any changes in their positions can cost you a significant amount of traffic.

5. Domain Authority

The end-goal of any SEO strategy is to enhance your site's authority in front of Google. In fact, DA is one of the most important metrics to measure the effectiveness of your SEO campaigns. You can check your domain's authority via the Website Authority Checker. It will give you a score from 0 to 100. Here, the higher the rank, the better.

6. The number of New Backlinks

Your domain authority (DA) is directly proportional to the number of links pointing to your website (backlinks). Ahrefs' Backlink Checker will help you determine the number of backlinks to your domain. There are several ways you can get new backlinks to your website. The most common ones include guest blogging, adding testimonials, and building internal links. The more number of backlinks you have, the better will be your domain's authority.

7. Referring Domains:

The number of unique domains pointing to your website is called referring domains. The more number of domains pointing to your website, the better will be your visibility online. You can gain links from unique domains by establishing relationships with your existing client base, getting listed on leading blogs in your niche, and paid guest blogging.

8. Page Speed

When all your competitors are just a click away, speed matters. If your website takes an eternity to load, prospects are not going to wait. They will quickly switch to your competitor's website resulting in a higher bounce rate and poor search engine rankings.

9. Conversions

Though being the least important SEO metric, conversions are the end-goal for every business. The number of conversions you get will be the result of your SEO campaigns. You can measure it through tools like Google Analytics.

How to Increase Organic Traffic with SEO?

Increase organic traffic with SEO

1. Find new keywords with high search volume

It is estimated that Google processes approximately 70,000 search queries every second. Your prospects are surfing through the internet all the time. This means new and relevant search terms continue emerging — opening up new keyword opportunities every second of the day. You can capitalize on that opportunity by finding new keywords that have high search volume. 

2. Using high search volume keywords

Analyze your business niche to find keywords that have high search volume and create content tailored to those keywords with the help of top SEO companies. This will help you boost your online presence.

3. Blog regularly

Blogging is certainly one of the most influential ways of generating organic site traffic. If you create resourceful blogs consistently enough, you will soon be able to capture a good share of your audience.

4. Use long-tail keywords

Going with the keywords that are most popular under your niche isn't always recommendable. Try to use keywords that are tailored to your products/services.

5. Use internal links

Always embed internal links as and when possible. Interlinking your articles will keep your users engaged on your website. That will boost your SEO rankings significantly.

6. Promote your site on social media

Promoting your content, products, and services on social media will give your search engine presence a significant boost. That's not all. Having a strong social media presence will help you build trust and credibility.

7. Create featured snippets

Featured snippets answer a searcher's question in the search results page itself. Intelligently structuring your content will help you gain organic traffic with featured snippets.

8. Improve site structure

Your website's structure significantly influences how crawlers and your visitors access the website. If your site isn't well-structured, crawlers won't understand which pages/posts are important. Moreover, users will also have a hard time finding relevant information. Ultimately, this may lead to a high bounce rate and lower search engine rankings.

How to Choose the Right SEO Service Company?

Choose Right SEO Service company

Picking the best SEO company can be a daunting task. However, here are a few things you should consider before hiring someone.

1. Look at their SEO Service

Check out their offerings — what's their expertise and for how long they have been into the industry. Ask for their SEO services list.

2. Check the SEO marketing companies reviews

Going through the client testimonials will give you a brief idea about how working with the top SEO companies would look like.

3. Explore the Indian SEO service company’s portfolio and case studies

Have a look at a few of their most recent projects and case studies. It will help you determine their capabilities.

4. Ask previous clients about their experience

Interact with their previous clients and ask them about their experience. How did they select this SEO company? What makes it stand out? How was the overall project management, pricing, etc.?

5. Choose a Cheap Indian SEO Service Company

When it comes to SEO service providers in India, not every SEO marketing company that charges more is good. While you don't want to compromise on the quality of the work, overspending resources will wear you off before seeing any impact. Instead, go with a company that offers a perfect balance between cost and expertise. Thus, choosing the best SEO company that provides affordable Indian SEO services will enable you to sustain your initiatives until you see tangible results. 

6. Compare their pricing

Request a quote from several agencies to get the best pricing for SEO services. Generally, every company provides a free quote based on your requirements. Compare packages from various agencies to pick an ideal one for you.

7. Ask for a consultation

You can also request a consultation if you are not sure how to get started. Companies will be happy to offer you guidance so that you can reap maximum results from your investment

How much does SEO Services cost?

According to a popular survey by Ahrefs, most SEO SEO service provider in India charges about $100-$150 per hour, $501-$1,000 per month, and project. However, there are several factors determining the overall cost of an SEO project. A few of the main aspects include:

1. Number of Pages

The number of pages that you want to optimize will certainly influence your total SEO cost.

2. Existing Google Penalties

If Google has imposed a few penalties on your website, it will take a lot of effort to get rid of them — adding more to your total SEO expense.

3. Geographical Location

Your business location - and the number of other agencies you’re competing with will significantly determine your overall SEO cost. Apart from the above-mentioned ones, there are many more factors responsible for your SEO pricing. One can only determine the exact cost after understanding your business goals, current positioning, and your site’s technical architecture. 

However, to give you a rough idea, the overall SEO cost can be anywhere from $501-$1500 a month depending on your desired outcomes.

What is Included in SEO Services?

SEO Services

SEO services is a vague term. It implies more traffic through various search engines like Google, Bing, and Yahoo. But have you ever wondered what are the components of best SEO services? Let’s have a look at 5 main services that could be part of a comprehensive SEO package.

1. Technical SEO

While creating the website, there are several aspects that you should keep in mind if you want to rank high on the web. Things like page speed, broken links, crawl errors, mobile-friendliness, sitemap accessibility — all of it come under technical SEO.

2. On-page SEO

On-page SEO starts with good content and ends with relevant keywords. It is all about ensuring that your web pages are well-optimized with high search volume keywords. Apart from that, a number of internal/outbound links and page structures are also part of on-page SEO.

3. Off-page Optimization

Off-page SEO optimization is mainly focused on improving your website’s authority by gaining backlinks from relevant websites. This includes guest blogging, participating in forum discussions, attaining listings in directories, and engaging customers on social media.

4. Local SEO

Local SEO is all about getting noticed in your geographical area. For instance, a local hairdresser may want his shop to be recognized in the area they serve. Local SEO includes listing the business on various platforms (like Google) and managing overall online reputation.

5. SEO Monitoring

Search Engine Optimization is not something you do once in a while and forget. You must constantly nurture and optimize your online presence to keep your rankings intact. Thus, several online SEO marketing companies also offer SEO services to keep track of your keyword rankings.

List of 5 Top SEO Companies

When it comes to SEO, not every SEO marketing companies can bring you exceptional results. To help you pick an ideal one, here’s our list of 5 top SEO companies that has a proven track-record:

1. SEOValley

Since 2000, SEOValley has been delivering world-class yet cost-effective SEO service provider in India to help their clients get the most bang for their bucks. They have been recognized as the Best Enterprise SEO Company by PromotionWorld. So far, they have worked with leading brands like Styloko, Bottle Barn, Eyes of India, and many more. They can be your partner, too! Check out their portfolio to learn more about its capabilities.

2. SEO Discovery

Certainly one of India’s biggest marketing agencies, SEO discovery has completed over 12930 SEO projects to date. They have been into the industry for 12+ years now and know what it takes to bring tangible results when it comes to SEO. If you’re looking for a reliable SEO partner, consider having a look at their work portfolio.

3. PageTraffic

Here’s an agency you may have already heard about. PageTraffic is one of the best SEO company not only in India but also across the globe. They have been featured on top magazines like Forbes, Inc., The Huffington Post, and Entrepreneur. Their client portfolio includes Raymond, HCL, TATA, OLX, and many other world-leading brands.

4. SEOTonic

Being a leading SEO service provider in India, SEOTonic has worked with over 1000 clients ranging across diversified industries. Their SEO service offerings are mainly focused on link building/removal, and local SEO. They are the best SEO service company on various platforms such as Clutch, and GoodFirms.

5. Ignite Visibility

Based in San Diego, Ignite Visibility is a premier full-service digital marketing agency delivering highly effective digital marketing solutions to their clients. Starting from SEO to PPC and SMM, they can help you elevate your online presence while bringing in new business consistently and sustainably. They have been recognized as the #1 SEO agencies in the US. You may consider them if you’re looking for the best SEO company in the US.

Wrapping it Up

Before you outsource SEO marketing companies India provider, keep in mind that it is a long term strategy, so you cannot expect instant results. But if done right, it can be highly rewarding in the longer run. Picking the right SEO agency for your business isn't an easy job. We hope this guide will help you choose a top SEO company providing affordable and best SEO services. However, if you still can't decide on an agency for your business, give us a shout and let our experienced consultants help.

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Frequently Asked Questions (FAQs)

    • On-page SEO
    • Off-page SEO
    • Technical SEO
    • Local SEO
  • SEO companies charge $80 and $130 per hour or $750 and $1500 per month. However, these rates can go lower or higher depending upon the experience level of the SEO companies.
  • SEO is essential for a website to make it rank higher on Google search rankings. A website that is not optimized for search engines will fail to attract organic traffic.
  • SEO takes time, and you can expect to witness noticeable results within two to four months. However, websites in a competitive niche might take longer to rank.
  • A good SEO plan for small businesses comprises of a well planned out on-page, off-page, and technical SEO techniques that ensure quick and sustainable results.

Rinkesh AnandaniBy Rinkesh Anandani | Last Updated: October 28, 2020

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