Best Pricing Optimization Software

Best pricing optimization software exists Price intelligently, PROS Guidance, IBM Omni Channel intelligent, RateGain, and Prisync. These pricing optimization software helps retailers and brands effectively select product price points.

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List of 20 Best Pricing Optimization Software

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Complete suite of SCM and Manufacturing

Enterprises can respond swiftly to changing demand, supply and market conditions with Oracle Fusion Cloud SCM. Transform your business operations by optimizing order, supply and fulfillment in a single view. Learn more about Oracle Fusion Cloud SCM

Emergents | 2024

Utilize the AI-based assistance of Price Intelligently to set the right pricing. The price optimization software will target your customers with the right pricing, optimal search results, and better discount coupons. Learn more about Price Intelligently

Emergents | 2024

The AI assistance of pricing optimization software, PROS will set optimal pricing for your online business and help you increase your sales and profit margins. Its dynamic price changing makes sure that not a single browsed article went unsold. Learn more about PROS Guidance

Emergents | 2024

Increase your booking rates, set optimal prices, beat your competitors, and offer the best deal to your customers with the help of RateGain. This pricing optimization software has the ability to optimize your booking rates on each level. Learn more about RateGain

Emergents | 2024

Competitor Price Tracking & Dynamic Pricing SaaS

Prisync is powerful pricing optimization software that helps businesses of all sorts to set optimal and competitive prices of their services. Its automatic price update features change the prices over your online store automatically. Learn more about Prisync

Emergents | 2024

Software by Syncron International AB

Get the accurate value drivers for your online business and increase your profit margins using the user-friendly pricing optimization software, Syncron. With its help, you can easily capture price feedback and make the changing accordingly. Learn more about Syncron

Emergents | 2024

Software by Intelligence Node

Optimize your online store as per the market trend and customer needs using the user-friendly pricing optimization software, Incompetitor. It will track the on-going market trend and automatically update prices to give better returns. Learn more about Incompetitor

Emergents | 2024

Vendavo is an AI-based price optimization software that makes sure your customers are doing real-time shopping instead of window shopping. Based on their browsing history, this software changes the prices dynamically and increases sales percentage. Learn more about Vendavo

Emergents | 2024

Software by Zilliant Incorporated

Zilliant helps you to set deal-specific and market-aligned prices on your e-commerce business site. This price optimization software analysis your customer behavior and sets the prices accordingly to ensure minimum window shopping activities. Learn more about Zilliant

Emergents | 2024

Software by Revionics Inc

Set the relevant pricing with the help of user-friendly pricing optimization software Revionics. The software ensures that your pricing will be apt, competent and as per market trends and changing economic conditions. Learn more about Revionics

Emergents | 2024

Software by Perfect Price, Inc

Perfect Price is powerful price optimization software that helps you to set your article pricing as per the market trends and customer need. Its AI-based market analysis offers accurate data about the market conditions and your competitors' pricing. Learn more about Perfect Price

Emergents | 2024

Software by Omnia Retail

Omnia helps you to ensure the right sales value of your articles by doing detailed marketing pricing analysis and comparison. With the help of this price optimization software, you can do dynamic price watch. Learn more about Omnia

Emergents | 2024

Software by Seller Republic

Do easy repricing, intelligent optimization and better pitching with the help of reliable pricing optimization software, Seller Republic. It is easy-to-use, offers a whole suite of pricing optimization features and can be installed in three simple steps. Learn more about Seller Republic

Emergents | 2024

Software by TCM Technology LTD

Do product-specific monitoring, re-price the articles three-four times in a day, get data from competitors’ market place, segregate pricing as per shipping charges, taxes and other fees by using pricing optimization software, Skuuudle. Learn more about Skuuudle

Pricing Optimization and Dynamic Pricing software

Priceva is a cloud-based software for monitoring competitor prices online. It collects and analyzes data, matches products, and compares prices with competitors and MAP. It offers customizable dashboards, price change alerts, and supports repricing. Read Priceva Reviews

Most Reviewed

Contenders | 2024

Guaranteed growth. Minimum hassle.

Crossotel lets you automate dynamic changes for your hotel prices based on revenue management principles, while still giving you full control of hotel ARR and rates. Crossotel RMS uses historical and current booking data and multi-layer data crunching to change prices. Read Crossotel Reviews

Amazon Repricing Central is a fully featured Pricing Optimization Software designed to serve Startups, SMEs. Amazon Repricing Central provides end-to-end solutions designed for Windows. This online Pricing Optimization system offers Competing Product Analysis, Profitability Analysis, Price Optimization Automation, Channel Analysis, Pricing Analytics at one place. Read Amazon Repricing Central Reviews

Software by OTA Insight

OTA Insight is a fully featured Property Management Software designed to serve Enterprises, Agencies. OTA Insight provides end-to-end solutions designed for Windows. This online Property Management system offers Single Property, Multi-Property at one place. Learn more about OTA Insight

Software by Price Reporter

Quick Sales is a fully featured Order Management Software designed to serve Enterprises, SMEs. Quick Sales provides end-to-end solutions designed for Web App. This online Order Management system offers Order Tracking, Remote Order Entry, Catalog Management, Inventory Management, Special Order Management at one place. Learn more about Quick Sales

Software by Open Pricer

Open Pricer is a fully featured Pricing Optimization Software designed to serve Enterprises, SMEs. Open Pricer provides end-to-end solutions designed for Windows. This online Pricing Optimization system offers Pricing Analytics, Profitability Analysis at one place. Learn more about Open Pricer

pricing optimization software guide

What Is Pricing Optimization Software?

Pricing optimization software is a platform that uses advanced algorithms and internal data analysis techniques to determine the optimal price for a product or service. Pricing optimization solutions help businesses find the pricing sweet spot, which is the price that maximizes revenue and profitability while remaining competitive in the market.

Pricing optimization software typically considers factors impacting pricing, such as production costs, competition, demand, and buyer personas. Pricing optimization solutions can analyze large amounts of data, including historical sales channel data, buyer feedback, and market trends, to identify patterns and determine optimal price elasticity.

What are the Benefits of Pricing Optimization Software?

There are various advantages of pricing optimization software. Let’s have a look at how pricing optimization software can assist retailers, no matter their business size.

benefits of pricing optimization software

  1. Consistent Pricing Data

    Price optimization software is a valuable tool for a business that wants to ensure consistent pricing data across all channels. With this software, they can manage and update the pricing and user data in real-time, ensuring that customers receive consistent pricing information regardless of where they interact with the business. This consistency helps organizations avoid pricing errors or discrepancies that can lead to customer dissatisfaction and lost sales. Pricing software also helps to create a better customer experience, increasing loyalty and repeat business.

  2. Improved Bottom Line

    By utilizing price management software, a company can review data and pinpoint opportunities to make pricing adjustments, offer discounts, and run promotions. This enables them to keep customers interested and satisfied while still maintaining profits. The software also enables businesses to assess which products or services are under or overpriced and adjust pricing to maximize revenue. Optimizing revenue can have various positive impacts on a business, including the ability to invest more in research and development, enhance employee morale, and improve client service.

  3. Improved Customer Experience

    Price optimization software can also help businesses improve their customer experience. By identifying the right price points, companies can offer better value to their customers, leading to increased customer loyalty and satisfaction.

Must-Have Features Of Pricing Optimization Software

Retailers must pack their software with all possible features to excel over their competitors and deliver an exceptional experience. The following part lists five must-have features of price management software that will help you stay ahead of the competition.

features of pricing optimization software

  1. Pricing Strategies Optimization

    Businesses can utilize the software to determine the most advantageous pricing strategy for their products or services. The software examines various factors like market competition, customer behavior, production expenses, and market demand to suggest the best pricing strategy that will maximize revenue and profits. Furthermore, the software can offer pricing recommendations such as cost-plus pricing, value-based pricing, or dynamic pricing to help businesses set their prices.

  2. Price List Management

    The pricing software enables businesses to create and update pricing lists in real-time, set different prices for different customers or market segments, and adjust optimal price points based on market conditions or demand. This feature also ensures that businesses can maintain pricing consistency across all channels and avoid pricing errors.

  3. Profitability Analysis

    With the use of this tool, businesses may see which goods and services are generating the biggest profits and which ones aren't. It enables them to maximize their earnings by adjusting their pricing methods as necessary. The software can also make recommendations regarding the goods or services a company should prioritize, change, or stop offering after assessing the profitability statistics.

  4. Pricing Analytics

    When any business implements price optimization software, it can leverage the advantage of data analytics tools to access a lot of information simultaneously. By doing so, the company can see patterns and trends that help it determine the best pricing strategies. These patterns include critical historical data, customer feedback, and current market trends.

  5. Competitive Analysis

    Businesses can evaluate their products or services compared to their competitors. This enables them to discover where to distinguish themselves and bring additional value. Additionally, they can pinpoint which products or services are priced too high or low compared to their competitors and make appropriate adjustments to their pricing.

Price optimization software enables business owners to stay competitive by pricing their products or services appropriately and offering unique value to their customers.

How Does Price Optimization Software Work?

Businesses can use price optimization and management software to determine the ideal product or service price. This management tool analyzes various data types, such as historical product pricing, customer base, and competitor pricing. The software then utilizes this data to suggest a suitable price that would deliver the highest profit for the business.

The below-mentioned steps will help you understand how pricing software works:

Step 1: Data Collection

The software begins by compiling data on the company's goods, customers, and competitors. This comprises the prices consumers have previously paid for similar goods, the demographics of its customers, and the prices offered by competitors.

Step 2: Analysis

The software then analyzes all of this data and looks for trends using advanced technology. This allows it to make accurate projections about how much consumers will purchase at various pricing.

Step 3: Forecasting

The software subsequently runs various pricing scenarios to examine how they might impact sales and revenue. Simulations are run to see what would happen if the company charged more or less for its goods.

Step 4: Pricing Recommendations

Based on all of this analysis and forecasting, the pricing software suggests how much the business should charge. It considers things like how much competition there is and how much profit the business wants to make.

Step 5: Implementation

Finally, the business can implement these suggestions and see how well they work over time. This helps them determine the best product price and stay competitive in their market.

How To Choose The Best Pricing Optimization Software?

Using price optimization software can significantly benefit your business by increasing profits and maintaining competitiveness. However, with numerous options available, it can be time-consuming to pick the right one. Here are eight essential factors to consider when evaluating pricing management software:

how to choose right pricing optimization software

  1. Type of Business

    When choosing price optimization software, it's important to think about the type of business you have. Different software options are designed for different industries and business models, so you'll want to pick one that meets your specific needs. This will require considerable research, and you will need to analyze each tool's detailed features, pros, cons, and pricing before making an informed decision.

    For instance, if you run an online store, you'll want the software to help you adjust your prices dynamically or test different pricing strategies. In contrast, those in the service industry might need software to set hourly rates or create personalized pricing packages.

  2. Support/Training

    Another thing to consider is the software provider's level of support and training. Some providers will give you a lot of help and resources, like online tutorials, webinars, or one-on-one coaching, to make sure you get the most out of the software. Others won't provide as much support, leaving you to figure things out on your own.

    Depending on your experience level and how comfortable you are with technology, you may want to look for a software provider that offers more support or one that is more hands-off. It is important to remember that the support provided by the vendor is the critical factor that can enhance the user experience exponentially.

  3. Scalability

    Choosing pricing optimization software that can grow and adapt as your business expands is crucial. Ensure the software meets your current needs while handling future growth. This is important because it will help your organization expand seamlessly; hence scalability plays a huge role in choosing the best pricing optimization software.

  4. Integrations

    Consider whether you can integrate the management software with your existing systems, including e-commerce businesses or accounting software. Doing this will ensure accurate data analysis by streamlining your workflow and help you save time by managing multiple business functions.

  5. ROI

    When evaluating price optimization tools, looking for options that deliver a good return on investment (ROI) is essential. Consider both the software's cost and potential benefits, such as increased sales and profits, to ensure enhanced bottom-line results and gain a competitive advantage in the marketplace.

  6. Speed & accuracy

    Retail price optimization software should be fast and accurate, capable of quickly analyzing large amounts of data and providing actionable insight. Testing the software can help ensure it meets your requirements for speed and accuracy.

  7. Customizations

    Each business is unique, so selecting pricing optimization software that can be tailored to your specific needs is crucial. Look for software that allows you to adjust pricing strategies based on factors such as customer segments, product categories, and seasonal trends.

  8. Technology

    As your business grows, staying up-to-date with the latest technology is essential to improve your price elasticity. Artificial Intelligence (AI) and machine learning can be beneficial tools in this regard. AI can help you uncover patterns in customer behavior and data that may not be obvious to you. You can then use this knowledge to make informed pricing decisions that can boost sales and increase profits. Essentially, AI can provide valuable insights you might not be able to see independently.

    Similarly, machine learning can help you anticipate and meet buyers' behavior. Analyzing past data can help you predict what users are likely to do next, which can be incredibly useful when setting prices. Utilizing price optimization and management software allows you to keep up with the competition and ensure that your pricing is constantly optimized for maximum profit.


5 Best Pricing Optimization Tools

There's no denying that sifting through the sea of price management tools available today is challenging. That's why we've done the heavy lifting for you and compiled a list of the five best pricing optimization software.

  1. Pricefx

Pricefx is one of the best pricing software that's hosted in the cloud. It comes with all the features you need to create the perfect pricing strategy for your business. You get a complete view of all your pricing plans, segmented price lists, quick calculations, and simulation checks, among various tools.

Thanks to its AI-powered buyers' insight, you can get actionable information that's tailored to your company and industry standards. This helps retailers reduce their sales cycles and increase the number of quotes they win.

Pricefx can integrate with legacy connectors and can pull data in any format, so you always have consolidated and comprehensive visibility of your data and processes. Plus, you can access advanced analytics through classified dashboards and a user-friendly interface.

pricefx dashboard


  • Price analytics
  • Price management
  • Price optimization
  • Quote management
  • Market analysis


  • Easy customization
  • Complete user control
  • Quick time to value
  • Transparent and trustworthy


  • A lot of training time


  • $100,00-1.5million per implementation
  • $100,00-3.5million per subscription
  1. Vistaar

Vistaar is a pricing software that helps companies achieve optimal pricing practices through price list management, analytics, optimization, and deal management. It's useful for businesses in various industries, such as consumer goods, manufacturing, and retail pharmacy.

With Vistaar, retailers can run 'what if' scenarios to see how changes to pricing strategies, pricing tiers, discounts, and deals could affect your profits or revenue. You can create rapid iteration models for scenario analysis across all business data cross-sections and compare different scenarios to see their cascading effects. This helps you make informed decisions about your pricing strategies.

Further, you can create models with many layers of data and connect them to other systems and sources of information. Doing this will provide you with a better understanding of different market trends, sales history, how well your partners are performing, and how long your products are staying relevant. You can even use it to figure out what your users are willing to pay by combining stats with business insights.

vistaar dashboard


  • Prescriptive Opportunity Identification
  • Optimized price packages
  • Contextual analytics-driven smart decisions
  • Automated course correction


  • Intelligent pricing solutions
  • Reduces manual administrative processes
  • Simplifies SaaS pricing process


  • Lacks intuitive interface
  • Configuration is challenging


  • On Request
  1. Competera Pricing Platform

Competera Pricing Platform is one of the best pricing optimization software to help retailers make more money by optimizing their price strategies. It's a cloud-based platform that offers a lot of features to automate pricing decisions, analyze market trends, and stay ahead of their competitors.

In addition, the Competera Pricing Platform collects data from multiple sources, including competitors' prices, historical sales data, and buyer behavior. This information is then used to generate real-time price recommendations that are specific to the product and market. It allows businesses to make data-driven decisions about their pricing and stay competitive.

Another great feature of the Competera Pricing Platform is its AI-driven dynamic pricing engine. Businesses can use this feature to set optimal prices for their products based on demand, seasonality, and competitor pricing. The platform also has a user-friendly interface that allows you to easily adjust pricing rules and strategies, monitor performance, and track key metrics.

competera dashboard


  • Competitive data
  • Pricing Automation
  • Price optimization
  • Automated real-time pricing


  • Easy-to-use interface
  • Numerous integration options
  • Real-time and batched repricing


  • Not the cheapest solution


  • On Request
  1. Epicor CPQ

If you're looking for a CPQ and eCommerce solution, Epicor CPQ might be worth checking out. It's designed to handle complex business rules, 3D and 2D visualization, web embedding, real-time pricing, out-of-the-box integrations, and CAD automation. It's an all-in-one solution that can streamline your sales teams and manufacturing processes.

One thing that sets Epicor CPQ apart is that it's trusted by big-name companies like GE Healthcare, Tuff Shed, Merck Millipore, Saint-Gobain, and Johns Manville. So you know you're in good company if you choose to use it. Epicor CPQ promises to deliver an extraordinary buying experience, a faster sales cycle, and a more efficient manufacturing process. You should try it if that sounds like something you're looking for.

epicor cpq dashboard


  • Visual configuration
  • Dynamic pricing
  • Cloud platform administration
  • CPQ analytics


  • Ability to generate output documents
  • Cloud-based
  • Security


  • Complex analytics
  • Steep learning curve


  • Epicor CPQ Standard: $150/user/month
  • Epicor CPQ Plus: On Request
  1. Zilliant

If you're a B2B company struggling with pricing and sales processes, check out Zilliant as it is one of the best pricing software available in the market. It's a cloud-based platform that helps you manage inventory, deals, campaigns, and more. This can give your business an edge by helping you get more strategic leads.

One cool thing about Zilliant is that it uses real-time market pricing data from different sources to offer you optimized prices that align with industry standards. And if you're worried about implementation time or workflow coordination, don't be! Besides, Zilliant has native connectors that make integration easy. It can also scale up to meet the needs of manufacturers, distributors, and wholesalers with complex pricing structures.

zilliant dashboard


  • Forecasting
  • Multi-store management
  • Profitability analysis
  • Channel analysis
  • Competing product analysis


  • Flexible pricing strategies
  • Predict pricing outcomes
  • Practical data science
  • Automated quotes and estimates


  • The interface can be overwhelming
  • Limited integrations


  • On Request

How Much Does Pricing Optimization Software Cost?

Price optimization software can come with different costs depending on the vendor, the features available, and the size of your business. Some vendors offer a subscription-based pricing model where you pay monthly or yearly to access the software. Others may charge a one-time fee for the software license and ongoing support and maintenance fees.

Generally speaking, the cost of price optimization solutions can vary from a few hundred dollars per month to several thousand dollars per year. This all depends on the complexity of the software and the level of support and customization your business requires. Some vendors even offer a free trial or demo of their software so you can test it out before making a purchase.

When considering the cost of price optimization tools, it's important to identify the potential benefits they could bring to your business. Suppose it can help you optimize your price strategies and ultimately increase your profits. In that case, it may be worth investing in. Remember to factor in additional costs, such as training or consulting fees, to get a clear picture of the total cost of ownership.


Now that you know what retail price optimization software is and the top five solutions available, it's time to take action. But before you do, you might wonder if your business can afford it.

Planning carefully and considering how pricing software can help your business overcome any challenges or growth issues you might face is essential. So instead of asking if you can afford it, the real question is whether your organization can afford to miss out on the benefits that pricing software can bring.

Last Updated: January 02, 2024