Best SMS Broadcast Software and Services

Best SMS broadcast Services are Emercury, BulkSMS Text Messenger, ICTBroadcast, Cybercom SMS, UltraSMSScript, and MessageBird. With these SMS Broadcast software, you can eliminate manual work and minimize data loss while improving work productivity.

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List of 20 Best SMS Broadcast Software

Showing 1 - 20 of 38 products

Sell, Engage & Grow with Business Texting

Mobile Text Alerts is a business texting software that gives you both a fully featured and intuitive platform/API that you can use for SMS marketing and 2-way texting to help you engage with the people you’re trying to reach. Learn more about Mobile Text Alerts

Contenders | 2024

Get all the answers related to how to send bulk SMS with the help of innovative SMS broadcast software, SimpleTexting. This easy-to-use bulk SMS software comes with Zapier integration that automates texting at all levels. Read SimpleTexting Reviews

Contenders | 2024

The all-in-one solution for all your business text

Textmagic is an all-in-one bulk SMS software platform for sending SMS notifications, reminders and alerts to your customers, staff and suppliers.  Read Textmagic Reviews

Category Champions | 2024

RapBooster Basic simplifies marketing by utilizing the popularity of WhatsApp. With it, businesses can send messages, images, videos, and audio to their potential customers. Read Rap Booster Reviews

Emergents | 2024 provides application-to-person (A2P) m is leading business messaging platform which enables businesses to quickly and easily engage with their customers through the power of SMS. The app is free to use and you only pay for the messages you send. Read Reviews

Emergents | 2024

Business Communications. Solved.

Connect with your customers with two-way bulk SMS facility offered by ClickSend. It is a mass texting SMS software that saves your time and efforts by sending customized bulk SMS to your customers over a single click. Learn more about ClickSend

Software by ICT Innovations

ICT is the smart solution for the auto dialer. Having all the features to manage the multiple calls, prompt messages, templets mails, exchange call to operators if the beneficiary needs to exchange by squeezing some DTMF key. Read ICTBroadcast Reviews

Emergents | 2024

Call Loop digital voice logging the easiest way to create & send voice broadcasts, sms marketing campaigns, alerts, notifications, and reminders to contacts by using voice broadcasting software. Learn more about Call Loop

Emergents | 2024

CallHub digital logging software is the only Voice Broadcasting software that smoothly integrates with your CRM. Reach right people at the right time with our Phone Banking, Voice and SMS Broadcasting Software.  Learn more about CallHub

Emergents | 2024

Cybercom SMS software can make your website send text messages automatically and free of charges. Our bulk sms gateway software include Excel SMS software that can broadcast SMS from .xls, .csv, .xlsx, .txt, .xml and many other formats. Learn more about Cybercom SMS

Contenders | 2024

Software by DRPU Software Pvt. Ltd.

DRPU Software is a fully featured Bulk SMS Software designed to serve Enterprises, Agencies. DRPU Software provides end-to-end solutions designed for Windows. This online Bulk SMS system offers at one place. Read DRPU Software Reviews

Contenders | 2024

The Ultimate Text Message & SMS Marketing Software

UltraSMSScript is an easy to use, web-based group text and SMS marketing software platform. Install UltraSMSScript on your own server and pay a 1-time fee for the platform, or have us host it for you with our monthly hosted plans! Read UltraSMSScript Reviews

Emergents | 2024

SMS Broadcast is a fully featured Bulk SMS Software designed to serve Startups, SMEs. SMS Broadcast provides end-to-end solutions designed for Windows. This online Bulk SMS system offers Contact Management, Mass Texting, Reporting/Analytics, Scheduled Messaging at one place. Learn more about SMS Broadcast

Contenders | 2024

Bulk SMS and API messaging Platform

Datagen Internet Service Pvt. Ltd. is a trusted enterprise grade platform that serves messaging, voice broadcast and WhatsApp business API worldwide. A top-notch features, exceptional user experience, resilient technology, and strong carrier partnerships. Read Datagen Reviews

Emergents | 2024

Leading Context-Aware Customer Engagement Platform

Exotel, a leading Context-Aware Customer Engagement Platform, elevates brand-customer dialogues by breaking down siloed communication, allowing businesses to stitch together every customer conversation into a meaningful journey. Read Exotel Reviews

Category Champions | 2024

Bitrix24 is one of the best CRM software which provides a platform to organize and track interaction with potential or existing clients, partners, agents and other contacts. It is a collaboration platform that's perfect for CRM. It has over 30 tools that will help your business grow and enjoy the work in a team. Read Bitrix24 Reviews

Most Reviewed

Emergents | 2024

Our vision is to fundamentally change the way that web and mobile businesses connect with their customers. Guide new users of your app to become active customers with Intercom's automated email and in-app messages, triggered by time or behavior. Read Intercom Reviews

Contenders | 2024

Omnichannel marketing automation platform

Omnisend is an email and SMS marketing automation platform tailored specifically for ecommerce. Full integration with ecommerce platforms, pre-built automation workflows, smart segmentation, and other features to increase your sales. Read Omnisend Reviews

Emergents | 2024

MessageBird is an impeccable business phone software which helps in voice calls, SMS texting and WhatsApp communicating at a reasonable price. It connects to over 220 global operators.  Learn more about MessageBird

Emergents | 2024

Textline is a fully featured Customer Service Software designed to serve Enterprises, Agencies. Textline provides end-to-end solutions designed for Windows. This online Customer Service system offers Alerts / Escalation, Appointment Management, Live Chat, Queue Management, Surveys & Feedback at one place. Learn more about Textline

sms broadcast software guideThe majority of companies want to keep their users engaged through different notification channels, of which SMS is a high click-rate platform. D2C companies widely use SMS broadcasting to keep users engaged and informed about new updates and offers.

SMS is also popular owing to its cost-effectiveness in running mass campaigns with an average to good ROI. This guide’ll provide detailed information about SMS broadcast software and how companies can implement it for better customer engagement.

What Is SMS Broadcast Software?

SMS broadcast software is a platform that allows businesses and organizations to send bulk text messages to a large number of recipients simultaneously. This tool enables companies to reach their target users quickly & efficiently, with the advantage of being cost-effective.

How Does SMS Broadcast Software Work?

Broadcasting software allow businesses to create and send bulk text messages to their target audience. This tool enables businesses to upload contact lists, create notification templates, and schedule messages for automatic delivery. Once the notifications are sent, companies can track their delivery & engagement rates through reporting, logs, and analytics features.

With these simple steps, you can start your SMS broadcasting right away! 

Use Cases for SMS Broadcast Software

SMS broadcast software has many use cases, including traditional campaigns, event updates through reminders, emergency notifications, appointment reminders (CRONs), internal communication, surveys, & feedback.

use case of sms broadcast software

  1. Marketing Campaigns

SMS broadcast messages are effective for campaigns, allowing companies to send personalized messages to their target users and provide exceptional service. With high open rates & immediate delivery, broadcasting software can help companies increase their engagement & conversion rates.

  1. Event Updates

SMS broadcast messages is ideal for sending event updates to attendees, such as reminders, changes, and cancellations. This tool lets companies inform attendees in real-time, reducing the likelihood of no-shows and increasing attendance rates.

  1. Emergency Notifications

SMS messaging is vital for emergencies, enabling companies to send urgent messages to their target users seamlessly. This tool can notify employees, customers, & stakeholders of critical information, such as security breaches, natural calamities, and other emergencies.

  1. Appointment Reminders

This tool lets companies send personalized messages to their users, reminding them of their upcoming appointments and providing additional information, such as location details and contact information.

  1. Internal Communication

SMS is an efficient tool for internal communication, enabling companies to send messages to their employees simultaneously. This software can send company updates, client meeting reminders, & other important information to employees.

  1. Surveys and Feedback

SMS broadcast tool is ideal for sending surveys & feedback requests to customers, enabling companies to gather valuable information and enhance their offerings. This software can send personalized messages to customers, asking for feedback & providing incentives, such as discounts or rewards.

Benefits of SMS Broadcasts

SMS broadcast tools offer a range of benefits, including cost-effectiveness, broad reach, increased open rates, instantaneous delivery, opt-in process, sounder engagement, personal touch, & innovation.

benefits of sms broadcast software

  1. Cost-Effective

SMS marketing tools are cost-effective, enabling companies to reach many users at a low cost per message. This tool eliminates the need for costly campaigns, such as print or television ads, & reduces the CAC metric.

  1. Wide Reach

SMS marketing efforts have a wide reach, enabling companies to send notifications to many recipients simultaneously, regardless of their location. This software enables companies to reach their target users seamlessly without requiring physical proximity.

  1. High Open Rates

SMS marketing campaigns have high open rates, as text messages are more likely to be read & responded to than other forms of communication, such as push notifications or social media. This tool enables companies to increase engagement & conversion rates, as customers are more likely to act after receiving an SMS.

  1. Immediate Delivery

SMS broadcasts have immediate delivery, as text messages are delivered instantly to users' phones. This tool enables companies to send urgent messages to their target users efficiently, reducing the possibility of missed opportunities.

  1. Opt-In Process

Broadcasting software requires an opt-in process, as recipients must consent before receiving text messages. This tool enables companies to build a list of engaged & interested users, increasing the likelihood of engagement, conversion, & loyalty.

  1. Personal Touch

SMS broadcast tools offer a personal touch, as companies can send personalized notifications to their target users, addressing them by name & customizing the message content. This software enables companies to build customer relationships.

Essential Features of SMS Broadcast Software

The SMS broadcast software has several features that businesses can benefit from, such as contact management, message scheduling, personalization, message templates, reporting and analytics, two-way messaging, and DND filters. 

features of sms broadcast software

  1. Contact Management

With contact management, businesses can effectively manage their contact lists by uploading, storing, and segmenting their audience based on various criteria. With SMS broadcasting software, companies can create a database of users and, using connectors, directly connect the SMS provider to the data source.

  1. Message Scheduling

Message scheduling enables businesses to deliver messages at the most optimal time. Message scheduling can be done based on time frames (like every day at 3 PM), or based on completion of events. Even CRONs can be set up additionally so companies can send automated reminder SMS at their preferred time by running an SQL query on the data warehouse.

  1. Personalization

Personalization allows startups to address recipients by name and personalize the message content based on their preferences and behavior. Companies want to send personalized messages to users to make them take action. Personalization can be done via user names, unique user attributes, and dynamic user-based links.

  1. Templating Engine

Pre-designed message templates allow businesses to create engaging messages quickly and easily. Most of the SMS providers give an option of drag and drop template builder where startups can create engaging notifications without coding. SMS notifications don’t have too many customization options available. Hence most providers provide sufficient drag-and-drop functionality. 

  1. Reporting and Analytics

Reporting and analytics features inform businesses about delivery and engagement rates, trends and patterns, and optimization opportunities. Reporting is an essential feature of any notification provider as it lets the companies understand where their engagement is coming from and do A/B tests to improve it.

  1. Two-way Messaging

Two-way messaging allows businesses to engage in real-time conversations with customers and respond to their inquiries and feedback. With omnichannel marketing in highlight, two-way messaging is a must for any company looking to keep its users connected with the brand. 

  1. DND Filter

DND filters help businesses comply with regulations and reduce the likelihood of spam complaints by excluding recipients who have opted out of receiving text messages. To provide a good user experience, it’s good to follow DND protocols. 

How to Choose the Right SMS Broadcast Software?

When choosing the right SMS broadcast software, businesses should consider the following factors: features, ease of use, security and compliance, and cost.

how to choose best sms broadcast software

  1. Features

Companies should choose SMS broadcasts with the needed features, such as contact management, message scheduling, personalization, message templates, reporting and analytics, two-way messaging, and DND filters. More features aren’t always better, however, companies should ensure the deliverability rates are high.

  1. Ease of Use

Companies should choose an SMS broadcasting tool that is easy to use, with intuitive interfaces and user-friendly features, enabling them to create and send messages quickly and efficiently. Product managers often want to get done with notification elements without spending too much human resources on them. 

  1. Security and Compliance

Companies should choose a secure and compliant SMS broadcasting tool with robust encryption and data protection measures, ensuring the safety and privacy of their customers' information. Most providers do have ISO and security compliances in place, as government rules and regulations are in place to protect user’s personal information and interaction with brands. 

  1. Cost

Companies should choose an SMS broadcasting tool that is cost-effective, with transparent pricing models and no hidden fees, enabling them to maximize their ROI and minimize their expenses. Try to analyze your current requirements, forecast upcoming bandwidth requirements, and choose a provider based on that.

List of Top 5 SMS Broadcast Software With Pros & Cons

Here’s a list of the top 5 SMS broadcast software companies widely use to send broadcasts and reminders to their users.

Free Trial
Starting Price


14 Days




14 Days

Yes $25/mo

Rap Booster

7 Days




7 Days




7 Days


1000 credits/mo
  1. SuprSend

suprsend sms broadcast dashboard

SuprSend is a new notification infrastructure tool that offers various SMS broadcast features, including automation, integrations, personalization, message templates, reporting and analytics, two-way messaging, and DND filters. You can even integrate with multiple SMS providers on this centralized platform and run other channel notifications in sync with a single click. 

You can design an SMS template on SuprSend with a simple form editor tool. You can add variables with Handlebars Js language. You can check how the message will look in the preview section on the right side.


  • Single point API integration 
  • Drag and drop template builder with customisations
  • Smart delivery with fallbacks
  • Logs and visibility available
  • Custom branding feature available


  • Multiple integrations are available as companies can add connectors, webhooks, and notification providers
  • Affordable pricing plans for startups of all sizes


  • Limited customer support is available on Slack and chat
  • Newer company, so many might not recognize it


  • Pricing starts at $0/month and for up to 10000 notifications. After which, the pricing starts at $99/ month for 25000 notifications.
  1. SimpleTexting

simpletexting dashboard

SimpleTexting is a user-friendly SMS broadcasting tool that offers various features such as robust template management, message schedule and personalization, contact management, and logs. It’s a widely used provider in the APAC region due to its good network connectivity and fault-tolerant mechanisms. Product managers widely use this tool due to the simplification of workflow creation on the dashboard.


  • Link tracking
  • Auto responders
  • Keyword campaigns
  • Contact segmentation
  • Auto surveys


  • Easy to use for product managers as it doesn’t need coding
  • Affordable pricing plans for startups of all sizes
  • Excellent customer support with options on call, slack, email, and chat


  • Limited integrations options which might be a necessity for certain startups
  • No free trial, whereas most SMS providers provide a free tier to let users try their services


  • Pricing starts at $25/month for 500 credits, and the plans go up to $1,000/month for 25,000 credits.
  1. Rap Booster

rapbooster dashboard

Rap Booster is a powerful SMS broadcasting tool that offers a range of features, such as scheduling, contacts, analytics, and messaging templates. Bulk messaging is supported with time-batching events, leading to higher deliverability rates among other providers.

Chat automation tools can also be integrated with Rap Booster, to make operations easier. Moreover, companies also get URL shorteners which can reduce your SMS cost significantly as lesser characters will be used.


  • Smart targeting
  • Personalized automation
  • Opt-out management
  • Analytics available


  • Robust features of segmentation, chat automation, analytics, and templating
  • Excellent customer support on email, chat, Slack, and on-call support for paid users
  • Chat automation tools make it easier for companies to reduce their operations efforts in communication


  • Limited integrations available, which are a requirement of many startups
  • No automation is provided, which can reduce operations tasks for startups


  • Pricing starts at $10/month for 500 credits, and the plans go up to $200/month for 10,000 credits.
  1. MessageBird

messagebird sms broadcast dashboard

MessageBird is a reliable SMS broadcasting tool that is widely used by B2C companies all over the globe due to its wide reach. You can send marketing messages to multiple customers on your preferred communication channel. It also supports the teams feature, which lets you add new team members to your campaigns as marketing automation.


  • Global reach
  • High throughput
  • Message personalization
  • Delivery Reporting
  • Two-way communication


  • Excellent integrations are available as many third-party tools like Zapier and CRM stacks can be connected
  • Reliable delivery, which makes it easier for teams to focus on their core tasks not worrying about SMS broadcasting
  • Global coverage makes it easier for companies of all sizes to expand and connect globally.


  • Expensive pricing plans due to global network management
  • Limited customer support is available, which can make it difficult for early-stage companies to moderate quickly


  • Pricing starts at €0.04/credit for European countries and $0.04/credit for US and Canada, and the plans go up to €0.03/credit for high-volume usage.
  1. Exotel

exotel dashboard

Exotel is a versatile SMS broadcast software that offers a range of features such as template management and inserting dynamic values, contacts scheduling, logs and analytics, and scaling infrastructure automatically. It’s widely used in US regions by companies who want to use SMS as a notification channel to engage their users.


  • Virtual phone numbers available
  • IVR integration
  • Multichannel communication available
  • Workflow automation
  • Analytics dashboard


  • For product teams, it is easier to set up and use when compared to other providers
  • Template management feature is advanced as dynamic variables can be used
  • Support team is reliable and quick, which makes it a good choice for scaling startups


  • Limited integrations are available, which might be a hindrance to some startups
  • No free trial is available in a market where most providers are giving free trials


  • Pricing starts at 1,000/month for 1,000 credits, and the plans go up to 10,000/month for 25,000 credits.

Challenges In SMS Broadcast Services

SMS broadcasts face several challenges: compliance, delivery, content, and frequency. Below we have discussed the main challenges of SMS broadcasting services in detail.

  1. Character Limit

The SMS contents have character limits. Otherwise, the message opens in a new message in CDMA handsets, making it difficult for users to understand the complete SMS message simultaneously. The character limit should be followed to ensure SMS gets delivered in a single message block.

  1. Compliance

The companies using SMS services must comply with TCPA and GDPR laws to ensure the safety of the users. These laws are made to protect the personal information of users being involved in these companies' marketing processes.

  1. Delivery

These tools also regulate message delivery and frequency based on their internal algorithms to ensure the users get a good communication experience rather than being flooded with notifications. 

Emerging Trends in SMS Broadcast Software

SMS broadcast tool is evolving rapidly, with new trends emerging in responsive automation, integration with other providers, enhanced analytics, AI-powered features, mobile-first design, & emphasis on user experience.

  1. Automation

Similar to IVR, responsive automation is a general trend that most SMS broadcasting providers are adopting. It enables users to reply back and get their work done, similar to voice IVR calls. 

  1. Analytics

Enhanced analytics are in place for most SMS broadcasting providers, which enables companies to check out logs, analytics, and where to improve their current campaigns. 

  1. Mobile-First Design

Client-side rendering is a very important factor in delivering a good notification experience. SMS providers make it possible to engage users with interactive SMS formats that are rendered well on the client side.


SMS broadcast tool is essential for startups to reach their target users without hassles. With various use cases, the SMS broadcast tool offers a cost-effective way to engage with its users.

By choosing the best SMS broadcast tool, startups can optimize their operations, improve ROI, and create healthy relationships with their users, leading to increased engagement.


SMS broadcast aids businesses in sending text messages to multiple customers effectively, helping establish a connection with them.

You can choose between multiple SMS providers like SuprSend, MessageBird, Exotel, Twilio, and more, as they have a reputation for providing the best service and support.

SMS broadcast software must comply with various regulations, such as the TCPA & the stringent GDPR, ensuring the safety and privacy of customers' information.

The cost of SMS broadcast tool varies depending on the features, integrations, & message volume. Most SMS broadcast software providers offer affordable and transparent plans without hidden fees. You can start by trying free trials for multiple products.

Email broadcast software enables companies to send bulk emails to many recipients simultaneously. In contrast, the SMS broadcast tool lets companies simultaneously send bulk text notifications to many users. Email broadcast software is ideal for long-form content, while SMS broadcast software is ideal for short-form content & quick messages.

Last Updated: January 02, 2024