25 Best Heatmap Software in 2020 - Apply for Free Demo
Finding the best Heatmap Software for your business is now faster and easier! Compare prices, reviews, features, and get free consultation to find the perfect software.
Recently, you must have come across the term heatmap quite frequently. It is making quite a buzz.
A heatmap is a data visualization tool that uses color to represent individual data contained in a matrix. It can be highly effective to represent complex statistical data and make it easy to understand just at a glance.
The practice of heatmaps is not a 21st-century thing. It has its roots from the 19th century, where earlier instead of colored shared, manual gray-scale shading was used to represent data in tables and matrix.
An online heatmap software is nothing but a data analytics software that provides real-time analytics of your data.
It is used across various professions, including researchers, marketers, engineers, doctors, and sociologists. It helps them make complex sets of data understandable and actionable.
The best heatmap tool generally uses a warm-to-cold color spectrum to help visualize the most popular and unpopular section of the website. In short, it shows your website analytics to help you identify which part of the page is getting the most attention.
It is beneficial in understanding your visitor’s behavior.
The benefits of using a heatmap tool are numerous. Some of which include:
Helps Optimize Website Performance
Heatmaps can be highly useful in identifying the performance gap in your website.
It tracks your user’s activity and gives you insight into their behavior. You can then easily determine which part of your website needs retouching to make it more effective.
In fact, heatmaps can be crucial in A/B testing (can use A/B testing Software) as well. It can give you insights into your visitor’s behavior on different versions of your blog posts, landing page, or any other elements.
Easy to Analyze
Another reason why you should consider using heatmap software is that when compared to other tools, a heatmap is more comfortable to analyze.
You need to understand the table, interpret charts, but in case of heat maps, these are intuitive and self-explanatory. It uses color, and so it is more visual.
For instance, the usual heatmap tool uses red and orange colors to indicate the portion where the users interact the most. Whereas, green and blue overlays suggest that those are the unpopular elements of the website.
Thus, it becomes easy to understand heatmap analytics.
Heatmap is a broad term that helps us understand and improve the user experience on the website. There are different types of heatmaps, such as scroll maps, click maps, move maps, and more. Each has its own usage and depending on your goals, you can identify which kind you will actually need to get the most value out of it.
1. Scroll Maps
A scroll map is a great way to see how far your visitors are scrolling down a page before they bounce off. It also helps you visualize the sections that they have spent the most time on.
This is important because it gives you useful insights, such as whether your readers are reading your long-form blog posts or not. If they aren’t, it is better off to spend your time experimenting with another type of content.
Furthermore, it helps you understand if your users are actually scrolling down the page to learn about all your products and services or not.
In fact, it lets you know where to place the CTA. That would be at the most ‘hot spot.
2. Click Maps
Click maps can be handy to identify which links, buttons, or images are the most popular. It can be quite useful in detecting some usability flow on your website.
For instance, if users are clicking on an image of the product, there’s a possibility that they are looking for a page with more information on that product. Similarly, if you find people clicking on something that doesn’t link anywhere, you can quickly fix it.
3. Move Maps
Move maps, also known as attention maps, help identify the spots where users have hovered the most with their cursor.
Many users have the habit of moving their cursor to the part where they are currently reading. Thus, it helps you understand which part of the content or page is the most interesting or informative for users.
However, you can’t be sure of its accuracy. This is because most users tend to leave their mouse cursor in one spot regardless of where their eyes are.
Using a website heatmap software can help you answer questions like:
Why are the visitors leaving my site?
How can I get my visitors to take action?
A heatmap tool provides useful insights that can help you improve your website functioning.
1. Helps You Create User-friendly Web Design
Redesigning your website is a costly as well as time-consuming task. It doesn’t happen overnight, and learning from your users is particularly important when it comes to designing the website.
In such cases, a website heatmap software can help UX professionals and graphic designers to know how your user is interacting with various elements of the website, such as color, placement, contrast, and more.
It will ultimately help drive more conversion on your website.
2. Helps You Provide Better Experiences to Your Visitors
You could be using a website to either sell a product, a service or just provide information to your users. Whatever it may be, the ultimate aim is conversion. For that, you need to know how your users are reacting to your content, messages, and whether it needs any development or not.
There are certain elements that can act as a distraction to your users. A heatmap tool can help you identify which part is annoying your user, and you can do a quick fix.
You should always aim at improving your user experience on your website so that they keep re-visiting you.
Marketing automation software for all online businesses
NotifyVisitors is one of the best heatmap software for online businesses looking to automate, personalize, segment, or optimize their business. It offers features like A/B Testing, Analytics Tracking, Sales Intelligence, and Website Visitor Tracking.
Powerful online solutions for all businesses
Hotjar is the best heatmap software for businesses of all types and sizes that are willing to improve their digital presence and better serve their customers. It provides Customer Journey Mapping, Dashboard, and Website Analytics.
Analytics solution for SMBs and eCommerce sites
Smartlook is an Online heatmap software that is widely used by SMBs, B2B vendors, and web design agencies. This heatmap tool provides you with advanced functionality, including Behavioral Mapping, Element Analytics, Website Analytics, and Dashboard.
Website analytics, heat maps & session recordings.
Vishlesan is a website analytics platform where you can see your website heatmaps, session, recording and much more.
Software by SimpleHeatmaps
SimpleHeatmaps is a wireless heatmap software that helps get valuable insights into how visitors are interacting with your website. This heatmap tool offers features like Behavioral Mapping, Website Analytics, and Dashboard for advanced business analytics.
Improve your websites performance and user experience
Tamboo is the best heatmap software for startups and online businesses that are looking to comprehend and enhance the experience of their website's visitors. It enables you with features like Behavioral Mapping and Website Analytics.
Advanced analytics software for startups/online businesses
Inspectlet is a wireless heatmap software that enables you to predict what your website visitors want. This heatmap tool offers a dashboard and behavioural mapping solutions to understand and act upon your customer/visitor requirements.
UX solution for developers, designers, and managers
Inapptics is a Wifi Heat Map Software that allows app/website developers and designers to constantly use their product's usability and performance. It helps you with Element Analytics, Dashboard, and Behavioral Mapping, and UX aggregation.
Assistive solution for geographic data-based companies
myheatmap is a Wifi Heat Map Software used by companies that deliver geographic data to customers. It offers features like Dynamic Maps and Territorial Mapping features for science and organizations that feed on geographic information.
Web-based user behavior recording and enhancement platform
Mouseflow is the best heatmap software for analyzing user experience based on mouse clicks, scrolls, and navigation. This heatmap tool provides powerful analytics features like user interaction/keyword/pageview/conversion tracking and campaign/site management.
Wifi network planning/coverage solutions for SMBs
Acrylic WiFi Heatmaps is a telecommunication solution for all industries. This eye tracking heat map software wifi networks planning features, along with Dashboard, Behavioral Mapping, and Territorial Mapping to track and improve user behavior/experience.
Website analytics and performance at one place
ZoomLean is a website heatmap software that helps you get valuable insights into your website performance. It provides advanced tracking and analytical tools that enable you to track and predict user behavior on your site.
Business performance solutions for SMBs/B2B vendors
Sessionly is an all-in-one eye tracking heat map software that helps you evaluate website traffic and behavior. This GDPR compliant solution provides you basic analytics solutions like Behavioral Mapping, Element Analytics, Website Analytics, Dashboard, etc.
Cloud-based bioinformatics tool for plan/biotech industries
Qlucore Omics Explorer is a website heatmap software used primarily by life science, biotech, research, and plant industries. It offers several features like Dynamic Maps, Website Analytics, and Dashboard for science and commercial/production purposes.
Building the best online experience for businesses
FullStory is an Online heatmap software heatmap tool that empowers organizations to leverage powerful tools to enhance their online experience. This software offers analytics, dashboard, knowledge management, predictive analysis, customer segmentation, sentiment analysis, and more.
Business optimization solution for startups and enterprises
Lucky Orange is the best heatmap software for small and medium-sized businesses looking to scale up and improve business performance. It offers powerful analytics solutions, including conversion tracking, site & campaign management, and goal tracking.
Frequently Asked Questions (FAQs)
A. You can get quick insights into:
• If your website navigation is working;
• Identify the element that is distracting your user from the core content;
• Which image is attracting your customers more (Can be useful in adding links to it)
• If the long-form content is working or not.
A. Heatmaps provide a colored overlay on your website. Generally, the red spots in the map are the most popular or considered as the ‘hot spots.’ And, the areas that are void of colors are the least popular spots.