Best Website Optimization Tools

Best website optimization tools includes SEOprofiler, Keyword Rank Checker, instaScaler, PRO Sitemaps, and GTmetrix. Website optimization software allows businesses to improve webpage loading speed, make pages easy to crawl, and provide insights into visitors’ behavior (such as session length and page visits).

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List of 25 Best Website Optimization Tools

Showing 1 - 25 of 65 products
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Emergents | 2025

Product Description

POWR is a versatile software offering customizable plugins to enhance website functionality. It features user-friendly design tools, seamless integration, and real-time analytics. Ideal for boosting engagement and conversions, POWR empowers users to create dynamic, interactive web experiences effortlessly. Read More About POWR

POWR Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Alt Text For Images
  • Cdn Integration
  • Page Speed Insights
  • Sitemap Generator
  • Schema Markup
  • Meta Tags
  • Ssl Certificate
  • Minify Css
  • View all Features

Starter

$ 5

Per Month

Pro

$ 12

Per Month

4.0
out of 5 (1 Review)
Features
4.0
Ease of Use
4.0
Value for Money
3.0
Customer Support
4.0
muhammad zahid
Incharge gowdown

POWR is a versatile platform that provides a wide range of customizable plugins for websites, enhancing user engagement and functionality.

Read Review

POWR Features and Usability-Based User Satisfaction Score

Rating Score 8.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 6.0

Freshness Score

Out of 10

Social Score 8.0

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Harness the power of AI and transform your WordPre

Product Description

This information is provided by vendor.

Introducing our revolutionary internal linking tool – a true game-changer! LinkBoss is an AI-powered companion in the world of SEO. Powered by AI, our tool guarantees lightning-fast and seamless interlinking. Read More About LinkBoss

LinkBoss Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Seo Dashboard
  • Social Media Integration
  • Site Audit
  • Traffic Analysis
  • Mobile Seo
  • Seo Reporting
  • White Label Solutions
  • Content Optimization
  • View all Features

Starter plan

$ 11

Per Month

Growth plan

$ 49

Per Month

Enterprise plan

$ 149

Per Month

Contenders | 2025

Product Description

This information is provided by vendor.

Hotjar is an all-inclusive platform for digital experience insights. It has all the information and tools required to fully comprehend user behavior and produce memorable experiences that produce outcomes. The goal of this website optimizer software is to provide website owners with an overall picture... Read More About Hotjar

Hotjar Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Heatmaps Integration
  • Survey Creation
  • Response Export
  • Survey Scheduling
  • Skip Logic
  • Real Time Feedback
  • Integration With Other Tools
  • Mobile Optimization
  • View all Features
4.0
out of 5 (2 Reviews)
Features
4.0
Ease of Use
5.0
Value for Money
4.5
Customer Support
4.5
Sam Kirubakar
Digital Marketing Executive

Hotjar can track where visitors come from, which landing page they land on, and what their actions are on the landing page once they arrive. It can visualize the navigation of incoming website visits. This way, I can know if my landing page is helpful to the users who come to it.

Read all 2 Reviews

Hotjar Features and Usability-Based User Satisfaction Score

Rating Score 8.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 7.0

Freshness Score

Out of 10

Social Score 8.0

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Contenders | 2025

Product Description

Google Search Console is one of the best website optimization tools developed and offered by Google. Webmasters may use it to check search queries, indexing status, crawling issues, and improve website exposure. This is one of the best website optimization tools to help webmasters keep... Read More About Google Search Console

Google Search Console Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Crawl Stats
  • Mobile Usability
  • Manual Actions
  • Index Coverage Report
  • Core Web Vitals
  • Html Improvements
  • Robots.txt Tester
  • Data Highlighter
  • View all Features
4.5
out of 5 (11 Reviews)
Features
4.5
Ease of Use
4.4
Value for Money
4.5
Customer Support
4.4
Kalwar Khan
Maneeger

Google Search Console is an indispensable tool for website owners and marketers. With its robust features and insights, it empowers users to optimize their online presence effectively. The user-friendly interface provides a clear overview of how a website performs in Google search results. One of its standout features is the Performance report, which offers detailed data on clicks, impressions, click-through rates, and average position. This data helps users fine-tune their content and SEO strategies. Additionally, the Index Coverage report helps identify and resolve indexing issues, ensuring that all web pages are properly crawled and indexed by Google. The enhancement reports aid in improving structured data implementation, vital for rich search results. The Mobile Usability report is crucial in the mobile-first era, ensuring websites are mobile-friendly. In summary, Google Search Console is a free, essential tool for webmasters and SEO professionals. It provides actionable insights to enhance website visibility and performance on the world's most popular search engine, Google.

Read all 11 Reviews

Google Search Console Features and Usability-Based User Satisfaction Score

Rating Score 9.0

Rating Score

Out of 10

No. of reviews Score 3.0

No. of reviews Score

Out of 10

Freshness Score 9.5

Freshness Score

Out of 10

Social Score 9.5

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Contenders | 2025

Product Description

A desktop application called Screaming Frog can crawl websites and gather information about them. It is a website crawler that aids in onsite SEO improvement by checking for typical SEO problems. Screaming Frog is a useful web page optimization software since it enables you to... Read More About Screaming Frog

Screaming Frog Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Crawl Analysis
  • Custom Extraction
  • Custom Filters
  • Form Based Authentication
  • Site Visualizations
  • Javascript Rendering
  • Crawl Comparison
  • Google Analytics Integration
  • View all Features
4.7
out of 5 (3 Reviews)
Features
4.3
Ease of Use
4.3
Value for Money
4.7
Customer Support
4.7
Bhawna Rawat
Manager

Used Screaming Frog for my SEO auditing and site mapping. Great tool. It has been really helpful with Google searches and analytics, and has significantly improved website performance. Overall, it's a must-have tool.

Read all 3 Reviews

Screaming Frog Features and Usability-Based User Satisfaction Score

Rating Score 9.4

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 8.0

Freshness Score

Out of 10

Social Score 9.3

Social Score

Out of 10

Monthly website visitor Score 4.0

Monthly website visitor Score

Out of 10

SEO software at its best

Product Description

A web-based tool called GTmetrix offers a website speed study. It will evaluate a sites size, load speed, and current requests before producing a score and recommending improvements. It provides PageSpeed and YSlow scores for our pages. This is one of the best website optimization... Read More About GTmetrix

GTmetrix Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Connection Throttling
  • Test From Multiple Locations
  • Yslow
  • Custom User Agent
  • Har File Export
  • Video Playback
  • Historical Data
  • Waterfall Chart
  • View all Features

Contenders | 2025

Product Description

This information is provided by vendor.

A SaaS platform called Qualaroo aids businesses in gathering client insights for business expansion. By using surveys, Qualaroo makes gathering user input easier. This is one of those web optimization tools that makes use of a customer feedback tool to make it simple to gather... Read More About Qualaroo

Qualaroo Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Real Time Reporting
  • Api Access
  • Nps Surveys
  • User Feedback Analysis
  • A/b Testing
  • Mobile Surveys
  • Custom Css
  • Skip Logic
  • View all Features

Essentials

$ 80

Single User

Get Offer

Premium

$ 160

3 Users

Get Offer
4.9
out of 5 (26 Reviews)
Features
4.8
Ease of Use
4.8
Value for Money
4.6
Customer Support
4.7
manish pandey
Software Engineer

Although the price is a concern, we had a fantastic experience with the tool. We used in-product surveys in our prototype to collect stakeholders' feedback on the design and prepare it for launch. The analytics dashboard was straightforward to understand and clutter-free.

Read all 26 Reviews

Qualaroo Features and Usability-Based User Satisfaction Score

Rating Score 9.8

Rating Score

Out of 10

No. of reviews Score 6.0

No. of reviews Score

Out of 10

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Category Champions | 2025

Product Description

This information is provided by vendor.

Ahrefs is a full-featured SEO solution for enhancing website functionality and boosting search traffic. Ahrefs searches the internet, assembles tons of data, and makes it accessible via a simple user interface. This web optimization tool encompasses potential for competitor analysis, link building, keyword research, rank... Read More About Ahrefs

Ahrefs Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Serp Overview
  • Organic Search Report
  • Broken Link Checker
  • Alerts
  • Site Audit
  • Rank Tracker
  • Keywords Explorer
  • Disavow Tool
  • View all Features

Lite

$ 99

Per Month

Get Offer

Standard

$ 179

Per Month

Get Offer

Advanced

$ 399

Per Month

Get Offer

Agency

$ 999

Per Month

Get Offer
4.8
out of 5 (24 Reviews)
Features
4.8
Ease of Use
4.6
Value for Money
4.5
Customer Support
4.5
Karan Bhatt
Marketing head

Ahrefs - The best SEO tool I've used so far. The accuracy of its data, easy-to-use interface, and variety of features make it the best. Whether it's content ideas reports, competitor analysis, or historical data, Ahrefs is on top. Overall, a very wonderful experience. 4.5 out of 5.

Read all 24 Reviews

Ahrefs Features and Usability-Based User Satisfaction Score

Rating Score 9.6

Rating Score

Out of 10

No. of reviews Score 5.0

No. of reviews Score

Out of 10

Freshness Score 9.5

Freshness Score

Out of 10

Social Score 9.4

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Contenders | 2025

Product Description

This information is provided by vendor.

SE Ranking is a dependable SEO platform for handling any SEO assignment. It is an SEO tool designed to assist marketers in optimizing a website or blog in order to achieve a favorable placement on search engine results pages. One of the best website optimization... Read More About SE Ranking

SE Ranking Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Task Management
  • Website Audit
  • Report Builder
  • Keyword Rank Tracking
  • Marketing Plan
  • Local Marketing
  • White Label
  • Traffic Analysis
  • View all Features

Essential

$ 55

Per Month

Get Offer

Pro

$ 66

Per Month

Get Offer

Business

$ 144

Per Month

Get Offer
4.6
out of 5 (11 Reviews)
Features
4.5
Ease of Use
4.6
Value for Money
4.5
Customer Support
4.3
Radhika Bhatt
Copywriter

SE Ranking is a comprehensive SEO suite with everything my organization needs for keyword and content research, competitor research and tracking, site audits, and more. They even have an SEO audit tool that I can add to my site, complete with white labeling and a client dashboard that can be hosted on our site without their branding.

Read all 11 Reviews

SE Ranking Features and Usability-Based User Satisfaction Score

Rating Score 9.2

Rating Score

Out of 10

No. of reviews Score 3.0

No. of reviews Score

Out of 10

Freshness Score 9.0

Freshness Score

Out of 10

Social Score 9.3

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Contenders | 2025

Higher rankings. Quality traffic. Measurable resul

Product Description

This information is provided by vendor.

Moz Pro is a well-known all-in-one web page optimization software package. It has capabilities for enhancing search engine exposure. This web page optimization tools Keyword Explorer, Link Explorer, and Rank Tracker are some of its important features. To apply your SEO methods, Moz Pro Campaigns... Read More About Moz Pro

Moz Pro Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Mozbar
  • Site Audits
  • Campaign Management
  • Rank Checker
  • Search Visibility Score
  • Spam Score
  • Custom Reports
  • Backlink Analysis
  • View all Features

Standard

$ 99

Per Month

Get Offer

Medium

$ 179

Per Month

Get Offer

Large

$ 299

Per Month

Get Offer

Premium

$ 599

Per Month

Get Offer
5.0
out of 5 (4 Reviews)
Features
5.0
Ease of Use
4.8
Value for Money
5.0
Customer Support
4.8
Anuj Kumar
Project Manager

Moz Pro is an online SEO platform that helps marketers and website owners improve their organic search performance. It includes tools such as keyword research, link building, content optimization, site audits, and more. Moz Pro provides custom reports to track progress over time and make data-driven decisions. It also offers a comprehensive suite of educational resources for users to learn more about SEO best practices. The platform has active community forums where members can ask questions about SEO issues and receive help from industry experts. Overall, Moz Pro is a powerful tool for maximizing the effectiveness of your digital marketing campaigns on search engines like Google and Bing.

Read all 4 Reviews

Moz Pro Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 8.0

Freshness Score

Out of 10

Social Score 9.0

Social Score

Out of 10

Monthly website visitor Score 8.0

Monthly website visitor Score

Out of 10

Category Champions | 2025

Product Description

Google Analytics is one of the best tools to track website traffic and report it. Google Analytics uses its website optimization tool that accumulates information from your apps and websites to provide reports which shed light on your company. Every pages code comprises a JavaScript... Read More About Google Analytics

Google Analytics Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Form Analysis
  • Segmentation
  • Session Recording
  • Audience Insights
  • Real Time Reporting
  • Content Experiments
  • Behavioral Targeting
  • A/b Testing
  • View all Features
4.7
out of 5 (39 Reviews)
Features
4.6
Ease of Use
4.4
Value for Money
4.8
Customer Support
4.6
Sachin Monga
VP of Product

We currently use Google Analytics to monitor our site's traffic and conversion rates across all channels. Google Analytics has improved the efficiency and depth of our reporting, allowing us to capitalize on opportunities we might not have seen when initially planning our campaigns.

Read all 39 Reviews

Google Analytics Features and Usability-Based User Satisfaction Score

Rating Score 9.4

Rating Score

Out of 10

No. of reviews Score 8.0

No. of reviews Score

Out of 10

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 9.3

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Tools by Crazy Egg

Product Description

"An internet analytics platform called Crazy Egg offers eye-tracking technologies. Based on where visitors click on your website, it produces heatmaps. This website optimization tool is used to assess the effectiveness of web pages and create tests based on clicks and user intent. PPC and... Read More About Crazy Egg

Crazy Egg Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Heatmaps
  • User Recordings
  • Page Comparison
  • Integration With Google Analytics
  • Confetti
  • A/b Testing
  • Mobile Heatmaps
  • Form Analytics
  • View all Features
4.0
out of 5 (1 Review)
Features
4.0
Ease of Use
4.0
Value for Money
3.0
Customer Support
4.0
Sam Kirubakar
Digital Marketing Executive

Crazy Egg assists me in assessing my website's performance by providing valuable insights, particularly through its heatmap feature, which highlights the areas where visitor engagement is highest. Additionally, it allows me to observe visitor activities directly, providing valuable feedback on which elements of my website are attractive and which aspects may need adjustment.

Read Review

Contenders | 2025

Product Description

Businesses wishing to optimise their websites and increase conversion rates should check out VWO Testing. Businesses may determine what works and what doesnt on their website by using multivariate testing, A/B testing, heat maps, as well as user recordings. VWO uses its website optimisation tools... Read More About VWO

VWO Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Integrations
  • Audience Segmentation
  • Multivariate Testing
  • Form Analytics
  • Personalization
  • Funnel Analysis
  • Split Url Testing
  • Session Recording
  • View all Features

User Insights - Growth

$ 149

Per Month

Get Pricing

Testing - Standard

$ 199

Per Month

Get Pricing

Conversion Optimization Platform - Growth

$ 349

Per Month

Get Pricing
5.0
out of 5 (4 Reviews)
Features
5.0
Ease of Use
5.0
Value for Money
5.0
Customer Support
5.0
Ravish
CEO

The best user experience I've had. The main attractions were the performance and user flexibility. Another key point is the reliability of the product. I will recommend this product to all users who are looking for such products.

Read all 4 Reviews

VWO Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 8.0

Freshness Score

Out of 10

Social Score 7.0

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Contenders | 2025

Product Description

A WordPress plugin called Yoast SEO enables you to optimize the content and keywords on your website to improve its search engine ranking. Yoast SEO makes extensive use of automation, but you must still participate and give it some consideration. This web page optimization software... Read More About Yoast

Yoast Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • 24/7 Support
  • Multiple Focus Keywords
  • Content Insights
  • Canonical Urls
  • Orphaned Content Filter
  • Meta Tags
  • Seo Analysis
  • Google Search Console Integration
  • View all Features

Plugin subscription

$ 17

Per Month

Get Pricing

Plugins & Training

$ 50

Per Month

Get Pricing

Yoast training subscription

$ 42

Per Month

Get Pricing
4.0
out of 5 (1 Review)
Features
4.0
Ease of Use
5.0
Value for Money
4.0
Customer Support
3.0
swapnil rathod

This is one of the easiest-to-use WordPress SEO plugins out there. I use and demonstrate it in my SEO lectures to my students. It is easy to understand, and there are plenty of resources to help you master it. There are other alternatives, but I feel Yoast wins the race by far. I would really like it if they introduced the feature of keyword ranking.

Read Review

Yoast Features and Usability-Based User Satisfaction Score

Rating Score 8.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 6.5

Freshness Score

Out of 10

Social Score 5.0

Social Score

Out of 10

Monthly website visitor Score 4.0

Monthly website visitor Score

Out of 10

Contenders | 2025

Product Description

This information is provided by vendor.

Companies can improve the page ranks and keyword phrases for their websites or online content with the free web SEO tool Ubersuggest. You can choose topics for SEO pages on your website from this website optimization software that will improve your businesss search engine ranking... Read More About Ubersuggest

Ubersuggest Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Backlink Opportunities
  • Top Seo Pages
  • Rank Tracking
  • Content Marketing
  • Backlink Data
  • Keyword Difficulty
  • Keyword Suggestions
  • Content Ideas
  • View all Features
4.8
out of 5 (5 Reviews)
Features
4.6
Ease of Use
4.6
Value for Money
4.6
Customer Support
4.6
Sahana Bose
Digital Marketing Executive

Ubersuggest proves to be an invaluable companion for digital marketers, offering a comprehensive suite of SEO tools, delivering keyword research, competitive analysis, and content ideas.

Read all 5 Reviews

Ubersuggest Features and Usability-Based User Satisfaction Score

Rating Score 9.6

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 8.5

Freshness Score

Out of 10

Social Score 9.5

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Tools by UserTesting

Product Description

UserTesting is a tool for rapidly getting user input on almost every consumer experience. This website optimizer software includes prototypes, websites, mobile apps, and face-to-face encounters. User testing will help you achieve better results and can help you enhance your product. The solution is heavily... Read More About UserTesting

UserTesting Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Video Feedback
  • Tree Testing
  • Desktop Testing
  • Card Sorting
  • Heatmaps
  • Annotations
  • Prototype Testing
  • Live Conversation
  • View all Features

Contenders | 2025

Product Description

Web.com, a top supplier of web technology, is one of the biggest businesses in the nation, providing website builders and online marketing services. The online store builder's e-commerce options for marketplace selling, appointment scheduling, and shipping allow you to manage your customers in one spot.... Read More About web.com

web.com Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Customizable Templates
  • Social Media Integration
  • Drag And Drop Builder
  • Mobile Responsive Design
  • Custom Domain
  • Google Maps Integration
  • Seo Tools
  • Blogging Platform
  • View all Features
5.0
out of 5 (3 Reviews)
Features
4.7
Ease of Use
5.0
Value for Money
4.7
Customer Support
5.0
Zulfi Darling
Manager

The website was not a one-and-done proposition for Web.com. They are constantly coming up with ideas for new blog content and other ways to keep our brand in the public eye—Web.com makes it easy.

Read all 3 Reviews

web.com Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 7.5

Freshness Score

Out of 10

Social Score 8.0

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Contenders | 2025

Product Description

Keyword Surfer is a powerful SEO tool that offers real-time keyword data, search volume insights, and content suggestions. It helps users optimize their content strategy, improve search rankings, and drive organic traffic effortlessly, making it an essential tool for digital marketers. Read More About Surfer SEO

Surfer SEO Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Search Volume
  • Keyword Difficulty
  • Historical Data
  • Ppc Analysis
  • Traffic Estimation
  • Serp Analysis
  • Rank Tracking
  • Content Ideas
  • View all Features
4.7
out of 5 (7 Reviews)
Features
4.4
Ease of Use
4.6
Value for Money
4.6
Customer Support
4.9
Carter Adams
Copywriter

Surfer SEO is crucial for my daily SEO tasks as it provides instant insights into keyword volumes and trends while I browse. This integration makes my research seamless and highly efficient, allowing me to make informed decisions on the fly, which is essential for optimizing my content strategy.

Read all 7 Reviews

Surfer SEO Features and Usability-Based User Satisfaction Score

Rating Score 9.4

Rating Score

Out of 10

No. of reviews Score 2.0

No. of reviews Score

Out of 10

Freshness Score 8.5

Freshness Score

Out of 10

Social Score 8.9

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Contenders | 2025

Product Description

AB Tasty is the platform for enhancing the user experience because it contains features like experimentation, personalization, and product optimization to speed your users through the purchasing process. AB Tasty offers website optimization tools that control features and enhance user experience. It assists companies in... Read More About AB Tasty

AB Tasty Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Geolocation Targeting
  • User Insights
  • Heatmaps
  • Visual Editor
  • Personalization
  • Customizable Widgets
  • Funnel Analysis
  • Behavioral Targeting
  • View all Features
5.0
out of 5 (2 Reviews)
Features
5.0
Ease of Use
5.0
Value for Money
5.0
Customer Support
5.0
Azhar M Lareef
Head of Operations

Overall, it's a good app and the same on the website. Suitable for buying and selling, product promotions, category-wise advertisement solutions, 24/7 customer or tech support, over 25 product categories, over 50,000 downloads, and a daily minimum of over 2,200 active in-app users. Daily advertisement uploads.

Read all 2 Reviews

AB Tasty Features and Usability-Based User Satisfaction Score

Rating Score 10.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 7.0

Freshness Score

Out of 10

Social Score 8.5

Social Score

Out of 10

Monthly website visitor Score 4.0

Monthly website visitor Score

Out of 10

Contenders | 2025

Product Description

Cloudflare also offers protection by shielding internet properties from harmful activities such as malicious bots, DDoS attacks, and other incursions. Additionally, this website optimization software enables website owners to quickly add applications to their websites without the need for development expertise. The tool also helps... Read More About Cloudflare

Cloudflare Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Page Shield
  • Firewall Rules
  • Ip Reputation
  • Argo Smart Routing
  • Email Security
  • Secure Web Gateway (swg)
  • Web Application Firewall (waf)
  • Content Delivery Network (cdn)
  • View all Features

Free

$ 0

Per Month

Get Pricing

Pro

$ 20

Per Month

Get Pricing

Business

$ 200

Per Month

Get Pricing
4.0
out of 5 (2 Reviews)
Features
4.5
Ease of Use
4.5
Value for Money
4.5
Customer Support
4.5
Narayan Hari

Cloudflare offers many free services like SSL, CDN, and DNS, and provides a place to manage all your websites in one location for free. It also helps secure your server thanks to its ability to block DDoS attacks. I highly recommend this software to my fellow developers.

Read all 2 Reviews

Cloudflare Features and Usability-Based User Satisfaction Score

Rating Score 8.0

Rating Score

Out of 10

No. of reviews Score 1.0

No. of reviews Score

Out of 10

Freshness Score 7.0

Freshness Score

Out of 10

Social Score 9.0

Social Score

Out of 10

Monthly website visitor Score 4.0

Monthly website visitor Score

Out of 10

Category Champions | 2025

Product Description

This information is provided by vendor.

With Picreel, one of the best web optimization and popup software for lead generation and conversion optimization, you can design attractive and engaging AI-powered popups and overlays that will increase sales and strengthen your brand. On your website, Picreel gathers real-time information regarding visitors and... Read More About Picreel

Picreel Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Campaign Scheduling
  • Timed Display Control
  • Dynamic Text Replacement
  • Multi Language Support
  • Geo Targeting
  • Targeting Options
  • Email Collection
  • Behavioral Targeting
  • View all Features

Business Plan

$ 10

10,000 visitors/month

Get Offer

Free Plan

$ 0

5,000 visitors/month

Get Offer
4.9
out of 5 (18 Reviews)
Features
4.8
Ease of Use
4.7
Value for Money
4.8
Customer Support
4.6
Harsh Singla
Research Analyst

Picreel is one of the most reliable tools for collecting emails, phone numbers, and addresses, and for generating leads in general. You can use the tool to deploy exit-intent popups that are always targeted to the right audience and triggered at the perfect times for maximum effectiveness.

Read all 18 Reviews

Picreel Features and Usability-Based User Satisfaction Score

Rating Score 9.8

Rating Score

Out of 10

No. of reviews Score 4.0

No. of reviews Score

Out of 10

Freshness Score 9.5

Freshness Score

Out of 10

Social Score 9.0

Social Score

Out of 10

Monthly website visitor Score 6.0

Monthly website visitor Score

Out of 10

Tools by Active Internet Marketing

Product Description

Marketing Optimizer is one of the best platforms for providing a marketing automation solution. Marketing Optimizer collects information from your A/B tests, advertising campaigns, and landing page designs. A few key features offered by this web page optimization software that help businesses in resource optimization... Read More About Marketing Optimizer

Marketing Optimizer Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Lead Scoring
  • Roi Tracking
  • Analytics And Reporting
  • Web Forms
  • Landing Pages
  • Campaign Management
  • Event Tracking
  • Lead Management
  • View all Features

Small Business

$ 149

Per Month

Get Pricing

Advanced

$ 349

Per Month

Get Pricing

Professional

$ 899

Per Month

Get Pricing

Enterprise

$ 1999

Per Month

Get Pricing

Category Champions | 2025

Product Description

This information is provided by vendor.

Semrush is an online visibility management and content marketing software-as-a-service platform. This software automates your day-to-day tasks and also provides exhaustive analysis to improve your digital marketing strategy. It offers a free 7-day trial. Read More About Semrush

Semrush Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Backlink Analytics
  • Lead Generation Tool
  • Organic Research
  • Market Explorer
  • Brand Monitoring
  • Link Building Tool
  • Seo Writing Assistant
  • My Reports
  • View all Features

Pro

$ 140

Per Month

Get Offer

Guru

$ 250

Per Month

Get Offer

Business

$ 500

Per Month

Get Offer
4.7
out of 5 (119 Reviews)
Features
4.7
Ease of Use
4.3
Value for Money
4.4
Customer Support
4.5
Mac-faith Zuma
Owner

Semrush is a one-stop shop for SEO. The keyword research reports are thorough and easy to understand.

Read all 119 Reviews

Semrush Features and Usability-Based User Satisfaction Score

Rating Score 9.4

Rating Score

Out of 10

No. of reviews Score 10.0

No. of reviews Score

Out of 10

Freshness Score 10.0

Freshness Score

Out of 10

Social Score 9.0

Social Score

Out of 10

Monthly website visitor Score 8.0

Monthly website visitor Score

Out of 10

Most Reviewed

Tools by Elegant Themes, Inc.

Product Description

Youve never created a WordPress website before. Divi is a new website-building platform that replaces the standard WordPress post editor with a vastly superior visual editor. It is suitable for design professionals and beginners, allowing you to create spectacular designs with surprising ease and efficiency. Read More About Divi

Divi Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Customizable Ui
  • Seo Friendly
  • Split Testing
  • Multilingual Support
  • Hover State Styling
  • Role Editor
  • Woocommerce Integration
  • Transform Controls And Effects
  • View all Features

YEARLY ACCESS

$ 89

Per Year

Get Pricing

LIFETIME ACCESS

$ 249

Per Year

Get Pricing
4.0
out of 5 (1 Review)
Features
4.0
Ease of Use
5.0
Value for Money
5.0
Customer Support
5.0
prateek bhardwaj
Freelancer web developer

As a freelancer, I rely on the budget-friendly lifetime membership of Divi page builder for website creation, opting over Elementor Pro. Despite lacking some e-commerce modules, it proves to be an excellent tool—user-friendly, enabling swift development of dynamic, customizable WordPress websites. The platform boasts a good marketplace with affordable modules, strong community support, and commendable performance when implemented wisely.

Read Review

Contenders | 2025

Product Description

SimilarWeb Pro is one of the top-rated Website Optimization Tools due to the simplicity and versatility it provides. The features like performance metrics allow monitoring and improvement space in your business. Besides, the software is mobile-friendly and supported on various platforms. Read More About SimilarWeb Pro

SimilarWeb Pro Caters to

StartUps

SMBs

Mid-Market

Enterprises

Features

  • Website Traffic Analysis
  • App Analysis
  • Search Traffic
  • Traffic Sources
  • Audience Insights
  • Top Pages
  • Keyword Research
  • Api Access
  • View all Features

Free

$ 0

Per Month

Get Pricing
4.6
out of 5 (11 Reviews)
Features
4.5
Ease of Use
4.7
Value for Money
4.5
Customer Support
4.6
Scarlett Allen
Copywriter

Similarweb provides online traffic data that offers an unbiased view of real-world web and app performance, enabling users to make data-driven decisions. The platform gathers information from different sources to provide a complete picture of market trends and competitor actions. This has enabled us to plan effectively and enhance our online presence.

Read all 11 Reviews

SimilarWeb Pro Features and Usability-Based User Satisfaction Score

Rating Score 9.2

Rating Score

Out of 10

No. of reviews Score 3.0

No. of reviews Score

Out of 10

Freshness Score 9.0

Freshness Score

Out of 10

Social Score 9.0

Social Score

Out of 10

Monthly website visitor Score 4.0

Monthly website visitor Score

Out of 10

website optimization tools guide

With more and more businesses being conducted via digital means, the website often serves to be the first impression of the company, brand, or organization.So to create a long-lasting impact, continuous optimization has become the utmost priority of businesses.

Besides this, these tools and software also offer insights into user interaction with the website. Thus, helping businesses set up their priorities and align their goals. As a result, helping them to stay ahead of the competition and obtain iterative growth.

What Are Website Optimization Tools?

Website optimization tools enable the organization to gather data about how people interact with the website. The main purpose of these tools is to provide a better comprehension of what is working well or what’s not.

Enabling you to assess the successful aspects and areas for enhancement - ultimately produces an improved experience for your visitors, which helps in the ranking of the website.

However, web optimization software assists in connecting with the market effectively and efficiently without paying for ads. The purpose behind website optimization is to steer more traffic to a website, increase the number of conversions and eventually produce more revenue.

The best way a company can select its optimization tool is to determine the objective behind its website optimization efforts. Every business has different objectives, for instance, if you are running an eCommerce website, you probably want to figure out how to swell your purchases.

How Do Website Optimization Tools Work?

Every website optimization tool works differently with distinguished features offering unique insights into customer journeys. The tool can be chosen by a company keeping in view their basic needs as per the targets they want to achieve.

Some tools are free and some tools charge a fortune to show the stats of the website. However, this one-time investment can help companies understand their users better. Therefore, providing information on various areas and strategies such as search engine optimization (SEO), conversion rate optimization (CRO), mobile browsing optimization, page speed improvement, and much more.

Indeed, the complete comprehension of website optimization software and tools can set organizations or businesses on the path of everlasting success.

Who Uses Website Optimization Software?

Web page optimization software is the backbone for any organization in measuring and determining their growth and conversion strategies. The process of optimization leads to working more efficiently. Thus, eliminating the unnecessary steps and automating the others to reduce errors and avoid duplicate work.

Most website owners and marketers skip to other marketing strategies without ensuring their company’s website is fully optimized. This grave mistake causes less traffic, poor user experience, and no lead conversion, leading to decreased profits.

Benefits of Website Optimization Tools

Website optimization tools and software enhance the service's quality by considering all the constraints of a given problem. Also, ensuring the best customer satisfaction.

All in all, the purpose of optimization is to achieve the best with minimum resources in a short period. Some of the necessary factors are establishing reliability, longevity, and efficiency.

benefits of website optimization tools

  1. Improved Website Performance

    The optimization of content and technical SEO makes it simple for users to find the content organically via search engines. You don’t have to go the extra mile or use vicious methods to get your website ranked. In addition, it improves the core web vitals of the website, such as speed and visual stability, etc.

  2. Offer targeted visitor experience

    Content creation has become a norm, whether in video or text form- undoubtedly, the struggle to get relevant users is complex. With website enhancement tools, companies can find ranking keywords and target users, causing amplified conversions.

  3. Increased Visibility

    The targeted approach provides more website visibility, helping attract more users and boosting the chance of conversions. In short, website optimization tools help collect information about how people interact with the website, giving room for companies to improve.

  4. Improved Search Rankings

    With the help of these tools, businesses can have relevant keywords and user searches, which assists them in publishing relevant content. Helping companies to appear in the search results consequently improves the website's ranking.

  5. Conversion Rate Optimization (CRO)

    Website optimization tools assist in doing the most important thing, Conversion Rate Optimization (CRO)- the process of increasing users or website visitors. Companies need to convert website visitors into qualified leads.

  6. Data-Driven Decision-Making

    One of the biggest reasons for the company’s decline is its inability to make data-based decisions. However, these tools help extract data, which eventually assists in setting measurable ROIs to make correct decisions.

  7. Improved Website Security

    Website optimization tools increase the security of the website with regular audits. It aids the companies in upgrading their areas like consumer rights and privacy, which are often unguarded and cause legal complexities.

Top Features of Website Optimization Tools

Website Optimization tools help monitor the website's performance and report broken links and other problems. We have listed some of the top features of these tools for you.

features of website optimization tools

  1. Performance Monitoring

    Web optimization tools help evaluate the website's performance by monitoring the user behavior on content and different website sections. Also, analyzing the stats, such as several visitors and conversations, is key in determining the performance.

  2. Competitor Analysis

    Identifying and evaluating competitors is a key part of any company’s strategy. Many online website optimization tools can monitor the competitor's website at once-providing actionable insights for companies to analyze their strategies and mold them.

  3. Content Optimization

    Content optimization is pivotal in wooing relevant website traffic. The tools indicate keywords, user intentions, meta and title tags, and relevant links, which helps optimize content, scoring more conversions and profits.

  4. Keyword Research Tools

    Keyword research tools help marketers & SEOs to find keywords best to target & offer valuable insights into the queries- that the company’s target audience is already searching on Google. These actual search terms can help in designing effective content and marketing strategies.

  5. SEO Analysis

    Search Engine Optimization (SEO) analysis is about auditing the website to identify threats and opportunities to improve the website's placement in the engine results. The SEO audit prioritizes each fix on the premise of potential traffic impact.

  6. Broken Link Detection

    Many website optimization tools and software scan every inch of the sites, including external and internal links within the pages, comments, and blogs. The purpose is to ensure that user experience is not compromised.

  7. Content Delivery Network (CDN) Integration

    Content Delivery Networks, or CDNs, have been sculpted into an industry standard, especially in enterprise SEO. The CDN integration improves the web experience by enhancing speed which is the main factor in website ranking and user experience.

  8. Reporting and Analytics

    Website optimization software helps collect data from your websites and apps to create reports that offer insights into the business. The company can use these reports to monitor traffic, investigate data and understand users' activity.

How to Choose the Right Website Optimization Software?

Selecting the perfect tool for a website requires a strategic approach, the focusing on key factors is potent such as strong features, user-friendliness, and compatibility with your needs. Here are a few things you should consider to choose the right tool.

how to choose right website optimization tools

  1. Identify Your Goals

    The first step in choosing appropriate website optimization software is to narrow down your goals. Whether you want to find broken links or assess overall traffic, it is crucial that you first identify your goals and then choose appropriate tools.

  2. Assess Your Needs

    The assessment of needs should be based on your goal-meaning the result you want to achieve. For instance, if you want to find broken links, select a tool that can identify or pinpoint the broken links.

  3. Research and Compare Tools

    There are many tools available in the market, so it is important for you to first research the tools that match your needs. You can compare two tools with the same functionalities & assess which one can serve you well.

  4. Consider User-Friendliness

    While selecting the website optimization tool, businesses mostly go for features, which is a good thing to do. But companies need to check user-friendliness in addition to features and functionalities because complex tools can also be time-consuming.

  5. Consider Cost

    Suppose you are at a stage where you have selected the tool. Then you need to invest in it, assessing the ROI. After all, at the end of the day, all that matters is your return on your investment.

  6. Trial and Testing

    Before you purchase the tool, it is recommended to first go for the free trial and assess it and then make an informed decision. The trial and the testing is the most important part of the process because you don’t want to regret it once you have paid for it.

Top 5 Website Optimization Tools Comparison

You should select the best tool as per the need of your website. So we have prepared a list of the five best optimization tools in the market. Here we have jotted down top optimization tools with pros, cons, and prices to help you select the most appropriate tool.

Name
Free Trial
Demo
Pricing

PageSpeed Insights

30 Days

Yes

Free to use

Google Search Console

14 Days

Yes Free to use

Screaming Frog

Yes

Yes

Free to use

GTmetrix

No

No

$10.67/month

Ahrefs

30 Days

Yes

$99/month

1. PageSpeed Insights 

pagespeed insights

PageSpeed Insights (PSI) is a website optimization tool offers reports on the user experience of a page on both desktop and mobile devices. It provides both lab and field data about a page and gives suggestions on how a page can be improved.

Features

  • It provides accessibility, best practices, and SEO
  • Provide visitation time and devices etc
  • Data collection period and sample size

 Pros

  • The tool is vital as it provides the full desktop and mobile analysis report.
  • With all the analysis and reports, this tool provides helpful tips to improve results.
  • You can quickly determine the site’s load speed within three seconds or less.

Cons

  • PageSpeed Insights doesn’t (necessarily) reflect the actual real-world page speed.
  • Its interface may overwhelm the newbies but it is perfect for technical users.
  • The results obtained with this tool lack consistency. 

Pricing

  • The tool is free but, by default, offers 400 queries every 100 seconds or 25,000 a day, and you can request an increase.

2. Google Search Console  

google search console dashboard

Google Search Console is a web service offered by Google that mainly enables webmasters to assess indexing, status, and search queries. Until 2015, the service was called Google Webmaster Tools, and since the change of name, a lot of its functionalities have changed.

Features

  • Gives insights into user queries
  • Analyzes site’s impressions, clicks, and position
  • Submit sitemaps and URLs for crawling

Pros

  • You can see how well your site ranks on specific search keywords.
  • It also offers details on which pages people are clicking on 
  • It also gives you time to time & errors or warnings-if there are any.

Cons

  • It does not provide real-time data on user behavior or site performance.
  • It does not provide access to up-to-the-minute information like other tools.
  • This tool can be particularly time-consuming to generate reports.

Pricing

  • The Google Search Console API is free of cost. Yet, it is subjected to usage limits & has quotas such as load limits & QPS limits.

3. Screaming Frog  

The Screaming Frog works like Google’s crawlers and allows the user to crawl on any website and provides relevant on-site data. This web optimization tool provides an immense amount of data but doesn’t do the best job with explaining the implications of each item it counts.

Features

  • Activity dashboard and backlink monitoring
  • Data visualization, click tracking & customizable reports
  • Alerts, notifications, and ROI tracking

Pros

  • It offers excellent API access to some of the most frequently used SEO tools.
  • The advanced search & extraction tool makes it vital for site scraping. 
  • The tool’s free version works perfectly & the customer support is awesome.

Cons

  • The data exports can be clunky & it chokes on massive crawls.
  • It is an advanced tool not made for beginners to begin.
  • This tool is hard to set up & can be difficult for first-time users.

Pricing

  • The Screaming Frog is free. However, a user can purchase a license to crawl more than 500 URLs and gain access to advanced features.

4. GTmetrix  

gtmetrix dashboard

The GTMetrix is a web page speed tool that can view historical statistics of the website. Its user interface is well-documented, focuses on determining website performance & has the ability to test from multiple regions around the globe.

Features

  • Analysis and Recommendations
  • It provides website speed, load time, and performance
  • Latest performance website report

Pros

  • It offers weekly on-demand tests and faster queues.
  • Users can filter by URLs, analysis options, or tags to quickly find tests.
  • You can easily sort the pages in chronological order. 

Cons

  • Beginners might not find this tool easy to use.
  • It often takes a huge amount of time to display the performance report.
  • GT-Metrix does not show the exact loading speed or performance.

Pricing

GTmetrix has four pricing plans:

  • Basic Plan- Free
  • Solo Plan- $10.67 per month
  • Starter Plan- $21.25 per month
  • Growth Plan- $42.50 per month

5. Ahrefs 

ahrefs dashboard

Ahrefs is the only SEO tool that offers consistent traffic estimates from web pages and includes that metric in all its views. The tool crawls the web and stores immense amounts of data and allows access via a simple user interface. 

Features

  • Complete backlinks analysis
  • Website performance analysis
  • Technical website audit

Pros

  • This tool is rich in functionality and can be used for SEO analysis for Google, Youtube, and Amazon.
  • It has a large keyword and backlink index with great customer support.
  • It has rich functionalities and great data filters.

Cons

  • It might be expensive for small businesses.
  • It offers no free trial for products for the early assessment of the tool.
  • Its reporting limits are ungenerous.

Pricing

Ahrefs has four pricing plans:

  • Lite Plan - $99 per month
  • Standard Plan - $199 per month
  • Advanced Plan - $399 per month
  • Enterprise Plan - $999 per month

Challenges Faced in Website Optimization Tools

Each tool comes with its advantages as well as challenges. Hence, we have made a list of common challenges that you may face with site optimization tools.

challenges in website optimization tools

  1. Complexity

    Site optimization tools are helpful in overcoming the challenges associated with web optimization. Yet their features can be tricky for a non-technical person. However, the tutorials and explainer videos can help.

  2. Technical Limitation

    Some of the best web optimization tools do not show real-time data. Plus, they are also unable to show data as per region or do slow information analysis. So, before selecting the tool, you must assess that its overall limitations don’t affect your plan.

  3. Data Overload

    Sometimes the tools start performing slowly or break down in the middle of the analysis. It is mainly because of the excessive data present. So if your website has a large amount of data to be assessed. Then before selecting the tool, first know about its data limit.

  4. Resource and Time Requirements

    One of the main challenges related to website optimization tools is the time required in their deployment and resources for smooth results extraction. Maximum results in minimum time are the finest qualities of the tool.

  5. Training and Support

    Some tools in the market have poor support systems- if your tool breaks down, there is a slow or no support system to help you. Talk to the support staff about the tool before selecting it.

Market Trends in Website Optimization Tools

These tools are necessary for providing data about your website's overall health and success. But before deciding on the tool, make sure that it's compatible with market trends. If the tool is not as per the market trends, it will not provide you with the competitive edge you want.

trends in website optimization tools

  1. Machine Learning (ML) to Detect Spam Links

    Some website optimization software uses machine learning to detect spam links. That can be in web pages, comments, discussion forums, and blog rolls. Undetected spammy links are an open threat to website security.

  2. Progressive Web Apps for Faster Browsing

    Progressive web apps have garnered users' attention for a while now. So to give users a fulfilling experience, optimization tools that can ensure the smooth running of the website is necessary.

  3. Automation

    Globally many companies are adopting automation with the help of tools to streamline their tasks to achieve maximum efficiency. So to ensure the maximum security of the website, website optimization tools are necessary.

  4. AI/ML Integration

    Some content intelligence platforms, such as Optimizely and Episerver, can analyze the content and give actionable results. These platforms can be integrated with CMS, allowing content creation, distribution, and optimization.

  5. Mobile Optimization

    Mobile phones are now outstripping desktop computers in great numbers. Many users now use the mobile version of websites, so mobile optimization is trendy and compulsory to reach customers.

Conclusion  

Website Optimization tools are crucial in this Digital Era and are vital in increasing conversions, improving brand visibility-subsequently, generating more revenue and traffic.

These tools are common and must be possessed by most of your competitors- but what makes you different is your customer’s comprehension and your needs per your goals. So the most important thing for you while selecting the tool is to first list down your needs that match your goals.

FAQs

How much do website optimization tools cost?

Website Optimization tools can range from $50 to $5,000, depending on the size of the company. For small businesses, it can be $1,500 to $3,000 monthly; for medium-sized, it can be $1,500 to $5,000 per month, and for enterprises, it is $5,000+ per month.

Can website optimization tools help with seo?

Site optimization tools and software can assess the key rankings, keep an eye on keyword opportunities, and monitor internal and external websites to your content.

Can website optimization tools help with website security?

Optimization tools can detect spammy links that may collude with the security of the website. In addition to detecting malicious hackers and bots which can destroy the website's security tools and jeopardize the user's security.

Website Optimization Tools Reviews

POWR

4

POWR is a versatile platform that provides a wide range of customizable plugins for websites, enhancing user engagement and functionality.

muhammad zahid
Incharge gowdown

Website Speedy

5

I use Squarespace for my site, and it was dragging a bit. I tried out Website Speedy and followed their tutorial—simple stuff, no tech stress. The outcome? My site is noticeably faster. Pages load quicker, and it just feels smoother. Honestly, I'm pretty stoked about it.

FileBird

5

Once organized, it's much easier to publish content and deliver landing pages on time. FileBird has also helped me to output a file list from a folder with download and preview options.

NinjaTeam Berlin
Product manager

SEOprofiler

2

This software has excellent functionality. I strongly recommend it for freelancers specializing in SEO. You can hire a qualified SEO freelancer in Delhi to get your business online. A perfect SEO freelancer will help you implement SEO strategies to increase your search engine ranking.

Keyword Rank Checker

4

We've been using Keyword Rank Checker since 2014. I have always found that this is an unparalleled value for the dollar. I can check my rankings every day, schedule reports, sort and tag all my keywords, and compare the pages we rank. I hope the landing pages rank each keyword. I also love their keyword research capabilities.

Samuel David
Marketing lead

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Last Updated: August 20, 2024