What is Sea ERP for Jewellery?

Completely cloud-based software that caters to jewelry manufacturers, wholesalers, and retailers. Built on the latest technology, with 100 installations across the globe, including India, South Africa, Thailand, Dubai, and the US.

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Key Features of Sea ERP for Jewellery

Here are the powerful features that make Sea ERP for Jewellery stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Inventory Management
  • Customer Relationship Management (crm)
  • Point Of Sale (pos)
  • Order Management
  • Supplier Management
  • Barcode Integration
  • Financial Accounting
  • Sales Analysis
  • Purchase Management
  • Repair Management
  • Employee Management
  • Multi Store Management
  • Customizable Reports
  • User Access Control
  • E Commerce Integration
  • Loyalty Program Management
  • Sms And Email Notifications
  • Product Catalog Management
  • Tax Management
  • Mobile App Support
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Sea ERP for Jewellery Specifications

Get a closer look at the technical specifications and system requirements for Sea ERP for Jewellery. Find out if it's compatible with your operating system and other software.

Company Details :
Company Name : Synergics Solutions Pvt. Ltd.
Headquarter : Mumbai
Overview Provided by : Prasanna
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Sea ERP for Jewellery Categories on SoftwareSuggest :
Language Support :
English
Business :
StartUps
SMBs
Enterprises
Available Support :
Email

Sea ERP for Jewellery Description

Here's the comprehensive description of Sea ERP for Jewellery. Gain a brief understanding of its unique features and exceptional benefits.

We are a software company based out of Mumbai ( India) and have been in the automation business for Jewellery Business for more than a  deacade and has more than 100 clients across the globe.

The software covers complete supply chain management of jewellery business right from Propotyping -- Purchase -- Inventory -- Order Management -- Manufacturing -- Job Work -- Invoicing -- Local Sales -- Export --Retail -- Financial Accounting - Catalogue -- E-Commerce Business.

Key Features - Manufacturing 

  • Covers all aspects of jewellery mfg. process right from Raw material to Finished goods.
  • Loss control management at every stage by defining tolerance limits.
  • Diamond Assortment, Reprising and Market based valuation
  • Metal refining and loss recovery.
  • Job work Management with tracking of Job worker's losses & accurate metal ledger.
  • Stores & Consumables module to keep the inventory of non-jewellery items.
  • Provision to handle all type of sales operations such as Enquiry, Quotation / Estimate, Local / Export Sales, Sales Invoice & Sales return
  • Memo Management / Customer wise Pricing
  • CRM to record and analyze customer's data
  • Financial Accounting with Trial Balance, Profit & Loss, Balance Sheet.
  • Location wise / Consolidated accounting reports.
  • Multiple levels of cost centers
  • Provision for Budgeting to control and keeping track on expenses.
  • Auto Calculation of Forex Gain / Loss.

Key features - Retail & Wholesale

  • Complete job work Management including issue / Receipt / Loss / Wastage
  • Accurate Gold accounting
  • Ledgers for customers and vendors
  • Simple Barcode generation/tagging process.
  • Memo Management / Repair Management
  • Selling of jewellery on MRP current gold rate.
  • Business analysis by Price Point, Category Sales, Vendor Performance, Aging
  • Scheme Management 

Some of the high points

  • Internationally acclaimed and thus we bring the best practices from across the globe.             
  • Extensive domain knowledge from all aspects of business across Geography.
  • Experts in Handling Multi Locations, Multi Companies Scenario
  • Highly Scalable Software

Synergics review

Manufacturing, distribution, and retail are bedrock events for any jewellery business. The jewellery industry is volatile and subject to constant market fluctuations; hence investing in an automated ERP solution increases operational efficiency.

With a competitive business ecosystem and market trends changing at an unprecedented rate, jewellery manufacturers and retailers have no room for errors or manual dependencies. This is the prime reason investing in a jewellery ERP management system is the need of the hour!

Today, we bring the spotlight on Synergics – a comprehensive jewellery ERP software that can reduce business complexities and streamline all critical processes for jewellery manufacturers, wholesalers, and retailers. Read on to learn more about this all-in-one solution and how it can help your jewellery business surge ahead of the competition.

Introduction To Synergics

Synergics Solutions is an all-inclusive jewellery management ERP platform designed keeping in mind the complexities of the jewellery industry today. It is a simple and user-friendly platform ideal for any jewellery manufacturing unit, wholesaler business, or retail unit. 

A cloud-based solution, Synergics has various innovative features that can be accessed by jewellery manufacturers or retailers anytime and anywhere, giving them complete mobility over business operations. Over the decades, it has had a trusted international clientele of loyal patrons and is the number one market brand for jewellery ERP software. In-house manufacturing, on-demand orders known as outsourcing manufacturing, or jewellery retail stores- Synergics is an all-inclusive package that solves all your jewellery management requirements.

Synergics is a seamlessly integrated end-to-end software solution for jewellery.  It handles all functions for jewellery businesses that handle complete supply chain management, from purchase, inventory, and order management to sourcing, sales, and financial accounting. The system is entirely scalable and can accommodate business growth and diversification without any hassles. It also has a wide repository of over 3000+ reports that are configurable and provide you with real-time data at a glance.

Security is also a prime concern for Synergics, and it is on Amazon Web servers that implement stringent security protocols; hence there is no risk to sensitive organizational data. So, let us move ahead and dive deeper to have a look at the key features of Synergics jewellery software for manufacturers.

Key Features of Synergics

Synergics is an ideal jewellery ERP suite for in-house manufacturers, whether they have their production unit or subcontract the manufacturing work to a third party. It automates workflows and enhances the visibility of overall business processes to increase efficiency in daily operations. Some of the key modules for Synergics cloud-based ERP for jewellery manufacturing include:

  • Manufacturing ModuleA key functionality, this module enables manufacturers to produce items in a timely manner and develop optimized processes that save time, money, and effort. It has many smart features, such as:
  1. The facility of auto-generation of job bags on saving the sales order.
  2. Refining feature to facilitate the recycling process of metal dust and getting the refined metal back.
  3. Facility to calculate pre-manufacturing and post-manufacturing costs.
  4. Separate provision for quality control parameters makes it easy for users to define the quality control remarks in the master, where they can be linked to individual operations.
  5. Work center tracking for productivity and losses for both machines and workers.
  6. The issue is different styles for the melting process; hence, the user can issue two-tone styles for melting and take the partial return of individual metals.
  7. Complete track of the manufacturing of two-tone jewellery where every model can be handled individually.
  8. Structured optimization of resources by work center-wise/worker-wise job allocation and tracking.
  9. The provision to define an automated routing process.
  • Job Work Module: This module enables the generation of work chit as per the attached sample. It streamlines the certification of metal such as Hallmark/KDM with losses. Synergics facilitates job work return with labor charges; and allows the agreed wastage or metal loss %; hence if a work item is found faulty, then the labor paid to the job work must be adjusted. It also enables job-work issues with any sample that may be the user’s sample, the customer’s sample, or a buyback sample. 
  • Purchase Module: One of the key strengths of Synergics is that it supports multiple purchase transactions that include outright purchase through outright purchase (purchase order, goods receipt note, and Purchase invoice), consignment (purchase consignment order, Goods Receipt on Consignment, Consignment goods return, and Consignment purchase confirmation), or memo purchase ( memo purchase order, Memo goods receipt, goods returned, Memo Purchase Confirmation). This makes it easy for jewellery manufacturing units to automate various types of purchase transactions and also conduct seamless purchase returns to the vendor.
  • Inventory Management: With Synergics, jewellery manufacturers can maintain the opening and closing stock of all finished, Raw Materials, and unfinished items (Work in Progress). It becomes easy to track inventories up to the bin and counter level, and the system also facilitates extensive lot management. Inventory management is further streamlined through barcoding, where items can be given fixed and variable barcodes.
  • Cataloging: Synergics has a simple system for cataloging items from stock and masters. This makes it easy for users to search for items with the click of a button. The item search can be customized based on specific parameters such as item attributes, gold weight, price, diamond weight, and stone weight. Users can search for items either from stock or item masters. Synergics also has the facility to select the desired items by adding them to the cart and then generating an order/estimate/sales invoice directly.

sea ERP cataloging

  • Financial Accounting: One of the key capabilities of Synergics is the financial accounting module that automates the auto-posting of Receivables and Payables and calculations and reduces error margins.
  1. Cost Center: The system has the capability to define multiple levels of cost centers.
  2. Auto Calculation of FOREX Gain/Loss: With Synergics, users can automatically calculate the FOREX gain/loss per invoice/bill and post it to the respective ledger internally.
  3. Bank Reconciliation: Synergics makes it possible for automated bank reconciliation by uploading bank statements/ data that is received in a soft copy from the bank.
  4. Budget: This module enables users to define and track the budget for the expenses and control the budget on a real-time basis.
  5. Multiple Levels of Voucher Approval: Synergics has a multiple-level approval hierarchy for accounting vouchers, with complete tracking and drilling down options.

Synergics is not only a great platform for jewellery manufacturers but also a smart option for retailers. It has dedicated modules for jewellery retail management that streamline workflows and drive productivity in routine operations. Some of its key features include:

  • Point Of Sale (POS): Synergics is an all-in-one solution that can engage customers right from the moment they walk into the store. It has a kiosk-friendly touchscreen interface that enables customers to select specific jewellery pieces with all search parameters. Once a customer has chosen a piece, the system can generate an estimation with a detailed price breakup. With Synergics, jewellery retailers can automate the billing process to ensure better accuracy and speed.
  • Customer Loyalty: One of the biggest advantages of Synergics jewellery management ERP is the in-built customer loyalty application. It seamlessly allows a customer to check in on the number of points accumulated, and they can redeem the points at the time of billing. The more the customer shops, the more points are accumulated in their accounts, and the levels get upgraded.
  • Customer Relationship Management: Synergics is a smart solution for jewellery retailers that allows them to enhance the customer experience and boost retention. It creates a detailed customer profile with all important information that captures events such as birthdays and anniversaries. The system automatically sends messages to customers about offers and discounts on their special days. It allows users to group family members together so that offers can be given based on their requirements. Customer relationship management becomes a breeze with Synergics as you can track all customer information in a single click and resolve queries faster.
  • Lost Opportunity Analysis: It is important for jewellery retailers to be aware of customer demands and take proactive actions to boost sales. The system records the interests or preferences of walk-in customers and allows follow-up dates against respective salespersons. With Synergics, you can create a detailed summary report about the wins and losses of every salesperson to analyze their sales and take informed measures to enhance their performance.

Lost Opportunity Analysis

  • Order Management: Synergics jewellery ERP simplifies the process of made-to-order jewellery. Any order can be booked hassle-free by showing the master's catalog or even by taking up any design selected by the customer. The system validates the order after receiving a fixed amount of advance and keeps the customer informed at various stages of the order process by sending them emails about the production stage. The order process mechanism in Synergics is completely traceable to boost visibility and customer engagement at every stage.
  • Exchange And BuyBack Of Old Gold: One of the most important aspects of any jewellery retail store is exchanging old gold products and its buyback transactions. Synergics streamlines the process of exchange of old gold items as per the current business environment and prevailing rates. It supports the complete buyback of old gold jewellery based on its value and weight. The system facilitates a transparent exchange process and shares the estimated price based on accurate valuations.
  • Multiple and Dynamic Pricing: Synergics has multiple pricing rules that cover the pricing aspects for all aspects of jewellery retailing. It enables users to configure the pricing and also provides for complex ‘Do It Yourself’ pricing. The system has integrated pricing with the flexibility to work with retailers of MRP-based selling and even daily gold-rate-based pricing. The robust formula builder can easily define prices and the respective dependent criteria to automate processes and reduce dependency on the vendor.
  • Procurement: Synergics is powered by artificial intelligence tools that make it hassle-free to procure items required for jewellery sales. Synergics jewellery ERP software allows the procurement of raw materials like gold, silver, and stones. The system can also manage to purchase ancillary items such as gift boxes or packaging. It supports dual units of measurement for stones (carats and pieces), and the user can create masters at the time of purchase.

sea ERP-procurement

  • Barcoding: The pillar stone of a successful jewellery business is the uniqueness of every piece. Synergics ensures that barcodes and RFID tags work seamlessly with the system. This makes it easy to control and track stock, and all the variances are pointed out through a simple click. One useful feature is that repricing in the system does not change the need to re-barcode items, and the new prices are automatically fetched when the barcode is scanned. Synergics facilitates the scanning of barcodes from any handheld scanner, tablet, or smartphone, making the process simple and user-friendly.

The Final Word

Undoubtedly, Synergics is the best jewellery ERP software in the market that can take care of manufacturing, subcontracting, and retail aspects of jewellery management. Some reasons to choose this dynamic solution include the following:

  • Synergics is a completely browser-based system that runs on platforms such as MAC and Windows.
  • Synergics is the best platform for multi-location businesses, providing real-time information to increase team collaboration and productivity.
  • Reporting is one of the major strengths of Synergics as it allows users to generate customized reports to enhance decision-making.
  • The system is scalable, and users can increase their capacity anytime in case of business expansion or diversification.
  • Synergics has been tested for many concurrent users and is built on a robust back-end application with an auto-backup facility.
  • A user-friendly interface with a sharp learning curve makes the system suitable for quick, seamless transactions.

Developed with the latest cloud computing technology, Synergics jewellery ERP is a must-try for all jewellery business units. The system receives a perfect ten score and a big thumbs up for its innovative features, advanced reporting, and detailed jewellery management functionalities!

Sea ERP for Jewellery founder

Automation has touched every aspect of business today, modernizing transactions, improving oversight, and simplifying operations by a great margin. However, in the Indian subcontinent, automation is mostly limited to operations of large manufacturing corporations and IT-related industries.

Thus most niche industries fail to find automation service providers that can offer end-to-end business solutions catered to their industries. Thankfully, automation enablers like Synergics Solutions come to the rescue of such niche industries and offer customized automation solutions to them.

Synergics Solutions has made quite a name for itself due to its jewelry manufacturing and retail ERP suite and has also created personalized solutions for rice manufacturing and retail of precious stones over the years.

We are fortunate to have interviewed Mr. Vivek Das, the founder of Synergics Solutions, and know about his and his firm’s journey this far.

In Conversation with Mr. Vivek Das, Founder of Synergics Solutions

Here’s an excerpt from the interview: 

A warm welcome from SoftwareSuggest Mr. Vivek. Our readers are keen to know what prompted you to create Synergics Solutions? Tell us about your journey so far.

In the year 2005, India was perceived as a country with good technical brains but the skill sets were being utilized in the IT services. Synergics was formed with a Product-oriented business in mind. There was and still is a gap between the available service providers for big companies.

Our domain knowledge has helped us capture the big and small business automation in the Jewellery vertical. The journey was never easy and full of challenges. Change is the only constant and keeps one going as long as we can adapt.

What is your success mantra? Something you have followed personally that has helped you in your journey.

There is no success mantra that I feel can be singled out. I would like to share a few pointers which have kept me going. There is an excellent book by Jeff Bezos ” Invent and Wander “, there are a lot of takeaways and learnings. It has been quite insightful.

One needs to continuously try and reinvent so that we have something new to offer, improve on our earlier offerings and bring value to the table. One of my favorite books gifted by my father that has always inspired me is ” Leadership Wisdom”. At this juncture also I have the hunger to learn and have been selected by the prestigious Massachusetts Institute of Technology for their Technology Leadership Programm.

How has Synergics Solutions equipped itself to deal with the Covid-19 situation better? 

Synergics has been a client-obsessed organization. Feedback from Clients and the ever-changing needs/ demands from the business have kept in the business for more than a decade. Fortunately for us, we did move to cloud way back and so did the majority of our clients.

In fact, Covid-19 situation was a good opportunity to further move on to the best in the world i.e. AWS. There is an interview on the same. Please visit the link to see the same. Synergics has now ventured into Artificial Intelligence and Machine Learning to take automation further.

Our ERP ( S.E.A ) has been ahead of time for this vertical as it was one of the first ERP on cloud for the Jewellery Industry. Today the biggest Jewellery E-tailer Caratlane runs its entire Physical and Digital supply chain on our ERP.

Any interesting changes in Synergics Solutions numbers/ stats that you would like to share between Pre-pandemic and now? 

There are multiple ways to look at the numbers. Let’s make it interesting as the Pandemic is still not over. We didn’t have a single downtime in the past year on the infra side. In April 2020 when everything was down, we were awarded a contract by Aurex, a company based out of Zimbabwe where even the Reserve Bank of Zimbabwe has stakes.

During the first wave and therein we have an increase in demand to get automated as it opens the doors to go digital. A huge establishment like Aurex could go LIVE with just one visit of 4 days from our deployment team. The automation cycle of buying, implementing, and being supported on an ERP has completely gone remote for smaller organizations too. This is a big leap towards automation.

What updates and advancements are being made at Synergics Solutions to help your clients navigate in the new normal? 

Synergics has come out with an excellent Platinum support system to ensure that the current clientele is supported within a time-bound manner. This support system is cloud-based and thus is never restrictive on the physical location of the support executive.

We have built tools to ensure that the physical B2B sales meetings which were not happening do not become a deterrent for business. We have introduced tools in the retail front to ensure that the consumers are offered more personalized service and Retailers are armed with better data. These steps in all have been rewarding by improving Sales and efficiency of our clients.

What is your vision and plan for taking Synergics Solutions to greater heights in the next 5 years?

Synergics is synonymous with complete automation in the Jewellery industry when it comes to India. We want to achieve the same globally. The right value addition to our clients would be to make them more efficient. This industry deals with an SKU/ Raw material which is high on cost.

We plan to have build intelligence in the ERP which can help optimize the inventory levels for Manufacturing and Retail thus making some portion of their capital free in this capital-intensive business. Technology should be used to drive a business by not looking at the mirror but looking ahead in terms of right forecasting.

What motivates and strengthens you to keep up with the competition? 

Synergics is in competition with no one. We compete by breaking our own barriers. It is well observed that the moment one compares to a competition and the competition stagnates then your own growth stagnates as you are competing to a stagnated entity.

At Synergics the feedback from our customers or critics has always helped us to pull up our socks as we see it as an opportunity the moment we offer the clients what we couldn’t earlier.

What advice would you give to young entrepreneurs starting out in this field? 

There are no shortcuts. I would like to reiterate that Entrepreneurship is not for people who perceive it to be a quick cash-out option. One should get into it if you are really passionate about solving a problem.

Be open to evolving and improving your idea without being in love with your first idea. The first idea, first product, and your first execution are never going to be perfect.

Sea ERP for Jewellery Resources

Overall Sea ERP for Jewellery Reviews

Thinking about using Sea ERP for Jewellery? Check out verified user reviews & ratings based on Sea ERP for Jewellery's features, user-friendliness, customer support, and other factors that contribute to its overall appeal.

4.4/5

Based on 12 Reviews

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Feature 4.3

Feature

Out of 5

Ease of use 4.3

Ease of use

Out of 5

Value for money 4.3

Value for money

Out of 5

Customer support 4.3

Customer support

Out of 5

Likelihood to recommend 100%

Likelihood to recommend

Out of 100%

Sea ERP for Jewellery Pros and Cons Based on Customer Reviews

"Adaptability towards modifications and prompt customer service. Quick solutions for all requirements. Immediate resolution of urgent issues. Data compiling."

"Adaptability to modifications and prompt customer service"

"Quick solutions for all requirements. Immediate resolutions for urgent issues."

"Reverse deletion activity should be introduced with limited access. User Interface (UI) can be upgraded to improve the user experience. More MISs."

"Reverse deletion activity should be introduced with limited access."

"The user interface (UI) can be upgraded to improve the user experience."

SoftwareSuggest reviews are authentic and verified. Here's how.

Showing 3 out of 12 Reviews

islam. P.

Manager

Used the software for : 6-12 months (Weekly)

Company Size :11-50 employees

5.0

Sep 25, 2023

Verified via Business email.

Verified Reviewer

This review is written without any compensation or invitation from SoftwareSuggest, vendor, or affiliate.

Review Source: Organic

Review for Sea ERP for Jewellery

The software covers the complete supply chain management of the jewelry business, including Prototyping, Purchase, Inventory, Order Management, Manufacturing, Job Work, Invoicing, Local Sales, Export, Retail, Financial Accounting, Catalogue, and E-Commerce Business.

Feature 5

Feature

Out of 5

Ease of use 5

Ease of use

Out of 5

Value for money 4

Value for money

Out of 5

Customer support 4

Customer support

Out of 5

Sea ERP for Jewellery After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Sea ERP for Jewellery?

Adaptability towards modifications and prompt customer service. Quick solutions for all requirements. Immediate resolution of urgent issues. Data compiling.

What do you dislike about Sea ERP for Jewellery?

Reverse deletion activity should be introduced with limited access. User Interface (UI) can be upgraded to improve the user experience. More MISs.

What features is Sea ERP for Jewellery currently missing?

I dnt miss any features

What other products like Sea ERP for Jewellery have you used or evaluated?

"Quick solution for all the requirements. Immediate resolution on urgent issues."

Sudhanshu

Assistant manager-Operations.

Used the software for : 6-12 months (Daily)

Company Size :51-200 employee

5.0

Jun 13, 2022

Verified via Business email.

Verified Reviewer

This review is written without any compensation or invitation from SoftwareSuggest, vendor, or affiliate.

Review Source: Organic

Good Experience with ease of use

We systematically managed our orders (1000 per day) and SKUs (in lakhs) along with smooth manufacturing operations. Good software to use.

Feature 5

Feature

Out of 5

Ease of use 4

Ease of use

Out of 5

Value for money 5

Value for money

Out of 5

Customer support 5

Customer support

Out of 5

Sea ERP for Jewellery Mobile App Experience

1 2 3 4 5 6 7 8 9 10

What do you like best about Sea ERP for Jewellery?

Adaptability to modifications and prompt customer service

What do you dislike about Sea ERP for Jewellery?

Reverse deletion activity should be introduced with limited access.

What features is Sea ERP for Jewellery currently missing?

API integration although we have not require it yet, so might be it's there in software already

What other products like Sea ERP for Jewellery have you used or evaluated?

Too many products like Jewellery IT, Jewels IT, Maharaja ERP, Microsoft Dynamics NAV etc.

How Sea ERP for Jewellery is better/different from its competitors?

Can have lots of data with miinimum processing error

Deepu D.

Manager - IT

Used the software for : 2+ years (Daily)

Company Size :51-200 employee

4.0

Jun 07, 2022

Verified via Business email.

Verified Reviewer

This review is written without any compensation or invitation from SoftwareSuggest, vendor, or affiliate.

Review Source: Organic

Highly Skilled Professional Software Vendor

A well-designed ERP software product is currently available in the Indian market. It is supported by highly skilled and dedicated team members, offering a single solution for all ERP requirements.

Feature 4

Feature

Out of 5

Ease of use 4

Ease of use

Out of 5

Value for money 4

Value for money

Out of 5

Customer support 5

Customer support

Out of 5

Sea ERP for Jewellery Mobile App Experience

1 2 3 4 5 6 7 8 9 10

Sea ERP for Jewellery After Sales Service Rating

1 2 3 4 5 6 7 8 9 10

What do you like best about Sea ERP for Jewellery?

Quick solutions for all requirements. Immediate resolutions for urgent issues.

What do you dislike about Sea ERP for Jewellery?

The user interface (UI) can be upgraded to improve the user experience.

What other products like Sea ERP for Jewellery have you used or evaluated?

NA

How Sea ERP for Jewellery is better/different from its competitors?

Ease of use.

Alternatives of Sea ERP for Jewellery

Explore alternative software options that can fulfill similar requirements as Sea ERP for Jewellery. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Sea ERP for Jewellery FAQs

What are the top 5 features for Sea ERP for Jewellery?

The top 5 features for Sea ERP for Jewellery are:

  • Budgeting
  • Document Management
  • Financial Management
  • Inventory Management
  • Manufacturing

What type of customer support is available from Sea ERP for Jewellery?

The available support which Sea ERP for Jewellery provides is:

  • Email

Where is the headquarters/company of Sea ERP for Jewellery located?

The headquarters/company of Sea ERP for Jewellery is located at Mumbai.

What types of businesses does Sea ERP for Jewellery serve?

Sea ERP for Jewellery serves a wide range of businesses, including but not limited to Startups, SMBs & Enterprises.

How is Sea ERP for Jewellery commonly used?

Sea ERP for Jewellery is commonly used for various purposes, such as ERP and more.

Who are the primary competitors of Sea ERP for Jewellery?

The three major competitors of Sea ERP for Jewellery are Design Handler, GoldMark Jewelry Software and Jewelry Designer Manager. Compare and evaluate their features, advantages, disadvantages, and other aspects to find the best option for your business.

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