Best SMS Marketing Software
The best SMS marketing software are Simple Texting, Text Request, Factoreal, and Textlocal. These applications are mainly used for managing all SMS and text that you will send to your customers or receive from them.
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Most Popular SMS Marketing Software
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List of 20 Best SMS Marketing Software
Contenders | 2025
Product Description
Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 151,000 businesses, Klaviyo helps... Read More About Klaviyo
Klaviyo Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Personalization
- Automation
- Email Campaigns
- Deliverability Optimization
- Custom Audiences
- Behavioral Targeting
- Integrations
- Multi Channel Marketing
- View all Features
Klaviyo Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
Mobile Text Alerts is a business texting software that gives you both a fully featured and intuitive platform/API that you can use for SMS marketing and 2-way texting to help you engage with the people you’re trying to reach. Read More About Mobile Text Alerts
Mobile Text Alerts Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Automated Responses
- Mass Texting
- Opt In/opt Out Management
- Message Templates
- Two Way Messaging
- Surveys And Polls
- Message Personalization
- Group Messaging
- View all Features
Mobile Text Alerts Features and Usability-Based User Satisfaction Score
Secure online fax and text messaging service
Product Description
Empower business teams with online fax and 2-way text messaging via an online inbox, email, or API integration. Notifyre’s flexible, pay-as-you-go pricing offers a scalable solution that grows with your enterprise, ensuring robust, reliable and secure communication. Read More About Notifyre
Notifyre Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Campaign Tracking
- Global Reach
- Multi User Access
- Two Way Messaging
- Sms Scheduling
- Unicode Support
- Opt Out Management
- Personalization
- View all Features
Category Champions | 2025
Product Description
"Marketers and businesses use SendinBlue to run their SMS campaign software. This GDPR-compliant tool has flexible pricing plans for different requirements to engage your audience and convert them using SendinBlue." Read More About Brevo
Brevo Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Landing Pages
- Contact Management
- Signup Forms
- Personalization
- Customizable Branding
- Dynamic Content
- A/b Testing
- Multi User Accounts
- View all Features
Brevo Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
Start sending bulk SMS to your prospects and customers with the help of innovative SMS text marketing software, SimpleTexting. This software comes with Zapier integration, which automates texting at all levels. Read More About SimpleTexting
SimpleTexting Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Scheduled Texts
- Autoresponders
- Shortcodes
- Text 2 Win
- Api Integration
- Text 2 Vote
- Segmentation
- Text 2 Join
- View all Features
SimpleTexting Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
Postscript is a groundbreaking software that revolutionizes the printing and graphic design industry. Its innovative approach streamlines complex processes, enhancing efficiency and precision. This transformative tool has set new standards, empowering professionals to achieve unparalleled results in their creative endeavors. Read More About Postscript
Postscript Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Compliance Tools
- A/b Testing
- Keyword Triggers
- Integrations
- Segmentation
- Abandoned Cart Reminders
- Link Tracking
- Contact Management
- View all Features
Postscript Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
TextMagic is an all-in-one bulk SMS marketing software for sending SMS notifications, reminders, and alerts to your customers, staff, and suppliers. Read More About Textmagic
Textmagic Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Opt Out Handling
- Sms Templates
- Scheduled Messaging
- International Messaging
- Data Import/export
- Mms Messaging
- Sms Api
- Delivery Reporting
- View all Features
Textmagic Features and Usability-Based User Satisfaction Score
Category Champions | 2025
Product Description
Rapbooster is a texting marketing software with 800 million users worldwide and provides an easy way to engage with customers. Rapbooster will provide your bulk WhatsApp service and a great medium to attract customers easily because you can send text, video, and audio to attract... Read More About Rap Booster
Rap Booster Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Delivery Reports
- Template Messages
- Message Scheduling
- Blacklist Management
- Contact Management
- Api Integration
- Multi Language Support
- Customer Support
- View all Features
Rap Booster Features and Usability-Based User Satisfaction Score
Bulk SMS | Email Marketing | WhatsAPP Business
Product Description
Afilnet is the best SMS software, offering services to customers around the world. At Afilnet, we speak your language so that you feel comfortable. In addition, it helps you carry out email campaigns or automate your company's communication. Read More About Afilnet
Afilnet Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Keyword Management
- Sms Surveys
- Analytics Dashboard
- Bulk Sms Sending
- Opt Out Management
- Shortcodes
- Global Reach
- Delivery Reports
- View all Features
Contenders | 2025
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Product Description
Datagen Internet Service Pvt. Ltd. is a trusted enterprise-grade platform that serves messaging, voice broadcast, and WhatsApp business API worldwide. Top-notch features, exceptional user experience, resilient technology, and strong carrier partnerships. Read More About Datagen
Datagen Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Contact Management
- Real Time Analytics
- Campaign Management
- Shortcodes
- Longcodes
- Opt Out Management
- Sender Id Customization
- Template Management
- View all Features
Datagen Features and Usability-Based User Satisfaction Score
Category Champions | 2025
Product Description
Bitrix24 is one of the best CRM software that provides a platform to organize and track interactions with potential or existing clients, partners, agents, and other contacts. It is a collaboration platform thats perfect for CRM. It has over 30 tools that will help your... Read More About Bitrix24
Bitrix24 Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Product Catalog
- Calendar Integration
- Contact Management
- Customizable Dashboards
- Sales Automation
- Pipeline Management
- Document Management
- Reporting And Analytics
- View all Features
Free
$ 0
User/Month
Plus
$ 39
Unlimited user/Month
Standard
$ 99
Unlimited user/Month
Professional
$ 199
Unlimited user/Month
Bitrix24 Features and Usability-Based User Satisfaction Score
Category Champions | 2025
bulk sms, transactional sms, promotional sms, otp
Product Description
SMSGATEWAYHUB is the best SMS software for businesses and caters to various types of customers in sending group text messages domestically and internationally. SMSGATEWAYHUB works with different SMS gateway network operators to deliver optimum international messaging services. Read More About SMSGATEWAYHUB
SMSGATEWAYHUB Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- 24/7 Customer Support
- Unicode Support
- Real Time Delivery Reports
- Short And Long Codes
- Personalized Messaging
- Dnd Filter
- Bulk Sms Scheduling
- Analytics And Reporting
- View all Features
Starter
$ 14
Per Month
SMSGATEWAYHUB Features and Usability-Based User Satisfaction Score
Emergents | 2025
Product Description
Textlocal is the most comprehensive text message marketing software and business engagement product. Its a multi-award-winning software with over 165,000 enterprise customers. Textlocal offers best-in-class features, robust technology, and excellent carrier relationships backed by fanatic support. Read More About TextLocal
TextLocal Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Message History
- Keyword Management
- Personalized Messaging
- Analytics And Reporting
- Group Messaging
- Sms Attachments
- Contact Management
- Mms Messaging
- View all Features
TextLocal Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
GetResponse is a comprehensive email marketing and automation platform designed to convert contacts into customers. It offers a range of tools for list growth, engagement, and revenue maximization, supported by over 170 integrations and a 5-star-rated customer success team. Read More About GetResponse
GetResponse Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- A/b Testing
- Segmentation
- Deliverability
- Rss To Email
- Spam Testing
- Templates
- Social Sharing
- List Management
- View all Features
$ 15
User/Per Month
Pro
$ 49
User/Per Month
Max
$ 165
User/Per Month
Enterprise
$ 799
User/Per Month
GetResponse Features and Usability-Based User Satisfaction Score
Category Champions | 2025
The Ultimate Text Message & SMS Marketing Software
Product Description
UltraSMSScript is easy-to-use, web-based group text and SMS marketing campaign software. Install UltraSMSScript on your server and pay a one-time fee for the platform, or have us host it with our monthly hosted plans! Read More About UltraSMSScript
UltraSMSScript Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Keyword Management
- Two Way Messaging
- Scheduled Messaging
- Sms Templates
- Delivery Reports
- Longcodes
- Shortcodes
- Campaign Management
- View all Features
UltraSMSScript Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
SuprSend offers a scalable notification infrastructure for sending workflow-based transactional notifications, running CRONs, and engagement campaigns. Every notification API channel is included (SMS, Slack, WhatsApp, Email, Push, and App Inbox). Read More About SuprSend
SuprSend Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Web Push Notifications
- User Engagement Tracking
- Rich Media Support
- Automated Campaigns
- Api Integration
- Multi Channel Support
- Event Triggered Notifications
- Email Notifications
- View all Features
Free Plan
$ 0
Per Month
Growth Plan
$ 99
Per Month
Enterprise Plan
$ 200
Per Month
SuprSend Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
SMS-iT™ is a powerful and intuitive 2-way omnichannel text message marketing software built for businesses, IoT, Metaverse, and the Blockchain. It is powered by AI & Automation and has a database of 1 billion+ segmented mobile #s of potential customers to use in building your... Read More About SMS-iT
SMS-iT Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Keyword Management
- Analytics And Reporting
- Longcodes
- Multilingual Support
- Voice Broadcasting
- Mobile App
- Api Integration
- Mms Messaging
- View all Features
Starter
$ 299
Full Licence/Single User
Business
$ 699
Full Licence/Single User
VIP
$ 999
Full Licence/Single User
Enterprise
$ 1999
Full Licence/Single User
SMS-iT Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
Text Request is a fully-featured SMS Marketing Software designed to serve enterprises and SMEs. Text Request provides end-to-end solutions designed for web apps. This online bulk SMS system offers contact management, mobile coupons, mass texting, mobile keywords, and polls/voting in one place. Read More About Text Request
Text Request Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Link Tracking
- Opt Out Management
- Drip Campaigns
- Message Personalization
- Delivery Receipts
- Message Templates
- Api Integration
- Group Messaging
- View all Features
Starter
$ 49
month
Basic
$ 99
month
Corporate
$ 199
month
Enterprise
$ 450
month
Text Request Features and Usability-Based User Satisfaction Score
Contenders | 2025
Product Description
Yournotify provides the tools and resources that help you create email and SMS marketing campaigns and manage all your digital assets in one place. Serving customers across various sectors and industries. Read More About Yournotify
Yournotify Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- A/b Testing
- Bounce Management
- Drag And Drop Editor
- Dynamic Content
- Campaign Tracking
- Integrations
- List Management
- Transactional Emails
- View all Features
Yournotify Features and Usability-Based User Satisfaction Score
Emergents | 2025
Product Description
EZ Texting is an intelligent text message blast software that helps you gain significance in the market. All the messages you send through this SMS software are HTTPS and SSL secured. Setting up drip campaigns is now easy. Read More About EZ Texting
EZ Texting Is Tailored For
StartUps
SMBs
Mid-Market
Enterprises
Features
- Drip Campaigns
- Api Integration
- Text Forwarding
- Link Tracking
- Long Codes
- Analytics And Reporting
- Surveys And Polls
- Group Texting
- View all Features
Launch
$ 25
Per Month
Boost
$ 75
Per Month
Scale
$ 125
Per Month
Enterprise
$ 3000
Per Month
EZ Texting Features and Usability-Based User Satisfaction Score
Get Free Expert Advice
SMS marketing is a powerful technique to engage your customers. It has consistently showcased a higher open and response rate than other channels like email, making it a potent communication tool for brands and organizations.
If you're looking to implement SMS marketing in your overall marketing strategy, selecting the right SMS marketing software is the first and most important step.
This is a detailed guide to help you choose the best SMS software.
What Is SMS Marketing Software?
SMS marketing software is a type of software that allows you to send broadcast communication to customers or audiences via text messages. It can be used for information and promotional communications. SMS marketing tools work exceptionally well when you need to send out simple text messages to a large audience quickly and directly.
What are the Different Kinds of SMS Marketing Software?
SMS marketing solutions are primarily of 3 types: a standalone solution, API, or a feature in a comprehensive marketing platform.
Let's understand the main types of SMS marketing software.
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SMS Gateway API: An SMS gateway API is a program that integrates with another application and adds SMS marketing functionalities to it. It can be integrated into your existing tech stack, which eliminates the need for using a separate SMS platform.
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Text Marketing Platform: Text marketing platforms are a useful tool for sending and tracking SMS marketing campaigns. Contact management, campaign management, and reporting & analytics are the key capabilities of text marketing software.
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Marketing Automation Software: A marketing automation platform is a collective term for all solutions that help you automate and streamline your marketing campaigns. Many marketing automation tools have a module to create and manage SMS marketing campaigns.
What are the Benefits of Best SMS Marketing Platforms?
SMS marketing is a great way to inform, engage, and convert your customers. But how can you run successful SMS marketing campaigns? SMS marketing software is the answer.
Discover the advantages of SMS marketing software by continuing to read.
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Higher open & response rates
The open rate is clearly the most crucial KPI in SMS marketing. Using an SMS marketing tool can significantly increase the open rates of your SMS marketing campaigns. Additionally, there's a higher probability of receiving a response from SMS messages.
-
Immediate and direct communication
Using an SMS marketing tool helps you establish instant and direct communication with your consumers. You can send messages directly to their inbox and share the desired information any time.
-
Brand awareness
SMS marketing tools are an excellent way to boost brand awareness. You can send branded communication in the form of personalized text messages to reinforce your brand and improve recall.
-
Facilitates targeted messaging
In SMS marketing, you send messages directly to your customers' phone numbers. Hence, you can reach directly to their inbox, and they can read your messages even if they don't have an active internet connection.
-
Saves time and money
One of the most successful and economical marketing strategies is SMS marketing. You can use SMS marketing platforms to send messages instantly to your target audience without any dependency on the internet. Hence, getting your message across becomes a lot easier.
What are the Key Features of the SMS Marketing Software?
Each SMS marketing software is unique and offers different features and capabilities. However, the top SMS marketing software should have the following features.
-
Mass text messaging
With the use of SMS marketing software, companies can simultaneously send SMS messages to a big number of recipients. This feature is crucial for promotional campaigns, announcements, and other mass communication efforts.
-
Two-way messaging
With the help of SMS marketing tools, you can communicate with customers in both directions. This fosters engagement and interaction between you and your audience.
-
Contact list building
Text message marketing software provides tools for building, organizing, and managing contact lists. You can create and segment contacts for targeted messaging campaigns.
-
Transactional SMS
A text message marketing platform helps you send transactional messages instantly. These include order confirmations, delivery notifications, payment OTPs, and more.
-
Scheduled text messaging
You can use SMS marketing services to schedule the delivery of SMS messages at specific dates and times. This feature is useful for planning campaigns in advance or sending wishes for festivals and birthdays.
-
Multimedia messaging service (MMS)
The abilities of the top SMS marketing software extend beyond text messages. They also allow you to send multimedia messages, such as pictures and videos, without using the internet.
-
Personalization
Free SMS marketing software enables you to send personalized messages. You can include the recipients' names and other personalized details to increase open rate and engagement.
-
Shortcodes
SMS marketing tools also let you send bulk text messages using shortcakes. You can use alphanumeric shortcakes to make your number more memorable and increase engagement rates.
Factors to Consider While Choosing SMS Software
Now that we've covered the benefits and key features of automated SMS software let's look at some factors to consider while choosing an SMS messaging app.
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Identify specific requirements: First, you must determine your company's needs and the goals you want to achieve. Are you planning to use the top text marketing platforms for promotional messages, customer engagement, transactional messages, or a combination of all?
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Consider ease of use: Next, you need to find a solution that's easy to set up and use. Find a platform that doesn't require much technical know-how so that everyone in your team - both tech and non-tech people - can use it.
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Delivery Rates and Speed: The speed and success rates of delivering messages are another crucial factor to consider. Your SMS platform should deliver messages instantly, especially if you intend to send time-sensitive messages. At the same time, it should have a high delivery rate to ensure the messages reach the targeted audience.
-
Integration and APIs: It's equally important to check if the SMS platform integrates with other tools in your software stack, such as customer relationship management and analytics tools. Integrations and APIs ensure that you can work in a connected environment instead of working in silos.
-
Reviews: Lastly, make sure to check the reviews of an SMS marketing solution before finalizing it. Delve deep into its pros and cons, ease of use, and quality of support. Also, watch out for the frequency of updates to make sure you opt for a solution that keeps releasing new features.
How Much Does SMS Marketing Software Cost?
The cost of SMS campaign software depends on the pricing model you choose, the volume of messages you send, and the features and functionality you opt for.
The best SMS marketing platforms follow either of the two pricing models:
-
Subscription model: In this pricing model, you pay a monthly fee and get a selected number of credits. You can buy more credits as an add-on if needed. This model is ideal for businesses that regularly send SMS to customers. The pricing normally starts at about $15 for up to 100 SMS and 500 contacts.
-
Pay-Per-Message: Pay-per-message is a less common pricing model in which providers charge on a per-message basis. The pricing normally ranges between 5 and 10 cents per message. This pricing plan is appropriate for businesses that don't use SMS marketing frequently.
Software & Services Related to SMS Marketing Software
Various other software solutions offer functionalities similar to an SMS marketing platform. You can substitute SMS marketing software with any of the following software categories.
-
Email marketing software: You can send and manage email campaigns with email marketing software. Text messages and emails have similar effectiveness. With the personalization and control they provide, they can sometimes have an even greater effect.
-
Push notification software: A push notification platform allows you to send push notifications through browsers and mobile apps. Push notifications allow you to send customized text messages and encourage immediate interaction.
-
Proactive notification software: Proactive notification software works similarly to push notification software by sending notifications to browser and mobile app users. The only difference, however, is that it sends notifications based on predefined triggers.
-
Cloud communication platforms: Cloud communication software is a comprehensive platform comprising various communication tools, such as SMS text marketing software, email marketing software, push notification software, and more. These tools also come with comprehensive integration capacities.
What are the Challenges Faced in SMS Marketing Platforms?
Although SMS marketing tools offer numerous benefits, they are not without limitations. Here are some common challenges you may face with SMS marketing software.
-
Character limitations: SMS software solutions often have a character limit of 160 characters for text messages. This can pose a limitation and restrict you from sending detailed messages. Hence, brands face the challenge of carefully crafting messages to convey the information in the minimum possible words.
-
Opt-in regulations: Brands require consent from customers to send marketing communications. Hence, building a list of subscribers may take time. Sending SMS to consumers without their consent can lead to regulatory issues and also damage your brand's reputation.
-
Compliance issues: When using SMS marketing, brands must adhere to a number of compliance standards, most notably the General Data Protection Regulation (GDPR) in the EU and the Telephone Consumer Protection Act (TCPA) in the USA.
Market Trends in SMS Marketing Software
Finally, let's look at some prominent trends in the SMS marketing software India and across the world that brands should be aware of.
-
Interactive SMS Campaigns: SMS campaigns are going beyond conventional text messages. Brands are incorporating interactive elements into their SMS campaigns, such as polls, quizzes, and contests, to enhance customer involvement and engagement.
-
Rich Media Messaging: Brands are going beyond text messages and using multimedia content like images, videos, and audio. Compared to text, multimedia attracts more attention, which raises response and engagement rates.
-
Conversational AI & Chatbots: AI has revolutionized every industry, and SMS marketing is one of them. Brands are using conversational AI and chatbots to enable real-time interaction with customers to improve customer service and experience.
Conclusion
Sending SMS messages continues to be an effective strategy for brands to instantly reach customers. It has various benefits, such as higher engagement rates, targeted messaging, and increased brand awareness.
The best SMS marketing service is essential if you want to manage marketing campaigns that are successful. Find a platform that supports crucial SMS marketing functions like bulk messaging, two-way messaging, transactional SMS, multimedia, and personalized text messages.
FAQs
Who uses SMS marketing software?
Any organization can use SMS marketing solutions. However, it's mainly used by businesses that want to establish immediate and direct contact with customers. Examples of such businesses are government agencies, financial institutions, e-commerce businesses, and telecom providers.
Does SMS marketing software support multiple users?
Yes, many SMS marketing platforms let you add multiple users and manage their access roles and permissions. It makes collaboration easy and enables the entire marketing team to work together.
Which kinds of customer support options is the SMS marketing software providing?
The kind of customer support differs from provider to provider. Some common support options are community forums, email support, live chat, phone support, and online documentation.
Is SMS marketing effective when used with a big contact list?
Yes, SMS marketing works wonderfully with a big list of contacts. It is more cost-effective than email marketing and other broadcast communication strategies. Hence, it can help you reach a broader audience even if you have a low budget.