Imagine the situation of business marketing a century ago!
Businesses had limited options to market their products and services – print ads, billboards, and door-to-door salespeople.
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But today, Digital Marketing is a broad topic. With countless ways to market – social media channels, podcasts, videos, SEO, SEM, email, SMS, and mobile marketing – it is continuously evolving. Many a time, it is hard to keep up with the ever-changing marketing scenario and the latest marketing strategies to drive business’ growth.
Well, staying updated with the ongoing changes in the marketing field is easier than you might have thought – Follow the most exceptional marketing professionals.
Social media platforms are the best place to be to promote your brand and get to know what’s happening in the business ecosystem. If you have not yet crafted an intelligent social media strategy, the time to act is now!
You simply cannot afford to ignore the power of social media influencers. A social media influencer is a person who has established credibility in a specific domain, attracted a large audience base, and can persuade followers to buy or adopt certain products or services. Did you know that 22% of marketers say that influencer marketing is the most cost-effective way of gaining new customers?
Influencer marketing is where the future lies! Be it Facebook, Instagram, YouTube, LinkedIn, or Twitter, we have compiled a list of top social media influencers you need to follow in 2021.
SEO Influencers
Are you in search of the SEO experts whom you can trust? Here’s a well-researched list of top SEO influencers you need to follow right now.
- Neil Patel
When it comes to SEO marketing, Neil Patel is the first name that comes to mind. As he consistently posts intuitive content day after day, he is a leader in SEO education. He co-founded Crazy Egg, Hello Bar, and KISSmetrics. Also, he has helped businesses like Amazon, GM, HP, and NBC with his online business strategies along with SEO.
He is labeled as “one of the top 10 online marketers” by Forbes. Not only this, he was recognized as “one of the top 100 entrepreneurs under the age of 30” by Obama and “one of the top 100 entrepreneurs under the age of 35” by the United Nations.
You can follow Neil Patel on Facebook, Twitter, and LinkedIn.
- Rand Fishkin
One of the highly popular names in the SEO world is Rand Fishkin. Being a start-up enthusiast, he co-founded inbound.org with Dharmesh Shah. He cherishes the title of “Wizard of Moz” which he obtained as the co-founder and former CEO of The Moz. Rand Fishkin also has two books entitled under his name – Inbound Marketing & SEO and Art of SEO.
Rand Fishkin kick-started his business in 2003. He started with a blog which turned into a consulting company, which then transformed into a software business that majority of SEO professionals used. He left The Moz in 2018 and founded SparkToro, a software and data business that aims to help people understand and deliver to their target audiences.
You can follow Rand Fishkin on Facebook, Twitter, and LinkedIn.
- Barry Schwartz
Barry Schwartz is known for providing counterpoints and real opinions that give a pause even to the highly acclaimed SEO experts. He is the founder of the popular SEO news site Search Engine Roundtable. Many recognize him as the regular contributor to Search Engine Land and Search Engine Watch. Known for his In Case You Missed It tweets, he is also the CEO of RustyBrick, a New York Web service firm that specializes in customizing online technology which helps companies reduce costs and enhance sales.
You can follow Barry Schwartz on Facebook, Twitter, and LinkedIn.
- Ann Smarty
Known for her expertise in SEO and blogging, Ann Smartly works as a community manager at SEOchat and Threadwatch. Along with this, she serves as a brand and community manager at Internet Marketing Ninjas. She is the co-founder of ViralContentBuzz.com and the establisher of MyBlogU and TwChat. Ann is an eager social media user and a subscriber to major online media magazines, including Search Engine People, MakeUseOf, Social Media Examiner, and more.
You can follow Ann Smarty on Twitter and LinkedIn.
- Danny Sullivan
The information on search engines was rare in the mid-1990s. Danny Sullivan performed SEO when there was no name to it. In 1996, his book A Webmaster’s Guide to Search Engines came out. Under his supervision, Third Door Media became an online reference publication. Now, he is a part of the Google team, and his role is to explain the audience the secrets of search. He is the co-founder of Search Engine Land.
You can follow Danny Sullivan on Twitter and LinkedIn.
- Brian Dean
A brilliant SEO specialist and the founder of Backlinko, Brian Dean, has learned the way that makes a business rank high. The Huffington Post and Social Media Today recognized his activity and dedication towards his work. He provides long-form articles on SEO. Companies like Apple, IBM, and Disney implemented his strategies for their business growth.
You can follow Brian Dean on Twitter and LinkedIn.
- Matt Cutts
Matt Cutts led the Web Spam team of Google for almost two decades. Now, he runs a group for United States Digital Service that works for simplifying digital services and improving government websites. He is well-known for his 30-day challenges to try something new and is an avid long-distance runner.
You can follow Matt Cutts on Twitter and LinkedIn.
- John Mueller
One more top Google expert, John Mueller, is a Webmaster Trends Analyst. You will find his Twitter feed filled with actionable insights, infographics, and retweets from top SEO experts. He adapts to a comprehensive data-driven approach. He helps business owners comprehend basic and in-depth knowledge of link building and techniques that help yield results for their efforts.
You can follow John Mueller on Twitter and LinkedIn.
- Cyrus Shepard
Cyrus Shepard, the founder of Zyppy, an SEO consulting agency and a former lead SEO at Moz, is one of the most trust voices in the world of search optimization engine industry. He is a highly active Twitter user. You can follow him to avail excellent SEO advice and also SEO memes.
You can follow Cyrus Shepard on Twitter and LinkedIn.
- Dr. Pete Myers
Dr. Pete Myers, an analyst at Moz, is the creator of Google Algorithm History Page. He is a pro in giving technical SEO insights. If you want to create your company’s digital presence, Dr. Pete Myers can undoubtedly help you with it.
You can follow Dr. Pete Myers on Twitter and LinkedIn.
Business Influencers
If you are willing to take your business to new heights, this list of top-notch business influencers to follow in 2019 will help you.
- Tim Ferriss
Known for his renowned book 4-Hour Workweek, Tim Ferris is an American best-selling author, an entrepreneur, investor, and a public speaker. He is the founder of BrainQUICKEN, an Internet company. Fast Company recognized him among the “Most Innovative Business People,” and Fortune listed him in its “40 under 40.” With his best-selling business books, he is, without any doubt, a top business influencer. He is also known for his early-stage technology investments with Facebook, Shopify, and more.
You can follow Tim Ferriss on Facebook, Twitter, and LinkedIn.
- Gary Vaynerchuk
Gary Vaynerchuk is a business genius and a pioneer of e-commerce platforms and YouTube video shows. Well-known for his first wine e-commerce business that grew from $3M to $60M in 5 years, he is also the best-selling author of New York Times. Gary is the owner of VaynerMedia, a digital marketing agency, and an influential speaker.
You can follow Gary Vaynerchuk on Facebook, Twitter, and LinkedIn.
- John Rampton
John Rampton is an online marketing influencer and was ranked second on the list of “top 50 online influencers” by Entrepreneur Magazine. The immense success of his online payment company embarks his marketing genius. He believes in helping and giving back people because when you give to people, it always comes back.
You can follow John Rampton on Facebook, Twitter, and LinkedIn.
- Pat Flynn
With his Smart Passive Income blog, Pat Flynn is one of the most influential bloggers. He is a former employee of an architecture company. You can also find some of the best online business start-up courses released by him.
You can follow Pat Flynn on Facebook, Twitter, and LinkedIn.
- Jay Baer
When it comes to digital marketing, Jay Baer is the most inspiring speaker. He wears the cap of 6 best-selling business books and the founder of 5 multi-million dollar companies. With his strong messages, businesses determine to change their advertising perspectives.
You can follow Jay Baer on Facebook, Twitter, and LinkedIn.
- Chris Brogan
Businesses are looking forward to improving their image by trusting Chris Brogan. His company, Chris Brogan Media, advises national and international companies. Entrepreneurs learn promotional strategies from his webinars.
You can follow Chris Brogan on Facebook, Twitter, and LinkedIn.
- Marsha Collier
Marsha Collier, one of the foremost e-commerce experts and educators across the globe, is the author of over 40 books. Being a real educator, she has based her online venture. Considering her a pioneer seller on eBay, her tips and tricks are valuable.
You can follow Marsha Collier on Facebook, Twitter, LinkedIn, and Instagram.
- Arianna Huffington
This business influencer appears on Guardian’s “top 100 media list” and Forbes’ “the world’s 100 most powerful women.” She is the founder of the award-winning news platform The Huffington Post and an author of 15 books. She is also the CEO of Thrive Global.
You can follow Arianna Huffington on Facebook, Twitter, LinkedIn, and Instagram.
- Melinda Emerson
Popularly known as “SmallBizLady,” Melinda Emerson is a small business influencer and a coach. Being the CEO and founder of Quintessence Multimedia, she worked for big companies like Verizon, Comcast, Johnson & Johnson, Enterprise Rent-A-Car, and many more. She helps small businesses meet their potential.
You can follow Melinda Emerson on Facebook, Twitter, and LinkedIn.
- Lori Greiner
Lori Greiner is one of the most influential women in business. She is an entrepreneur with 120 US and international patents and has invented 600+ products. Being one among the most successful business influencers, she is also the author of the best-selling book Invent It, Sell It, Bank It.
You can follow Lori Greiner on Facebook, Twitter, and Instagram.
- Michael Brenner
She is the most popular content marketing influencers you need to follow. Besides being the CEO of Marketing Insider Group, she is the author of the best-selling book “The Content Formula.” She also holds the title of Top Business Speaker by The Huffington Post.
You can follow Michael Brenner on Twitter, LinkedIn, and Facebook.
Twitter Influencers
- Barack Obama
The two-term president of the US, Barack Obama, is the highest ranking politician. He has made into the headlines in 2019 with his positive New Year message of hope for the future. Obama mostly tweets about his activities like the work done by his Obama Foundation.
You can follow Barack Obama on Twitter.
- Guy Kawasaki
Being the keynote speaker of Audi, Nike, Apple, and Microsoft, Guy Kawasaki is also the brand ambassador of Mercedes Benz. Besides, he is a great New York Times best-selling author. You will find his Twitter profile overflowing with invaluable podcasts, business tweets, and expert marketing tips.
You can follow Guy Kawasaki on Twitter.
- Cristiano Ronaldo
When it comes to talking about the best football player in the world, Cristiano Ronaldo tops the list. He is the 5th most influential man on Twitter. Some great followers of Ronaldo include Lil Wayne, Jack Dorsey, and Usain Bolt.
You can follow Cristiano Ronaldo on Twitter.
- Elon Musk
The CEO of Tesla, Elon Musk, might sometimes seem a weird fellow to follow, but he is always good at his tweets. Besides his company updates, he posts whatever is on his mind. He is known for his Twitter spat with the Flat Earth Society.
You can follow Elon Musk on Twitter.
- Gordon Ramsay
If you are a foodie, Gordon Ramsay, popularly known as GOAT is a must follow guy on Twitter. This British Chef tells you what he thinks about your home-cooked meals. Likely, he won’t be kind in his critique. He is a social media staple. If you aren’t following him, add him to your feed right now.
You can follow Gordon Ramsay on Twitter.
- Katy Perry
From singing in the church to the biggest music acts in the world today, Katy Perry has come a long way. She is the second most influential woman and the most followed person on Twitter. Perry users Twitter to post her personal thoughts and messages.
You can follow Katy Perry on Twitter.
- Ariana Grande
With the release of her song ‘thank you, next,’ Ariana Grande kicked up a storm on Twitter. Her following is quite star-studded. She is famous not only for her personal and promotional tweets but also for responding to her fans in the most exciting way.
You can follow Ariana Grande on Twitter.
- Donald J. Trump
The former president of the United States, Donald J. Trump, is rarely out of the news on Twitter. He actively uses his account to announce policies and attack his opponents. His use of capitals and terms like ‘sad’ are the fixed points of ridicule.
You can follow Donald J. Trump on Twitter.
- Chrissy Teigen
If you are fond of viewing adorable baby photos, Chrissy Teigen is the name. She is the wife of Grammy-winning singer John Legend. You will find her Twitter feed filled with a collection of everyday moments and humorous social commentary on her husband’s similarity to the cartoon character Arthur.
You can follow Chrissy Teigen on Twitter.
- Britney Spears
One more pop-star on the list of Twitter influencers is Britney Spears. She is a worldwide teenage sensation. Her Twitter account reflects the updates on her music, tours, personal posts, and behind the scene videos.
You can follow Britney Spears on Twitter.
- Samantha Kelly
If Twitter is your go-to-network, you need to follow Samantha Kelly. She is said to be the Tweeting Goddess, and she will definitely get you to know Twitter more than anyone else.
You can follow Samantha Kelly on Twitter and LinkedIn.
- Madalyn Sklar
She is a leading Twitter marketing expert, along with being an entrepreneur and keynote speaker. Ranked as the number 1 Social Media Power Influencer in Houston, she has contributed immensely in the online success of many brands.
You can follow Madalyn Sklar on Twitter, LinkedIn, and Facebook.
YouTube Influencers
- Felix Kjellberg
Felix Kjellberg, popularly known as PewDiePie, is a Swedish social media influencer. He is the most followed YouTuber with a subscriber base of 80.6 million. He utilized his online fame to launch a limited edition apparel line.
You can follow Felix Kjellberg on YouTube, Instagram, Facebook, and Twitter.
- Whindersson Nunes
The Brazilian YouTube influencer, Whindersson Nunes, is a man of many talents. He is an actor, comedian, and social media star. Being known for posting hilarious pictures on Instagram and Facebook and taking to YouTube, he has emerged as a stand-up comedian.
You can follow Whindersson Nunes on YouTube, Instagram, Facebook, and Twitter.
- Logan Paul
Paul’s videos are filled with humor and surprise. This is what helped him attain a large fanbase. Having started his career on Vine, he transitioned to YouTube in 2015. He has also achieved success as a conventional actor on mainstream television.
You can follow Logan Paul on YouTube, Instagram, and Facebook.
- Mark Fischbach
Famous as Markiplier, Mark Fischbach is one of the most favorite video game players. You will find his YouTube channel flooding with humor and gaming expertise. He continuously entertains his fans either with animated parody or Let’s Play video.
You can follow Mark Fischbach on YouTube, Instagram, and Twitter.
- Jake Paul
Jake Paul, the brother of well-known humorist Logan Paul, is a massive social media star. With his sensational content and outstanding videos, he has attracted about 32 million fans on YouTube. He started Team 10, a group of young social media influencers who collaborate often.
You can follow Jake Paul on YouTube and Instagram.
- Jenna Mourey
Jenna Mourey is a blogger, actress, and comedian most famous for her YouTube channel Jenna Marbles. Jenna Marbles is an amalgamation of her and her dog Marbles’ first names. She is the one who maintains the most subscribers of any American female YouTuber.
You can follow Jenna Mourey on YouTube.
- German Garmendia
He is well-known for his YouTube channels HolaSoyGerman and JuegaGerman. Besides, he is a comedic content creator and has a music band named Ancud. He has produced a variety of songs with his music band.
You can follow German Garmendia on YouTube.
- Ruben Doblas Gundersen
This Spanish YouTuber is well-known as elrubius or elrubiusOMG. His channel mainly consists of gameplay and comedy vlogs. He is the holder of the most subscribed channel in Spain and the 18th most subscribed YouTube channel in the world.
You can follow Ruben Doblas Gunderson on YouTube.
- Zoe Sugg
Zoe Sugg is an English YouTuber, blogger, businesswoman, and author. Her YouTube username Zoella best knows her. Her YouTube channel is mostly about fashion and beauty hauls. She also makes her appearance with other YouTubers on the channel Daily Mix.
You can follow Zoe Sugg on YouTube and Twitter.
10. Luis Fernando Flores Alvarado
Popularly known as Fernanfloo, Luis Fernando Flores Alvarado is a YouTuber as well as a Twitcher. His channel has higher subscribers than the population of El Salvador. You will find his YouTube channel filled with games.
You can follow Luis Fernando Flores Alvarado on YouTube and Twitch.
- Lilly Singh
Lilly Singh is an all-rounder. She is a writer, actor, and also runs the popular YouTube channel SuperwomanII. This Canadian superstar is one of the most powerful women on the Internet. She ranked Number 1 in the entertainment category on Forbes’ “2017 Top Influencers.”
You can follow Lily Singh on YouTube, Instagram, and Twitter.
- Roman Atwood
A YouTube comedy veteran and a pranking genius, Roman Atwood is best known for his channel RomanAtwoodVlogs. He showcases his daily life here and also shares images of his family on a different platform.
You can follow Roman Atwood on YouTube and Instagram.
Facebook Influencers
- Jeff Bullas
He is one of the topmost social media influencers and is known for his content marketing strategies. His blog receives over 5 million visits every month. Forbes included Jeff in its list of “top 20 influencers of CMO’s – 2017.” Jeff is also a famous digital entrepreneur, strategist, marketing blogger, and best selling author.
You can follow Jeff Bullas on Facebook, Twitter, and LinkedIn.
- Jon Loomer
If Facebook is the best social media network for you, Jon Loomer is the guy you need to follow. He knows everything you require doing to rock on Facebook. Be it ads, algorithms, API, content, scandals, or anything else; it seems to know everything.
You can follow John Loomer on Facebook and Twitter.
- Matt Navarra
Matt Navarra is the former Social Media Director of The Next Web. He is undoubtedly one of the best social media thought leaders. You can call him the alarm clock of all social media news. What Facebook is up to, what Twitter is up to, Matt knows everything.
You can follow Matt Navarra on Facebook, LinkedIn, and Twitter.
- Larry Kim
Larry Kim is the founder of Wordstream – a leading paid search marketing platform. Being the current CEO of MobileMonkey, he is a regular contributor to the Internet Marketing Blog. His writings include online marketing, PPC, social media, and blogging.
You can follow Larry Kim on Facebook, Twitter, and LinkedIn.
- Mark Zuckerberg
The creator of Facebook, Mark Zuckerberg, is one of the most influential people on Facebook. He is an entrepreneur and a philanthropist. He is also the co-founder of the solar sail spacecraft development project named Breakthrough Starshot.
You can follow Mark Zuckerberg on Facebook and Instagram.
- Rihanna
With over 81 million fanbases, Rihanna is among the top Facebook influencers. She is a pop star, and her page reflects her identity well – personal photos, pictures of her with Puma, and the details of her music.
You can follow Rihanna on Facebook.
- Lionel Messi
The famous soccer star, Lionel Messi, plays with FC Barcelona and the national team of Argentina. He is a significant Facebook influencer with enlarging fanbase. You will find his feed filled with pictures from his personal life and the work he does with UNICEF.
You can follow Lionel Messi on Facebook.
- Jason Falls
The industry thought leader, Jason Falls shares his learning and insights on digital strategy for Cornett at JasonFalls.com. He hosts weekly Facebook Live Show called Go Ahead Caller where he shares tips and ideas for brand marketers.
You can follow Jason Falls on Facebook.
- Stefan Debois
He is the founder and CEO of Survey Anyplace, a software tool to generate a quiz, survey, and assessment. Kitesurfing is his passion. He manages a Facebook group called B2B Bloggers Boost Group where top-notch B2B bloggers help each create content.
You can follow Stefan Debois on Facebook.
- Raelyn Tan
Raelyn Tan is the most significant digital marketing resource for bloggers. He publishes several articles on starting, growing, and monetizing your blog and online business. You can learn about Facebook group management from him.
You can follow Raelyn Tan on Facebook.
- Justin Bieber
With over 78 million fans, he is one of the most influential personalities on Facebook. He always keeps his fans delighted with his music videos and information about his tours. Apart from the Facebook following, he is the most talked celebrity.
You can follow Justin Bieber on Facebook.
- Eminem
About 90 million people follow Eminem, the rapper, on Facebook. People usually follow him to know about his upcoming albums and tours. Besides, you can even find information about his merchandise on his Facebook page.
You can follow Eminem on Facebook.
LinkedIn Influencers
- Jason Keath
He is charismatic influencer whom you would like to follow on LinkedIn. Every time, he shares the right things with the audience. Whether it is the good, the bad, the funny, or the educational, he promotes the right content. He is the CEO and founder of Social Fresh Conference.
You can follow Jason Keath on LinkedIn and Twitter.
- Derek Halpern
If you want to take advice about business, social media, and marketing, Derek Halpern is the right person to connect with. Besides, he also talks about personal development, politics, and relationships. You can make the most out of his knowledge.
You can follow Derek Halpern on LinkedIn and Twitter.
- Andrew Hutchinson
The well-known author of two books, Andrew Hutchinson, is a reviewer of books, movies, music, and TV series. He is an avid critique and a pretty fan of social media. His honest opinions are something to read out.
You can follow Andrew Hutchinson on LinkedIn and Twitter.
- Nancy Richmond
A loving professor and advocate of learning and education, Nancy Richmond offers ultimate consultancy. She is an excellent speaker. You can freely talk to her on social media truths and upcoming trends.
You can follow Nancy Richmond on LinkedIn and Twitter.
- Gregory Ciotti
Gregory Ciotti is a Content Marketing Lead at Shopify. If you need content strategies, creative blocks, and any tips, he is the correct guy to catch up.
You can follow Gregory Ciotti on LinkedIn and Twitter.
- Kim Garst
Kim is a significant social media influencer. She not only speaks and writes but also criticizes and advice. She acquaints her fans with the steps, tips, and tricks to create content. She is known for incorporating playful designs in her content.
You can follow Kim Garst on LinkedIn and Twitter.
- Mari Smith
If you want to gain insights into important news, Mari Smith is a must-follow personality. She never misses any piece of news. Social media news is her area of interest and expertise. She is always on the spot.
You can follow Mari Smith on LinkedIn and Twitter.
- Robert Katai
Robert Katai is a kind of person with whom you can enjoy the honest and no-bullshit type of conversations. He talks about marketing and social media. He is the brand manager of @Bannersnack. Besides, preaching marketing, he writes on various websites.
You can follow Robert Katai on LinkedIn.
- Evan Kirstel
Evan Kirstel is one amongst the highest social media influencers. Being a great fan and supporter of technology, he continuously keeps his followers updated about the most recent Sci-Fi advancements. He can also help you understand its influence on the marketing world.
You can follow Evan Kirstel on LinkedIn and Twitter.
- Mark Schaefer
The most inspirational social media influencer, Mark Schaefer, covers entire business, marketing, and social media aspects. If you are an avid reader, he is one of the best authors you can follow.
You can follow Mark Schaefer on LinkedIn and Twitter.
- Clarice Lin
The founder of @BaselineLabs, a leading digital marketing agency, Clarice Lin, is an active LinkedIn user. She helps businesses grow. She publishes useful videos about email marketing and social media every week.
You can follow Clarice Lin on LinkedIn and Twitter.
- Dylan Hey
With almost 10k followers on LinkedIn, Dylan helps SaaS businesses improve their revenue with paid ads. If you are already following him, you will find more about paid ads and case studies on his feed and posts.
You can follow Dylan Hey on LinkedIn and Twitter.
- Michaela Alexis
She is the Millennial LinkedIn strategist and the influencer from whom you can learn a lot. You can be a top-notch LinkedIn star if you follow her. She teaches how to share videos and resources on social media platforms.
You can follow Michaela Alexis on LinkedIn and Twitter.
The Final Word
Many bright social media stars are winning the Internet with their powerful content in various genres. You are losing out if you are not following them!
Check out our curated list of the top social media influencers, visit their handles, and let us know how they helped you build your brand. We would love to hear how they motivated you to achieve personal and professional success!
Chirantan Patel is the Product Manager at Softwaresuggest & Callhippo, an Inc. 275 company that researches and analyzes software to educate, advise, and connect buyers and sellers of business technology.
