Best Conversion Rate Optimization Tools

Best conversion rate optimization tools are Adobe Analytics, Optimizely, Zoho Pagesense, Google Optimize, and VWO Testing. Such conversion rate optimization software help optimize your webpage's response and lead conversion rate.

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List of 20 Best Conversion Rate Optimization Tools

Showing 1 - 20 of 57 products

Category Champions | 2024

Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. Read Freshmarketer Reviews

Contenders | 2024

Built and optimization map and conduct various researches over a few clicks by using VWO. This is conversion optimization software that can perform A/B testing easily. It comes with a host of third-party integration for advanced collaboration. Read VWO Reviews

Emergents | 2024

A/B testing and heatmapping software.

Zarget provides A/B testing and heatmap software, to help optimize conversion rates. It Combine the power of multiple website optimization tools for a seamless experience. Handle all steps of the process with one single tool. Learn more about Zarget

Contenders | 2024

Crazy Egg is an online analytics application that provides you eye-tracking tools. It generates heatmaps based on where people clicked on your website. Thus, it gives you an idea on where to focus. It lets you filter data on top 15 referrers, search terms, operating systems, etc. Read Crazy Egg Reviews

Emergents | 2024

First privacy-oriented alternative to Google Analy

An On-Premises and Cloud analytics solution guaranteeing 100% data control and compliance with GDPR, ePrivacy and other privacy regulations from all around the world. Learn more about Piwik PRO Analytics Suite

Emergents | 2024

SiteSpect to help them build more successful digital businesses. It is a web and mobile site optimization platform, enabling online businesses to test everything and target anyone. SiteSpect allows you to test and optimize the entire digital experience, from the front-end look and feel to the back-end functionality. Learn more about SiteSpect

Category Champions | 2024

Google Analytics is geared toward small and medium-sized retail websites. It is a free Web analytics service that provides statistics and basic analytical tools for SEO and marketing purposes. designed specifically for the needs of enterprise marketers. Read Google Analytics Reviews

Most Reviewed

Contenders | 2024

Make your website load at lightning fast speed

Website Speedy - A SaaS-based optimization tool that makes websites load at lightning-fast speed. Tool eliminates render-blocking issues & fixes technical issues. Compatible with Shopify, Bigcommerce, Ecwid, & more, it ensures a seamless experience across web platforms. Read Website Speedy Reviews

Offers Get 50 % Off

Emergents | 2024

Leadpages is a landing page software designed for small businesses to collect leads and close sales with the customers. This program offers traffic & lead collection, built-in conversion guidance, high page load speed, and page publishing capacity. Read Leadpages Reviews

Visual Website Optimizer is the most comprehensive conversion rate optimization tool available today. From A/B testing to behavioral targeting, it has got everything you will ever need to optimize your website sales. Read Visual Website Optimizer Reviews

Contenders | 2024

Thunderbird Converter to Export Thunderbird emails

Thunderbird Converter is created to convert Thunderbird files to PST, PDF, EML, MBOX, MBX, EMLX, HTML, RTF, etc. The Thunderbird Converter Software can Convert Batch Thunderbird Files to Outlook, Adobe Reader, Mac Mail, Windows Live Mail, Web Browser, PocoMail, Spicebird, etc. Read PCVARE Thunderbird Converter Reviews

Contenders | 2024

Download Amazing Any MP4 Converter software to convert to MP4 video format, so that you can watch it on portable devices or edit it on popular editing software. Plus, you can also convert MP4 video to other video/audio formats. Read Amazing Any MP4 Converter Reviews

Your digital marketing home

Mayple is a full-service digital marketing platform businesses use to safely hire and manage marketing experts that grow your business. Mayple's platform simplifies all aspects of digital campaign management and assures they generate top results for businesses. Read Mayple Reviews

Contenders | 2024

Free lead capture platorm

Engage and convert more visitors into leads, subscribers, and sales. Create beautiful pop-ups, widgets, and overlays with our drag & drop interface. Poptin tracks the website's visitors’ behavior and shows them the right message at the right time. Read Poptin Reviews

Contenders | 2024

Conversion, Usability, Heatmap, Popups, SEO

Plerdy - cro platform for internet marketers. Using Plerdy you`ll be able to improve your website`s usability, conversions, increase sales and your income. Analyze visitors behavior, their click and scroll activity to make your pages more convenient. Read Plerdy Reviews

Emergents | 2024

Survicate is an effortless survey software for get

An effortless survey software that lets you collect continuous customer feedback at scale to increase customer satisfaction and build better products. Read Survicate Reviews

Contenders | 2024

SoftTweak OST to PST to Export OST to PST Outlook

Trusted OST to PST email migration tool that successfully allow desired users to convert OST to PST Outlook mail format. Batch OST to PST converter tool easily handles the unlimited OST emails to PST conversion procedure at single click including all data intact. Read SoftTweak OST to PST Reviews

Contenders | 2024

Amazing Any MP3 Converter is the best Audio Converter software which allows you to extract music files off favorite movie clips as wanted song format and convert between any audio file format. Read Amazing Any MP3 Converter Reviews

Contenders | 2024

Amazing Video to GIF Converter software allows you to convert various video formats like AVI, MOV, WMV, MKV, MPEG, 3GP, FLV, MP4, VOB to animation GIF format with best output quality. It owns users all over the world. Read Amazing Video to GIF Converter Reviews

Tools by Instapage Inc

Instapage makes your marketing more effective by providing all of the features your team needs to turn clicks into more conversions. It provide the most seamless integration with CRM, email marketing, automation, webinar, and optimization tools. Instapage is best and affordable Conversion Rate Optimization Software.  Learn more about Instapage

What Is Conversion Rate Optimization (CRO)

What Is Conversion Rate Optimization (CRO)?

Conversion rate optimization tools collect information about a site and its users to help site owners better understand how their visitors use their area and discover and test potential modifications to improve conversion rates. Understanding what visitors are looking for is made easier with CRO tools.

The standard rulebook of any marketing efforts is to drive traffic toward websites, which then converts into leads or customers."

Conversion rate optimization, or conversion optimization, is all about increasing website performance. The process enables people to take action when they visit a website. These changes occur over different pages of your websites, such as the homepage, blogs, pricing pages, landing pages, and more. By optimizing those pages in a certain appealing way, your business can increase the chances of converting visitors into leads.

That’s where conversion rate optimization software comes into the picture. The software aids in the process of lead conversion. It gives businesses testing and visualization tools to help improve users’ experience and thus, increase your conversion rate.

In short, the conversion rate optimization software increases the chances of web visitors' actions. Some of these include downloading a resource, requesting more information, submitting a form, or subscribing to a free trial. In addition, it works alongside other analytics software for tracking visitor behavior.

How to Calculate Conversion Rates?

One of the most important metrics for businesses that operate online is the conversion rate. If you don’t know how to calculate the conversion rate, then you are in for doom.

More often, businesses that choose to ignore the math end up overpaying for their leads and sales. That’s why it’s essential to know how to calculate the conversion rate. So how do you do it?

In simple words, a conversion rate is the percentage of successful conversions that complete a certain goal. You need to start by setting up a goal. A conversion goal may vary depending on the specific nature of the business. It could be:

  • Signing up for a newsletter"
  • Purchasing a product"
  • Subscribing for a service"
  • Creating an account"
  • Downloading the resource, etc.

Once the goal has been set, the next step involves calculating the rate. There are three formulae to use:

  1. "(Total number of conversions ÷ Total number of unique visitors) * 100 = Conversion Rate"
  2. "(Total number of conversions ÷ Total number of sessions) * 100 = Conversion Rate"
  3. "(Total number of conversions ÷Total number of leads) * 100 = Conversion Rate"

All three formulae are valid. The one you are going to choose depends on what exactly you are defining as your conversion event. The numerator measures your conversion, which is defined by your conversion goals, and the denominator will be what you define as your total traffic.

For example, you have 2000 unique visitors per month, which generates 200 unique orders. Thus, the conversion rate is 10%.

Benefits of Conversion Rate Optimization Software

Benefits of Conversion Rate Optimization Software

The main usability of CRO is to make your website efficient to drive more traffic toward it. When you use conversion rate optimization software, you put all your efforts toward making your site as valuable as possible. It makes you focus on your leads, which increases the chances of them becoming your paying customers.

Let’s discuss the benefits of using conversion rate optimization software in detail:

  1. Find Out Useful Insights

    By using CRO software, you can discover profitable segments of visitors and personalize the content for every traffic segment.

    As a digital marketer, you must have all the information about your leads. Firstly, conversion rate optimization software can analyze market segments by profession, age, location, sex, and other demographics. And secondly, it lets you observe their website visiting behavior.

    By doing that, you can investigate your visitors’ buying intentions, identify the reasons they like or dislike your site, and why they abandon the shopping cart. It gives you a much better sense of what your customer is looking for, and you can try to match their needs to increase the chance of a conversion.

  2. Increases Profitability

    The very aim of any e-commerce conversion rate optimization is to boost sales, which will ultimately result in increased profitability.

    When you are trying to increase conversion, the first step is to make your website efficient. It automatically shortens the time from lead to purchase and skyrockets your sales number.

    By using conversion rate optimization tools, you can find out what’s stopping your visitors from converting. Once you have that information, you can use it to make your website customer-friendly.

    You can do that by website testing, enhancing your text content, reducing navigation options, and upgrading your site’s visuals. The best part is that you can do it all by using conversion optimization tools, without being dependent on the IT team.

    Once you find out what’s working for your website and you bring all the elements together, the sales number will start improving. Thus, it also boosts the average order value and revenue per visitor.

  3. Builds Loyal Customers

    When you know what your web visitors want, you can address their expectations on your pages. They will see your pages as intuitive to their needs; enhanced images, texts, and navigation, and it will leave an impression on their mind.

    They will probably linger there longer, increasing the chances of conversion. When you provide an enjoyable experience to your users, there is a higher likelihood that they will recommend your product or service to others.

    One biggest advantages of website conversion rate optimization is that happy visitors might share your site on social platforms, like Facebook, Reddit, etc. It will improve your website visibility, which will bring more leads to your site. And if your website is efficient and well-optimized, you will increase the chance of those leads becoming your loyal and paid customers.

    In a nutshell, conversion rate optimization is a tool that helps you build trust with your customers.

Types of Conversion Rate Optimization Software

Depending on their functionality, conversion rate optimization can be classified into the following:

  1. Page/Website Optimizer

    Website optimizer tools are there to help determine which page will be the most successful among your visitors. Conversion rate optimization tools like A/B testing, heat mapping, and funnel optimization help improve the efficiency of specific pages or websites as a whole. Even a small change can have a huge impact on the conversion rate. These tools help you find out traffic sources and where the visitors are engaging on your website.

  2. Quantitative

    The quantitative CRO type provides you with core web analytics tools. It gives you an insight into the critical metrics of your website action. It gives you information on:

    Sources of visitors

    Users’ engaging behavior on your website

    Demographic information about your visitors

    Most engaging pages

  3. Qualitative

    A qualitative CRO is there to find out the reason behind your web traffic. It helps break down your large audience sets into smaller niches using feedback surveys, user testing tools, on-site surveys, and more. Thus, you are then able to focus on the customer segment, which brings the most profit.

Various Features of Conversion Rate Optimization Software

Various Features of Conversion Rate Optimization Software

For conversion rate optimization software to be effective, it should have a certain specific set of features. Those are:

  1. Analytics

    This is the general set of features that almost every CRO software should have. It gives you insights into web traffic metrics such as scrolls, clicks, and shopping cart abandonment. And these metrics can be used to measure your success and set a goal around it.

  2. Multivariate Testing and A/B Testing Tools

    A/B testing, split testing, and multivariate testing are performed on landing pages or ads, page designs, and mobile responsiveness. It helps you fine-tune the website to achieve a higher conversion rate.

    The only difference between the two is that A/B testing software is great for determining the effects of single elements. Whereas, multivariate testing is useful when a website has too many conflicting elements. It helps you redesign a complete website.

  3. Heat Map

    A heat map is there to let you know about the most visited or clicked section of your web pages. It uses a color coding overlay on specific pages, and red is considered the hottest element.

  4. Speed Test

    You need fast-loading pages if you want your visitors to linger on your website. There are specific conversion rate optimization tools that help you analyze your website’s loading speed. And it also comes up with suggestions on where it needs improvement.

  5. Survey Tools

    The best conversion rate optimization tools include survey software, such as multiple-choice, questionnaires, quizzes, polls, and other forms to receive customer feedback. It may also include advanced analytics.

  6. Readability Score

    For website conversion rate optimization, your design and content must be easy enough to grasp. This readability score tool comes with a scoring meter that evaluates whether your content is easy or difficult to read.

How to Choose the Best Conversion Rate Optimization Software

The key to selecting the best conversion rate optimization tools is to start by designing a conversion optimization strategy. And once that is in place, certain factors need to be considered.

  1. Vendor Support

    Regardless of your conversion optimization strategy, you must be careful when choosing your vendor. Find the one that guarantees reliability. You can check their user ratings and review, and perform research on the shortlisted vendors. It may be easy to find big companies in the market, but we often miss out on more fitting small vendors if we are solely relying on branding.

  2. Functionality

    Another important factor to consider is the features it has to offer. Some vendors package it separately or bundle it by type. As no conversion optimization solution offers all the features, you may end up buying 2-3 different types of conversion optimization tools. That’s why always choose the type that matches your business needs.

  3. Usability

    Some companies choose their software based on its ease of use. However, software with a comprehensive set of tools will be more complex and also require more resources to implement. At that point, ensure you have the right amount of IT support required to install and operate.

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Last Updated: January 02, 2024