Best SEO Tools

Search engine optimization or SEO is a process that helps to optimize website visibility, improve ranking, drive traffic to the website, etc. In short, it is SEO that can make your website more reliable to Google and impact your ranking positively. 

But before working on your website SEO, you need to create a powerful and effective SEO strategy. A winning strategy requires you to get familiar with different off-page and on-page SEO tools.

What Are SEO Tools?

SEO tools are developed to assist in optimizing a website’s ranking and enhance visibility. Several SEO tools are available for strategizing and carrying out marketing campaigns effectively. These tools assist in discovering opportunities and filtering out weak points that prevent your website from ranking.

Every SEO tool is utilized for a specific purpose. SEO tools are available for several tasks like in-depth analyses of the competitors' SEO strategies, backlink profiling, keyword researching, conducting SEO audits, tracking KPIs and progress of the campaigns, data visualization, etc.

Overall, effectively using SEO tools will allow you to strategize SEO campaigns successfully. It will positively impact the website’s performance, and the desired outcome from the marketing campaigns can be gained.

How Do SEO Tools Work?

As per the 2023 data, there are approximately 1.13 billion websites. So, you can imagine the efforts you have to make to achieve a higher ranking on search engine result pages (SERPs). This is why it becomes necessary for website owners to get an understanding of how SEO tools work.

The best SEO platforms provide an opportunity for marketers to track their website’s performance, increase traffic, and improve search ranking and visibility of the website. They offer detailed insights, which is useful for boosting website ranking on the Google search engine. 

SEO software checks the possibility of webpages ranking higher on search engines by finding keywords and backlinks. This has significant benefits, such as improved visibility, an increase in traffic, and higher revenues.

Key Features Of SEO Software

SEO tools have various capabilities that help carry out different tasks. These can include site audits, keyword research, competitive comparisons, etc. Let’s look at the several features of online SEO software:

1. Site Audits

Site audit refers to conducting a thorough checkup of your website. With SEO tools, you can examine the factors impacting your website performance to gain a clear picture. 

SEO software helps you find out if your website is well-optimized to meet your traffic goals, and also you get to know how to make your website better for your audience. Regular site audits enables you to know where to focus your efforts and make necessary changes to your website.

2. Brand Alerts

SEO tools let you know every time a brand or URL, or domain mentions your website. With just a few clicks, you will start receiving email reports of the website and the time your website was mentioned or referenced. 

Once you receive these alerts, it depends on whether you want to answer. However, alerts are an important feature of SEO tools that lets you have all the required information at your fingertips.

3. Integration With Website Analytic Tools

Website analytics tools like webmaster tools, Google Analytics, etc., can be easily integrated with SEO tools. This enables you to monitor your website's real-time data and customer activity, including their interaction with the product, abandoned cart, etc. 

Integrations help save time and ensure seamless data transfer, providing real-time business insights. Most SEO tools allow quick integration with website analytics to provide comprehensive data.

4. Social Analytics

Social analytics refers to the ability to gather and interpret data from social media platforms with the help of top SEO software. It enables businesses to comprehend the needs and expectations of their customers.

Social media platforms can give a business deep insights into consumer behavior. Social analytics can further give real-time business decisions on key metrics to help you understand what influences their customer’s buying decisions. 

5. Backlink Tools

In SEO, the more quality backlinks a website has, the higher it will rank on Google. Website owners can analyze their backlink profiles with the help of a backlink analysis tool. It offers details on the relevance, amount, and quality of the links connecting to their website. 

SEO tools can help you insert the right backlinks and gain visibility. In addition, the SEO tool assists in evaluating your backlinks, checking competitors' backlinks, and learning how they affect your website performance. 

6. Local Marketing

SEO tools help in designing an effective SEO strategy to engage potential customers within a certain radius. It plays a positive role in local marketing and drives traffic to your website.

The right SEO software can help in putting your products or services in front of customers and increase engagement that will lead to final purchase. Local marketing enables you to put efforts into a niche target that will actually respond to and purchase from your print and digital campaign.

7. On-page Analysis

On-page refers to anything that a customer sees when they visit your site. It can be your home page, blog section, product page, etc. SEO tools will help you analyze the issues and gaps in your website so you to fix them in order to increase your ranking. 

With SEO software, you can receive a complete detail of each of your web pages, including information on keywords, performance, content, accessibility, etc. On-page analysis is a key feature of SEO tools that aid in boosting traffic and website visibility.

8. Competitive Comparison

SEO tools allow you to search for possibilities to outperform your competitors with competitive analysis. This helps you understand how your rival operates, its strengths, weaknesses, and pricing strategy.

SEO tools perform detailed competitor analysis to help you understand and evaluate your page against similar ones. Additionally, it enables you to be aware of the changing market developments and ensures your product or service compiles with the customer needs. 

9. Keyword Research  

SEO software assists with finding and analyzing search phrases that people enter into search engines. Keyword research can reveal target queries, their popularity, the difficulty of ranking for these search terms, and much more. 

With SEO tools, you can get information about current market trends related to keyword selection which lets you focus your content on the subject that your audience is searching for.

Types of SEO Software Tools: Enhancing Your Search Engine Visibility and Rankings

Three main types of SEO software tools can help improve your search engine visibility, rankings, and, ultimately, your sales and ROI.

Here is a brief elucidation of the three types of SEO optimization software:

1. On-page SEO:

If you want your target customers to visit your website, optimizing your onsite SEO, then an on-page SEO checklist is essential. On-page SEO refers to your web content, structure, and HTML elements. Optimizing on-page SEO can go a long way in improving your search engine rankings. Some of the on-page SEO fundamentals cited below will help you achieve the maximum results:

• To derive maximum results from on-page SEO, you must pick unique domain names for your website. Ensure the domain name you chose reflects what your website is about.

• Choose the right set of keywords to catch the attention of your target audience.

• Create unique and engaging content to keep your visitors hooked.

Last, you should also optimize your meta descriptions (the snippets of your web page description that become visible during search results). Meta descriptions are key in tempting your audience to click on your page and read more content. Though Google allows meta descriptions up to 220 characters, it is advisable to keep it within 160 characters since mobile devices do not enable reports beyond 160 characters.

2. Off-page SEO:

Off-page refers to your ongoing web promotion efforts, such as tweeting your blog posts, videos, images, etc., and sharing the same on social media platforms. It also refers to the process of getting backlinks from third-party websites to grab the attention of your target audience. Updating your social feeds regularly keeps your readers engaged and encourages them to share your blogs/articles with their families, friends, and acquaintances. When the readers share the link to your website, it helps your website rank higher on Google’s SERPs. At the same time, it offers better exposure to your website, thus, driving more visits and links. The more social media mentions and backlinks you earn, Google perceives you as a subject matter expert and raises the rank of your website to the top of its SERP.

3. Technical SEO:

SEO ranking software lays a robust foundation to provide your content with the best opportunity to rank higher on the search engine results page. Technical SEO refers to assessing your website's technological facets, such as speed, responsive design, mobile-friendliness, hosting, indexing, etc. It aims to identify and fix your website’s shortcomings to enhance its performance. Technical SEO makes it effortless for search engines to access, crawl, and index your web pages. Besides crawling and indexing, it covers many SEO topics, such as mobile/image optimization, internal/external links, SSL certificates, site structure, sitemaps, and SSL certificates. Technical SEO makes your website secure, fast, and crawlable for search engines. It helps you implement structured data to stand out on Google’s SERP.

Top SEO Tools You Need to Boost Your Website Performance

Here is a list of the most commonly used SEO software tools:

1. Keyword Tool

SEO ranking software creates a comprehensive keyword list for your business quickly and effortlessly. Keyword research software helps you estimate the number of clicks or impressions your keywords receive for a bid. Besides helping you find competitor keywords, the keyword tool also enables you to determine the number of times a specific keyword has been searched. This reliable tool also suggests long-tail keywords for search terms related to any topic.

2. Ranking Tool

Popularly known as a keyword rank tracker, a keyword ranking tool is used to secure an impressive online ranking in your niche. A ranking tool helps you discover the latest keyword search trends so that you can understand the preferences of your target market and use the most popular keywords to fortify the way of reaching your target audiences online. It helps you eliminate non-productive keywords and also generates keyword statistics so that you can analyze the results and optimize your web pages accordingly.

3. Website Audit

Website auditing is a time-consuming process that calls for a lot of patience. A website audit tool automates the website auditing process and saves you from monotonous manual checks. It instantly identifies website errors and keeps technical issues at bay. The most powerful website audit solution offers a crawling tool to crawl your web pages and provide actionable insights.

4. Content SEO Tool

Also known as the content analyzing tool, a content SEO tool aims at improving the quality of your content for readers and search engines so that you can rank higher on SERP. This useful tool helps you analyze your content to identify and fix SEO issues such as keyword spamming and plagiarism. SEO ranking software also comes with an online editor that offers writing tips to help you rephrase and publish updated content to attract more traffic.

5. Technical SEO Tool

If you think your organic traffic is decreasing, only a technical SEO tool can rescue you from this disaster. Besides analyzing organic search performance, a specialized SEO tool helps you identify missing meta keywords, meta descriptions, or page titles. Moreover, it also detects URL errors, canonical issues, and pagination issues and removes broken links.

6. Copy Audit

This SEO ranking software helps you analyze the quality of your existing content to identify the weak areas of your content that are hurting your search ranking. Copy audit tools are highly preferred by webmasters for creating engaging online content.

7. AMP Testing

AMP is the abbreviated form of Accelerated Mobile Pages. An AMP testing tool, also known as the AMP validator tool, minimizes your website loading time, besides reducing the bounce rate. AMP testing tool is used for testing if your URLs are available for accelerated mobile pages. It makes your website AMP-compliant and eliminates errors from mobile web pages.

8. Outreach SEO

Outreach SEO ranking software is the smartest way to succeed in SEO campaigns. The primary objective of SEO outreach is to help your website earn quality backlinks. Effective outreach enables you to witness significant growth in website traffic and better visibility on SERP. Consequently, it ends up generating more sales leads, as well as revenue.

Who Are The Users Of SEO Tools? 

While SEO tools are useful, it is not necessary that everyone uses SEO tools. There are some organizations and individuals who depend on SEO software to derive data and improve overall website health.

Let’s look at the list of users of SEO tools:

1. Content Creators

Content creators are responsible for writing high-quality content which performs well in order to increase website ranking. With the help of SEO tools, they can find trending and relevant keywords. The latest SEO tools also allow content creators to search for interesting content ideas and create meta titles, descriptions, and tags. 

2. Content Marketers

Content marketers have the responsibility of writing and distributing content with the motive of connecting with the target audience. Therefore, to get a better understanding of the customer, they take the help of SEO tools. 

Without SEO, content serves no value. It is not enough to just produce content and publish it. A lot goes behind creating a powerful content marketing strategy. To enhance user involvement, SEO techniques are used to optimize the website content.

3. Website Owners

Owners of websites should focus on improving their online visibility. This covers a variety of topics, such as website design, on-page SEO optimization, building high-quality backlinks, using local SEO techniques, and much more. 

SEO software is required for website owners to optimize their websites for better ranking. SEO tool substantially enhances the website content and drives traffic. It provides accurate data, which makes the SEO process easier. 

4. E-commerce Businesses

In the technological world, it is usual for people to prefer online shopping over offline shopping. Therefore, it has become necessary for eCommerce businesses to stay updated with the latest market trend and customer requirements. 

With SEO tools, businesses can understand the position of their eCommerce store, identify and fix content gaps, find important keywords, design a powerful content strategy, and write a product description that converts.

What are the Benefits of Using Enterprise SEO Tools?

Businesses nowadays totally rely on SEO analysis software to succeed in their digital marketing campaigns. This SEO ranking software significantly enhances the productivity of your SEO campaigns, besides saving time. SEO analysis software offers myriad benefits, making it an essential digital marketing tool globally. Here are some of the best benefits provided by search engine optimization SEO software:

1. Centralized Interface

Search engine optimization SEO software helps you execute multiple errands in one system. Its clean and responsive dashboard lets you keep tabs on the latest SEO trends, search engine rankings, website performance of your competitors, and other important aspects of your best SEO tools.

2. Brings More Traffic to your Website

The common goal of every business is to generate profits. You need access to the best enterprise SEO software to thrive in today's cutthroat business environment. The best SEO software helps you rank higher in SERP, doubling your website traffic. Once you succeed in driving more traffic to your website, you start attracting more leads and generating more profits.

3. Evaluate your SEO Progress

The best SEO software solutions automatically generate comprehensive reports weekly or monthly to show your progress in your SEO efforts. This feature also helps SEO ranking software send detailed progress reports to their clients so that they can analyze how much online traffic their site is attracting, which keywords are driving more traffic to their site, and if the website is generating good leads.

4. Integration with Google Analytics and Search Console Tools

This feature allows you to compare online traffic with search engine rankings besides fixing issues and providing an in-depth view of your SEO performance.

5. Provides Real-time Information

Search engine optimization software provides you with real-time information about the performance of your content to keep you on top of everything. The instant updates help you make immediate alterations to your best SEO tools so that your strategy concurs with the ever-changing search engine algorithms.

Lastly, enterprise SEO software helps you create brand awareness to fortify your credibility.

So these are some of the advantages of investing in the best SEO software ranking software. Automated SEO software streamlines your SEO efforts to minimize the chances of human error, enabling you to keep your team on the same page.

Key Considerations While Choosing The Best SEO Tool

You must be wondering the ways to decide which SEO software solutions are right for your business. With the increasing demand for SEO software, there are numerous options available in the market. 

Along with looking at search engine optimization software reviews, here is a list of features that will help you select the top-rated SEO software for your business needs:

1. Ease of Use

Dealing with complicated data and reports can become annoying. Hence, it is best to look for SEO software that is easy to operate and user-friendly. You must be able to navigate the software without any hassle easily. 

2. Functionality

The functions in SEO tools should help you simplify the process of getting data. You must be able to monitor the ranking and statistics pertaining to your website. An SEO tool should also help with keyword research and analyze the buying behavior of customers. 

SEO software must be incorporated with tools for PPC analysis, which will enable you to run ad campaigns smoothly. You can also look at the SEO software reviews to get an understanding of how it worked for other people. 

3. Features

Using the right search engine optimization software should assist you in ranking higher in Google search results. After you are done creating great content, you need an SEO tool to determine the effectiveness of your content. 

The features of SEO software must help you monitor website ranking, run a detailed SEO analysis of the entire website, help analyze the keywords, gain insight into your competitor’s strategy, evaluate backlinks, and improve your social media presence. 

4. Customer Support

Customer support plays an important role when choosing any software or product. It is a direct relationship between the business and the customer. Therefore, you must make certain the SEO analysis software you are buying has a customer support service. So, in case you get stuck somewhere or have any issues, you can reach out to them for an appropriate solution.  

5. Pricing  

Good SEO analyzer software can be costly. However, it is necessary when it comes to website success. Every search engine ranking software offers a different pricing model on the basis of functions required by the customer. And if you really aspire to optimize your website for SEO, consider buying the package that most fulfills your business requirement. 

Top 5 SEO Tools 

We have compiled a list of 5 top SEO tools along with their features, prices, and pros and cons. These points will help you arrive at a better conclusion as to which is the right software for your business:

Name	Free Trial	Demo	Starting Price
Google Analytics	14 Days	Yes	$150,000/year
Ahrefs	7 Days	Yes	$99/mo
Semrush	7 Days	Yes	$199.95/mo
Google Search Console	N/A	Yes	Free
Screaming Frog	N/A	Yes	$259/year

1. Google Analytics

Google Analytics is an SEO software that gathers and monitors data from the website and provides a detailed insight into your business. This analytical platform helps businesses measure the success of their campaigns, determine the source of traffic, analyze customer behavior, track goal conversions, etc. In short, Google Analytics is a platform used by all businesses despite their size.

Features

• Analyze your website traffic
• Conversion tracking
• Real-time reports
• Marketing campaigns
• Campaign tracking

Pros

• Google Analytics offers a free version of the tool.
• A user can easily set up their account on this SEO software.
• The SEO tools offer thorough and detailed analytical reports.
• One account of Google Analytics is capable of handling multiple websites.
• A user can check real-time data to make improvements to their website.

Cons

• The learning curve of Google Analytics is very steep, hence making it difficult for users to understand the functions.
• This SEO tool only provides an estimate of a fraction of your website traffic.
• Google Analytics doesn't provide any raw data for the website owners to work with.
• Some SEO tools also don't adhere to the EU (European Union) law.

Pricing

• Google Analytics is a free platform.
• $150,000 per year is the pricing for Google Analytics 360

2. Ahrefs

Founded in 2010, Ahrefs is a popular SEO tool used for checking backlinks, keyword research, and link-building opportunities. Ahrefs consists of a large database of live links and is well known for its backlink checker. Using its crawling tools, the tool recreates your website as a search engine sees it. This helps you to understand your website better and make it search engine friendly.

Features

• Web tracking
• SEO monitoring & auditing
• Keyword research
• Content insights
• Competitor analysis
• Custom reports
• Data visualization

Pros

• Ahrefs tool is very easy to use.
• A user can efficiently perform keyword research and fetch data on the positioning of their existing keywords.
• Ahrefs tool provides users access to important SEO tools.
• A user can also use Ahrefs to identify broken links on their website.

Cons

• No free trial is provided; hence users find it difficult to understand the tool's capabilities.
• No mobile support is given to users.
• The slow interface may lead to delays and inefficiency.
• The platform only supports the English language.

Pricing

• Lite - $99
• Standard - $199
• Advanced - $399
• Enterprise - $999

3. Semrush

Semrush is an SEO ranking software that helps increase web presence and learn about marketing trends. It is effective for marketing professionals to manage their ad and digital marketing campaigns. Additionally, you may assess your position in relation to your competitors and improve your website regarding the keywords to target organic search and campaigns. 

Features

• Monitor website health
• Keyword research
• Competitor analysis
• Content strategy 
• Local SEO
• Link building capabilities
• Domain overview

Pros

• Semrush offers a large database for website owners.
• There are multiple tools available on the platform which will help businesses. 
• Website owners can get detailed keyword and backlink metrics of their websites.
• A user can easily perform domain analysis of the website.
• Businesses can get PPC (pay-per-click) information which is helpful for better campaign management.
• Users can get in touch with their support team via email, chat, and phone.

Cons

• At times, Semrush provides inaccurate traffic reports.
• The downside of Semrush is that you can only get data for Google. It doesn't provide data for Youtube or Amazon.
• Only one user account is included with every package of Semrush paid subscription.
• Conducting a competitor analysis on Semrush is quite expensive.

Pricing

• Pro - $119.95 per month
• Guru - $229.95 per month
• Business - $449.95 per month

4. Google Search Console

Google Search Console is a free SEO platform that monitors your website performance and helps fix any issues to make your website reach the top ranking on Google search results. The tools it provides ensure that websites do well in Google searches. Google search console is a priceless resource for marketers to measure their progress and analyze website traffic.

Features 

• Website analytics
• Monitor indexing and crawling.
• HTML improvement tools
• Sitemap reports

Pros

• Google search console helps in identifying and removing bad or toxic links from the website.
• It has recently launched its Fetch as Google feature, which lets businesses see their website as it appears on Google. 
• Google search console always provides accurate and relevant website data.
• The system consists of a navigable clean user interface.
• With the help of this tool, website owners can use their time and resources.

Cons

• Google search console provides an inaccurate list of HTML issues.
• The SEO software doesn't allow businesses to submit their HTML sitemap.

Pricing

• It is a free tool.

5. Screaming Frog

Screaming Frog is a smart SEO software that provides valuable data for businesses to analyze and audit for designing better SEO strategies. This SEO tool gathers information about the website and puts it in a sortable table that can be filtered by over 40 distinct criteria. With its help, you can examine the site’s structure and identify any issues that might exist on your website.

Features

• XML sitemaps
• Website crawl
• Page audits
• Site architecture management
• Backlink monitoring
• Customizable reports

Pros

• Screaming Frog helps find broken links on the website.
• Businesses can also check for duplicate content on their site.
• It is beneficial in finding missing title tags.
• The tool is effective for creating XML sitemaps.
• Website owners can schedule their website audit.

Cons

• Screaming Frog free software version consists of some feature limitations.
• The number of functionalities of the SEO tool can be quite overwhelming to comprehend.

Pricing

• Free trial
• Paid version is $259 per year

Challenges In SEO Software 

While SEO tools are the future, companies may face some issues with smooth adoption. There are many challenges related to implementing SEO software that need to be overcome. Some key challenges include:

1. Algorithm Changes

Every now and then, Google launches new updates and algorithm changes, which must be followed by all marketers and business owners. While SEO tools help keep track of the website’s performance, they might not always work as per the updated SEO techniques. The inconsistency in SEO tools can lead businesses to compromise their entire SEO campaign. Therefore, it is important to do some research before working on any SEO strategy.

2. Over-Reliance On SEO Software

With the increasing competition and demand for SEO tools, businesses have relied too much on SEO software to perform maximum tasks. One of the biggest challenges in the effective implementation of SEO tools is over-dependency which needs to be reduced. But often, they forget that there are some things that need to be done manually. After all, there is a certain limit up to which an SEO tool can perform, and some level of manual intervention is required.

3. Data accuracy

It is not always necessary that SEO tools will provide accurate data. Every SEO tool works with different sources and calculates the statistics and metrics with different search algorithms. Therefore, it is the best option for marketers not to depend entirely on SEO tools to fetch website data and perform double-checks to ensure that the information utilized is accurate. 

4. Lack of customization

Most SEO tools don’t allow the user to do much customization. Each and every SEO software comes with its own unique dashboard, widgets, graphs, data packages, etc. Hence, users have to understand, learn, and work with whatever functionalities the SEO tool provides. This challenge sometimes leads to marketers abandoning the tool and looking for alternatives. 

5. Technical issues

With the growth in technology, more businesses are becoming dependent on online tools. Therefore, the increased usage of such software can lead to downtimes, stoppages, slow uploading and downloading of data, etc. Not even a single SEO tool can provide a guarantee of no technical errors while using the software. Remember, technical issues can happen anytime, and users need to adapt to resolve these technical problems effectively.

Market Trends Related To SEO Software

The fierce competition in the market has led businesses to keep up with the latest SEO trends. Understanding the market trends helps website owners to stay ahead of their competitors.

Therefore, we have compiled a list of market trends related to SEO software that you must take advantage of:

1. Bundling 

Bundling refers to multiple products being grouped together under a single packaging. This trend is beneficial for eCommerce businesses since it increases their revenue and boosts sales. Customers are more inclined to buy the package in order to save money. They can also get the most recent things for less money. However, ensure that product bundles should make sense and be worth the value.

2. Increased Adoption of AI and Machine Learning

The year 2023 will be ruled by AI and machine learning. AI is being used by more and more companies to automate processes and gain instant insights on their websites. AI-based tools help track and analyze user behavior, optimize website content, find and target keywords, enhance user experience, and much more.

3. Emphasis on Local SEO

Earlier, businesses used to concentrate on ranking their websites for general keywords. However, there is an increasing focus on local SEO keywords, especially for businesses operating in specific locations like Hong Kong, due to the growth of location-based services. This is a result of marketers realizing how crucial it is to consider local customers’ needs in Hong Kong SEO. Additionally, it enables them to target customers that are nearby their store or within the region for better visibility and higher chances of engagement.

4. Increased Emphasis on Content Marketing

In the world of SEO, the content was and will always remain the king of marketing. It is through content that a customer gets to know more about the product or service. Therefore, the year 2023 will witness marketers giving priority to creating and promoting great content.  The SEO strategy must prioritize content marketing to produce fresh and valuable content that uses important keywords. 

5. Rise of Voice Search Optimization

A trend that is gaining attention in the year 2023 is voice search. In statistics, Google reported that around 20% of mobile users are using voice searches in search engine results. Brands must be aware of the potential effects of this technology on consumer behavior as well as how to set up their websites for success.

6. Video Content

Videos appear to be the go-to format for consuming content in 2023 and there is no denying its popularity. The increase in video content is in line with the rise in consumer interest. There is a good chance that your website will draw a lot of traffic if it contains an effective video depicting your products and services. 

How Much Does SEO Software Cost?

The cost of SEO software might vary depending on features, seller, business size, etc. Some tools offer a one-time subscription package, while for others, you have to pay on a yearly or monthly basis. With the help of the above-listed features, pros and cons, and pricing details, you can compare SEO software and decide the one best for your business. 

On average, the per-month cost of an SEO tool can be anywhere between $99 to $1000. In the end, it entirely depends on what your business needs are and how you plan to utilize the tool.

Conclusion

By reading the above article, you must have got familiar with the importance of SEO tools and how to choose the best one for your business. So, if you are serious about growing your website, you must consider buying the premium version of the best SEO tool. Buying a subscription to an SEO tool doesn’t guarantee positive output. How well you use the tool will determine how successful and effective your SEO strategy is.

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