What is Trustpilot?

Trustpilot is the world's most powerful review platform, free and open to all. We bring people and companies together to create ever-improving experiences for everyone. Our powerful platform helps businesses connect and build trust with customers.

Trustpilot Starting Price

Trustpilot Awards

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Get an Overview for the Leaders Matrix at glance

Trustpilot Award

Our Awards and Recognition

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Trustpilot Screenshots

Trustpilot Screenshot1

Key Features of Trustpilot

  • Customer Feedback
  • 360 Degree Feedback
  • Ticket Management
  • Data Analysis Tools
  • Customer Review Platform
  • Response Management
  • Review Monitoring
  • Sentiment Analysis
  • Feedback management
  • Custom Survey URLs
  • Email Distribution
  • Detailed Reporting & Alerts
  • Comprehensive Response Manager
  • Online Reputation Management
  • Detailed Analytics
  • Team Collaboration
  • Business Insights
  • Review Management
  • Customer Experience Management
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Trustpilot Users

Business

  • Freelancers
  • StartUps
  • SMEs
  • Agencies
  • Enterprises

Available Support

  • Email
  • Phone
  • Live Support
  • Training
  • Tickets

Specifications

  • Deployment:

    Cloud Based

  • Payment:

    Monthly, Yearly

  • Api
  • Customization
  • Mobile Support

Desktop Platforms

  • Web App
  • Windows
  • Mac

Mobile Platforms

  • Android
  • iOS

Language Support

  • Danish
  • English
  • French
  • German
  • Italian
  • Norwegian
  • Portuguese
  • Spanish
  • Swedish

Company Details

Company Name :

Trustpilot

Headquarter :

New York

Website :

Visit Website

Full Address :

245 Fifth Avenue New York, NY 10016 USA

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Trustpilot Description

Create customer confidence with Trustpilot, the world's most powerful review platform buitl on honesty and transparency. Trustpilot is the peoples' choice for reviews. With over 200,000 businesses reviewed, 50 million reviews, and 1.1 trillion ratings and reviews displayed in Google annually, companies use Trustpilot to establish credibility and improve their reputation. Our powerful platform enables busuinesses to automate the review collection process, gather feedback, analyze sentiment, improve organic search results, increase paid search performance with Google Seller Ratings, and amplify your online presence.

Today, customer reviews might well be an online currency. What your customers say about your brand have more value than any million-dollar advertisement you might broadcast. 

Our recent review of Trustpilot, an innovative platform for companies to collect organic customer reviews, goes in-depth into how it works and how you can use it to optimize the online presence of your business. 

Customer experience matters greatly, and Trustpilot is here to help you leverage organic customer reviews in order to build your brand image online. 

With Trustpilot, you can use online reviews, whether positive or negative, to their fullest potential. Customer reviews have become a major factor that informs a consumer’s final choice to purchase a product/service. Organic customer reviews can become an integral part of your marketing strategy: Trustpilot will help you figure out exactly how.

Trustpilot is an open online review management platform. It is, in fact, one of the largest online review communities in the world. It allows customers to share genuine experiences they have had with the product/service of a company. The platform is geared towards driving open conversations between customers, which in turn provides useful, actionable insights to businesses, allowing them to improve on the basis of the feedback received.

Any company with an online presence, which is a given in this hyper-digitized age, can benefit immensely from collecting reviews on Trustpilot.

On Trustpilot, customers can leave organic reviews of companies they have had a genuine buying experience with. Employees of an organization can give an accurate representation of what working with that company is really like, even though it’s not exactly an employer/organization review website like, say, Glassdoor.

Trustpilot allows you, the company, to actively invite customers to leave reviews that describe their experience with your company. And while it is more likely that the users who take the time out of their day to write an honest review may do so because they had a negative experience. But this leads to a much more well-rounded view of the company than a fake, engineered view that only reflects 5-star ratings and positive reviews, a view that most customers are intelligent enough to see through. Businesses that don’t realize this will not last long: you can’t build genuine customer loyalty if you’re lacking in the integrity department.

While there are a few advantages that the paid plan has over the free plan, namely, more customers, social media link-ups, and a majority of the integrations/widgets, the free plan still includes the company profile, and companies can still send up to 100 invitations to collect organic reviews. So, having a free Trustpilot account is better than not having one.

Trustpilot Modules

So, without further ado, here’s a walk-through of Trustpilot’s modules:

1. Invitations

The first step is making your customer aware that they can provide useful feedback through Trustpilot. On Trustpilot, there are a number of ways you can invite your customers to leave reviews for your company. You can automate your invitations using the in-house “Automated Feedback Service”. Additionally, it has certified tie-ups with eCommerce platforms such as MagentoShopifyWoocommerceMailChimp, and others. This means that your invitations will go out consistently once you’ve set it up; there is no additional work required.

Trustpilot invitations

For display purposes only/Trustpilot

2. Service Reviews

Trustpilot review

For display purposes only/Trustpilot

Once customer reviews start coming in, you can respond to them under this section.
Service reviews are a great way to engage effectively with your customers; you can thank them for taking out the time to review your service. If you receive criticism, you can address it publicly, which gets you brownie points.
The negative reviews, especially, should be responded to because it helps increase business and helps the customer fixes whatever went wrong. It is more expensive to find a new customer than to fix a problem for an existing one.

Moreover, the customer can always change their review, if only to reflect that your company did a good job dealing with their grievance. Every negative review is an opportunity to turn things around that your business should employ gracefully.

Defamatory/offensive content on reviews can be reported. Spam reviews or reviews that are possibly written by competitors can also be reported. These reviews get temporarily hidden and are sent to the compliance team, who proceeds to reach out to the reviewer and ask them to edit the offensive part of the review. If the reviewer complies, the review is reinstated; if not, it is taken down.

Trustpilot’s compliance team is the factor that differentiates it from other review websites. It has a dedicated compliance team, and the only way to get any review or rating changed is by getting it through the compliance team. The platform is insistent on the integrity of its reviews, always.

For suspicious reviews, the Trustpilot Compliance Team relies on software that scans all reviews, looking for factors that might seem suspicious such as

  • Odd patterns
  • IP Address used for different reviews
  • Reviews from countries where the company doesn’t sell its products
  • Type of device through which the review is inputted

3. Integrations

Trust box allows users to take advantage of a wide range of integrations, ranging from inbuilt Trustbox integrations to integrations with popular apps and services.

Trustpilot's integration
Here are some of the notable ones:

  • Trust box Integrations

These are various types of customizable widgets that customers can put up on their website to showcase star ratings or reviews received by their company on Trustpilot.

For example, the most popular one,  ‘Carousel’, lets you display the 15 latest reviews on your website or customize the reviews which will be displayed; for example, you can choose to display reviews with only 4 to 5-star ratings. The Trustpilot logo on the widget will redirect to the company’s profile on its website, where a customer can view a complete picture of the company.

Another example is the Trustpilot Signature: an email signature for businesses wanting to use it.

  • Bonus: Enable Rich Snippets!

“Enable Rich Snippets” is a special feature to enhance your SEO and drive more organic traffic to your product pages. Earn Rich Snippet Stars in organic search results, which will show up whenever someone searches for your product on Google.

Any widgets that display reviews can be powered with Rich Snippets. If you see the gold search star on Google, it implies that there are reviews to read on that product’s website.

  • Image Generator

Pick from over 200000 stock images across hundreds of categories and transfer your review onto it. The image generator creates a professional-looking review image that you can use for your website, social media, or any other promotional media. It allows you to download or post the image directly to Facebook, Twitter, Google+, or LinkedIn. You can even customize the sizes for specific social media websites.

Trustpilot's image generator

  • Facebook Page Integration

The integration adds a Trustpilot reviews tab, which allows customers to read the live feeds of reviews of your company without having to leave the company’s Facebook page.

  • Zendesk integration

Zendesk is a wildly popular customer service app. The integration allows customers to monitor and respond to reviews within the existing workflow. Choose how you want to monitor reviews. For example, suppose you want to sort by star reviews and get notified for negative/ one-star reviews. In that case, it will automatically log a ticket in Zendesk for the customer service team to respond to accordingly.

TrustPilot Google Seller Ratings

For display purposes only/Trustpilot

  • Google Seller Ratings

Trustpilot is a Google partner, which means that it sends company reviews to Google to qualify them in order to get Google seller rating stars on their paid ads.

  • APIs

Create custom apps or integrations with Trustpilot‘s robust API offerings. Do anything you can do within its platform on your own custom app using the API.

4. Marketing Assets

TrustPilot marketing assets

For display purposes only/Trustpilot

Companies get access to Trustpilot brand assets, such as incorporating Trustpilot rating and review content in banner ads, marketing material, promo pics and etc. Incorporating user-generated content into their marketing material has enhanced the success of many companies. Trustpilot’s Marketing Assets allow its customers to take full advantage of that.

5. Analytics

TrustPilot Analytics

For display purposes only/Trustpilot

This feature is still in the development/beta phase. The Analytics section gives an overview of performance on Trustpilot. Here you can see the origin of reviews by language, collection methods, and other categories.
Other details you can review are your ratings over a period of time, the number of invitations sent, and the conversion rate (reviews per invitation). It is always looking to increase your conversion rate, and analytics is the starting point for how to go about the same.
 

6. Product Reviews

Product reviews remain on the company’s website so that they can avail the SEO benefits of that. However, the reviews are also accessible by the company on the Trustpilot platform, where they can reply to the reviews, ask for moderation if needed, interact with reviewers, etc.

TrustPilot Product Catalog

For display purposes only/Trustpilot


7. Company Profile

The company profile consists of the information that will be made visible on the company’s public-facing page on Trustpilot. It has options such as basic information, a Promotion box, a guaranteed box, and a Facebook box, allowing them to add themselves to a category. The information is custom, and companies can reflect whatever it is that they want to say to present an accurate picture to the reviewers. Companies can add as many users as they want.

8. Support Center

Although it has a dedicated Customer Success team, adequate information is available in the Trustpilot Support Center. Anything that a company might need to make their investment in Trustpilot a success, it’s in there.

Trustpilot Support Center

For display purposes only/Trustpilot

9. Trustpilot Labs

TrustPilot Labs

For display purposes only/Trustpilot

The Trustpilot Lab contains new features/integrations that are in development by the product development team. Trustpilot customers can take these for a whirl and try them before they are made live. Trustpilot makes a point to work closely with its customers to deliver features that they like working with and which are actually useful to them.

The most popular Trustpilot features that have emerged are the image generator, compliance management, and direct connections with social media, which gives weight to the notion that customers appreciate that it is a consumer-facing brand in addition to being a company-facing brand.

Trustpilot helps companies to enhance their existing online presence or build one from scratch using genuine customer reviews. With Trustpilot, your customers and potential customers get a chance to see the “real” face of the company instead of the perfectly curated version that most companies prefer to showcase to all stakeholders, especially to their customers.

Trustpilot Videos

Overall Reviews

4.7/5

Based on 11 Reviews

Write a Review Or
Ask a question
Feature Feature 4.4

Feature

Out of 5

Ease of use Ease of use 4.5

Ease of use

Out of 5

Value for money Value for money 4.3

Value for money

Out of 5

Customer support Customer support 4.6

Customer support

Out of 5

Likelihood to recommend Likelihood to recommend 93.6%

Likelihood to recommend

Out of 100%

Trustpilot Pros and Cons

Pros

"I'm really impressed about Trustpllot because I get to read pure and honest reviews on there site."

"TrustPilot is a well-trusted name in the industry."

"Trustpilot score on Google search lends credibility, gives us feedback from customers, easy to use, support is responsive and accommodating."

Cons

"I wish they can improve on their requirements for being a qualified reviewer."

"It would be nice to collect an email address or other info from reviewers so we can look u their account and solve the issues."

"Reporting invalid reviews is hard sometimes, options for reporting are limited. reviewers can hide behind anonymous submissions"

Trustpilot Reviews (11)

Oluwatobiloba A.

Marketing specialist

Used the software for : 1-2 years (Monthly)

Company Size :51-200 employees

Verified By : linkedin

5.0

Aug 28, 2023

A sincere reviewing software

Trust Pilot has been a platform that helps me reach some software customer service when they refuse to check their emails. With an honest review of the Trust pilot, I get quick feedback.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

Trustpilot After Sales Service Rating

1 2 3 4 5 6 7 8 9 10
Latest

What do you like best about Trustpilot?

I'm really impressed about Trustpllot because I get to read pure and honest reviews on there site.

What do you dislike about Trustpilot?

I wish they can improve on their requirements for being a qualified reviewer.

What features is Trustpilot currently missing?

None

What other products like Trustpilot have you used or evaluated?

None

Aimee

Head of Buyer Support

Used the software for : More than 1 year

Company Size :51-200 employees

Verified By : google

5.0

Feb 14, 2019

TrustPilot works for us

TrustPilot has been great for our business. The only suggestion I have is that it would be nice to collect a bit more information from reviewers, such as email address, so we can review their accounts and reach out to solve every concern.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

What do you like best about Trustpilot?

TrustPilot is a well-trusted name in the industry.

What do you dislike about Trustpilot?

It would be nice to collect an email address or other info from reviewers so we can look u their account and solve the issues.

Claudia

Customer Service Supervisor

Used the software for : More than 1 year

Company Size :11-50 employees

5.0

Jan 29, 2019

Trustpilot: Credibility and Honest Feedback For Your Company

Great software; keeps us focused on all the right aspects of our business with honest and direct customer feedback. Trustpilot gives us the tools to reach out to customers so we can follow up when we.

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 4

Value for money

Out of 5

Customer support Customer support 4

Customer support

Out of 5

What do you like best about Trustpilot?

Trustpilot score on Google search lends credibility, gives us feedback from customers, easy to use, support is responsive and accommodating.

What do you dislike about Trustpilot?

Reporting invalid reviews is hard sometimes, options for reporting are limited. reviewers can hide behind anonymous submissions

Carraig

Marketing Analyst

Used the software for : 6-12 months

Company Size :51-200 employees

Verified By : google

5.0

Jan 28, 2019

Trustpilot

Trustpilot is a great service overall for capturing customer satisfaction, integrating reviews with the website, providing SEO impact and consumer trust for the brand. 

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 4

Ease of use

Out of 5

Value for money Value for money 4

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

What do you like best about Trustpilot?

Excellent customer support.

What do you dislike about Trustpilot?

Some features could be better designed

Princey

Business Controls Specialist

Used the software for : 6-12 months

Company Size :1001-5000 employees

Verified By : google

4.0

Jan 28, 2019

Trustpilot is great product

Great product for ease of visibility and upfront knowledge of up to date feedback and customer use.

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 4

Ease of use

Out of 5

Value for money Value for money 4

Value for money

Out of 5

Customer support Customer support 4

Customer support

Out of 5

What do you like best about Trustpilot?

Ease of use, ability to to see responses quickly

What do you dislike about Trustpilot?

Individual emails

Steffan

SEO Manager

Used the software for : More than 1 year

Company Size :51-200 employees

Verified By : facebook

5.0

Sep 29, 2020

There are better platforms offering better services on the net.

No easy API. We have a walk-in business yet TrustPilot refuses to let us use our IP for capturing reviews from people picking up their orders. Other platforms have no problem. They flag reviews tha

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 4

Ease of use

Out of 5

Value for money Value for money 4

Value for money

Out of 5

Customer support Customer support 4

Customer support

Out of 5

What do you like best about Trustpilot?

Some great integration tools. Fast replies.

What do you dislike about Trustpilot?

Incredibly difficult to work with. Refuses to provide allowances that other businesses receive and provide no detailed explanation. No ability to veto like Shopper Approved. Nearly impossible to integrate reviews we accumulated before paying for it.

Raquel

Digital Marketing Coordinator

Used the software for : 6-12 months

Company Size :11-50 employees

5.0

Jan 28, 2019

Great Service Support

Great site love using it and their customer service is great. We were able to get a lot of reviews from our customers who don't engage much with our program anyways.

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 5

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

What do you like best about Trustpilot?

Great customer service and easy to implement add-ons to emails for customers to review!

What do you dislike about Trustpilot?

None!

Ryan

President

Used the software for : More than 1 year

Company Size :11-50 employees

4.0

Jan 28, 2019

Gathering Reviews made Easier

Trust Pilot is a very good choice for companies looking to save time on gather reviews and increase their feedback. We were spending more time with less results before making the switch.

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 4

Ease of use

Out of 5

Value for money Value for money 4

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

What do you like best about Trustpilot?

Trustpilot has automated our review collection process saving us time. It has also increased our review rate than in the past.

What do you dislike about Trustpilot?

With a company with tight margins, we wish the cost was a little lower. Reports have improved but I think there is still some features that could be added.

David

Director

Used the software for : More than 1 year

Company Size :201-500 employees

Verified By : google

4.0

Sep 29, 2020

Trustpilot is a strong, recognizable brand

Somewhat difficult setup, but once set up, a powerful tool to reinforce trust. Please add capability to appear in google knowledge graph and possibly work on marketing material for trustpilot so consu

Feature Feature 5

Feature

Out of 5

Ease of use Ease of use 3

Ease of use

Out of 5

Value for money Value for money 4

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

What do you like best about Trustpilot?

Nice interface, nice design on trustboxes

What do you dislike about Trustpilot?

Not showing up in google knowledge graph

Emily

Account Executive

Used the software for : Less than 6 months

Company Size :51-200 employees

Verified By : google

5.0

Jan 28, 2019

Best Trustpilot software

Thanks for allowing me the opportunity to leave my personal review of the Trustpilot dashboard and software system!

Feature Feature 3

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 4

Value for money

Out of 5

Customer support Customer support 5

Customer support

Out of 5

What do you like best about Trustpilot?

Trustpilot allows for easy aggregation of reviews left for companies that have multiple store locations. I also enjoyed that you could reply directly to consumer inquiries and commentary right there in the dashboard.

What do you dislike about Trustpilot?

None! I would recommend Trustpilot.

Sarah

Operations Supervisor

Used the software for : More than 1 year

Company Size :11-50 employees

Verified By : linkedin

5.0

Jan 28, 2019

Easy to Use

Thank you for making our review needs easy to use and navigate. Knowing what our merchants think is very important to us good, bad or otherwise. we always want to know what we are doing well and what. Love working with Trustpilot for our review needs. Knowing where we stand with our merchants is crucial to growing our company and Trustpilot makes it easy for us.

Feature Feature 4

Feature

Out of 5

Ease of use Ease of use 5

Ease of use

Out of 5

Value for money Value for money 4

Value for money

Out of 5

Customer support Customer support 4

Customer support

Out of 5

What do you like best about Trustpilot?

Easy Access to reviews in real time and easy to respond

What do you dislike about Trustpilot?

Not always knowing who posted the review to be able to contact them to address the issue

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Trustpilot FAQs

What are the top 5 features for Trustpilot?

The top 5 features for Trustpilot are:

  • Customer Feedback
  • 360 Degree Feedback
  • Ticket Management
  • Data Analysis Tools
  • Customer Review Platform
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