Best SMS Marketing Software

The best SMS marketing software are Simple Texting, Text Request, Factoreal, and Textlocal. These applications are mainly used for managing all SMS and text that you will send to your customers or receive from them.

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List of 20 Best SMS Marketing Software

Showing 1 - 20 of 62 products

Sell, Engage & Grow with Business Texting

Mobile Text Alerts is a business texting software that gives you both a fully featured and intuitive platform/API that you can use for SMS marketing and 2-way texting to help you engage with the people you’re trying to reach. Learn more about Mobile Text Alerts

Category Champions | 2024

One of the best SMS campaign provider

Marketers and businesses use SendinBlue to run their SMS campaign software. This GDPR-compliant tool has flexible pricing plans for different requirements to engage your audience and convert them using SendinBlue. Read Brevo Reviews

Contenders | 2024

Start sending bulk SMS to your prospects and customers with the help of innovative SMS text marketing software, SimpleTexting. This software comes with Zapier integration that automates texting at all levels. Read SimpleTexting Reviews

Contenders | 2024

The all-in-one solution for all your business text

TextMagic is an all-in-one Bulk SMS marketing software for sending SMS notifications, reminders and alerts to your customers, staff and suppliers. Read Textmagic Reviews

Category Champions | 2024

Rapbooster is a Texting marketing software with 800 Million users worldwide and provides an easy way to engage with customers. Rapbooster will provide your bulk WhatsApp service and a great medium to attract customers through this easily because you can send text, video, and audio to attract your customers. Read Rap Booster Reviews

Emergents | 2024

Bulk SMS | Email Marketing | WhatsAPP Business

Afilnet is the best SMS software, offering services to customers around the world. In Afilnet, we speak your language so that you feel comfortable. In addition, it helps you carry out email campaigns or want to automate your company's communication. Learn more about Afilnet

Category Champions | 2024

Bulk SMS and API messaging Platform

Datagen Internet Service Pvt. Ltd. is a trusted enterprise grade platform that serves messaging, voice broadcast and WhatsApp business API worldwide. A top-notch features, exceptional user experience, resilient technology, and strong carrier partnerships. Read Datagen Reviews

Category Champions | 2024

Bitrix24 is one of the best CRM software which provides a platform to organize and track interaction with potential or existing clients, partners, agents and other contacts. It is a collaboration platform that's perfect for CRM. It has over 30 tools that will help your business grow and enjoy the work in a team. Read Bitrix24 Reviews

Most Reviewed

Category Champions | 2024

bulk sms, transactional sms, promotional sms, otp

SMSGATEWAYHUB is the best SMS software for business and caters to various types of customers in sending group text messages domestically and internationally. SMSGATEWAYHUB works with different sms gateway network operators to deliver optimum international messaging services. Read SMSGATEWAYHUB Reviews

Emergents | 2024

Textlocal is the #1 business SMS product

Textlocal is the most comprehensive text message marketing software and business engagement product. It's a multi-award-winning software with over 1,65,000 enterprise customers. Textlocal offers best-in-class features, robust technology and excellent carrier relationships backed by fanatic support. Read TextLocal Reviews

Contenders | 2024

The Ultimate Text Message & SMS Marketing Software

UltraSMSScript is an easy-to-use, web-based group text and SMS marketing campaign software. Install UltraSMSScript on your server and pay a 1-time fee for the platform, or have us host it with our monthly hosted plans! Read UltraSMSScript Reviews

Contenders | 2024

A Semi-Sentient Communication Focused CRM for Sale

SMS-iT™ is a powerful and intuitive 2-way omnichannel text message marketing software built for businesses, IoT, Metaverse, and the Blockchain. It is powered by AI & Automation and has a database of 1billion+ segmented mobile #'s of potential customers to use in building your lists. Read SMS-iT Reviews

Contenders | 2024

Single Notification API for All Channels (SMS, Sla

SuprSend offers a scalable notification infrastructure for sending workflow-based transactional notifications, running CRONs, and engagement campaigns. Every notification API channel included (SMS, Slack, Whatsapp, Email, Push, and App Inbox). Read SuprSend Reviews

Emergents | 2024

This software is one of the best SMS marketing tools in India. It lets you send text messages directly from your web browser to customers everywhere. Review replies in your browser or forward them to your mobile phone. Seamlessly merge database fields into your message to personalize your SMS campaign. Read Sinch MessageMedia Reviews

Software by EZ Texting

EZ Texting is an intelligent text message blast software that helps you gain significance in the market. All your messages that you will send through this SMS software are HTTPS and SSL secured. Setting up drip campaigns is now easy. Read EZ Texting Reviews

Software by Text Request

Text Request is a fully featured SMS Marketing Software designed to serve Enterprises and SMEs. Text Request provides end-to-end solutions designed for Web App. This online Bulk SMS system offers Contact Management, Mobile Coupons, Mass Texting, Mobile Keywords, and Polls/Voting in one place. Read Text Request Reviews

Contenders | 2024

Marketing Platform for Email, SMS and Digital Asse

Yournotify provides the tools and resources that helps you create email and sms marketing campaigns and manage all your digital assets in one place. Serving customers across various sectors and industries. Read Yournotify Reviews

Emergents | 2024 provides application-to-person (A2P) m is the best software for SMS, which enables businesses to quickly and easily engage with their customers through the power of SMS. In addition, the app is free to use, and you only pay for the messages you send. Read Reviews

Contenders | 2024

Software by DRPU Software Pvt. Ltd.

DRPU Software is a fully featured Bulk SMS Marketing Software designed to serve Enterprises, Agencies. DRPU Software provides end-to-end solutions designed for Windows. This online Bulk SMS system offers everything in one place. Read DRPU Software Reviews

Contenders | 2024

Software by XIPHIAS Software Technologies Pvt Ltd

XIPHIAS has built the best online SMS booster, ATSI. It highly values students and understands the importance of education. This online Bulk SMS system provides interaction between students, teachers and parents and manages all students' information. Read ATSI - Any Time Student Information Reviews

sms marketing software guide

SMS marketing is a powerful technique to engage your customers. It has consistently showcased a higher open and response rate than other channels like email, making it a potent communication tool for brands and organizations.

If you're looking to implement SMS marketing in your overall marketing strategy, selecting the right SMS marketing software is the first and most important step.

This is a detailed guide to help you choose the best SMS software.

What Is SMS Marketing Software?

SMS marketing software is a type of software that allows you to send broadcast communication to customers or audiences via text messages. It can be used for information and promotional communications. SMS marketing tools work exceptionally well when you need to send out simple text messages to a large audience quickly and directly.

What are the Different Kinds of SMS Marketing Software?

SMS marketing solutions are primarily of 3 types: a standalone solution, API, or a feature in a comprehensive marketing platform.

Let's understand the main types of SMS marketing software.

types of sms marketing software

  1. SMS Gateway API: An SMS gateway API is a program that integrates with another application and adds SMS marketing functionalities to it. It can be integrated into your existing tech stack, which eliminates the need for using a separate SMS platform.

  2. Text Marketing Platform: Text marketing platforms are a useful tool for sending and tracking SMS marketing campaigns. Contact management, campaign management, and reporting & analytics are the key capabilities of text marketing software.

  3. Marketing Automation Software: A marketing automation platform is a collective term for all solutions that help you automate and streamline your marketing campaigns. Many marketing automation tools have a module to create and manage SMS marketing campaigns.

What are the Benefits of Best SMS Marketing Platforms?

SMS marketing is a great way to inform, engage, and convert your customers. But how can you run successful SMS marketing campaigns? SMS marketing software is the answer.

Discover the advantages of SMS marketing software by continuing to read.

benefits of sms marketing software

  1. Higher open & response rates

    The open rate is clearly the most crucial KPI in SMS marketing. Using an SMS marketing tool can significantly increase the open rates of your SMS marketing campaigns. Additionally, there's a higher probability of receiving a response from SMS messages.

  2. Immediate and direct communication

    Using an SMS marketing tool helps you establish instant and direct communication with your consumers. You can send messages directly to their inbox and share the desired information any time.

  3. Brand awareness

    SMS marketing tools are an excellent way to boost brand awareness. You can send branded communication in the form of personalized text messages to reinforce your brand and improve recall.

  4. Facilitates targeted messaging

    In SMS marketing, you send messages directly to your customers' phone numbers. Hence, you can reach directly to their inbox, and they can read your messages even if they don't have an active internet connection.

  5. Saves time and money

    One of the most successful and economical marketing strategies is SMS marketing. You can use SMS marketing platforms to send messages instantly to your target audience without any dependency on the internet. Hence, getting your message across becomes a lot easier.

What are the Key Features of the SMS Marketing Software?

Each SMS marketing software is unique and offers different features and capabilities. However, the top SMS marketing software should have the following features.

features of sms marketing software

  1. Mass text messaging

    With the use of SMS marketing software, companies can simultaneously send SMS messages to a big number of recipients. This feature is crucial for promotional campaigns, announcements, and other mass communication efforts.

  2. Two-way messaging

    With the help of SMS marketing tools, you can communicate with customers in both directions. This fosters engagement and interaction between you and your audience.

  3. Contact list building

    Text message marketing software provides tools for building, organizing, and managing contact lists. You can create and segment contacts for targeted messaging campaigns.

  4. Transactional SMS

    A text message marketing platform helps you send transactional messages instantly. These include order confirmations, delivery notifications, payment OTPs, and more.

  5. Scheduled text messaging

    You can use SMS marketing services to schedule the delivery of SMS messages at specific dates and times. This feature is useful for planning campaigns in advance or sending wishes for festivals and birthdays.

  6. Multimedia messaging service (MMS)

    The abilities of the top SMS marketing software extend beyond text messages. They also allow you to send multimedia messages, such as pictures and videos, without using the internet.

  7. Personalization

    Free SMS marketing software enables you to send personalized messages. You can include the recipients' names and other personalized details to increase open rate and engagement.

  8. Shortcodes

    SMS marketing tools also let you send bulk text messages using shortcakes. You can use alphanumeric shortcakes to make your number more memorable and increase engagement rates.

Factors to Consider While Choosing SMS Software

Now that we've covered the benefits and key features of automated SMS software let's look at some factors to consider while choosing an SMS messaging app. 

how to choose the right sms marketing software

  1. Identify specific requirements: First, you must determine your company's needs and the goals you want to achieve. Are you planning to use the top text marketing platforms for promotional messages, customer engagement, transactional messages, or a combination of all?

  2. Consider ease of use: Next, you need to find a solution that's easy to set up and use. Find a platform that doesn't require much technical know-how so that everyone in your team - both tech and non-tech people - can use it. 

  3. Delivery Rates and Speed: The speed and success rates of delivering messages are another crucial factor to consider. Your SMS platform should deliver messages instantly, especially if you intend to send time-sensitive messages. At the same time, it should have a high delivery rate to ensure the messages reach the targeted audience. 

  4. Integration and APIs: It's equally important to check if the SMS platform integrates with other tools in your software stack, such as customer relationship management and analytics tools. Integrations and APIs ensure that you can work in a connected environment instead of working in silos. 

  5. Reviews: Lastly, make sure to check the reviews of an SMS marketing solution before finalizing it. Delve deep into its pros and cons, ease of use, and quality of support. Also, watch out for the frequency of updates to make sure you opt for a solution that keeps releasing new features. 

How Much Does SMS Marketing Software Cost?

The cost of SMS campaign software depends on the pricing model you choose, the volume of messages you send, and the features and functionality you opt for.

The best SMS marketing platforms follow either of the two pricing models:

  • Subscription model: In this pricing model, you pay a monthly fee and get a selected number of credits. You can buy more credits as an add-on if needed. This model is ideal for businesses that regularly send SMS to customers. The pricing normally starts at about $15 for up to 100 SMS and 500 contacts. 

  • Pay-Per-Message: Pay-per-message is a less common pricing model in which providers charge on a per-message basis. The pricing normally ranges between 5 and 10 cents per message. This pricing plan is appropriate for businesses that don't use SMS marketing frequently.

Software & Services Related to SMS Marketing Software

Various other software solutions offer functionalities similar to an SMS marketing platform. You can substitute SMS marketing software with any of the following software categories.

  1. Email marketing software: You can send and manage email campaigns with email marketing software. Text messages and emails have similar effectiveness. With the personalization and control they provide, they can sometimes have an even greater effect.

  2. Push notification software: A push notification platform allows you to send push notifications through browsers and mobile apps. Push notifications allow you to send customized text messages and encourage immediate interaction.

  3. Proactive notification software: Proactive notification software works similarly to push notification software by sending notifications to browser and mobile app users. The only difference, however, is that it sends notifications based on predefined triggers. 

  4. Cloud communication platforms: Cloud communication software is a comprehensive platform comprising various communication tools, such as SMS text marketing software, email marketing software, push notification software, and more. These tools also come with comprehensive integration capacities.

What are the Challenges Faced in SMS Marketing Platforms?

Although SMS marketing tools offer numerous benefits, they are not without limitations. Here are some common challenges you may face with SMS marketing software. 

challenges in sms marketing software

  1. Character limitations: SMS software solutions often have a character limit of 160 characters for text messages. This can pose a limitation and restrict you from sending detailed messages. Hence, brands face the challenge of carefully crafting messages to convey the information in the minimum possible words. 

  2. Opt-in regulations: Brands require consent from customers to send marketing communications. Hence, building a list of subscribers may take time. Sending SMS to consumers without their consent can lead to regulatory issues and also damage your brand's reputation. 

  3. Compliance issues: When using SMS marketing, brands must adhere to a number of compliance standards, most notably the General Data Protection Regulation (GDPR) in the EU and the Telephone Consumer Protection Act (TCPA) in the USA.

Market Trends in SMS Marketing Software

Finally, let's look at some prominent trends in the SMS marketing software India and across the world that brands should be aware of. 

trends in sms marketing software

  1. Interactive SMS Campaigns: SMS campaigns are going beyond conventional text messages. Brands are incorporating interactive elements into their SMS campaigns, such as polls, quizzes, and contests, to enhance customer involvement and engagement. 

  2. Rich Media Messaging: Brands are going beyond text messages and using multimedia content like images, videos, and audio. Compared to text, multimedia attracts more attention, which raises response and engagement rates.

  3. Conversational AI & Chatbots: AI has revolutionized every industry, and SMS marketing is one of them. Brands are using conversational AI and chatbots to enable real-time interaction with customers to improve customer service and experience.


Sending SMS messages continues to be an effective strategy for brands to instantly reach customers. It has various benefits, such as higher engagement rates, targeted messaging, and increased brand awareness.

The best SMS marketing service is essential if you want to manage marketing campaigns that are successful. Find a platform that supports crucial SMS marketing functions like bulk messaging, two-way messaging, transactional SMS, multimedia, and personalized text messages.

Related Research Articles:


Any organization can use SMS marketing solutions. However, it's mainly used by businesses that want to establish immediate and direct contact with customers. Examples of such businesses are government agencies, financial institutions, e-commerce businesses, and telecom providers.

Yes, many SMS marketing platforms let you add multiple users and manage their access roles and permissions. It makes collaboration easy and enables the entire marketing team to work together.

The kind of customer support differs from provider to provider. Some common support options are community forums, email support, live chat, phone support, and online documentation.

Yes, SMS marketing works wonderfully with a big list of contacts. It is more cost-effective than email marketing and other broadcast communication strategies. Hence, it can help you reach a broader audience even if you have a low budget.

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Last Updated: January 29, 2024