Social Media Image Sizes with Example

Hiba Ali

Senior Writer

The Ultimate Guide to Social Media Image Sizes

Social media is a great way to get your business in front of new customers. In fact, according to HubSpot, 70% of companies invest in content marketing, which could include visual marketing strategies. 

Looking for Social Media Marketing Software? Check out SoftwareSuggest’s list of the best Social Media Marketing Software solutions.

But are you getting the most out of your visuals? What if your CTA or contact information is cut out? Along with the platform and content, the right social media image size and quality play a significant role in getting engagement. 

Hence, without a doubt, being savvy on social media starts with an excellent social media image size guide. And we have got you just that!

Here’s our ultimate guide to social media image sizes. But, before getting a hold of social media image sizes, minimum width, max size, and more, let’s do some groundwork.

Understanding image aspect ratio and pixels play a sizeable role in creating the right social media images.

Image Aspect Ratio and Pixels

Image aspect ratio is the proportional relationship between its width and height. The aspect ratio of a digital image describes the balanced relationship between its width and height. For example, an image that is 600 pixels wide by 400 pixels tall could be described as having an aspect ratio of 3:2 or 4:3.

What is aspect ratio and size

In this article, we’ll explain all the different social media image sizes so you can create amazing graphics for each platform.

Social Media Image Sizes

Profile Photo320 x 320170 x 170400 x 400400 x 400
Landscape1080 x 5661200 x 6301024 x 5121200 x 627
Portrait1080 x 1350630 x 1200N/A627 x 1200
Square1080 x 10801200 x 1200N/AN/A
Stories1080 x 19201080 x 1920N/AN/A
Cover PhotoN/A851 x 3151500 x 15001128 x 191

*All image sizes are given in pixels.

Facebook Post sizes

Next to Google and YouTube, the third most popular site in the world – Facebook demands compelling visuals for higher engagement.

Hence it’s safe to say that the knowledge of social post sizes is a must. Being on the most used social media network – your images will cross many eyes. And it is always a good idea to have them optimized. That said, let’s dive right into the dimensions.

Recommended size
Maximum size
Minimum size
Aspect ratio
Facebook Cover Photo (Profile Size)820 x 3122050 x 780400 x 1502.6:1
Facebook Page Cover Photo Image Size820 x 312820 x 312400 x 1502.6:1
Facebook Profile Photo Image Size360 x 3602048 x 2048180 x 1801:1
Facebook Event Cover Photo Image Size1200 x 6281920 x 1080470 x 1741.91:1
Facebook Image Upload Sizes2048 x 20482048 x 2048120 x 1201:1

*All image sizes are given in pixels.

Facebook Cover Photo (Profile Size)

Facebook Cover Photos are the images that appear at the top of your profile page. They are displayed at 820 pixels wide by 315 pixels tall on computers and 640 pixels wide and 360 pixels tall on smartphones.

To ensure your image loads as fast as possible, it’s best to keep it below 100 kilobytes and an sRGB JPG file that’s 851 pixels wide and 315 pixels tall.

Facebook image size

Facebook Page Cover Photo Image Size

A Facebook page cover photo is a large image that sits at the top of your business’s Facebook Page. It can be a great way to showcase your brand.

Facebook cover slideshow

With a Facebook page cover photo, you’re not limited to one image; you can use up to five different images and create a cover slideshow for your Facebook Pages.

Here are some tips for creating an amazing Facebook cover photo:

  • Make it stand out from other posts
  • Use high-quality images
  • Add a call-to-action button or link
  • Think about how people will interact with your cover photo

Facebook Profile Photo Image Size

Profile photos are displayed next to your name across Facebook. These can be uploaded from your computer or phone. You can also choose to use a cover photo as your profile photo if it meets the size requirements for that image type.

Keep in mind that the Facebook page’s profile picture will be cropped to a circular shape in ads and posts but will remain the same square shape when people visit your Page. Here’s an example.

Facebook profile picture example

It is important to keep the Facebook profile picture size in mind to get the best result. They are displayed at 170×170 pixels on computers, 128×128 pixels on smartphones, and 36×36 pixels on most feature phones.

A PNG file may get a better result for profile pictures and cover photos with logos or text.

Facebook Event Cover Image Size

Facebook event cover photo size

The Facebook event cover photo is the first thing people see when visiting your event. It can be a great tool for engaging attendees and encouraging them to RSVP.

Your cover photo should capture the essence of the event, but it’s also a place to get creative and have fun with your brand. An event cover photo displays at 500px by 262px on a standard display.

To set the perfect tone for your event cover photo, follow these simple steps:

  • Choose an image that represents the event in a positive light
  • Keep it simple — less is more!
  • Use high-quality images with good lighting (remember, you’re competing with other events!)
  • Show off company culture with branded apparel or merchandise.

Facebook Image Upload Sizes

Facebook post image size is the most important part of your Facebook page. They are used for sharing updates, promoting your products and services, and getting likes and comments from your followers.

The most important thing to remember is that the quality of your images matters a lot when it comes to Facebook marketing. If you use high-quality images that are clear, crisp, and attractive, you will get more likes on your posts.

Facebook Image upload sizes

 In the past, Facebook would resize and crop images that were too large so that they would fit within their 2048px limit.

Although now, Facebook has an upper limit of 2048px for height or width. Hence if the image is higher than 2048px, it is resized to a value as close to 2048px as possible while holding the same aspect ratio for the image.

Facebook Image Sizes for Facebook Stories

Facebook Stories is a new feature from Facebook that lets you upload and share photos and videos that disappear after 24 hours.

To create a story, go to your profile photo and click the camera icon in the top right. Then select “Create Story.” You can add text, stickers, photos, and videos from your library. Stories will appear on the top of your News Feed for friends to view and comment on.

Facebook story size guide

When posting to Facebook, specific image dimensions are required to ensure they look congruous across different devices and browsers.

Twitter Image Sizes

Did you know the right images make your tweets more shareable and engaging by 3X? People like looking at things, so putting an image in your tweet can help get people interested in what you have to say. 

Twitter has been growing in popularity, but also in its file size. As Twitter images have increased in size, so have file sizes. And we are here to help you ace the image quality with the right size and dimensions. 

Moreover, images make it easier to express yourself better with the limitation of 280 characters. They add an emotional context to your tweet, essential when conveying an idea or feeling.

Recommended size
Maximum size
Minimum size
Aspect ratio
Twitter Profile Image Size400 x 4002MB200 x 2001:1
Twitter Header Image Size1500 x 5005MB1024 x 2803:1
Tweet Image Sizes1200 x 6755MB640 x 36016:9
Twitter Card Image Size1200 x 6285MB300 x 1571.91:1
Twitter Moments Image Size1200 x 67515MB640 x 36016:9

*All image sizes are given in pixels.

Twitter Profile Image Size

The Twitter profile image is the first thing people see when visiting your profile. Using an impressive Twitter profile photo representative of you and your brand is a good idea, but it doesn’t necessarily have to be a professional headshot. Many brands use more personal photos— family photos, pets, and hobbies.

Twitter Header Image Size

The Twitter header images are a branding that sit at the top of your profile page. The header photo is one of the essential pieces of your Twitter presence because it’s what people see first when they visit your profile. 

Some people have no idea what to do with it, so they leave it blank or use a dull image that doesn’t reflect their brand. Well, here are a few reasons to go ahead and upload a relevant one.

Here are five reasons you should use an image in your header:

  1. It shows off your personality
  2. It makes it easier for people to find you
  3. It gives new followers an idea of what to expect from following you
  4. It helps you stand out from other accounts in your category
  5. It can drive engagement.

Tweet Image Sizes

In-stream twitter image is the best way to get your message across while dealing with a character limit. The right twitter image sizes will help you achieve a higher click-through rate than other forms of media and are more likely to be retweeted.

In-stream images can include photos, GIFs, videos, or anything else that would look good in your feed. These images will appear at the top of your profile page (and on your Tweets) when someone searches for you or clicks on one of your Tweets.

You can also add an image to any link you share on Twitter by adding it as an extension within the tweet itself. This means that people can see what they’re clicking on before clicking on it, increasing engagement with your content.

With Twitter’s latest image updates, you can upload any shape photo, whether square, vertical, or horizontal. It will just be cropped in a 600px by 335px preview in-stream and fully displayed once clicked on.

Make sure your image is no larger than 5 MB for best results. Twitter supports in-stream images in JPEG, GIF, or PNG file formats.

Twitter Card Image Size

Twitter cards are a great way to increase the visibility of your tweets and drive more traffic to your website. With Twitter Cards, you can create rich, interactive experiences that showcase your content in an engaging format.

Twitter cards automatically expand when users click on them, allowing your followers to see more information about each tweet easily. They also provide a link to the original tweet so users can easily view more content.

Twitter card example

To use Twitter cards, add a link to your tweet and select the card type you want to use from the dropdown menu below each Tweet’s text box.

Once you’ve chosen your card type, you’ll be able to see how it will appear in your timeline and when people click on it. You can also preview how it will look on mobile devices before sending out your tweet! 

he maximum accepted file size is 5 MB. And the supported formats for Twitter card images are JPG, PNG, WEBP, and GIF (for animated GIFs, only the first frame will be used). Note that SVG is not supported.

Twitter Moments Image Size

Twitter Moments is a curated collection of tweets, videos, and photos on a particular topic. It’s similar to Facebook’s Live feature but on Twitter.

Twitter moments example

Twitter Moments often cover major news events, such as political conventions or sporting events. But they can also showcase your business’s unique perspective on industry trends or seasonal events.

A cover of a 16:9 ratio works best for this post.

Instagram Post Sizes

Instagram is one of the most popular and engaging social media platforms out there right now. It’s a great way to interact with your audience and build your brand. But if you’re not using the right image dimensions on Instagram, you could be missing out on a lot of engagement and potential sales.

Recommended size
Maximum size
Minimum size
Aspect ratio
Instagram photo posts1080 x 13501080 x 1350320 x 3204:5
Instagram Profile Picture Image Size320 x 3201080 x 1080110 x 1101:1
Instagram Stories Image Size1080 x 19204GB600 x 10679:16
Instagram Video Posts1080 x 13504GB640 x 6404:5

*All image sizes are given in pixels.

So, what is the best Instagram image size, you ask? There are just so many Instagram image sizes. Hence, we have jotted it all down here to make it easier for you. Check out our Instagram image size guide here.

For the best Instagram images, the first thing to do when creating an Instagram post is to decide what size picture you’d like to use. 

This will depend on whether or not you want it to fit into a feed or stand alone as a square-shaped picture or a vertical image at the top of the page. You’ll need to keep in mind all the Instagram dimensions beforehand. And that’s where we come in.

Instagram photo posts

Instagram has added other features such as Stories, Instagram portraits, and videos, allowing users to share even more content with their followers. Although Instagram posts today have multiple formats available, the photo feed is the most sought-after.

Something that hasn’t changed is the importance of having good images on your Instagram feed. The right photo can help you gain more followers and engagement, while a bad photo can do the opposite.

In 2015, the 1:1 aspect ratio of square images was the only available option, but Instagram now allows vertical images, portrait photos, and landscape photos.

Instagram Profile Picture size

When you’re trying to get your business off the ground, it’s important to use every tool at your disposal. One area that lots of people overlook is their Instagram profile picture size. A strong, optimized Instagram profile picture can help you connect with potential customers and grow your business. Here are some ways to ensure you’re using the right one:

Ensure that it is professional

If you want people to take you seriously, you need a professional profile picture. This doesn’t mean it has to be bland — just make sure it looks like something that would fit in on a billboard or in an ad campaign.

Ensure that it is recognizable

Your profile picture is a spitting company logo image so that people know who they’re talking to when they see it on Instagram stories or in their inboxes.

The profile picture appears round but is a square photo. On the mobile app, the image size is 110×110 pixels when viewed and 180×180 pixels when viewed on a desktop.

Instagram Stories Image Size

Instagram Stories is one of the most powerful tools for building your brand. Why? Because it makes it easy for you to connect with fans and potential customers by sharing behind-the-scenes content that you don’t usually share elsewhere on social media.

Instagram story size guide

Instagram Reels are the perfect tool for you if you’re a visual storyteller. They’re a way to tell stories with videos and photos — and they’re a great way to share content that might not work well in the feed.

The more personal your posts are, the better your chance of building trust with your followers and getting them to engage with your content.

While Instagram is still primarily a photo-sharing platform, it’s clear that video is becoming increasingly important and strategies for video marketing are essential for growing a brand. According to a recent study, 70% of Instagram users watch stories daily.

Here are 6 ways to use Instagram stories to engage your audience:

  1. Use Stories to Promote Your Products
  2. Share Behind the Scenes Photos and Videos
  3. Share Behind the Scenes Videos
  4. Use Instagram Stories for Live Events or Interviews
  5. Give Sneak Peeks of Upcoming Events, Products, and Services
  6. Host an Instagram Story Q&A

Instagram Video Posts

Instagram is a great platform for video, and we’re excited to see businesses use Instagram video to connect with fans. Here are some tips to get started:

Instagram videos don’t have to be complicated. The best videos are simple and easy to understand. Ask yourself if your content would be interesting enough if it were limited to still images and text. If not, consider adding a video component.

Don’t forget about the sound! It’s easy to overlook, but the sound is an important part of any video you share on social media — especially Instagram Stories, where viewers have the option of muting or skipping your story altogether if they don’t like the sound.

Make sure your video. Many people watch videos on their phones (including yours truly), so make sure your clips aren’t too long or heavy before posting them on social media.  Otherwise, they might take forever to load and will never reach their intended audience!

Instagram Reels use the same dimensions as Instagram Stories – 1080 pixels x 1920 pixels and an aspect ratio of 9:16.

LinkedIn Image Sizes

LinkedIn is the world’s largest professional network. With 467 million registered users, it’s a great way to connect with other industry leaders and potential employees. And it’s growing at an impressive rate of 5% per month.

In addition to being a place to make connections, it can also be an excellent resource for your business if leveraged right. 

It is a great platform for showing off your work and skills through photos, videos, and GIFs.

The platform has made it easy for people to share visual content with target audiences. Here, the right social media image sizes will empower your content greatly and aid engagement.

Recommended size
Maximum size
Minimum size
Aspect ratio
LinkedIn Personal Profile Image Size400 x 4008MB200 x 2001:1
LinkedIn Banner Image1584 x 3964MB1192 x 2204:1
LinkedIn Page Profile Image Size300 x 3008MB300 x 3001:1
LinkedIn page Header Image1128 x 1912MB1128 x 1916:1
LinkedIn Post Image Size1200 x 6285MB400 x 4001.91:1

*All image sizes are given in pixels.

LinkedIn Personal Profile Image Size

Your LinkedIn profile picture is the first thing people see when visiting your profile. It’s also an excellent way to make a lasting impression on other LinkedIn members.

Also, statistics show that LinkedIn members with a photo receive far more engagement: 21 times more profile views and 9 times more connection requests.

The right image can help you stand out in a sea of bland, blurry headshots. A good image can also give people clues about who you are and what you do.

LinkedIn profile picture is accepted in JPG, GIF, or PNG formats. The large images future-proof you for changes to image dimensions and aspect ratios.

LinkedIn personal profile image guide

LinkedIn Banner Image

A personal banner image on LinkedIn is a great way to set yourself apart from the crowd. It’s a visual representation of who you are and what you do, so it makes sense that it should be something that represents you well.

It’s also a great way to make a positive first impression on potential connections.

LinkedIn Page Profile Image Size

When you create your LinkedIn page, you can upload two brand logos: the standard company logo and the small firm logo.

The traditional company logo will appear right next to your brand name on your LinkedIn homepage. This image also appears in the “Companies you may want to follow” section. The more enticing the photo, the more likely you’ll gain followers.

LinkedIn company page image guide

The small firm logo will appear in the header of your profile page and in any posts you make on LinkedIn groups or other business pages. The smaller size makes this logo more versatile than a full-size image for these purposes.

LinkedIn page Header Image

LinkedIn is a professional network, so your profile should reflect that.

Moreover, it has become a massive part of business networking, recruitment, and career-building, so it makes sense that people take their time to ensure they have a good-looking profile to help them stand out from the crowd.

Unlike the personal background image, the company or standard business background image covers the entire top of the page. As a result, the image appears much larger than the personal dimensions, giving businesses a bit more space.

This size works for LinkedIn posts that share a photo or a link with an image to a blog post or article to your company page’s feed.

LinkedIn Post Image Size

Creating infographics, like GIFs and carousels, has become a popular way to grab attention on social media. As the world becomes increasingly visual, it’s no surprise that social media platforms like LinkedIn also emphasize visual content more. 

LinkedIn, the world’s largest professional networking site, has also jumped on the visual bandwagon, making it easier for users to create and share engaging visuals like infographics, GIFs, and carousels.

In the world of LinkedIn, where sales and recruitments are made, and different people post fascinating updates, grabbing people’s attention and infographics are key to capturing their attention.

These visual formats make your content more attractive and eye-catching and help you convey your brand information to the public, keeping them engaged with your content. 

Whether promoting a webinar or sharing a blog post, using visuals on LinkedIn can help you increase overall engagement and drive more traffic and leads to your website.

You can also establish yourself as an expert in your field and build credibility with your target audience using infographics. Infographics, in particular, are a great way to showcase your industry knowledge and present data visually compellingly. 

To make the most of your LinkedIn posts, it’s crucial to use the correct social media image sizes :


One of the most important things about social media is to have a consistent look and manage a good image resolution throughout all channels you are on. You may glance over YouTube image sizes, and Pinterest image sizes as well to provide an elevated visual experience through and through. 

It’s important to know that there are different ways to display your images on each site, but if you follow these rules of thumb, you’ll be in good shape!

Would you like us to include any other dimensions? Do let us know in the comments below.

Frequently Asked Questions


The following is a list of the most recent sizes for social media images as of December 2022:

For Instagram:

Square post: 1080px by 1080px at a 1:1 aspect ratio

Portrait post: 1080px by 1350px at a 4:5 aspect ratio

Landscape post: 1080px by 608px at a 1.91:1 aspect ratio

Instagram story: 1080px x 1920px at a 1.9:1 to 9:16 aspect ratio.

For Facebook::

Square: 492px x 492px

Portrait: 492px ×738px

Landscape: 492px × 276px

For Twitter::

Recommended Twitter header size: 1500 x 500 pixels at 3:1 aspect ratio

The perfect Instagram image size is:

  1. Square post: 1080px by 1080px at a 1:1 aspect ratio
  2. Portrait post: 1080px by 1350px at a 4:5 aspect ratio
  3. Landscape post: 1080px by 608px at a 1.91:1 aspect ratio
  4. Instagram story: 1080px x 1920px at a 1.9:1 to 9:16 aspect ratio

Yes, it's imperative because if you don't follow Instagram's guidelines, Instagram will crop your photos and videos to fit a supported ratio, which could mean losing part of your image.

Below are the recommended sizes for a Facebook image:

Facebook Image Upload Sizes:

Square: 492px x 492px

Portrait: 492px ×738px

Landscape: 492px × 276px

Facebook Story Size:

Recommended Size: 1920px x 1080px at 9:16 aspect ratio

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