Best SMS Broadcast Software and Services
Best SMS broadcast Services are Emercury, BulkSMS Text Messenger, ICTBroadcast, Cybercom SMS, UltraSMSScript, and MessageBird. With these SMS Broadcast software, you can eliminate manual work and minimize data loss while improving work productivity.



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List of 25 Best SMS Broadcast Software
Contenders | 2025
Product Description
Mobile Text Alerts is a business texting software that gives you both a fully featured and intuitive platform/API that you can use for SMS marketing and 2-way texting to help you engage with the people you’re trying to reach. Read More About Mobile Text Alerts
Mobile Text Alerts Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Link Tracking
- Contact Management
- Scheduled Messages
- Analytics And Reporting
- Message Personalization
- Drip Campaigns
- Two Way Messaging
- Mms Support
- View all Features
Mobile Text Alerts Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
Get all the answers related to how to send bulk SMS with the help of innovative SMS broadcast software, SimpleTexting. This easy-to-use bulk SMS software comes with Zapier integration that automates texting at all levels. Read More About SimpleTexting
SimpleTexting Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Shortcodes
- Autoresponders
- Link Tracking
- Analytics And Reporting
- Custom Fields
- Compliance Tools
- Personalization
- Message Templates
- View all Features
SimpleTexting Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
Postscript is a groundbreaking software that revolutionizes the printing and graphic design industry. Its innovative approach streamlines complex processes, enhancing efficiency and precision. This transformative tool has set new standards, empowering professionals to achieve unparalleled results in their creative endeavors. Read More About Postscript
Postscript Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Segmentation
- Compliance Tools
- Keyword Triggers
- Contact Management
- Automated Campaigns
- Integrations
- Customer Support
- Two Way Messaging
- View all Features
Postscript Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
Textmagic is an all-in-one bulk SMS software platform for sending SMS notifications, reminders, and alerts to your customers, staff, and suppliers. ``` Read More About Textmagic
Textmagic Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Sms Surveys
- Mobile App
- Bulk Sms Sending
- Scheduled Messaging
- Mms Messaging
- Personalized Messaging
- Number Pooling
- Voice Broadcast
- View all Features
Textmagic Features and Usability-Based User Satisfaction Score
Category Champions | 2025
Product Description
RapBooster Basic simplifies marketing by utilizing the popularity of WhatsApp. With it, businesses can send messages, images, videos, and audio to their potential customers. Read More About Rap Booster
Rap Booster Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Message Personalization
- Group Messaging
- Template Messages
- Contact Management
- User Friendly Interface
- Import Contacts
- Campaign Management
- Message Tracking
- View all Features
Rap Booster Features and Usability-Based User Satisfaction Score
Emergents | 2025
Product Description
BulkSMS.com is a leading business messaging platform that enables businesses to quickly and easily engage with their customers through the power of SMS. The app is free to use, and you only pay for the messages you send. Read More About BulkSMS.com
BulkSMS.com Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Two Way Messaging
- Message History
- Bulk Messaging
- Delivery Reports
- Sms Templates
- Mobile App
- Group Messaging
- Personalized Messaging
- View all Features
BulkSMS.com Features and Usability-Based User Satisfaction Score
Emergents | 2025
Product Description
Connect with your customers with the two-way bulk SMS facility offered by ClickSend. It is a mass texting SMS software that saves you time and effort by sending customized bulk SMS to your customers with a single click. Read More About ClickSend
ClickSend Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Sms Reporting
- Sms Surveys
- Sms Api
- Sms Shortcodes
- Sms Long Numbers
- Scheduled Sms
- Sms Campaigns
- Sms Personalization
- View all Features
Pay As You Use: Under 2000 Messages
$ 0
Per Month
ClickSend Features and Usability-Based User Satisfaction Score
Software by ICT Innovations
Product Description
ICT is the smart solution for the auto dialer. It has all the features to manage multiple calls, prompt messages, template mails, and transfer calls to operators if the beneficiary needs to exchange by pressing some DTMF key. Read More About ICTBroadcast
ICTBroadcast Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Press 1 Campaigns
- Do Not Call (dnc) List Management
- Fax Broadcasting
- Call Transfer
- Multi Tenant Support
- Interactive Voice Response (ivr)
- Blacklist Management
- Scheduler
- View all Features
ICTBroadcast Features and Usability-Based User Satisfaction Score
Emergents | 2025
Product Description
Call Loop digital voice logging is the easiest way to create & send voice broadcasts, SMS marketing campaigns, alerts, notifications, and reminders to contacts by using voice broadcasting software. Read More About Call Loop
Call Loop Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Call Tagging
- Encryption
- Multi Channel Support
- User Access Controls
- Mobile Access
- Customizable Alerts
- Automated Transcription
- Api Access
- View all Features
Pay As You Go
$ 0
User/ Month
Basic
$ 29
User/ Month
Pro
$ 49
User/ Month
Max
$ 99
User/ Month
Call Loop Features and Usability-Based User Satisfaction Score
Software by Gaglers
Product Description
CallHub digital logging software is the only voice broadcasting software that smoothly integrates with your CRM. Reach the right people at the right time with our phone banking, voice, and SMS broadcasting software. Read More About CallHub
CallHub Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Scalable Architecture
- Audit Trail
- Speech Analytics
- Automated Transcription
- Call Analytics
- Customizable Retention Policies
- Call Tagging
- Keyword Spotting
- View all Features
Software by Cybercom
Product Description
Cybercom SMS software can make your website send text messages automatically and free of charge. Our bulk SMS gateway software includes Excel SMS software that can broadcast SMS from .xls, .csv, .xlsx, .txt, .xml, and many other formats. Read More About Cybercom SMS
Cybercom SMS Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Opt Out Management
- Campaign Management
- Bulk Sms Sending
- Data Import/export
- User Friendly Interface
- Message History
- Multi Language Support
- Delivery Reports
- View all Features
Contenders | 2025
Product Description
DRPU Software is a versatile tool designed to streamline business operations by automating tasks such as barcode label creation, card designing, and bulk SMS messaging. It offers specialized solutions for both Windows and Mac platforms, enhancing productivity across various commercial needs. Read More About DRPU Software
DRPU Software Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Delivery Reports
- Dnd Filter
- Contact Management
- Message Preview
- Multi Device Support
- Message Templates
- User Friendly Interface
- Unicode Support
- View all Features
DRPU Software Features and Usability-Based User Satisfaction Score
Contenders | 2025
The Ultimate Text Message & SMS Marketing Software
Product Description
UltraSMSScript is an easy-to-use, web-based group text and SMS marketing software platform. Install UltraSMSScript on your own server and pay a one-time fee for the platform, or have us host it for you with our monthly hosted plans!``` Read More About UltraSMSScript
UltraSMSScript Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Sms Templates
- Bulk Sms Sending
- Opt Out Handling
- Keyword Management
- Multi Language Support
- Analytics And Reporting
- Group Messaging
- Longcodes
- View all Features
UltraSMSScript Features and Usability-Based User Satisfaction Score
Software by SMS Broadcast
Product Description
SMS Broadcast is a user-friendly platform that allows businesses to send and receive text messages efficiently. Trusted by over 30,000 Australian businesses, it offers cost-effective solutions with no fixed-term contracts. Read More About SMS Broadcast
SMS Broadcast Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Unicode Support
- Message Templates
- Bulk Sms Sending
- Contact Management
- Scheduled Messaging
- Real Time Analytics
- Delivery Reports
- Two Way Messaging
- View all Features
Contenders | 2025
Product Description
Exotel, a premier Context-Aware Customer Engagement Platform, brings together CCaaS (Cloud Contact Center), CPaaS (Communication Suite), and Conversational AI, enabling businesses to streamline customer conversations into cohesive journeys. Read More About Exotel
Exotel Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Multi Level Ivr
- Call Routing
- Call Forwarding
- CRM Integration
- Virtual Numbers
- Ivr System
- Api Integration
- Voicemail
- View all Features
Dabbler
$ 139
Per 3 Months
Believer
$ 278
Per 12 Months
Influencer
$ 687
Per 12 Months
Exotel Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
Datagen Internet Service Pvt. Ltd. is a trusted enterprise-grade platform that serves messaging, voice broadcast, and WhatsApp business API worldwide. Top-notch features, exceptional user experience, resilient technology, and strong carrier partnerships. Read More About Datagen
Datagen Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Template Management
- Message Scheduling
- Sender Id Customization
- Two Way Messaging
- Unicode Support
- Contact Management
- Multi Language Support
- Shortcodes
- View all Features
Datagen Features and Usability-Based User Satisfaction Score
Category Champions | 2025
Product Description
Bitrix24 is one of the best CRM software that provides a platform to organize and track interactions with potential or existing clients, partners, agents, and other contacts. It is a collaboration platform thats perfect for CRM. It has over 30 tools that will help your... Read More About Bitrix24
Bitrix24 Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Customizable Dashboards
- Email Marketing
- Api And Integrations
- Workflow Automation
- Social Media Integration
- Product Catalog
- Document Management
- Collaboration Tools
- View all Features
Free
$ 0
User/Month
Plus
$ 39
Unlimited user/Month
Standard
$ 99
Unlimited user/Month
Professional
$ 199
Unlimited user/Month
Bitrix24 Features and Usability-Based User Satisfaction Score
Emergents | 2025
Product Description
Our vision is to fundamentally change the way web and mobile businesses connect with their customers. Guide new users of your app to become active customers with Intercoms automated email and in-app messages, triggered by time or behavior. Read More About Intercom
Intercom Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Behavioral Targeting
- Live Chat
- Custom Bots
- Mobile App
- In App Messaging
- A/b Testing
- Third Party Integrations
- Knowledge Base
- View all Features
Intercom Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
Omnisend is an email and SMS marketing automation platform tailored specifically for ecommerce. It offers full integration with ecommerce platforms, pre-built automation workflows, smart segmentation, and other features to increase your sales. Read More About Omnisend
Omnisend Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Customer Lifecycle Stages
- A/b Testing
- Advanced Reporting
- Email Campaigns
- Campaign Booster
- Drag & Drop Editor
- Automation Workflows
- Dynamic Content
- View all Features
Free
$ 0
Per Month
Standard
$ 16
Per Month
Pro
$ 59
Per Month
Omnisend Features and Usability-Based User Satisfaction Score
Software by MessageBird
Product Description
MessageBird is an impeccable business phone software that helps with voice calls, SMS texting, and WhatsApp communication at a reasonable price. It connects to over 220 global operators. Read More About MessageBird
MessageBird Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- CRM Integration
- Sms Integration
- Virtual Phone Numbers
- Call Analytics
- Call Recording
- Hold Music
- Ivr (interactive Voice Response)
- Conference Calling
- View all Features
Software by Textline
Product Description
Textline is a robust business texting platform designed to enhance team communication and customer engagement. Trusted by top brands, it offers secure, compliant, and scalable SMS solutions for various industries. Read More About Textline
Textline Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Customer Segmentation
- Message Tagging
- Message History
- Scheduled Messages
- Two Way Messaging
- Automated Responses
- Notifications
- Api Access
- View all Features
Contenders | 2025
Product Description
MSG91 is an enterprise SMS solutions provider that is on a mission to elevate the standard of express SMS services through the world's best panel and a robust mechanism. MSG91 gives you the power to boost the way your business communicates. Read More About MSG91
MSG91 Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Voice Sms
- Real Time Reports
- Sms Templates
- Sms Api
- Two Way Messaging
- Contact Management
- Sms Gateway Integration
- Unicode Sms
- View all Features
MSG91 Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
Textellent is revolutionizing business communication by offering seamless text messaging solutions. Enhance customer engagement, streamline operations, and boost sales with automated campaigns and appointment scheduling. Experience the future of customer interaction with Textellents innovative and user-friendly platform. Read More About Textellent
Textellent Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Mobile App
- Keyword Responses
- Customizable Sender Id
- Scheduled Messaging
- Drip Campaigns
- Automated Text Messaging
- Compliance Management
- Two Way Messaging
- View all Features
Textellent Features and Usability-Based User Satisfaction Score
Emergents | 2025
Product Description
EchoApp allows users to send an unlimited number of bulk SMS messages, which can help with increase in traffic and conversions. With its minimal and easy design, EchoApp will be a boon for every business. Read More About EchoApp
EchoApp Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Mobile App
- Security And Compliance
- Lead Qualification
- Third Party Integrations
- Live Visitor Insights
- Real Time Chat
- Personalized Messaging
- Custom Workflows
- View all Features
Starter
$ 99
Organization
Business
$ 349
Organization
Enterprise
$ 500
Organization
EchoApp Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
Emercury is a powerful email marketing platform designed to enhance deliverability and engagement, helping businesses convert leads into loyal customers. With seamless integrations and dedicated support, Emercury ensures your email campaigns run smoothly and effectively. Read More About Emercury
Emercury Caters to
StartUps
SMBs
Mid-Market
Enterprises
Features
- Custom Fields
- Responsive Templates
- Triggered Emails
- Drag And Drop Editor
- Segmentation
- Api Access
- A/b Testing
- Email Automation
- View all Features
Emercury Features and Usability-Based User Satisfaction Score
The majority of companies want to keep their users engaged through different notification channels, of which SMS is a high click-rate platform. D2C companies widely use SMS broadcasting to keep users engaged and informed about new updates and offers.
SMS is also popular owing to its cost-effectiveness in running mass campaigns with an average to good ROI. This guide’ll provide detailed information about SMS broadcast software and how companies can implement it for better customer engagement.
What Is SMS Broadcast Software?
SMS broadcast software is a platform that allows businesses and organizations to send bulk text messages to a large number of recipients simultaneously. This tool enables companies to reach their target users quickly & efficiently, with the advantage of being cost-effective.
How Does SMS Broadcast Software Work?
Broadcasting software allow businesses to create and send bulk text messages to their target audience. This tool enables businesses to upload contact lists, create notification templates, and schedule messages for automatic delivery. Once the notifications are sent, companies can track their delivery & engagement rates through reporting, logs, and analytics features.
With these simple steps, you can start your SMS broadcasting right away!
Use Cases for SMS Broadcast Software
SMS broadcast software has many use cases, including traditional campaigns, event updates through reminders, emergency notifications, appointment reminders (CRONs), internal communication, surveys, & feedback.
-
Marketing Campaigns
SMS broadcast messages are effective for campaigns, allowing companies to send personalized messages to their target users and provide exceptional service. With high open rates & immediate delivery, broadcasting software can help companies increase their engagement & conversion rates.
-
Event Updates
SMS broadcast messages is ideal for sending event updates to attendees, such as reminders, changes, and cancellations. This tool lets companies inform attendees in real-time, reducing the likelihood of no-shows and increasing attendance rates.
-
Emergency Notifications
SMS messaging is vital for emergencies, enabling companies to send urgent messages to their target users seamlessly. This tool can notify employees, customers, & stakeholders of critical information, such as security breaches, natural calamities, and other emergencies.
-
Appointment Reminders
This tool lets companies send personalized messages to their users, reminding them of their upcoming appointments and providing additional information, such as location details and contact information.
-
Internal Communication
SMS is an efficient tool for internal communication, enabling companies to send messages to their employees simultaneously. This software can send company updates, client meeting reminders, & other important information to employees.
-
Surveys and Feedback
SMS broadcast tool is ideal for sending surveys & feedback requests to customers, enabling companies to gather valuable information and enhance their offerings. This software can send personalized messages to customers, asking for feedback & providing incentives, such as discounts or rewards.
Benefits of SMS Broadcasts
SMS broadcast tools offer a range of benefits, including cost-effectiveness, broad reach, increased open rates, instantaneous delivery, opt-in process, sounder engagement, personal touch, & innovation.
-
Cost-Effective
SMS marketing tools are cost-effective, enabling companies to reach many users at a low cost per message. This tool eliminates the need for costly campaigns, such as print or television ads, & reduces the CAC metric.
-
Wide Reach
SMS marketing efforts have a wide reach, enabling companies to send notifications to many recipients simultaneously, regardless of their location. This software enables companies to reach their target users seamlessly without requiring physical proximity.
-
High Open Rates
SMS marketing campaigns have high open rates, as text messages are more likely to be read & responded to than other forms of communication, such as push notifications or social media. This tool enables companies to increase engagement & conversion rates, as customers are more likely to act after receiving an SMS.
-
Immediate Delivery
SMS broadcasts have immediate delivery, as text messages are delivered instantly to users' phones. This tool enables companies to send urgent messages to their target users efficiently, reducing the possibility of missed opportunities.
-
Opt-In Process
Broadcasting software requires an opt-in process, as recipients must consent before receiving text messages. This tool enables companies to build a list of engaged & interested users, increasing the likelihood of engagement, conversion, & loyalty.
-
Personal Touch
SMS broadcast tools offer a personal touch, as companies can send personalized notifications to their target users, addressing them by name & customizing the message content. This software enables companies to build customer relationships.
Essential Features of SMS Broadcast Software
The SMS broadcast software has several features that businesses can benefit from, such as contact management, message scheduling, personalization, message templates, reporting and analytics, two-way messaging, and DND filters.
-
Contact Management
With contact management, businesses can effectively manage their contact lists by uploading, storing, and segmenting their audience based on various criteria. With SMS broadcasting software, companies can create a database of users and, using connectors, directly connect the SMS provider to the data source.
-
Message Scheduling
Message scheduling enables businesses to deliver messages at the most optimal time. Message scheduling can be done based on time frames (like every day at 3 PM), or based on completion of events. Even CRONs can be set up additionally so companies can send automated reminder SMS at their preferred time by running an SQL query on the data warehouse.
-
Personalization
Personalization allows startups to address recipients by name and personalize the message content based on their preferences and behavior. Companies want to send personalized messages to users to make them take action. Personalization can be done via user names, unique user attributes, and dynamic user-based links.
-
Templating Engine
Pre-designed message templates allow businesses to create engaging messages quickly and easily. Most of the SMS providers give an option of drag and drop template builder where startups can create engaging notifications without coding. SMS notifications don’t have too many customization options available. Hence most providers provide sufficient drag-and-drop functionality.
-
Reporting and Analytics
Reporting and analytics features inform businesses about delivery and engagement rates, trends and patterns, and optimization opportunities. Reporting is an essential feature of any notification provider as it lets the companies understand where their engagement is coming from and do A/B tests to improve it.
-
Two-way Messaging
Two-way messaging allows businesses to engage in real-time conversations with customers and respond to their inquiries and feedback. With omnichannel marketing in highlight, two-way messaging is a must for any company looking to keep its users connected with the brand.
-
DND Filter
DND filters help businesses comply with regulations and reduce the likelihood of spam complaints by excluding recipients who have opted out of receiving text messages. To provide a good user experience, it’s good to follow DND protocols.
How to Choose the Right SMS Broadcast Software?
When choosing the right SMS broadcast software, businesses should consider the following factors: features, ease of use, security and compliance, and cost.
-
Features
Companies should choose SMS broadcasts with the needed features, such as contact management, message scheduling, personalization, message templates, reporting and analytics, two-way messaging, and DND filters. More features aren’t always better, however, companies should ensure the deliverability rates are high.
-
Ease of Use
Companies should choose an SMS broadcasting tool that is easy to use, with intuitive interfaces and user-friendly features, enabling them to create and send messages quickly and efficiently. Product managers often want to get done with notification elements without spending too much human resources on them.
-
Security and Compliance
Companies should choose a secure and compliant SMS broadcasting tool with robust encryption and data protection measures, ensuring the safety and privacy of their customers' information. Most providers do have ISO and security compliances in place, as government rules and regulations are in place to protect user’s personal information and interaction with brands.
-
Cost
Companies should choose an SMS broadcasting tool that is cost-effective, with transparent pricing models and no hidden fees, enabling them to maximize their ROI and minimize their expenses. Try to analyze your current requirements, forecast upcoming bandwidth requirements, and choose a provider based on that.
List of Top 5 SMS Broadcast Software With Pros & Cons
Here’s a list of the top 5 SMS broadcast software companies widely use to send broadcasts and reminders to their users.
Name
|
Free Trial
|
Demo
|
Starting Price
|
---|---|---|---|
SuprSend |
14 Days |
Yes |
$99/mo |
SimpleTexting |
14 Days |
Yes | $25/mo |
Rap Booster |
7 Days |
Yes |
$10/mo |
MessageBird |
7 Days |
Yes |
€0.04/credit |
Exotel |
7 Days |
Yes |
1000 credits/mo |
SuprSend is a new notification infrastructure tool that offers various SMS broadcast features, including automation, integrations, personalization, message templates, reporting and analytics, two-way messaging, and DND filters. You can even integrate with multiple SMS providers on this centralized platform and run other channel notifications in sync with a single click.
You can design an SMS template on SuprSend with a simple form editor tool. You can add variables with Handlebars Js language. You can check how the message will look in the preview section on the right side.
Features
- Single point API integration
- Drag and drop template builder with customisations
- Smart delivery with fallbacks
- Logs and visibility available
- Custom branding feature available
Pros
- Multiple integrations are available as companies can add connectors, webhooks, and notification providers
- Affordable pricing plans for startups of all sizes
Cons
- Limited customer support is available on Slack and chat
- Newer company, so many might not recognize it
Pricing
- Pricing starts at $0/month and for up to 10000 notifications. After which, the pricing starts at $99/ month for 25000 notifications.
SimpleTexting is a user-friendly SMS broadcasting tool that offers various features such as robust template management, message schedule and personalization, contact management, and logs. It’s a widely used provider in the APAC region due to its good network connectivity and fault-tolerant mechanisms. Product managers widely use this tool due to the simplification of workflow creation on the dashboard.
Features
- Link tracking
- Auto responders
- Keyword campaigns
- Contact segmentation
- Auto surveys
Pros
- Easy to use for product managers as it doesn’t need coding
- Affordable pricing plans for startups of all sizes
- Excellent customer support with options on call, slack, email, and chat
Cons
- Limited integrations options which might be a necessity for certain startups
- No free trial, whereas most SMS providers provide a free tier to let users try their services
Pricing
- Pricing starts at $25/month for 500 credits, and the plans go up to $1,000/month for 25,000 credits.
Rap Booster is a powerful SMS broadcasting tool that offers a range of features, such as scheduling, contacts, analytics, and messaging templates. Bulk messaging is supported with time-batching events, leading to higher deliverability rates among other providers.
Chat automation tools can also be integrated with Rap Booster, to make operations easier. Moreover, companies also get URL shorteners which can reduce your SMS cost significantly as lesser characters will be used.
Features
- Smart targeting
- Personalized automation
- Opt-out management
- Analytics available
Pros
- Robust features of segmentation, chat automation, analytics, and templating
- Excellent customer support on email, chat, Slack, and on-call support for paid users
- Chat automation tools make it easier for companies to reduce their operations efforts in communication
Cons
- Limited integrations available, which are a requirement of many startups
- No automation is provided, which can reduce operations tasks for startups
Pricing
- Pricing starts at $10/month for 500 credits, and the plans go up to $200/month for 10,000 credits.
MessageBird is a reliable SMS broadcasting tool that is widely used by B2C companies all over the globe due to its wide reach. You can send marketing messages to multiple customers on your preferred communication channel. It also supports the teams feature, which lets you add new team members to your campaigns as marketing automation.
Features
- Global reach
- High throughput
- Message personalization
- Delivery Reporting
- Two-way communication
Pros
- Excellent integrations are available as many third-party tools like Zapier and CRM stacks can be connected
- Reliable delivery, which makes it easier for teams to focus on their core tasks not worrying about SMS broadcasting
- Global coverage makes it easier for companies of all sizes to expand and connect globally.
Cons
- Expensive pricing plans due to global network management
- Limited customer support is available, which can make it difficult for early-stage companies to moderate quickly
Pricing
- Pricing starts at €0.04/credit for European countries and $0.04/credit for US and Canada, and the plans go up to €0.03/credit for high-volume usage.
Exotel is a versatile SMS broadcast software that offers a range of features such as template management and inserting dynamic values, contacts scheduling, logs and analytics, and scaling infrastructure automatically. It’s widely used in US regions by companies who want to use SMS as a notification channel to engage their users.
Features
- Virtual phone numbers available
- IVR integration
- Multichannel communication available
- Workflow automation
- Analytics dashboard
Pros
- For product teams, it is easier to set up and use when compared to other providers
- Template management feature is advanced as dynamic variables can be used
- Support team is reliable and quick, which makes it a good choice for scaling startups
Cons
- Limited integrations are available, which might be a hindrance to some startups
- No free trial is available in a market where most providers are giving free trials
Pricing
- Pricing starts at 1,000/month for 1,000 credits, and the plans go up to 10,000/month for 25,000 credits.
Challenges In SMS Broadcast Services
SMS broadcasts face several challenges: compliance, delivery, content, and frequency. Below we have discussed the main challenges of SMS broadcasting services in detail.
-
Character Limit
The SMS contents have character limits. Otherwise, the message opens in a new message in CDMA handsets, making it difficult for users to understand the complete SMS message simultaneously. The character limit should be followed to ensure SMS gets delivered in a single message block.
-
Compliance
The companies using SMS services must comply with TCPA and GDPR laws to ensure the safety of the users. These laws are made to protect the personal information of users being involved in these companies' marketing processes.
-
Delivery
These tools also regulate message delivery and frequency based on their internal algorithms to ensure the users get a good communication experience rather than being flooded with notifications.
Emerging Trends in SMS Broadcast Software
SMS broadcast tool is evolving rapidly, with new trends emerging in responsive automation, integration with other providers, enhanced analytics, AI-powered features, mobile-first design, & emphasis on user experience.
-
Automation
Similar to IVR, responsive automation is a general trend that most SMS broadcasting providers are adopting. It enables users to reply back and get their work done, similar to voice IVR calls.
-
Analytics
Enhanced analytics are in place for most SMS broadcasting providers, which enables companies to check out logs, analytics, and where to improve their current campaigns.
-
Mobile-First Design
Client-side rendering is a very important factor in delivering a good notification experience. SMS providers make it possible to engage users with interactive SMS formats that are rendered well on the client side.
Conclusion
SMS broadcast tool is essential for startups to reach their target users without hassles. With various use cases, the SMS broadcast tool offers a cost-effective way to engage with its users.
By choosing the best SMS broadcast tool, startups can optimize their operations, improve ROI, and create healthy relationships with their users, leading to increased engagement.
FAQs
What is SMS Broadcast?
SMS broadcast aids businesses in sending text messages to multiple customers effectively, helping establish a connection with them.
What is the best medium for doing SMS Broadcast?
You can choose between multiple SMS providers like SuprSend, MessageBird, Exotel, Twilio, and more, as they have a reputation for providing the best service and support.
Is SMS broadcast software compliant with regulations?
SMS broadcast software must comply with various regulations, such as the TCPA & the stringent GDPR, ensuring the safety and privacy of customers' information.
How much does SMS broadcast software cost?
The cost of SMS broadcast tool varies depending on the features, integrations, & message volume. Most SMS broadcast software providers offer affordable and transparent plans without hidden fees. You can start by trying free trials for multiple products.
What is the difference between Email Broadcast and SMS broadcast software?
Email broadcast software enables companies to send bulk emails to many recipients simultaneously. In contrast, the SMS broadcast tool lets companies simultaneously send bulk text notifications to many users. Email broadcast software is ideal for long-form content, while SMS broadcast software is ideal for short-form content & quick messages.