Best Sales Intelligence Software

Best sales intelligence software are Clearbit, Leadspace, HG Insights, Echobot, and Leadfeeder. Sales intelligence platforms help collect, integrate, analyze, and management of the data that allow salespeople to increase their output.

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List of 20 Best Sales Intelligence Software

Showing 1 - 20 of 83 products

All-in-one marketing platform for less than $1

EngageBay is a simple, powerful, all-in-one marketing, sales and service automation software with free CRM for startups and growing businesses. EngageBay helps you automate your marketing, sales and support by combining lead generation, email marketing, marketing automation, CRM & social media engagement, helpdesk, and ticketing. Read EngageBay Reviews

Category Champions | 2024

Freshsales is a sales CRM solution by Freshworks. With a highly intuitive user interface and a robust set of features including AI-based lead scoring, intelligent workflow automation, and visual deal pipeline, Freshsales gives businesses everything they need to manage their sales in a hassle-free package. Read Freshsales Reviews

HubSpot provides the best sales intelligence solutions that help sales teams close more deals faster. This sales CRM software also helps deepen customer relationships and manage pipelines more effectively with its sales engagement tools, contact management, deal pipeline, meeting scheduling, quote, CPQ functionality, reporting and analytics, and more. Read Hubspot CRM Reviews

#1 CRM & support solution for growing businesses

Salesforce is a modern sales intelligence platform combining AI, data, and CRM to personalize every customer interaction. This user-friendly sales software helps sell faster and smarter with its built-in automation intelligence, real-time data, and unmatched efficiency. Optimize outcomes and accelerate customer buying journey with Salesforce. Read Salesforce Reviews

Most Reviewed

Software by Zoom Information, Inc

ZoomInfo is an all-in-one sales intelligence software that helps businesses maximize productivity, accelerate sales pipelines, and reach their revenue potential. It provides data-driven insights to identify target customers and analyzes contact and company data, buyer intent, and website visitors. ZoomInfo also analyzes customer calls, meetings, and emails to capture data that improves the bottom line. Read ZoomInfo Reviews

AI-powered & omnichannel business management softw

Zoho CRM provides a 360-degree view of your complete sales cycle. It offers robust sales intelligence tools for sales automation, lead management, sales enablement, etc. It enables the efficient use of future up-selling and cross-selling opportunities to close more deals. Zoho CRM is easy to customize and integrates well with other tools. Read Zoho CRM Reviews

Cloud Based CRM Software for Sales

Pipedrive is a leading web-based sales intelligence CRM designed to simplify salespeople’s jobs. It is a centralized hub that empowers salespeople to collaborate with teams, optimize their sales processes, and forecast sales cycles. With its top sales automation features, Pipedrive saves an incredible amount of time spent on repetitive manual tasks. Read Pipedrive Reviews

The #1 Sales Engagement Platform for Revenue Teams

Groove is the best sales intelligence software that assists businesses with better sales execution. The software helps make your sales strategy actionable and improves sales productivity through streamlined engagement and seamless collaborations. Groove also offers conversation intelligence for better visibility into sales conversations and revenue intelligence for transparent operations. Learn more about Groove

Software by 6sense

6Sense offers industry-leading automated sales intelligence to empower sales reps and sales managers to prospect for the best opportunities. The software helps close deals faster by crafting better outreach and revealing the most effective path to generating more revenue. Leverage 6sense AI-powered analysis to find the right customers more quickly. Read 6sense Reviews

Software by Outreach

Unlock more opportunities to create and close more pipelines faster with Outreach. It offers the best sales intelligence tools for sales engagement, deal management, conversation intelligence, sales forecasting, etc. Outreach’s conversation intelligence is powered by a virtual assistant that captures real-time transcription from live meetings to provide details and trends of conversations. Learn more about Outreach.io

Intelligent CRM for sales teams

Salesflare is a simple yet powerful CRM that helps small and medium-sized businesses save more time. Its top sales intelligence tools provide a fully automated contact and company information management system and automatically log meetings and phone calls. Salesflare seamlessly plugs in with other tools and systems you already use and helps boost productivity. Learn more about Salesflare

LinkedIn Sales Navigator is a sales intelligence software that helps sales reps strengthen customer relationships. Sales Navigator offers advanced tools that empower sales teams to manage pipelines and reduce sales risk. The software helps target the right buyers, understand key insights, and personalize your outreach. Read LinkedIn Sales Navigator Reviews

Software by Demandbase

Demandbase is a smart sales intelligence software that enables sales leaders to engage more intelligently at every step of sales. The software helps build an account-based sales strategy and find in-market accounts to discover juicy opportunities for your business. Demandbase also helps engage relevant accounts and people so that you can seal the deals faster. Learn more about Demandbase

Software by DiscoverOrg

DiscoverOrg is one of the best sales intelligence platforms that provide high-quality B2B business intelligence and real-time buying signals for connecting with ideal customers. The software offers go-to-market results with data-driven solutions to pinpoint prospects and generate more leads. Build highly targeted sales lists with DiscoverOrg. Learn more about DiscoverOrg

Software by Copper, Inc

Copper CRM is a well-known CRM software that offers the best sales intelligence tools. These tools help organize contacts, automate tasks, and track deals to help sales managers and sales reps focus on what matters most. Copper also provides email and marketing tools to help build and maintain personalized relationships at scale. Read Copper Reviews

Keap CRM offers best-in-class automated sales intelligence to help salespeople break conversion records. The software amplifies every sales cycle stage and enables you to convert leads into happy customers. Keap provides highly-efficient lead scoring, which helps you track the hottest potential customers as they move through the pipeline. Read Keap CRM Reviews

Land More Leads, Close More Deals

LeadSquared is a leading provider of top sales intelligence tools to increase sales velocity. The software helps distribute leads intelligently to the right teams and agents according to lead or agent attributes like lead location, products, agent seniority, performance, etc. LeadSquared improves productivity by furnishing meaningful tasks as per the priority. Read LeadSquared Reviews

Software by Zestia Limited

Capsule CRM is a smart and simple online software that empowers sales reps to build stronger customer relationships, make more sales, and save time. Capsule CRM provides advanced sales intelligence tools for delivering more personal experiences. It includes contact management, sales pipeline automation, workflow automation, sales analytics, and project management. Read Capsule CRM Reviews

Software by LeadFuze

LeadFuze provides highly-developed sales intelligence solutions for salespeople. This modern sales software provides hyper-targeted lead searches and actual contact data. Its complete list-building automation saves time wasted on pre-call research and helps them focus more on conversations. LeadFuze easily integrates with your CRM and other existing workflow tools. Read LeadFuze Reviews

Software by Drift.com, Inc

Drift is an exceptional sales intelligence CRM that helps marketing teams, sales, and customer teams connect with customers through conversations that build trust. It helps jumpstart conversations and improves sales efficiency by allowing you to engage with target accounts. Drift also provides real-time insights and omnichannel communications for increasing sales velocity. Read Drift Reviews

sales intelligence software guide

What is Sales Intelligence Software?

Sales intelligence tools help companies gain real time insights into their sales process and make informed decisions about optimizing their sales strategies. They provide essential and accurate data that can be used to create effective tactics for targeting customers, increasing revenue, and improving customer relations.

With automated sales intelligence software, you can analyze customer behavior and preferences trends, generate detailed reports on current sales performance, forecast future sales figures, and track your competitors’ activities. All these features help you maximize profits and increase customer satisfaction levels.

Key Benefits of Sales Intelligence Software

Whatever your company size, sales intelligence tools can be a powerful asset to your businesses. Here are some of the key benefits of using this software.

benefits of sales intelligence software

  1. Increased Sales Efficiency

    Enables you to identify the hottest leads by sorting through large amounts of data from multiple sources, such as web searches, public records, emails, and social media platforms. It also provides access to real-time reports and detailed analytics.

  2. Better Customer Insights

    With sales intelligence platforms, sales leaders can identify customer needs and preferences individually. This makes it easier to anticipate customer behavior, tailor messaging, and provide a personalized experience for each buyer.

  3. Improved Data Accuracy

    You can track customer buying habits, industry trends, and other market insights with greater precision when using sales intelligence solutions. This allows you to identify key opportunities that could lead to more sales and higher profitability.

  4. Increased Sales Effectiveness

    With constantly changing customer trends, it can take time to keep track of the latest industry developments. But with sales intelligence tools, you can access customer data in real-time, allowing you to stay ahead of the competition.

  5. Better Collaboration

    The ability to easily share relevant customer data among colleagues makes problem-solving and decision-making much faster. With better sales team collaboration, your company can also foster better relationships with customers. 

  6. Increased Sales Productivity

    By using a sales intelligence CRM tool, sales teams can identify which prospects to target and how best to approach them. This reduces the time wasted on pursuing leads that don’t fit the customer profile or won’t be interested in your offer.

  7. Competitive Advantage

    Understanding customers and spotting opportunities before the competition will help sales leaders have an edge in a crowded market. Sales intelligence tools also help compare performance against competitors by identifying changes in pricing structure or product offerings.

  8. Increased Pipeline Visibility

    Enables you to track customer engagement levels, giving valuable insights into how close a customer might be to making a purchase decision. Sales intelligence tools also help you optimize your outreach strategies to ensure resources are being used efficiently.

  9. Data-driven Decision Making

    Helps you make decisions based on accurate internal and external data rather than guesswork. With this advantage, you can optimize your sales process for maximum results. You can also identify opportunities, develop sales and marketing strategies, and analyze performance seamlessly.

  10. Enhanced Customer Engagement

    With top sales intelligence tools, you can track customer data and identify how to better engage with a particular consumer. This helps ensure each buyer's journey is tailored for optimum satisfaction.

    Furthermore, sales intelligence tools can be integrated with business process management software like CMW Platform. This allows you to gain even better results owing to process, task, and case management automation.?

Features of Sales Intelligence Software

Sales intelligence tools provide a range of features that enable businesses to measure performance and uncover gaps in data collection. 

features of sales intelligence software

  1. Contact Data Availability

    Provides access to an expansive library of contact data and helps you keep track of existing leads. You can access email addresses, phone numbers, and other information.

  2. Lead Generation

    Generates more qualified leads through smarter targeting. Lead generation also determines who’s likely to be interested in your products so you can reach out with a tailored message.

  3. Lead Scoring

    Determines the quality of leads generated by the customer base. With this, you can prioritize your sales efforts and focus on your most valuable prospects.

  4. Data Cleaning

    Identifies errors in the data, removes outliers and duplicates, fills in missing values, standardizes formats, and labels variables properly.

  5. Lead Management

    Uses data points like customer demographics, purchase history, and website interactions to create targeted campaigns for each lead within the funnel. 

  6. Customer Segmentation

    Identifies customers based on different criteria, such as age, gender, geographical area, interests, and spending habits. This enables you to focus your efforts on the right groups.

  7. Sales Analytics

    Enables you to access customer purchase histories, evaluate marketing campaigns, and track competitors’ pricing strategies. With this, you can better understand the effectiveness of your sales processes and identify areas for improvement.

  8. Sales Forecasting

    Uses data from past deals to predict future customer behavior and new leads. It also analyzes historical trends and performance metrics to accurately forecast your company’s total revenue over a given period.

  9. Collaboration and Sharing

    Allows sales reps to work together on projects in real-time, share ideas, and access data from anywhere at any time.

Why Use Sales Intelligence Software?

Using sales intelligence tools provides numerous advantages over traditional methods of obtaining information. 

why use sales intelligence software

  1. Locating Prospects

    Helps identify new leads faster and more accurately by gathering data points from social media sites, company websites, financial databases, and competitors. With this, you’ll be able to create comprehensive customer profiles and tailor your approach when targeting prospects.

  2. Identifying Sales Insights

    Allows you to determine hidden opportunities within your sales cycle and capture trends that may not have been visible previously. With the best sales intelligence software, you can quickly glean actionable sales insights that would otherwise take days or weeks to uncover when using traditional methods

  3. Enhancing Existing Contact Records

    Simplifies the process of searching for and retrieving contact records. This makes it easier to keep customer information up-to-date and accurate without spending hours manually entering data.

Who Uses Sales Intelligence Software?

Sales intelligence is used by many of the top companies around the world. It’s becoming an increasingly popular tool for businesses in all industries. 

who uses sales intelligence software

  1. Sales Teams

    Using sales intelligence tools helps sales teams identify trends that allow them to plan effective strategies for increased company revenue. They can also automate processes like lead scoring and routing, adjust tactics appropriately, and close more deals faster.

  2. Recruiters

    The best sales intelligence tools allow recruiters to identify and reach out to talented job seekers. They can also create detailed profiles of potential employees, which help them assess whether a candidate is suitable for the role.

  3. Marketing Teams

    Sales intelligence tools allow marketers to target the right audiences with the most relevant offers at any given moment. It also provides valuable performance metrics that enable marketing teams to measure the success of their campaigns and adjust strategies as needed.

How Do Sales Intelligence Tools Work?

Understanding how sales intelligence tools work are essential for any individual or organization that hopes to make the most of their data.

how do sales intelligence tools work 

  1. Generating Sales and Marketing Leads

    Through predictive analytics, sales intelligence tools can identify potential customers and craft personalized messages tailored to each individual’s needs. They can also help sales and marketing leaders assess customer sentiment and access real-time updates on market trends.

  2. Setting Up Sales Trigger Alerts

    With sales triggers and automated notifications, you’ll know when a criterion is met or exceeded, such as when a customer has visited your website multiple times or made a large purchase. This helps ensure you never miss out on potential customers.

  3. Enriching and Cleaning Your Existing Customer Data

    A sales intelligence platform can take stale and incomplete data sets, fill in missing information, or correct inaccurate data. This improves the accuracy of your analytic reports and enables better data enrichment and decision-making.

  4. Personalizing Your Sales Strategy

    By utilizing a sales intelligence tool, sales managers can analyze customer-specific data and develop personalized strategies for different segments of their buyer personas. This enables them to create more tailored solutions while improving overall sales efficiency.

  5. Conducting Market Research and Gaining Insights

    Using various data sources, a sales intelligence solution can reveal trends that may otherwise go unnoticed. This helps you make more informed decisions regarding pricing strategies, product features, customer segmentation, and marketing campaigns.

Top 5 Tools for Sales Intelligence

top 5 sales intelligence tools

  1. Best for Customer Insights: Clearbit

  2. Best for Digital Presence: HubSpot

  3. Best for B2B Marketing: Demandbase

  4. Best for Online Collaboration: Groove

  5. Best for Customer Relationship Management: Outreach

Name
Free Trial
Demo
Pricing

Clearbit

Yes

Yes

Starts at $99

HubSpot

30 Days

Yes Starts at $45

Demandbase

Yes

Yes

Custom Pricing

Groove

Yes

Yes

On Request

Outreach

No

Yes

Starts at $100
  1. Clearbit

    Why We Choose Clearbit

    Clearbit offers a range of features, including access to reliable consumer profiles, contact information, and segmentation tools. With this sales intelligence solution, you can easily find valuable customer insights that can be used to inform marketing strategies and optimize sales operations. 
    clearbit

    Pros

    • Highly intuitive and easy to use
    • Provides up to date data and client information
    • Excellent lead generation

    Cons

    • The sales team can sometimes be unresponsive
    • Its subscription models are quite unclear in terms of pricing and features

    Pricing

    • Offers flexible packages depending on your business needs—Acquisition Package, Conversion Package, Operations Package. You can contact Clearbit for a custom quote.  
  2. HubSpot

    Why We Choose HubSpot Sales Hub

    HubSpot Sales Hub allows you to create content, track website visitors, capture leads through forms, and optimize website performance. It also provides abundant resources, such as video tutorials and educational blogs, covering every aspect of digital presence building. 
    hubspot

    Pros

    • Provides clear visibility into email tracking
    • Helps create automated email sequences easily
    • Sales triggers and automated notifications for opens, clicks, and other email activities

    Cons

    • Can be difficult to keep track of past conversations
    • Not all emails and calls show up in the company dashboard

    Pricing

    • Offers three pricing plans—Starter ($45/month), Professional ($450/month), and Enterprise ($1,200/month). 
  3. Demandbase

    Why We Choose Demandbase

    Demandbase takes all the guesswork out of B2B marketing by delivering powerful insights and tailored solutions that quickly drive better results. The sales intelligence tool also provides personalized website experiences, ensuring visitors get exactly what they need. 
    demandbase

    Pros

    • Collects and provides users with quality sales data
    • Simple and easy to use
    • Gives extensive data not just for lead database but also for employees

    Cons

    • Sometimes duplicate entries and target accounts
    • List matching connects with only one account per item

    Pricing

    • Has two plans—Enterprise and Elite. You can contact Demandbase to avail of the plan and get custom pricing.
  4. Groove

    Why We Choose Groove

    With Groove, you can easily collaborate with sales teams in real-time, share files securely, and track project progress from anywhere. It’s also packed with features that make managing customer relationships easy, tracking leads, and creating action plans. 
    groove

    Pros

    • Provides real-time data on click-through and open rates
    • Automated follow-up emails to target companies and contact groups
    • Intuitive email templates

    Cons

    • Too many redundant email notifications
    • The filtering feature can be improved

    Pricing

    • You can contact Groove to avail of its services and request a custom quote. 
  5. Outreach

    Why We Choose Outreach

    Outreach’s intuitive sales intelligence platform lets you easily track contacts, measure engagement, and analyze activity data. The software also provides seamless integration with Salesforce and Microsoft Dynamics 365, allowing you to access comprehensive reporting and analytics tools. 
    outreach

    Pros

    • Comes with a multi-step approach to prospecting
    • Helps you create highly targeted messages
    • Nurtures deals at each stage in the funnel

    Cons

    • Customer support can sometimes be slow and inefficient
    • Many companies have reported that their billing queries were left unanswered 

    Pricing

    • You can contact Outreach to request custom pricing. 

Trends Related to Sales Intelligence Tools

As technology advances, so do the trends related to sales intelligence tools. 

  1. CRM Integration

    The trend towards CRM integration is helping businesses gain an edge over competitors by providing them with valuable sales intelligence capabilities, such as lead scoring and predictive analytics. By leveraging these platforms, you can generate more qualified leads, close more deals, and increase revenue.

  2. Intelligent Communication Tools

    Chatbots and contact center solutions represent two of the most popular intelligent communication tools. By automating mundane tasks like general inquiries or troubleshooting basic problems, existing and potential customers can receive faster responses while businesses save time on routine activities.

  3. Speech Recognition and Call Analytics

    The combination of these two technologies allows businesses to identify potential trends or opportunities for improvement. Furthermore, they provide a better understanding of how customers interact with the company on a daily basis. As a result, you can optimize your sales strategy and maximize revenue growth.

  4. Mobile Solutions

    Mobile solutions are increasingly becoming an essential part of successful sales intelligence strategies. They provide quick access to critical sales data and allow sales reps to respond to customer needs more effectively. These solutions also help refine marketing strategies and optimize operations.

  5. The Internet of Things (IoT)

    As more connected devices are added to the IoT network, businesses can use sales intelligence tools to analyze real-time data from smart homes, vehicles, and other systems for an even deeper level of understanding of their customers.

Potential Issues With Sales Intelligence Software

Sales intelligence software can be a great asset to your company. However, there are potential issues that should be kept in mind when using this technology.

  1. Data Security Risks

    This can manifest through malware attacks or unauthorized access to servers. Investing in proper data protection measures will help ensure that any confidential information remains secure and private at all times.

  2. Complex Implementation Procedures

    Implementing sales intelligence tools often requires significant time and resources, which can put a strain on businesses that are already busy. To avoid this issue, you must assign personnel to train employees in the use of the software, configure settings as needed, and troubleshoot any errors that may arise during deployment or operation.

  3. Too Much Reliance on Automation

    Automation reduces the need for human interaction in the sales process, which could lead to inaccurate sales data due to a lack of contextual understanding. It may also impede collaboration between sales teams, as employees are less likely to communicate when tasks are automated.

  4. Lack of User-Friendliness

    This can lead to adoption issues within organizations, resulting in decreased productivity and missed growth opportunities.

  5. Support and Maintenance

    Is there a dedicated team available if something goes wrong? How often are bug fixes released? All these questions need to be taken into account when making your purchase decision. 

    In addition, are there any additional fees associated with maintenance or bug fixing? It's important to understand what those costs might look like to ensure that you won't end up paying more than you bargained for further down the line.

Software and Services Related to Sales Intelligence Software

With technologies related to sales intelligence, companies can create more effective marketing campaigns and increase sales.

  1. Marketing Accounting Intelligence

    Revolutionizes how businesses monitor their financial performance. With it, you can easily keep track of expenses, analyze marketing campaigns, and forecast budgets.

  2. Sales Analytics Software

    Helps you generate real-time reports regarding customer engagement levels, sales trends, and product performance. You can also gain visibility into key metrics like marketing ROI and conversion rates.

  3. Lead Intelligence Software

    Provides features like automated lead scoring and nurturing campaigns to streamline your sales process further. The software also gives insights into lead behavior, so you can target the right audience and convert prospects into customers. ?

Conclusion

Sales intelligence software can be a powerful tool for sales teams. With the right system in place, sales reps can quickly access data and insights that help them in closing deals. 

By taking the time to shop around, compare features, and read reviews, you’ll find the best software that meets your needs and budget. Now is the perfect time to invest in sales intelligence tools and gain an edge over competitors.

Last Updated: March 13, 2024