Best App Store Optimization (ASO) Tools

After developing an app, a vital step to follow is known as app store optimization. The term app store optimization (ASO) refers to improving an app’s visibility and increasing its reach at the play store. ASO also helps users with conversion rates and boosts the number of downloaded mobile apps. Overall, it is for the betterment of apps and focuses on increasing click-through rate (CTR).

To excel in ASO requires having skills in search engine optimization and digital marketing to stand in the market. These skills help to promote and help users find an app easily. It is also achieved by working on the right strategies to target audiences and achieve higher conversion rates.

An app optimization ASO tool can help an app grow and achieve milestones in creating a successful app. Since the app development market is becoming competitive, it is necessary to invest in ASO tools.

What are App Store Optimization (ASO) Tools?

App Store Optimization (ASO) tools are software that helps to improve an app. These tools help to search and analyze competitors, do keyword research, and add screenshots. Altogether, it helps in conversion rates. The number of downloads is the most crucial factor in an app’s life.

Benefits Of Using App Store Optimization (ASO) Tools

If anyone creates an app, they want it to be seen and known among people. So, here are some benefits of using the ASO tool in optimizing an app.

1. Higher App Visibility

   If anyone creates an app, they want it to be seen and known among people. One of the most vital parts for any app to succeed is its visibility, organic reach, and abundance of the targeted audience.

2. Increased Number of App Downloads

   A growing number of apps is only good news to the app publisher. The result of an increase in apps is directly proportional to an app’s growth and optimization. When the number of downloads strengthens and brings the app to the top thus, good news for the app builder.

3. Reduced User Acquisition Costs

   For app growth, using App Store Optimization tools and investing in top ASO tool works better and longer. They are beneficial for marketing. With its help, you can get more downloads and also reduce the acquisition. ASO tools work on models that help save a huge amount on acquisition.

4. Competitive Advantage

   App Store Optimization (ASO) tools are considered a gateway to have a competitive edge. Intelligent tools can read data and convert them into readable bits. They also put data into dashboards helping in being aware and applying strategies to go ahead of others.

5. Reach a Global Audience

   Businesses do not depend on a specific market when they create an app. Apps are supposed to cater to a global audience. So, the app store optimization tools boost apps by localization. This feature allows apps to rank in the app store and entice the global audience.

6. Cost-Effective Marketing

   App store optimization strategy helps to connect with the relevant targets. Top ASO tools are cost-effective because they know the tactics to push the app to the forefront. Using efficient ASO tools can help in valuable results without spending exceedingly on marketing campaigns.

7. Increase App Revenue

   An app can become successful by running ads, but it comes with the exception of app store optimization. If an app is not optimized, it may remain idle, and ASO strategies and its tools boost app revenue.

What are the Different Types of ASO Tools?

If you look into app store optimization ASO tools, it could be overwhelming. There is so much to engulf about ASO tools. Here is what you need to know about types of ASO tools before subscribing to an ASO tool platform.

1. Keyword Research Tools

   Primarily, ASO tools offer more than one can ask for. But first, let's start with the essentials like keyword research tools. This type of ASO tool focuses on identifying keywords by using KPIs. Keywords are discovered first and further studied for optimization. Secondly, keywords are categorized based on the app category. The tool is effective for app localization and its optimization for conversions.

2. Review and Rating Monitoring Tools

   An ASO monitoring tool is used for tracking keywords and monitoring them throughout. The monitoring tool is perfect for Google Play Store and Apple App Store. The monitoring and reviewing tool keeps you informed and is a great way to drive toward success.

3. Competitor Analysis Tools

   An ASO competitive analysis is the process of overviewing apps with similar features. Coming to another point, in this process, apps are studied critically. Competitive analysis tools are crucial for an app to grow so the app does not disperse in the crowd. The main goals of the competitive analysis are to rank higher and more conversions.

4. A/B Testing Tools

   A/B testing is an integral part of the app store optimization strategy and is carried out to reach the set benchmarks for an app. Typically, A/B testing revolves around splitting audiences into two groups, and the most suitable version is that which brings the best outcomes it selected. Each set of tests follows a logic and process. One group tests the original asset, and the other tests the other asset.

5. Localization Tools

   Localization is also a topmost type of ASO tool. Localization is considered for app growth. It is a vital part of App Store Optimization. If localization is conducted correctly, it increases the apps' position in the market. This process requires adapting keywords from different languages, nuances, slang, and cultural phrases to drive more users. But be careful because it is crucial to be aware of semantic queries that the audience use.

6. Search Ads Optimization Tools

   App store SEO tools such as search tools are used for Apple and Android to see what ad campaigns other app developers and competitors run for their apps. This type of tool is also a feature of ASO.

7. Comprehensive App Intelligence Suites

   The ASO tools are a complete set of intelligent tools. Moreover, now ASO is enhanced by AI features. Each ASO SEO tool has its distinct feature performing various functions. They take every complex task and break it into simplest.

The Main Components of App Store Optimization (ASO)

Many reasons are involved in helping and boosting the rank of apps. It includes using the right marketing and SEO marketing. Usually, the experts are good at this job. Further, the main components of an app are divided into two components.

1. On-Meta Factors

   Anything that is completely in control of the app publisher is known as an on-meta group. This factor has some important components involved in it that help in ranking, conversion, and boosting the visibility of an app. Among the on-meta factors it includes:

   • App icon
   • App Description
   • App title
   • Videos
   • Previews
   • Keyword Field
   • App Screenshots

2. Off-Meta Factors

   Other elements that are not included under an app publisher are known as off-meta factors. They are now directly involved in app optimization as they are the outcomes of it. Typically, they are seen after applying ASO strategies. It includes:

   • Download Speed
   • Reviews
   • App Ratings
   • Bugs
   • Errors
   • App Size
   • Number of Downloads

How Does App Store Optimization Work?

 App store optimization takes place after some time and mostly requires patience. The results do not produce going; therefore, it is just to keep on going. To stay within the competition, you must keep optimizing and studying the results.

1. Market Research

   The first step of getting into app store optimization efforts. App store listings and integrating the ASO tool is market research. The research will help in discovering various insights, valuable information, and strengths. You can also know about the weaknesses of your app or business. The market research will update you on points you need to work on and have a heads-up about the competitors.

2. Keyword Optimization

   Keyword optimization is where you need to find relevant keywords. It is the first step of keyword optimization.  It is where you need to follow a strategy of picking only relevant and targeted keywords that are inserted in the metadata. Pick as many as keywords you need, but extract thoroughly by using the ASO software tool.

3. Conversion Optimization

   The third step in app store optimization is conversion optimization. This step works on making strategies for optimizing apps and their conversion rates. The successful optimization brings up the app in the search bar.

Typical Features of App Store Optimization (ASO) Tools

The concept of ASO and its tool is established, and now you need to choose one. But, before falling into the course, here are some basic features to have in an ASO tool. The process of ASO can also be a part of the mobile app development guide, but it is always great to learn anything new.

1. Keyword Rank Tracking

   It is a basic feature every app store optimization tool needs to have. It’s where your app ASO tools begin. Keyword tracking is important to find the most relevant keyword strategy.  They help in lowering the chance of competition. And initiates the process of staying ahead of others.

2. Competitor Monitoring

   Competitor monitoring is another crucial affair in running a competitive analysis. It keeps track of everything so you can react faster. It facilitates analyzing competition to grow points and make advanced analyzes.

3. App Store Localization

   App store localization is to make an app more popular and is an inherent part of it. The localization is a process where the ASO tool translates into various languages to target most audiences.

4. Keyword Research and Optimization

   This feature includes competitors’ keyword research by tracking. This allows them to be aware of the competition and helps to rank up. Other functions of keyword research include prioritizing keywords according to their relevance and search volume. Also, you can follow up on rankings and check for improvements.

5. ASO Reporting & Analytics

   To keep track of bugs, changes, active users, and other users. This feature is known to be comprehensive for exporting and reporting data in different formats. Analysis reports are created by experts and tools by converting every imported data into dashboards.

6. Reviews Management

   Another feature of an ASO campaign is review management, as it is crucial for marketing. App builders who value reviews and incorporate them into their ASO strategy can have better outcomes. The reviews are usually from the audiences or app testers. If you consider them, there are higher chances of revenues.

7. A/B Testing

   An A/B testing will help the best version of your app to come out and attract a large number of people. The testing is followed by a strategic method where two versions of an app are checked. The A/B testing helps to make careful changes and enhance the user experience.

What Is the Difference Between ASO & SEO?

The terms ASO and SEO are similar to each other but serve completely different functions. The concept of SEO is generating traffic for webpages and optimizing them so they are able to rank on search engines. Search engine optimization works to help businesses boost by extracting relevant keywords and building backlinks.

Whereas the concept of app store optimization is carried out to achieve optimization of gaming apps so they are more seen at the Apple Store and Play Store. The proper ASO helps to explore, increase traffic, and list the app among the top so there are more organic downloads. Typically, the main purpose of ASO is to increase visibility, increase conversion rate and boost downloads.

1. The Basic Objective of ASO and SEO

   The basic objective of ASO is to create awareness about an app and ultimately increase the number of downloads. Interestingly, ASO experts also focus on ASO SEO tools and focusing on creating such strategies. It helps to rank and come under the competitive app list.

   On the other hand, the SEO objective is to rank websites on search engines. The ultimate goal is to drive traffic more and more and help users find out about a product or service.

2. The Ranking Factors of ASO and SEO

   SEO has numerous ranking factors. They are backed by EAT, backlinks, user intent, and quality content. Secondly, off-page SEO ranking factors include page speed, backlinks, bounce rate, CTR, and usage time.

   On the other hand, ASO ranking factors are backed up by the title of the app (Android or iOS), reviews of the app, backlinks in an Android app, and crash rate.

3. The KPI Factor of ASO and SEO

   Just like SEO and ASO, it is an ongoing process, and with both strategies, it is important to measure them. KPI is one of the parameters used for both ASO and SEO. They indicate if you are on the right track or not. This way, app developers are more aware of what is working and what is not

   KPIs for ASO

   • Conversion rate
   • Reviews
   • Revenue
   • Rankings

   KPIs for SEO

   • Bounce rate
   • Revenue
   • Backlinks
   • Organic rankings

4. The Search Intent of ASO and SEO

   In mobile apps, search queries are usually shorter than on the web. Typically, apps are searched by their name or brand. So, the keywords are more functional, specific, and mostly related to the features of the app.

   For search web, search terms are usually longer and more specific. Users have the intent to search for anything in a questionable manner or make transactional queries whenever they search for a specific service, product, or query.

Factors to Consider When Purchasing App Store Optimization (ASO) Software

To have the best app store optimization tools take some considerations. These are the basic attributes one must look at before they opt for a platform.

1. Testing

   From the beginning, start from basic features by testing out a platform’s basic features, such as keyword tracking. Most ASO tools have free trials that help in analyzing their services. You can use these features prior to finalizing a software tool.

2. Access to App Store Intelligence Capabilities

   App store intelligence is a modern feature that requires rich tools to get insights. Keep in mind to check if the software is offering you customizable reports with go-to intelligent techniques. Moreover, also look to build a better and more competitive strategy by analyzing competitors, trends, and actions.

3. Customer Support

   Customer support is more than essential, as it is what makes you consider a platform. Whenever you are looking up ASO software, first go for customer support. Ask for their help with relevant queries and make sure they are up to date about everything.

4. Features

   Features are what you need the most in app store optimization. As soon as the technological dynamics are changing, so are the features. Now these tools are more comprehensive with AI and intelligence features.

5. Frequency of Updates

   With continuous updates in everything, make sure the ASO has a rapid frequency to update their ASO services and features. You need to be on track and above competitors.

6. Feedback & Reviews From Users

   Ask for reviews and previous work from the platform. Customer reviews are of big help when it comes to selecting a tool. User reviews are authentic measures of having feedback on a platform.

Top 5 App Store Optimization (ASO) Tools: Comparison

Do you know what are the top tools for ASO? Well, there are so many. But the real task is to find the best ones. It is evident how ASO tools help in the optimization and maintenance of apps. Therefore, to have the best in the app world, utilize the ASO tools list.

Let’s focus on App Store Optimization (ASO) tools that are ranked the best. The tool does more than extract keywords and works like a spy to excel in the competition. Some of the finest tools are -

Name	Free Trial	Demo	Starting Price
Apptweak	7 Days	Yes	$58/month
AppFollow	7 Days	Yes	$159/month
App Radar	14 Days	Yes	$69/month
App Annie	14 Days	Yes	On request
Sensor Tower	30 Days	Yes	On request

1. Apptweak

Apptweak is one of the finest App Store Optimization (ASO) tools to increase visibility, boost app conversion, and monitor app performance. They are a complete toolset for driving traffic and visibility for apps. Their advanced tools help to design creative ways to attract and engage users. Also, Apptweak uses the mobile market intelligence tool to increase business growth.

Features

• Ad intelligence for marketing strategies and ads.
• App performance tracking
• Full-fledged ASO reports and dashboards
• Custom reports
• Competitors ranking and reports

Pros

• Seamless appointment setting options.
• Helps find the best keyword options based on the algorithm.
• They have a full-fledged team of above 40 people working and have in-depth knowledge about ASO.

Cons

• They don’t optimize long descriptions.
• Their website is difficult for a layman to understand.

Pricing

Users can subscribe to their platform with a free trial. The free trials allow the users to explore the platform and try and test the services. Further, their fee is divided like,

• Starter: $58/month
• Pro: $166/month
• Guru: 2,990/annual
• Power: $499/ month
• Enterprise: An annual bill

2. AppFollow

If you are looking to elevate your app’s reputation, App Follow is also an excellent option. The entire platform is open to services for ASO. They have over 70,000 leading enterprises working with them, creating an easy way to understand customers. With consultancy services, AppFollow is a prestigious platform as an ASO analysis tool.

Features

• Marketing campaigns
• Improves conversion
• Tracks conversion rate
• ASO monitoring tools
• Custom reports
• Extracts data to convert it

Pros

• The platform is categorized and sub-categorized so well that it helps users to choose their distinct services.
• AppFollow conducts deep app analytics for data-driven decisions
• The integration monitor analytic tool does everything; users can choose from the 20 services above.
• They have introduced AI-tool to provide accurate and efficient replies to your customers in a personalized manner.

Cons

• Their prices are comparatively higher and are not clearly mentioned on the platform.

Pricing

With a free 10-day trial to use the platform, AppFollow has enormous packages divided according to full-suite, monitoring, engagement, and acceleration. The free packages cost $0 per month with limited services. The essential packages start from $159/month and go up to $199/month, with an option of annual purchase.

3. App Radar

ASO marketing tools have the best analysis tool. App Radar caters to billions of app builders from around the world and is a trusted platform. This valuable platform has what it takes to organically rank an app. If you are looking to start or grow an app, this tool can help you a lot. AppRadar also caters to mobile app marketing services. From complex to basic functions AppRadar app store optimization platform directly updates your list.

Features

• Market intelligence features
• Customized listings for ASO
• Find prioritized keywords
• Auto-complete search suggestions.

Pros

• More than ASO, they offer services like app marketing and creative CVR optimization.
• AppRadar works through a competitive analysis and looks for gaps.

Cons

• The website is overwhelming and does not indicate to users how to navigate and where to go.
• They don’t offer customer service, which makes it difficult to make decisions.

Pricing

• ASO (Basic): $69/month
• Power: $490/month
• Growth:  $159/month

4. App Annie

App Annie entertains its users with simple features to advanced features required for app store optimization. It is where you can find the total number of app downloads, the number of conversions, and how the investment turned around. A successful App Store optimization platform like App Anni is a preferred platform based on reviews and ratings.

Features

• Keyword research
• Competitive monitoring
• App localization
• Asset design
•  App intelligence tool
• Dashboards for competitive analysis

Pros

• App Annie has its facility for both iOS and Android operating systems.
• Some of the basic features are available free of cost, and interested prospects can ask for a quote.

Cons

• Some of the features are not well explained on the website, which may confuse users.
• The pricing is on the higher side.

Pricing

• Most of the premium services are paid. Increase visibility, boost app conversion, and monitor app performance.

5. Sensor Tower

Sensor Tower brings the intelligent and most accurate services required for ASO. They are among the top-ranked App Store Optimization (ASO) tools and are also recommended by people. Sensor Tower helps to find potential keywords and boost rankings through it. Also, its users can search through similar keywords and run a competitive analysis to leverage ASO.

Features

• Offers organic paid acquisition strategy
• Explores potential keywords
• Assesses trends from screenshots and descriptions
• Streamlines app store strategy
• Ad intelligence
• App Intelligence
• Competitors Insights

Pros

• They translate keywords for app localization with local strategies according to regions.
• The platform is easy to use and accessible.

Cons

• The website does not mention their prices.

• There is a steep learning curve for beginners.

Pricing

• Users can start from a free-sign up process.

Challenges Faced in App Store Optimization Software Implementation

The journey of app store optimization is not as smooth as it may seem.  During the journey and running an ASO campaign, you might step on some hurdles that could be very challenging.

Some of the possible challenges that can come the way are -

1. Constant Algorithm Changes

   Both Apple and Google have uniquely developed algorithms for indexing and ranking the apps. The algorithm specifically relies on many factors that might impact the position of your app in search results. The changes in that algorithm might be a hectic challenge to tackle because there is no prior notice before any changes have been made. And one has to keep an eye on the algorithms all by themselves.

2. Language and Cultural Differences

   Languages and cultural differences might be another challenge in app store optimization. Let’s say a developer is creating an app in a non-English language, but the downloader is searching for that in English. It might not appear in the search engine. That is why it is important to check the target audience and plan the optimization of the app.

3. Limited Resources

   Limitation in resources is another challenge that might impact the app store optimization. To rank the app higher in the app store's search results, one must take care of everything appropriately. The tools, techniques, and methodologies must not have to be limited because they will damage the ASO, and the results will be negative.

4. Competitiveness

   Competition is also another challenging factor of app store optimization. It should not overtake anything and make your app fumble. ASO tools are masters in tackling competition, so it is better to leave it. If you constantly deal with competition, it could be a little overwhelming.

5. Limited Data Access

   Unlike search engine optimization has limited space to add keywords to the Android store. This hassle limits some integrations.

The Cost of App Store Optimization (ASO) Software

App Store Optimization and App Store Optimization tools (ASO) come under the fundamentals of app development. If there aren’t any conversions, that app may submerse in the traffic of apps. On a worldwide scale, the total app revenue is projected to generate about $935 billion.

The stats show the integrity of ASO and the need to invest in App Store Optimization Tools (ASO). It is important for the long life of the app and to increase its number of downloads, reduce acquisition costs, and mainly optimize.

Well, ASO can be done for free, but also it has a variety of features that are paid for. Among the sea of tools and software, the cost depends on your chosen service. Typically, it costs a few hundred dollars but ranges differently. It can start from $500/month and may go up to $10,000.

Conclusion

ASO is one of the best ideas if applied correctly. They not only help apps to grow but also maintain and monitor them throughout. It is an impressive way to build through in the app industry and convert prospects into loyal customers. The tools mentioned above are selected carefully, analyzed, and tested to make sure you know the best among them.