Best Transactional Email Services

Best transactional email software includes Mailercloud, Juvlon Email Marketing, Hubspot CRM, Routee, and Benchmark Email. This software helps companies develop and monitor personalized action-triggered emails such as membership revival notices, email receipts, account status notifications, order confirmations, password resets, shipping information, etc.

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List of 20 Best Transactional Email Services

Showing 1 - 20 of 43 products

Category Champions | 2024

If you are looking for the best transactional email services for your business, Brevo is an excellent choice. Brevo ensures that all your transactional emails are delivered instantly, reliably, and precisely. With its personalized templates, easy CMS integration, free inbound parsing, and flexible pricing, you can effortlessly connect with customers at every touchpoint. Read Brevo Reviews

Contenders | 2024

The right push to your emails

Mailercloud is a popular transactional email platform for easily creating, sending, and tracking engaging emails. It provides a comprehensive range of emailing features such as artistic email templates, drag-and-drop builder, custom HTML editor, email automation, contact monitoring, segmentation, personalization autoresponder, advanced reports, and more. Read Mailercloud Reviews

Contenders | 2024

CakeMail offers an easy way to delight your small business customers with a software that helps them grow their business with professional-looking email marketing. Read CakeMail Reviews

Contenders | 2024

The best email marketing software for all

MailChimp is one of the most renowned transactional email software, and rightfully so. Its all-in-one marketing platform provides features like Auto-Responders, Landing Pages/Web Forms, Mobile Optimized Emails, Subscriber Management, Drip Campaigns, and Customer Surveys.   Read MailChimp Reviews

Emergents | 2024

Reliable email transaction solution for developers/applications

Postmark is a cheap transactional email service that provides stellar deliverability. Its API and SMTP services ensure that your transactional emails are delivered lightning-fast. Postmark provides increased visibility with detailed open and delivery tracking for every email and keeps a rack of bounced emails through the web dashboard. Learn more about Postmark

Emergents | 2024

Smarter transactional email tools to work faster

MailerSend offers intuitively-designed transactional email tools for sending transactional emails that your customers are anticipating. The software enables you to send automated transactional messages at scale. Send password reset emails, account notification emails, two-factor authentication emails, and order confirmation emails automatically along the customer journey with MailerSend. Learn more about MailerSend

Emergents | 2024

Powerful deliverability analytics to optimize email performance

SparkPost is a top-rank transactional email delivery system for sending and optimizing commercial emails worldwide. The software provides optimal inbox placement, automated delivery optimization, and dedicated deliverability experts. SparkPost auto-scales your sending and can handle volume surges with ease. Learn more about SparkPost

Emergents | 2024

Email delivery API for small/medium businesses

Mandrill is the best transactional email provider for delivering one-to-one triggered messages such as requesting a password or placing an order. It is a reliable software for making the most out of the powerful touchpoints along a buyer's journey. Mandrill also offers automated tags, webhooks, and A/B testing to optimize transactional emails. Learn more about Mandrill

Emergents | 2024

Simple email API integration for sending mails

Mailgun offers best-in-class transactional email services that empower you with high email deliverability at every touchpoint. The software ensures that all your emails land in the receiver's inbox by protecting your sender's reputation. Mailgun also allows you to test your customer's email templates, expand your communication offerings, and utilize actionable insights. Learn more about Mailgun

Contenders | 2024

Cloud-based email platform for developers and corporations

SendGrid is an exceptional transactional email platform that helps ensure reliable inbox delivery at scale. Its smart email marketing campaigns build meaningful connections and engage contacts with approachable, time-saving automation. SendGrid's expert insights, proven email deliverability, and intuitive UI level up your email program. Read SendGrid Reviews

Emergents | 2024

Mailjet is the best transactional email solution for businesses of all sizes and industries. It offers features like an intuitive email editor, robust collaboration tools, professionally designed templates, contact management, email segmentation, and more that help provide good customer service through emails. Use Mailjet to deliver your transactional emails and win customers for life. Learn more about Mailjet

Emergents | 2024

Elastic Email offers highly-developed email marketing tools and advanced features needed to make your emails work for your success. It is an advanced transactional email delivery system that offers an email design, template gallery, personalization features, email automation, real-time delivery monitoring, email segmentation, and more on one platform to take your email marketing to the next level. Learn more about Elastic Email

Emergents | 2024

Business Communications. Solved.

ClickSend is an affordable, all-in-one transactional email delivery system that simplifies communication with customers. It is a reliable and easy-to-use software with advanced features such as pop-ups, multi-triggered automation, and more to keep your customers engaged with you throughout their buying journey. Learn more about ClickSend

Category Champions | 2024

Email Marketing Software, Automation and Service

MailerLite offers the best transactional email services to grow your audience faster and drive revenue smarter. The software sends transactional emails like invoices, order updates, account verification, and password resets to your customers. It also provides flexible email integration, easy-to-use editors, no-code email workflows, real-time analytics, etc. Read MailerLite Reviews

Most Reviewed

Contenders | 2024

Web-based marketing automation solution for SMEs

InfusionSoft is an ideal transactional email provider for small businesses. It is a comprehensive email marketing platform that provides affordable and powerful tools to engage better with the audience. Send personalized emails, utilize pre-built email automation templates, and automate almost any trigger event with a follow-up action with InfusionSoft. Read InfusionSoft Reviews

Emergents | 2024

Services by Campaign Monitor

Campaign Monitor is a leading transactional email services provider that helps brands deliver consistent customer experience. The platform empowers you to create, edit, and optimize triggered communications with incredibly effective tools that provide pixel-level designing, mobile readiness, testing and optimization, advanced personalization, and rich analytics. Learn more about Campaign Monitor

Contenders | 2024

Constant Contact is the most powerful and reliable transactional email provider. It helps businesses reach their marketing goals with pro email marketing tools and drives results faster. With Constant Contact, you can put your emails on autopilot and send the right transactional email messages at the right time to keep you connected with your customers. Read Constant Contact Reviews

Contenders | 2024

All-in-One Marketing Solution

AWeber is a popular transactional email system that provides easy-to-use marketing solutions for quicker success. The software enables you to create eye-catching email templates and grow your email list faster with custom signup forms and landing pages. Save hours of time with automated welcome, abandoned cart, confirmation, and other emails transactional emails on AWeber's autopilot. Read AWeber Reviews

Contenders | 2024

Getresponse is a fully featured sales automation tool with features like email marketing, drag-and-drop email editor, autoresponders, email templates, landing pages, forms, webinars, a/b testing, inbox preview, social sharing, spam checker, analytics, list management, responsive email design, multi-user access. They also provide integrations via api. Read GetResponse Reviews

Contenders | 2024

Omnichannel marketing automation platform

Omnisend is one of the most reliable transactional email providers that help businesses grow with beautiful, personalized emails. The software offers robust email marketing features, including email templates, drag-and-drop email builder, deliverability metrics, etc. Omnisend's comprehensive reporting makes it easy for you to improve your emails based on analytics. Read Omnisend Reviews

best transactional email services guide

Email communication has become an integral part of startup operations, and they are at the forefront of this communication. Startups and enterprises use transactional email services to send CRONs, and automated emails to consumers in response to specific actions, such as account creation, password resets, purchase confirmations, and more.

Choosing the right transactional email service is critical to ensure these emails are delivered effectively and efficiently. This guide will discuss what transactional email services are, how they work, their benefits, common use cases, best transactional email providers, challenges, and market trends.

What is Transactional Email?

A transactional email is an automated, business email. The sender uses transactional email software to send the mail to a list of recipients. The software uses SMTP or simple mail transfer protocol to ensure the deliveries. Small, medium, and large-scale businesses use this type of electronic communication.         

It is different from the marketing email due to high-value and customized information. The sender and recipient may agree upon the transaction beforehand. The receiver chooses the type of information he likes to receive. They focus on confirmations, acknowledgments, and information transfer, and are not entirely marketing information. So, the recipient, more often than not, opens his or her mailbox to check the email. Hence, this type of transaction has a very high opening rate.                           

The best transactional email advertising software is not the one with every feature known to the market. You need the right software that facilitates account creation and notifications. The software should also ensure password resets and social media updates by notifying friends and followers. It should also facilitate sales-related communication like purchase receipts. Senders use the transactional email system to extract a response or communicate a piece of crucial and personal information.

What Are Transactional Email Services?

Transactional email services refer to the automated emails businesses send to their customers in response to specific actions. These emails are designed to give customers important information, such as order confirmations, receipts, account creation, and password resets.

Transactional email services are different from marketing emails, as they are triggered by a customer's interaction with a business rather than being part of a marketing campaign.

How Do Transactional Emails Work?

Transactional email services use an API to connect to a business's app or website. When a user does a distinct action, such as creating a new profile, the API triggers an automated email sent to the customer. This procedure is entirely automated; businesses do not need to send these emails manually.

The way any business would set up a transactional email would be to configure the endpoints of a system to send triggers (events) to the transactional email provider like SuprSend, or Mailchimp. After that, these transactional email systems would have an endpoint configured to receive the triggers and feed the dynamic templates with the message contained in the events, which is then sent.

Benefits of Transactional Email Services

Here are the following benefits of transactional email services. Most commonly, these are used for user-triggered notifications like someone requesting OTP, payment confirmation, order confirmation, and more.

benefits of transactional email services

  1. Improved Deliverability

    Transactional email delivery services use advanced technology to ensure emails are delivered to the customer's inbox and not marked as spam.
    These services use techniques such as DKIM, SPF & DMARC (Domain-based Message Authentication, Reporting & Conformance) to authenticate email senders & prevent email spoofing. This results in improved email deliverability rates.

  2. Enhanced Customer Experience

    Transactional emails provide customers with important information that they need to interact with a business. Ensuring that these emails are delivered promptly and accurately can help improve the customer experience, leading to increased retention rates.

  3. Regular Communication

    Transactional emails enable businesses to automate routine communication with their customers. This can include sending reminders, news, & updates, which can help to keep customers engaged with a business.
    Many transactional email providers prioritize regular communication over one-time feature updates, which shows the relevance of consistent communication.

  4. Increased Brand Recognition

    Transactional emails can be customized to reflect a business's branding, which can help to increase brand recognition. It’s especially important for D2C brands as they face the users directly, where emotion plays a major role in how people perceive your brand. Your logo or creatives can have a direct impact on user behavior.

  5. Creates Sales Opportunity

    Transactional emails provide businesses with an opportunity to promote their products and services and increase the opportunities of closing a sale. For example, an order confirmation email can include a call-to-action for related products or services to motivate customers to purchase something and close a sale.

  6. Better Email Performance

    Transactional emails provide businesses with detailed analytics and metrics that can help them to improve their email performance. This enables marketers to get a holistic view of how their emails are being viewed by the target audience. This includes key metrics such as open rates, click-through rates, and bounce rates.

  7. Scalability

    Transactional emails are highly scalable and can handle a large volume of emails. This is particularly important for businesses that experience sudden spikes in email traffic.
    It’s especially needed for startups looking for global expansion, as they can scale their current notification infrastructure to new regions and serve those customers with transactional email services.

  8. Cost Savings

    Transactional emails are cost-effective, as businesses only pay for their emails and no other associated costs. This contrasts traditional email marketing, where businesses pay for every email address on their list. Even you can save time by creating SQL queries to run daily reminders or CRON jobs, which won’t be possible in marketing email campaigns.

Features of Transactional Email Software

The best transaction software sends personalized emails and automated notifications. It is a crucial tool for retaining customers and increasing profits. Its features cover everything from mail security to user interfaces. The best solutions get delivered as a complete suite of tools and features.       

  • The sender can preview the email before initiating a transfer.
  • The right content is sent to the right recipient using contact lists.
  • The best transactional email software has list management features.
  • The subscribers' information can be efficiently imported and maintained during migration or transition.
  • The recipients' lists can be segmented, and their profiles can be managed
  • A transactional email service can tackle high email volumes(thousands)
  • Creating personalized emails using new or existing templates.
  • Automated email campaigns designed for leads(buyers)
  • The top transactional email software can check the delivery status. Good post-sale practices assure the company's online reputation. 
  • The email tracking guarantees accurate, real-time delivery
  • Automatic reports generation for checking progress and success

The other features include SMTP relay, robust HTTP APIs, and User Interface. The features enable the effective management of contacts, templates, and email campaigns, and integrate with other software applications. They can also be scaled up as the business expands into new territories.

These features include real-time behavioral data analysis. They also facilitate web and mobile channel segmentation. Customers receive contextually-relevant messages using worldwide servers. However, remember that it is not essential to choose the software with every known feature. Choose the one that suits your current needs and can scale.

What are Some Common Use Cases For Transactional Email Services?

Some common use cases for transaction email services are listed below. Most commonly, companies use it to notify users of some actions that they took, like payment confirmation, order and purchase, refunds, OTP, and more.

common use cases for transactional email services

  1. Account Creation and Verification

    Transactional emails are commonly used to verify a customer's email address during account creation. This is a widely used use case for most companies, as every business eyes on customer retention. Creating this first experience and an enjoyable ride for the user is very crucial.

  2. Password Resets

    One of the key use cases of transactional email services is to help customers with resetting their passwords. When a customer forgets their password, a password reset email is sent to their registered email address. Again a very important use case for transactional emails as user retention depends on handling errors.

  3. Event Reminders and Notifications

    One important use of transactional email services is to gain real-time reminders and notifications. Businesses can send automated event reminders and notifications to customers. Transactional emails also allow running CRON jobs, a sub-segment of event reminders using SQL queries.

  4. Order Confirmations and Receipts

    Transactional email services can be used by customers for seamless order confirmations and receipts. They are commonly used to confirm orders and provide customers with receipts. E-commerce websites often use this feature, as it serves as the initial touchpoint in the buying journey.

  5. Feedback and Survey Requests

    Transactional emails can be used to request customer feedback & surveys after a purchase or event. This customer feedback can provide marketers with detailed information about customer behavior so that they can take the required actions. Moreover, with certain providers, it is possible to track feedback and associate it with unique users based on their dedicated IP addresses.

How To Choose The Right Transactional Email Provider?

Choosing the right transactional email tools is critical to ensure emails are delivered efficiently & effectively. Here are some elements to consider when choosing a transactional email provider:

how to choose the right transactional email provider

  1. Deliverability

    The primary goal of transactional emails is to deliver emails effectively. Therefore, choosing a provider with a high deliverability rate is essential.
    Different provider prioritizes different elements of email deliverability, for example, some may prioritize sent rates, and some may look for security and spam rates while delivering.

  2. Customization

    Customization options, such as branding and personalization, can help to improve the customer experience and increase brand recognition. D2C companies use this feature widely, as it affects their customer loyalty.

  3. Scalability

    Businesses should choose a provider that can handle sudden spikes in email traffic. Look for providers that can allow you to scale the notification infrastructure without errors or server downtime.

  4. Support

    Good customer support is essential, particularly when issues arise. Companies should choose a provider that offers different support options, such as IVR phone, quick email, & chat support.

  5. Cost

    Transactional email providers have different pricing structures. Businesses should choose a provider with a pricing plan that fits their budget.

Top 5 Transactional Email Providers: Comparison

There are many transactional email providers in the market. Here are the best transactional email providers you can try for your email campaigns. This list covers Sendgrid, Mailchimp, SuprSend, Mailgun, and Postmark, which are cheap transactional email service providers for your business organization.

Free Trial
Starting Price


30 Day




30 Day

Yes $9.99/month


14 Day




30 Day




100 email/month



1. SendGrid

sendgrid dashboard

SendGrid is a popular transactional email service provider offering various features and integrations. It has powerful email deliverability capabilities and boasts one of the highest email deliverability rates among transactional email service providers. SendGrid is a smart platform for small businesses as it has a range of innovative features and a low learning curve.


  • Real-time analytics and reporting
  • A/B testing
  • Advanced email design tools
  • API and SMTP integration
  • User-friendly interface


  • User-friendly & can be set up easily, even by those with limited technical knowledge.
  • Delivers emails to their intended recipients at a high rate, ensuring your message gets across.
  • Comes with extensive documentation & customer support resources, so you can quickly find answers to any questions.
  • Integrate with a wide range of other apps, making it easy to use alongside other tools you may already be using.


  • For enterprises, the software cost can be quite high.
  • While many users have found customer support helpful and responsive, some have reported issues or difficulties getting the help they need.


  • Free plan for up to 100 emails per day
  • Paid plans start at $15/month for up to 10,000 emails

2. Mailchimp

mailchimp dashboard

Mailchimp is a popular email marketing platform that also offers transactional email services. It offers a powerful drag-and-drop template builder where companies can build various transaction email templates without coding. It is especially helpful for small startups whose CXOs do not want to waste their development resources on notification management activities. 


  • Drag-and-drop email builder
  • Advanced segmentation and targeting options
  • Integrations with other platforms
  • Marketing automation


  • The interface is intuitive and easy to navigate, even for those with limited experience.
  • Includes various powerful email marketing & dynamic automation features, enabling you to create targeted campaigns and automate your workflows.
  • Integrate with over 300 other apps & services, allowing you to connect it to other tools and streamline your processes.
  • Highly rated customer support, with responsive & knowledgeable representatives.


  • For larger businesses, the software's cost can be a barrier, making it less accessible to some.
  • While the software offers an API, some users have reported that the documentation is limited or difficult to navigate


  • Free plan for up to 10,000 emails per month
  • Paid plans start at $9.99/month for up to 500,000 emails

3. SuprSend

suprsend dashboard

SuprSend is a new player in the notification infrastructure category, offering a range of features and an affordable pricing model for transactional messages. You can use their powerful template builder to create an intuitive notification UI and fallback mechanisms. It can integrate with multiple providers to create your fallback systems when you witness failure to send emails from one provider. 

SuprSend gives the option to add email vendors based on the communication category. At SuprSend there are 3 communication categories: System, Transactional, and Promotional. A company needs to make an account with at least one of these providers and provide the API key of these accounts on the SuprSend dashboard. Once this is done, you can send emails to your users via SuprSend.



  • The software has an affordable pricing model, as a user can send notifications starting from $0/ month.
  • The platform has a user-friendly interface with drag-and-drop functionality.
  • It offers a range of features and email templates that can be cloned easily.
  • The platform has good and quick Slack customer support.
  • It can run other notification channels also, like SMS marketing, push notifications, and Whatsapp.


  • Limited documentation and integrations compared to other providers.
  • The platform is a relatively new player in the market.


  • Free plan for up to 10,000 emails per month
  • Paid plans start at $99/month for up to 10,000 emails

4. Mailgun

mailgun dashboard

Mailgun is a transactional email service provider offering various features, including email validation and deliverability tools. Mailgun also provides a unique feature of exporting custom reports of the analytics, which is helpful if you have siloed team functions using Mailgun together. Moreover, their API integration documentation is very intuitive and developer-friendly.


  • Advanced email validation tools
  • User-friendly interface with pre-built email templates
  • Advanced email analytics and reporting
  • Custom reports available for analytics


  • High email deliverability rate, ensuring your messages reach their intended audience.
  • Offers extensive documentation and customer support, making it easy to get started and troubleshoot any issues.
  • Integrate with over 100 other apps and services, enabling you to connect them with tools you may already be using.
  • User-friendly and simple to set up, even for those without much technical experience.


  • Using the software can be costly for large firms, making it less accessible to bootstrapped ventures.
  • While the software is reliable, it may offer a different range of features or customization options than other providers in the market.


  • Free plan for up to 5,000 emails per month
  • Paid plans start at $35/month for up to 50,000 emails

5. Postmark

postmark dashboard

Postmark is a transactional email service provider that delivers transactional emails quickly and securely. Concentrating solely on transactional email, Postmark endows enterprises with state-of-the-art features such as real-time analytics, advanced message searching, and customizable templates, facilitating efficient email delivery and tracking. 

Furthermore, Postmark showcases an impressive delivery rate, robust security measures, and a user-friendly interface, making it a prevalent choice among businesses of all magnitudes.


  • Advanced email validation tools
  • High deliverability rates
  • User-friendly interface
  • Developer friendly interface


  • The software comes with comprehensive documentation and customer support, making setting up and troubleshooting any issues easy.
  • Impressive email deliverability rate, ensuring that your messages will reach their intended recipients.
  • Integrate with over 100 other apps and services, allowing you to connect them with other tools and streamline your workflows.
  • Provides transactional email templates, making creating and sending automated messages for various purposes easy.


  • While the software is functional & reliable, it may offer a different range of marketing features than other providers in the market.
  • For highly scaled startups, the software's cost can be a barrier, making it less accessible to some who may need more advanced elements or customization options.


  • Free plan for up to 100 emails per month
  • Paid plans start at $10/month for up to 10,000 emails

Challenges In Transactional Email Services

Transactional emails are not without their challenges. Here are some of the common challenges that companies may face when using transactional email:

challenges in transactional email services

  1. Email Content

    Creating effective email content that engages consumers can be challenging, particularly when dealing with large emails.
    You can find the drag-and-drop editor in most email providers. Product managers can use these intuitive drag-and-drop editors to build new email templates.

  2. Personalization

    Personalizing email content can help to improve the consumer experience. However, personalization can be difficult to achieve at scale. Personalization also ensures a user feels connected with the brand, increasing the overall CTR rate in every email campaign. Most D2C brands use hyper-personalization to increase the overall tracking metrics of their email campaigns.

  3. Technical Issues

    Technical issues, such as email deliverability, can affect the effectiveness of transactional email services. Moreover, you might need to do constant back and forth with the support team to handle any technical issues, which might delay your notification schedule.

  4. Compliance

    Transactional emails must comply with various regulations, such as CAN-SPAM. Ensuring compliance can be tricky, particularly for businesses that email customers in different countries. If a company wants to start its transactional email campaigns in the US, they need to follow the GDPR law, which protects the privacy and security of personal information.

Software and Services Related To Transactional Email Services

Transactional email services are similar to marketing ones, as both can have the same capabilities, such as segmentation, template builder, and analytics. Let’s check some services related to transactional email services.

software related to transactional email services 

  1. Email Marketing Software

    Email marketing software is used to build and send marketing emails to users. Although different from transactional email services, marketing software can integrate with transactional email services to provide businesses with a comprehensive email solution.

  2. Marketing Automation Software

    Marketing automation software automates marketing tasks, such as lead gen and leads nurturing. Marketing automation software can integrate with transactional email services to provide companies with a complete marketing solution.

  3. Email Marketing Services

    Email marketing services provide businesses with a comprehensive email marketing solution, including marketing software and transactional email services.

Market Trends in Transactional Email Services

Transactional email services have become a critical component of modern companies, & stay updated with the latest business trends is imperative for companies to remain competitive. Let's delve deeper into the latest trends that are shaping transactional email services:

market trends in transactional email services

  1. Automation

    Automation has become a game-changer in transactional email services, enabling companies to send regular customer notifications without manual intervention, for example, CRONs. Automation features like reminders & notifications help businesses save time and resources.

  2. Artificial Intelligence

    Artificial intelligence is revolutionizing transactional email services by automating & personalizing email content. Using AI, companies can analyze consumer behavior & tailor email content to match their appeals and preferences, making communication more engaging & effective.

  3. Mobile Optimization

    With the steady rise in the use of mobile devices, companies must optimize their email content for mobile viewing.
    Mobile optimization includes creating responsive email UI that adjusts to different client screen sizes & ensuring the email content is concise and easily readable on small screens. Many providers are working on this capability, as email client-side rendering is still largely uncharted territory.

  4. Integration

    Integration with other software and services, such as CRM software & social media platforms, has become a critical aspect of transactional email services. Integrating transactional email services with other systems helps companies streamline their operations & improve customer communication.

  5. Enhanced Security 

    In the wake of increasing cyber-attacks, transactional email services are using advanced security measures to protect user data. Advanced security features, such as two-factor authentication (2FA) & encryption, help businesses safeguard their customer's sensitive information.

  6. Multichannel Communication

    Transactional email services are no longer limited to email only. By integrating other communication channels, such as SMS & push notifications, startups can provide customers with a seamless communication experience.
    Multichannel communication helps companies reach customers on their preferred channel, increasing engagement and customer satisfaction.


Transactional email services are an essential part of business communication. Choosing the right transactional email service is critical to ensure that emails are delivered effectively and efficiently.

When selecting a provider, companies should consider delivery, customization, scalability, support, & cost factors. By keeping up with the latest trends in transactional email services, businesses can remain competitive & provide their customers with the best possible communication experience.


No. it also delivers anticipated responses for customer orders, requests, and receipts.

It overcomes free email disadvantages and limits in terms of frequency, features, and volumes.

Yes. Start-ups and small businesses can start with a free service and then upgrade to paid premium solutions.

It relies on secure socket layers and encryption like RSA cryptography algorithms for security.

Yes, and the cloud-based services are cost-effective, reliable, and business-friendly.

Choose the software that suits your current architecture, and has clear-cut features and security protocols.

The best way is to compare their top features, targeted customers, security, message capacity, pricing plans, and tracking mechanisms.

One of the main characteristics of transactional emails is that it conveys information about any action that has already been completed by the recipient. On the other hand, marketing emails are a medium that drives the recipient to take a specific action such as signing up for a newsletter or purchasing a product or service.

There are many transactional email service providers in the market that cater to various organizational budgets. However, there is no set pricing and they provide scalable options with a fixed starting price. The price increases for the number of services you opt for and most organizations opt for free plans for a fixed number of emails.

Last Updated: January 02, 2024