In recent years, social media marketing has emerged as the forefront of digital marketing strategies for businesses worldwide. With the world becoming increasingly connected through the internet, companies are leveraging the power of social media to reach their target audience and drive growth.
In addition, with the rise of remote work and a shift towards online communication in the past 2-3 years, social media platforms have evolved to instant messaging community platforms such as WhatsApp.
With over 2 billion active users and a global presence, WhatsApp has proven to be a significantly valuable tool for businesses looking to connect with customers and clients in a personal and direct manner.
However, to fully reap the benefits of WhatsApp marketing, you need advanced tools and technologies by your side. This is where solutions like MyOperator come into play.
In this software review, we will delve into the following topics:
- Introduction to MyOperator WhatsApp Business Platform
- Key Features of MyOperator WhatsApp Business Platform
- How Does The Platform l Help Businesses?
- Our Final Verdict
MyOperator WhatsApp Business & Marketing Suite: An Overview
MyOperator– a leading cloud-based telephony service provider in India, has been assisting businesses in communicating more efficiently through its cloud telephony and VoIP solutions for a long time. And now, they have introduced Omni-channel communication by launching a cutting-edge WhatsApp Business Platform.
This innovative platform promises to help businesses take their customer engagement to new heights besides streamlining their communication and campaign efforts like never before.
With a user-friendly interface and all the necessary features and functions, MyOperator WhatsApp Business Platform is easy to use for businesses of all sizes and technical abilities. Getting started with the platform is a breeze- simply log in, import contacts, and kickstart your WhatsApp campaign in minutes.
The platform also offers rich analytics for each campaign, allowing businesses to get a deep understanding of their campaign performance and identify areas for improvement. And, it can also serve as a primary communication channel, helping companies connect with customers in real-time.
Now, let’s take a closer look at the key modules and functions that give MyOperator WhatsApp Marketing Platform an edge over its competitors.
MyOperator WhatsApp Business Platform Key Features
The MyOperator WhatsApp Business Suite comprises several key modules: Live Chat, Chat Profile, Campaigns, History, Contacts, and Manage. Let’s delve into each of these modules to understand their functions and how they work.
1. Live Chat
Live Chat is one of the crucial offerings of the MyOperator WhatsApp Business Platform. When a customer sends a message to a business’ registered WhatsApp number, the message will appear in the “Active” tab of the “Live Chat” dashboard. Businesses can set up automated message streams to respond to these messages.
However, if the customer doesn’t find the answer they are looking for through the automated message exchange, they can request a live chat with an agent. In such a scenario, the conversation will then move to the “Requesting” tab, located next to the “Active” tab.
The third tab– the “Intervened” tab, allows agents to interact with customers who have already communicated with the chatbot or automated messages.
Through the “Intervened” chats, agents can share canned messages, pre-defined templates, as well as manual messages along with media files. Once the objective is achieved or information is shared, the agent can close the chat with that particular user.
2. Chat Profile
The Live Chat dashboard also features a section called “Chat Profile” on the right-hand side, designed to provide agents with a comprehensive understanding of customers, including their preferences, relationship with the company, and more. This section displays key customer information, such as name, status, agent name, last active time, unresolved queries, and customer journey timeline.
Further, the Chat Profile section includes three additional tabs: Campaigns, Attributes, and Tags.
- The Tags tab: This tab allows you to categorize customers based on their interests, business type, invoice type, and so on.
- The Attributes tab: This tab enables you to segment customers for future campaigns based on their characteristics.
- The Campaigns tab: This tab displays a list of all campaigns in which a customer has participated, both in the past and present.
Leveraging all this information, you can gain deeper insights into your customers and their relationship with your business– optimizing your live chat interactions.
3. Campaigns
The third crucial component of the MyOperator WhatsApp Platform is the “Campaigns” module. As the name suggests, this module offers a seamless way to plan, launch and monitor your WhatsApp marketing campaigns, helping you bring your marketing efforts to life.
Upon accessing the module, you will see a “Launch” tab located on the top-right corner of the screen. Clicking on it will redirect you to the “Create Campaign” screen, where you can customize your campaign by entering all the essential details, such as the campaign name, message type, target audience, attributes, and more.
The platform also provides the option to schedule your campaign so that you can choose the best time to reach your audience. Moreover, it allows you to select the type of message you want to send, such as text, image, video, poll, etc.
One of the key features that give MyOperator WhatsApp marketing suite an edge is its ability to send predefined template messages as well as regular messages for campaigns. Note that these pre-approved templates once thoroughly vetted and approved by WhatsApp, ensure that your messages meet their strict standards and guidelines.
A. Campaign Analytics
To ensure that your marketing campaigns are successful, it’s important to understand how they performed and what can be improved. Fortunately, the platform provides comprehensive campaign analytics that gives you detailed insights into all of your past campaigns.
The analytics show important information such as the type of campaign, message type, duration, and the number of messages sent, delivered, read, replied to and failed, in an easy-to-understand visual format.
Additionally, if your messages don’t reach all customers, the platform allows you to resend failed messages as many times as necessary.
These are the core features of MyOperator WhatsApp suite. But, there are three more modules – History, Contacts, and Manage – each offering additional functionality. Let’s take a closer look at each one.
4. History
The “Live Chat” section is a feature in which you can communicate with customers in real-time. However, after 24 hours, the chat will be automatically moved to the “History” section. This section allows you to keep a record of all your previous chats.
If you need to communicate with customers in the “History” section again, you must use a pre-approved message template. This means that you cannot initiate the chat by sending a manual or general message. When the customer responds to your message, the chat will then be moved back to the “Live Chat” section.
It’s important to note that the process for reinitiating a chat with “Intervened” customers is different from those in the “History” section. Therefore, make sure to follow the correct procedure to ensure smooth and effective communication.
5. Contacts
As the name suggests, the “Contacts” module is where you can manage your customer contacts. This module allows you to add new contacts either by manually entering them or by importing them from a CSV file. It’s important to note that businesses can have up to 200,000 contacts per account– quite a sufficient number, even for enterprises.
At the top of the “Contact” screen, you’ll see three tags: Quality Rating, Template Messaging Tier, and Remaining Quota.
Quality Rating is a rating provided by WhatsApp based on the quality of your messages. A “High” rating indicates that your messages are properly formatted and of good quality, while a “Low” rating shows otherwise.
Template Messaging Tier shows the category you have been placed in by WhatsApp, with four options: Tier 1 (1000 Messages), Tier 2 (10,000 Messages), Tier 3 (100,000 Messages), and Tier 4 (Unlimited Messages). To move to the next higher tier, you will need to reach the maximum limit of your current tier within a week. The Remaining Quota shows the number of messages you have left for the week.
6. Manage
The sixth component of the MyOperator WhatsApp Business Suite is the “Manage” module. This section gives you complete control over all aspects of the platform, including chatbot integration, user attributes, template messages, agents, tags, analytics, billing, usage, live chat settings, and more.
With the template message management feature, you can create new template messages by specifying important information like the template type, format, language, and category. After submitting your template, it may take up to 24 hours for WhatsApp to approve it, after which you can use it for your campaigns.
Moreover, you can also create pre-written messages called canned messages for quick responses to customer inquiries.
Another important tab you will notice here is the Agent tab. Via this tab, you can add new agents and categorize them as Agent, Manager, or Owner. Agents can only access chat messages, while Managers have access to all information except billing details. On the other hand, Owners have full access to all information, including billing.
In conclusion, the Manage module allows you to manage all elements of the platform according to your preferences and needs.
How Does Myoperator Whatsapp Suite Help Businesses?
Based on all this information, we can certainly say that the MyOperator WhatsApp Business solution is indeed a cutting-edge platform that can significantly assist modern businesses in taking their customer engagement to new heights.
The system houses a range of advanced features and functions that streamline communication efforts, offer businesses a better understanding of their campaigns’ performance, and provide a comprehensive solution for their WhatsApp marketing needs.
Here are some key benefits of using MyOperator WhatsApp Business and Marketing solution for businesses:
- Easy to use, user-friendly interface for businesses of all sizes and technical abilities.
- Serves as a primary communication channel to connect with customers in real-time.
- Provides agents with a comprehensive understanding of customers through the Chat Profile section.
- Automated messages and live chat options to quickly respond to customer inquiries.
- Advanced reporting and analytics to track the success of campaigns and make data-driven decisions.
- Allow you to schedule campaigns and select the message type (text, image, video, poll, etc.)
- Allows businesses to categorize customers and segment them for future campaigns based on their interests and characteristics.
To sum up, the MyOperator WhatsApp Marketing solution is a powerful and innovative platform that businesses can use to connect with their customers in real-time and improve their overall marketing efforts.
Our Final Verdict
MyOperator WhatsApp Business & Marketing Suite is indeed an innovative and user-friendly solution for businesses looking to enhance customer engagement and streamline communication efforts. Leveraging this platform, companies can connect with customers in real-time, besides launching and monitoring campaigns with ease.
The platform comes with a wide range of features, including live chat, chat profiles, campaigns, and rich analytics– giving businesses deep insights into customer behavior and campaign performance. Besides that, the tool’s intuitive design makes it easy to use for businesses of all sizes and technical abilities. The unique advantage that MyOperator provides you is to combine WhatsApp with other channels like voice to give your customers a unified omni-channel experience.
Overall, we highly recommend this solution for businesses looking to boost their marketing and customer engagement efforts through WhatsApp.
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