PandaMetrics

Many Global businesses who are expanding in China are only taking a "set it and forget it" approach to their Chinese social media marketing. They don't realize that there is a whole other world of social media happening in China. If you want to grow your business on Chinese social media, then you need to understand how they work differently than Western platforms like Facebook or Twitter. China has two major social networks: WeChat and Weibo. The former is the most popular one, with an estimated 902 million monthly active users.

Panda Metrics gives global brands an opportunity to track, analyse, and respond to conversations about them on key Chinese social media platforms like WeChat and Weibo. This helps brands form future campaigns, improve content strategy and messaging in China, outpace your competition, construct an effective influencer/KOL program and even build more impactful brand partnerships.

Social listening helps you understand why, where and how these conversations are happening, and what people think about you and your competitors in WeChat and Weibo.

What kind of data do we collect?

We only collect data if it's public in nature. We cannot get data from personal chats, closed groups, individual messages, etc. Only public post on WeChat and Weibo can be collected by Panda Metrics.

Get started today with a Free 30 day Trial on the Basic Plan at PandaMetrics and start tracking your brand and competitors on WeChat and Weibo.