Best CRM Software for Your Business in the US for 2017

ImpelCRM star star star star star_border 4 (3)

Software BY PK4 Software Technologies Pvt. Ltd.
ImpelCRM is one of the best CRM system which helps companies put their customers at the center of their business operations. Software enables everyone from sales executives to finance guys to spend less time on data management and more time on customer-focused tasks.
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

Insightly CRM star star star star star_border 4.3 (3)

Software BY Insightly Inc.
Insightly as a simple to use yet powerful CRM system for small business. With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

Toolyt SFA star star star star star 5 (3)

Increase Field Force's Productivity by 40%
A Business Automation Tool, a mobility solution which helps in tracking the sales activities of the salesperson who are on the field. The company can track sales and field operations along with sales personals activities.
smartphone import_contacts
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

EspoCRM star star star star star_half 4.7 (3)

Software BY EspoCRM
EspoCRM is an open source web application that allows you to see, enter and evaluate all your company relationships regardless of the type. People, companies, projects or opportunities — all in an easy and intuitive interface.
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

Kreato CRM star star star star star_border 4.3 (3)

Software BY Navrita Software Private Limited
Kreato is cloud CRM software solution provided for small and medium business & can be subscribed on a monthly or an annual basis. It is a e-crm i.e. it work like a simple CRM on demand. 
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

Zoho CRM star star star star star 5 (3)

Software BY Zoho Corporation Pvt. Ltd.
Zoho CRM Application gives you a 360-degree view of your complete sales cycle and pipeline. It also has a open source version. 
smartphone
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

Intellika Real estate CRM star star star star star_half 4.7 (3)

Software BY Intellika Technologies Pvt. Ltd.
Intellika’s Real estate CRM provides easy access to brokers, agents and the customers data in an understandable format thus by ensuring that all participants in the ecosystem are satisfied. Our strategy, solutions and services, meets our client expectation and solve business challenges by business process re-engineering, innovation and by bringing operational efficiency.
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

IBS Hotel Management Software star star star star star_half 4.7 (3)

IBS Hotel management,Bar Management,Club Managemnt
IBS Hotel management Software has been designed keeping in mind the flexible working of the hotel industry. IBS Hotel management Software is fully customized for hospitality Industry under the guidance of experienced developers.
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

Kapture CRM star star star star star 5 (3)

Sales and CRM automation - Mobile first platform
Kapture CRM is a user-friendly, mobile-first and fully-customizable CRM platform which enables you to grow your business exponentially by automating all your sales, marketing, customer service, distribution and collections processes effortlessly.
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

SalesBabu Online CRM star star star star star_half 4.7 (3)

Software BY RNT International
Online software by SalesBabu is one of the best CRM software for On-Demand Sales Force Automation. This web based CRM Software helps you automate and streamline your complete sales process integrating with other sales tools as well.
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

ePalms star star star star star 5 (3)

A Complete Banquet Management Solution
ePalms - Banquet Management Software helps to Simplify Banquet Management by having all the required details like Booking, Enquiry and Reports for handling and managing the customer efficiently and also helps in taking business decision in terms of infrastructure investment and man-management.
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

Accent Accelerator star star star star star_half 4.5 (2)

Software BY Accent Technologies
Accent Accelerator is specifically designed to empower sales teams with the information, insight and technology they need to succeed in today’s incredibly tough B2B selling environment.
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

Odoo star star star star star 5 (2)

Intelligent Business Application - ERP, CRM, HRM
Odoo is a powerful opensource ERP/CRM and comprehensive business applications and easy to Track leads. It has a rich web interface that is both feature rich and powerful that is highly customizable to suit your business requirements.
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

TriumphCRM star star star star star 5 (2)

TriumphCRM - CRM for small business and startups
TriumphCRM is an easy to use CRM for small business and startups that helps establish focus on next action for deal closure, improves sales productivity by 100% and results in higher win rates.
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)

Netsuite CRM star star star star star_half 4.5 (2)

Software BY Aashna Cloudtech
NetSuite is the only web based CRM software that delivers a real-time 360-degree view of your customer experience. It has all the features of a Social CRM. Online CRM software solution to drive service with complete case and escalation management, and accelerate service with knowledge base customer relation management.
smartphone import_contacts
Installed
Onetime
Download Brochure
Customisation
Mobile
Saas
Web Based
Web Based and
Installed
Api
Both (SAAS & One time)


What is Customer Relationship Management Software?

The key focus of customer relationship management software is to enhance the quality of the relationship between an organization and its customers, along with empowering sales and managing the workload of the sales team with efficiency and easiness. These techniques are improved through the storage and organization of customer data and in addition sales leads and marketing data.

One of the key benefits of CRMS is to merge all client information into one easily accessible client interface, removing the requirement for independent spreadsheets, documents and different tools for business. This gives a solitary view of whole client life-cycle, from fundamental personal information to recorded communications with staff. CRM tools are not just used to stay informed about client communications, but also those of vendors, partners, and suppliers.

CRM applications mainly incorporate tools that allow users to track emails and log calls, attach dates and records, stay informed of services delivered and undelivered services, oversees leads captures and follow-ups and categorize issues and potentialities. Many customer relationship management software now provides features that consider performance and productivity monitoring. Also, For smaller team free CRM software are also available.

Implementation of CRM Software

The CRM Implementation can be best understood as stage process. Starting from gathering the information of your customers and evaluating it for using that information to increase your sales, marketing and customer experience.

  1. Information Gathering -  Firstly you need to gather the information that your customers need to be identified by you and their behavior should be categorized. The companies having online customer services and their website can have the advantage over other companies in the market. The customers can fill, update and maintain their own data when they are buying something or inquiring.
  2. Information storage - The relational database is the best-centralized customer database in which the storage and management of your customers’ information can be done in a most effective way. The relational database will allow you running all of your systems from the same origin. It also ensures that everybody is using up-to-date and accurate information.
  3. Information Access - Information Access will be the next stage after collecting or gathering the information about the customers and storing it centrally. It is important to make this information available to all the staff members in the most useful format.
  4. Study the behavior of the customer - You can begin to profile customers and develop various and important sales strategies by using data mining tools in spreadsheet programs which can analyze the data to identify patterns and relationships. So the analysis of customer behavior is a most important aspect in CRM programs.
  5. Marketing more aggressively and effectively - It is the mindset of many companies or businesses that the high percentage of their profits is generated by a small percentage of their customers. The companies can target and reward their most valuable customers by using CRM. They can gain a better understanding of their customers’ needs.
  6. Intensify the customer experience - A small number of customers who are having complaints often take up a disproportionate amount of staff time as a small group of customers are the most profitable. The staff will have more time for other customers if the problem of customers having complaints can be solved quickly.

Key Modules of CRM Software

  1. Sales Force Automation
  2. Lead Management
  3. Opportunity Management
  4. Contact Management
  5. Task Management
  6. Sales Forecasting
  7. Campaign Management
  8. Invoice Management
  9. Social CRM
  10. CRM & Sales Reports
  11. Mobile Edition
  12. Cloud / On-Demand (SaaS)

Features of Customer Relationship Management Software

Although customer relationship management nowadays have become a pile on bells and whistles to attract customers, the fact is there are some core features that lead to having real-time impact on businesses. So, it is highly important to keep in the mind some essential features of this tool before finalizing it for the business.

  1. Simple & easy integration: It is always advisable to have CRM with easy and simple integration process as it will not make any sense to have the tool if one cannot use it. Difficulty in integrating and using the tools leads to de-motivation of users and lead to no-where in such terms
  2. Remote Access: It is a must to have remote access to the data stored in Customer Relationship Management software as it is no use if it can be accessed only in the office. Data must be accessible in all forms and from all locations. There is another brand new usage of remote access of data. 24/7 availability is the key factor of success nowadays and thus to ensure this, one needs remote access to any data through CRM systems.
  3. Mobile Access: With mobile access, it is meant that one can able to see data on their hand-held devices. People now traveling around to the world to make their business go global needs such a useful software to work with their walk and get in business anytime and anywhere.
  4. Strong Multi-channel Support: Software must have this feature to strengthen the mobile access of data or documents. Such features enable mobile usage of software and make workflow smoother and easier. With strong multi-channel support, CRM enables the work go smoother and ensure better results for the business.
  5. Integrated Analytics: It is equally essential to understand the data and analyze on it accordingly. So, along with data collection, it is important to have the access to the decision-making analytics tools as well.
  6. Campaign & data Management: The software must have the campaign as well as data management tool. This will enable any and every business to have a watch on the entire workflow along with managing multiple data list.
  7. Flexible and Customization: There is a CRM aphorism that each CRM has s special touch – meaning customization in itself. Customizations lead to fulfilling the exact requirement of business and fetch invaluable results.
  8. Lead generation along with follow-up tracking:It is not advisable to depend solely on the sales but has CRM developed to create leads and have a follow-up function attached to it. Such tools can always help the business grow and fetch in more fruitful results through its operations.

Customer Relationship Management Software – Benefits & Uses

To grow business in a smart and different way and reach to the world, Customer Relation Management software could be one of  the keys. Once a luxury meant for large companies, the customer relation management software has now become one of the most critical components for a successful business setup.

The focal point of customer relationship management software is to enrich the qualitative aspect of business by enhancing the relation between the business body and its clients. This sort of software enables the business to strengthen the sales team by managing their workload with efficiency and smoothness. Further, these given techniques are upgraded through storage method and by organizing the customer data. In addition, through sales leads and marketing data.

Another major benefit of using CRM solution is that one gets a consolidated data. Customer relationship management software can merge all possible information provided by customers in one straightforwardly accessible client interface. This way CRM system removes the requirement of separate spreadsheets, documents files and other tools used in businesses. Thus, such consolidated interface helps get a solitary view of complete life-cycle of client’s work starting from the fundamental information to various communications with employees. Various CRM tools and software are used to keep selves informed about the vendors, suppliers, and other partners along with client’s communication details and other aspects.

This new-age technology called customer relationship management system primarily incorporate the tools that make the users track various emails and logs; it is also used to used attach data and records. It helps the business stay informed of services that are delivered or undelivered. It also helps oversee leads and capture the workflow and follow-up accordingly, follow-up and categorize all issues as per their potentialities.

The latest developed best CRM solutions also provide some features which consider the performance as well as the productivity of business. However, use of such tools are subject to technical knowledge but such technical advancements have helped businesses reach a new height.

Latest Trends in CRM Software

‘Customer Relations’ is the most critical for the life of any business. Delayed assistance, unhandled emails, unresponsive helpdesks, etc could definitely lead to a dent in customer relations, loss of customer trust and subsequently lead generation. This is where keeping up to date with the latest market trends becomes important. A proper study and research about the latest trends is imperative for succeeding in any industry. Keeping this fact in mind, below are some notable latest trends in Customer Relationship Management software industry:

  1. Advent of Social CRM - Human-beings are social animals, and since consumers are also human-beings, they love interacting with each other. With the popularity and spread of social media, there is perhaps not a single day when people haven’t interacted with someone. According to a recent survey, around 50% consumers use social media for making purchase decisions. This being a crucial factor, social CRM software has emerged as a must-have for businesses. The customer support module of the software should be prompt and socially active as it is seen that socially active customer support desks drastically increase customer loyalty and customer retention.
  2. Rapid growth of Cloud CRM - It shouldn't be surprising to know that nowadays more businesses are opting for Cloud SaaS CRM solutions. Apart from affordable pricing, these solutions are flexible, updated regularly and easily maintained. And businesses are keenly adapting to employee requirements and quicker consumer assistance. Cloud Saas CRM software typically serves all the above benefits. Add to that, precise consumer statistics, regular feedback and real-time analytics are some other remarkable benefits of this latest CRM trend.
  3. Integration at its peak - A single software package for all departments makes business tasks smoother and seamless. Integrating CRM software with all departments is much time saving and cost efficient. Apart from that, management of such a compact business system is very efficient and error-free. The hefty burden of accounting, sales monitoring, customer relations, purchase requisites, email campaigns and the like could be reduced to a far extent. An ideal automated system is the one where ERP and CRM function simultaneously in a business, leaving no room for extra sweat. This sort of integration is the latest rage among CRM software prospects.
  4. CRM Predictions using Analytical Statistics - CRM software are being coupled with real-time analytical statistics data for predicting consumer trends and behavioural moves. And by peeping into this data along with larger business purchase and sales trend data, the advanced CRM software have become ideal in predicting sales points and positively affecting the sales funnel. Business could capitalize on this latest trend and generate more leads.
  5. Better Customer Experience - Every customer looks for a human touch, and they find it missing in online business. This is exactly where brick and mortar business scores over online business. A rising trend in CRM software is to establish peer-to-peer relations with customers and make them feel part of the business. This relieves the customers’ craving for having human relations, subsequently enhancing the business and Customer Lifetime Value (CLV).
  6. Inclusion of Content Marketing Software into CRM - Content marketing is no new word in online business. Building consumer trust and generating online sales is synonymous with content marketing. Personalizing dynamic emails and landing pages through CRM software is crucial for nurturing leads and landing more sales. One of the latest trends is to integrate content marketing into CRM software. This helps the marketing and sales teams to customize their marketing strategy by using customer feedback and statistics made available by the CRM software. The same data can be capitalized in the content strategy. This induces a higher probability of generation of leads and potential sales!

CRM Software Related Articles:

Post Buy Requirement

Evaluation Tool